scholarly journals Sharing Economy Service Experience and Its Effects on Behavioral Intention

2019 ◽  
Vol 11 (18) ◽  
pp. 5050 ◽  
Author(s):  
Hung-Tai Tsou ◽  
Ja-Shen Chen ◽  
Yunhsin Chou ◽  
Tzu-Wen Chen
Keyword(s):  
New York ◽  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Sharing Economy ◽  
Moderating Effects ◽  
Service Experience ◽  
Positive Effects ◽  
Energy Sharing ◽  
Positive Effect

The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.

Impact of farmers’ participation in tourism on sustainable livelihood outcomes in border tourism areas

2021 ◽  
pp. 026858092110240
Author(s):  
Shaogui Xu ◽  
Yifan Zuo ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Behavioral Intention ◽  
Poverty Alleviation ◽  
Structural Equation ◽  
Poverty Reduction ◽  
Positive Impact ◽  
Significance Test ◽  
Equation Modeling ◽  
Sustainable Livelihood ◽  
Positive Effects ◽  
Positive Effect

Tourism, as a new way of industrial poverty alleviation, is of great significance to poverty reduction in border areas. This research takes the Sino–Vietnamese border tourism area as a case study and introduces a sustainable livelihood analysis framework. It collects questionnaire data from Napo County of Guangxi and uses structural equation modeling to analyze the behavioral intention of farmers still willing to participate in tourism after overcoming poverty. Results indicate that (1) participation motivation, participation opportunity, and participation ability had significant positive effects on farmers’ involvement level; (2) farmers’ economic, social, cultural, political, and environmental outcome perceptions had significant effects on their sustainable livelihood outcome perception; (3) farmers’ involvement level had a significant positive effect on their sustainable livelihood outcome perception; (4) the positive effect of the involvement level on behavioral intention failed to pass the significance test; and (5) farmers’ sustainable livelihood outcome perception had a significant positive impact on behavioral intention. Therefore, farmers’ involvement in poverty alleviation through tourism is a complex process of behavior and psychological perceptions.

scholarly journals The Structural Relationship among Perceived Service Quality, Perceived Value, and Customer Satisfaction-Focused on Starbucks Reserve Coffee Shops in Shanghai, China

2021 ◽  
Vol 13 (15) ◽  
pp. 8633
Author(s):  
Yuhan Ge ◽  
Qing Yuan ◽  
Yaxi Wang ◽  
Keunsoo Park
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Behavioral Intention ◽  
Perceived Value ◽  
Significant Positive Effect ◽  
Coffee Shop ◽  
Perceived Service Quality ◽  
Positive Effects ◽  
Coffee Shops ◽  
Positive Effect

In today’s increasingly competitive coffee industry, the point of running a good coffee shop is no longer to run a coffee and beverage shop simply, but to focus on the quality of service and the value that customers feel as a result. Previous studies have mainly discussed the customer satisfaction and behavioral intention of restaurants, while few studies have explored the influencing factors of customer satisfaction and behavioral intention of chain coffee shops. Given that the perceived service quality theory and DINESERV model can effectively predict customer satisfaction and behavioral intention, this study took 385 consumers in the first Starbucks Reserve flagship store in China as survey objects. SmartPLS 3.0 software was used to explore the relationship among respondents’ perceived service quality, customer perceived value, satisfaction, and behavioral intention. The results show that service quality has a partially significant positive effect on perceived value. Perceived service quality and customers’ perceived value both have significant positive effects on satisfaction. Customers’ satisfaction has a significant positive effect on their behavioral intention. These results indicate that enterprises should strengthen the emotional bond between consumers and enterprises and improve the reliability, assurance, and empathy of perceived service quality to create a better emotional resonance between consumers and the Starbucks brand to improve customer satisfaction. At the same time, it should also promote the symbolic perceived value of Chinese consumers to Starbucks to realize the sustainable development of coffee-shop operation and consumer repurchase. This study expands the research on the service quality, perceived value, and behavioral intention of coffee chain enterprises in the context of non-habitual coffee-drinking countries. Moreover, it provides case support for the operation and research of regional cultural consumption habits of international catering chain enterprises.

scholarly journals The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021 ◽  
Vol 13 (2) ◽  
pp. 579
Author(s):  
Caroline Reimann ◽  
Fernando Carvalho ◽  
Marcelo Duarte
Keyword(s):  
Positive Impact ◽  
International Marketing ◽  
International Market ◽  
Marketing Capabilities ◽  
Moderating Effects ◽  
Competitive Intensity ◽  
Positive Effects ◽  
Marketing Performance ◽  
Market Learning ◽  
Positive Effect

