KAJIAN DAN DESAIN TOURISM MARKETING di NEGERI OMA ; PROFIL DAN PEMETAAN (PENELITIAN TERAPAN TAHUN I)

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.

EFFICIENT COMPARISON OF THE TOP 10 LARGEST COMMERCIAL BANKS IN INDONESIA: DEA (DATA ENVELOPMENT ANALYSIS)

Banking efficiency is very important in supporting the success of macro policies specifically, maintaining the sustainability of development that affects economic growth and social welfare. This study discusses the efficiency of commercial banks for the 2015-2019 period using data from the 10 largest commercial banks in Indonesia. The methodology used is non-parametric, Data Envelopment Analysis, to analyze technical efficiency. The results showed that 7 banks had a maximum efficiency level consistently during the study period and there were still 3 banks that did not reach the maximum efficiency but during certain periods or periods. Based on the results of the DEA, inefficient banks in a certain period can achieve maximum efficiency by reducing inputs such as labor costs, net fixed assets, and the number of deposits. This might be attributed that the competition in the banking industry and because not all inputs could be controlled by management, some large banks cannot maintain their level of efficiency consistently.

ICT AND INNOVATION ENABLED BUSINESS PERFORMANCE: THE EFFECT OF COVID 19

Information communication technology has provided a transformative impetus for how an individual lives, interacts and works. COVID-19 has pushed the cessation of social and economic activities that led Information and Communication Technologies (ICT) as significant tool for business can communicate, store, and manage the necessary information. However not all businesses have the aptitude to change and adopt the necessary ICT to survive such a dynamic market. Therefore, this study aims to examine the influence of ICT, innovation, and corporate entrepreneurship on business performance. This is a quantitative study using a non-probability purposive sampling design. The study includes 204 respondents who are business owners currently using ICT to run their businesses. The data was obtained through online questionnaires and all the data processed and analyzed using SPSS and AMOS. The results show a direct and indirect relationship between ICT and innovation towards business performance, with corporate entrepreneurship as a significant meditating variable. The study brings further empirical proof that ICT literacy needs to paired with innovation and entrepreneurial movement of business that could improve performance.

MODEL KOLABORASI TQM DALAM PEMENUHAN TRIDHARMA PERGURUAN TINGGI

The tridharma of higher education in the form of education, research, and community service is the mandate of the legislation for universities. In implementing tridharma, universities should adapt to the development and needs of the community as well as science and technology (Science, Technology and the Arts). It can hardly be fulfilled by a university alone because of the growing needs of the society where all branches of science need to be integrated and connected. This study explained how collaboration could be applied in universities with a TQM approach. TQM has been widely used in various organizations and has proven its success for this approach was chosen in developing the existing collaboration model. Literature analysis method of TQM and collaboration was used in this study. The result is collaboration in fulfilling the Tridharma of higher education by using the TQM approach in a model stage could help organizations achieve previously agreed goals and adapt to existing science and technology needs.

EMPLOYEE PERFORMANCE DETERMINANTS, WITH GENDER AS A GROUP

The purpose of this study is to analyze the influence of organizational commitment on employee performance; analyze the influence of organizational commitment on OCB; analyze the influence of OCB on employee performance; analyze the role of gender as the effect of moderation of organizational commitment on employee performance; analyze the role of gender as the effect of the moderating effect of organizational commitment on OCB, and analyze the role of gender as the effect of moderation on OCB on employee performance.. The population and sample were 45 respondents from the Notary Office in Bangli Regency with the saturated sampling method. The data collection technique was using a closed multiple-choice questionnaire and the partial least squares (PLS) data analysis approach was used. The results of the research show that the evaluation of the overall model seen from the coefficient of determination can already be said, Q-Square Predictive Relevance meets the requirements of existing and Goodness of Fit in a large position, the overall model is declared quite good. The conclusion of this study is that organizational commitment has a significant positive effect on employee performance has not been received. Organizational commitment has a significant positive effect on OCB received. OCB has a significant positive effect on employee performance is acceptable. Gender has not been tested as moderating of the effect of organizational commitment on employee performance, organizational commitment on OCB and OCB on employee performance.

MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL

Penelitian ini dikembangkan bertujuan untuk mengkaji dan menganalisis peran electronic word of mouth atau disingkat e-WOM, kualitas produk, brand image dan keputusan pembelian. Peran e-WOM dan kualitas produk sangat penting sekali untuk perusahaan yang harus melindungi konsumen agar dapat mengambil keputusan pembelian produk aplikasi jasa online pemesanan penginapan Airbnb. Studi ini menggunakan survei online dengan metode pendekatan kuantitatif memakai teknik purposive sampling, kuesioner yang dibagikan sebanyak 414 responden, pengujian hipotesis dilakukan dengan menggunakan Amos 23.0. Pembuktikan hasil dari pengaruh positif dari e-WOM terhadap brand image dan keputusan pembelian, begitu juga dengan kualitas produk mampu memengaruhi brand image dan keputusan pembelian, Keberadaan brand image juga mampu memengaruhi secara positif terhadap keputusan pembelian. Model brand image dalam memediasi pengaruh e-WOM dan kualitas produk terhadap keputusan pembelian sebagai hal baru yang memiliki nilai orisinalitas penelitian yang menggunakan aplikasi AirBnb untuk menjaga dan kepercayaan konsumen untuk mendapatkan bisnis yang berkelanjutan, model ini dapat membantu perusahaan marketplace penyedia jasa sewa penginapan untuk meningkatkan penjualannya agar tetap bertahan dan terus berkembang pada saat PANDEMIC COVID-19.

MODERATION EFFECT OF SOCIAL MEDIA TO ENTREPRENEURIAL DISCOVERY AND CREATION, ANTECEDENT’S PRIOR KNOWLEDGE AND ENTREPRENEURIAL ALERTNESS. AN EMPIRICAL STUDY

This study aimed to analyze and evaluate the discovery and creation of opportunities in entrepreneurship moderated by social media. Two variables were used as antecedents namely Prior Knowledge and Entrepreneurial Alertness. This research used structural equation modeling method as well as Partial Least Square (PLS) theory. There were 294 final data processed from entrepreneurs who interacted using social media. From the 5 proposed hypotheses, the 5 hypotheses were significantly positive. Prior Knowledge had a significant impact on Entrepreneurial Alertness, social media had a significant impact in moderating Prior knowledge and Entrepreneurial Alertness on finding and creating opportunities. The novelty of this research explores the concept of entrepreneurship in social media and very few researchers conduct research in this field

PENGARUH PENDIDIKAN DAN PELATIHAN SERTA KOMPETENSI MANAJERIAL TERHADAP KINERJA KEPALA SEKOLAH

The headmaster's performance is influenced by several factors. The purpose of this study was to examine the effect of education and training and managerial competence on the performance of school principals. The method used in this research is quantitative with an ex-post facto design. Sampling was selected in a multistage manner from 19 State Senior High Schools in North Luwu Regency. Data were collected through observation and questionnaires for further data analysis with multiple regression. The test results show the effect of education and training on the performance of principals with a coefficient of 43.7%, the effect of managerial competence on the performance of principals with a coefficient of 52.5% and the effect of education and training and managerial competence on the performance of principals with a coefficient of 52, 6%. Thus, it is concluded that the implementation of education and training, as well as managerial competence, affect the performance of school principals.

THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR

This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer behavior such as brand loyalty, but also detrimental consumer behavior such as trash-talking, schadenfreude and anti-brand actions which are only moderated by attachment avoidance styles (Japutra et al. , 2018). Trash-talking is different from negative WOM. The purpose of this study was to examine positive behavior (brand loyalty) and negative consumer behavior (trash-talking, schadenfreude, and anti-brand action) due to brand attachment using anxiety attachment style and attachment avoidance style as moderating variables in Indonesia. This study uses an online questionnaire method with a sample of 80 respondents. Furthermore, the data were tested using the PLS-SEM method with the help of the WarpPLS 7.0 software. The results explain that strong brand attachment has a strong influence on brand loyalty, trash-talking, schadenfreude, and anti-brand actions. However, these relationships were not moderated by either anxiety attachment styles or avoidance attachment styles. It can be concluded that the relationship between the brand attachment variable and the brand loyalty variable, the trash-talking variable, the schadenfreude variable and the anti-brand action variable were not moderated by the anxiety attachment style and the avoidance attachment style.

ANALYZING THE IMPACT OF INDIVIDUAL, GROUP, ORGANIZATIONAL, AND TECHNOLOGICAL FACTORS ON KNOWLEDGE SHARING ACTIVITIES AMONGST ACADEMICS IN INDONESIA

Knowledge is the most important strategic resource for knowledge-based organizations such as higher education to achieve sustainable competitive advantage. Facing dynamic and unpredictable competition, organizations not only rely solely on a workforce training system that focuses on selecting workers who have specific knowledge, skills, abilities, or competencies, but also organizations must start thinking about how the knowledge sharing process can be carried out in organization. This study is conducted to investigate factors influencing knowledge sharing activities among academics in Indonesia. These factors include individual factors, group factors, organizational factors, and technological factors. This study involved academics from public and private universities in Indonesia and data collected through surveys. This study involved 141 respondents from 17 study programs which include 31 public and private universities in Indonesia. The results showed that individual factors, organizational factors, and technological factors had a significant influence on knowledge sharing activities among academics in higher education, while group factors did not have a significant effect on knowledge sharing activities between academics in universities in Indonesia