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

The Effects of Gratification, Trust, and Platform Quality on the Continuance Use of Ride-Sharing Services in a Developing Country

2021 ◽  
Vol 13 (2) ◽  
pp. 21-41
Author(s):  
Muftawu Dzang Alhassan ◽  
Ibrahim Osman Adam
Keyword(s):  
Structural Equation ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Future Research ◽  
Moderating Effects ◽  
Uses And Gratification ◽  
Ride Sharing ◽  
Information And Communication ◽  
Future Research Directions ◽  
Developed World

The advent of Information and Communication Technology (ICT) has enabled the rise of ride-sharing services allowing individuals to access and request rides at a reasonably lower fee and their convenience thereby disrupting the delivery of traditional taxi services. Despite the promise of this sector, Information Systems (IS) research indicates a dearth of research examining the post-adoption behaviour of individuals in this sector. Furthermore, the concentration of studies in the developed world where the ride-sharing economy is more advanced has created an aperture of studies in the developing world. Relying on data from 133 respondents of ride-sharing services in Ghana and the Uses and Gratification (U&G) theory, we develop and analyze a model using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to understand the effects of gratification, trust, and platform quality on the continuance use of ride-sharing services. Our findings revealed that enjoyment, integrative benefits, trust, and platform quality significantly influence satisfaction. Furthermore, satisfaction was found to positively influence the continuance use intention of ride-sharing services. The moderating effects of education and user experience showed support for some relationships. Our findings, provide valuable insights into the post-adoption behaviour of users in the ride-sharing economy and offer some implications and future research directions.

The Moderating Effects of Gender on E-Commerce Systems Adoption Factors

2018 ◽  
Vol 9 (4) ◽  
pp. 86-104
Author(s):  
Frederick Pobee ◽  
Daniel Opoku
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Performance Expectancy ◽  
Adoption Factors ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Actual Use ◽  
Facilitating Conditions

The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the study. Eight hypotheses were developed and tested. Data analysis was performed with a structural equation modeling (SEM) technique using SmartPLS Application. Using a survey of 223 respondents, the study showed that factors such as performance expectancy, effort expectancy, and facilitating conditions positively and significantly influenced Ghanaian lecturers' behavioral intention and ultimately the actual use of e-commerce systems. As for the moderating effects of gender, this study discovered that gender insignificantly moderated the effects of performance expectancy, effort expectancy and social influence on behavioral intention.

scholarly journals THE EFFECT OF TECHNOLOGICAL AND BEHAVIORAL ON THE ADOPTION OF THE SHOPEEPAY MOBILE PAYMENT

2021 ◽  
Vol 2 (2) ◽  
pp. 106
Author(s):  
Fitri Novika ◽  
Renofia Desia Halim ◽  
Antonius Budhiman Setyawan
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Actual Use ◽  
Behavioral Attributes ◽  
Positive Effect ◽  
Financial Technology

This study aims to examine the effect of technological and behavioral attributes on the adoption attributes of the ShopeePay mobile payment application in Indonesia. The application is known as financial technology (fintech), which combines information technology and financial systems. The approach used in this research is a quantitative approach that was processed using SPSS and AMOS. Data collection in this research was done by distributing online questionnaires using a google form to ShopeePay users who used the application in the past month. The results of this study indicate that behavioral intention and social influence variables have an effect on actual use, perceived usefulness and perceived ease of use have an effect on behavioral intention, perceived ease of use and responsiveness have a positive effect on perceived usefulness, and responsiveness and security variables have a positive effect on perceived ease of use, also has a positive effect on social influence.

Users’ response toward online doctor consultation platforms: SOR approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Goyal ◽  
Sumedha Chauhan ◽  
Parul Gupta
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Health Anxiety ◽  
Perceived Value ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Technology Usage ◽  
Content Type ◽  
Behavioral Attributes

PurposeThis study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral intention toward the use of online doctor consultation platforms.Design/methodology/approachThe study operationalized the stimulus–organism–response framework for the research model and surveyed 357 users in India who had experienced online doctor consultation platforms. The analysis has been done using the structural equation modeling approach.FindingsThe authors’ main results indicate the following key points. One, perceived usefulness, social influence, health anxiety, offline consultation habit and perceived technology usage risk are significant predictors of perceived value. In contrast, perceived ubiquity is identified to be an insignificant predictor of perceived value. Second, social influence and perceived technology usage risk have significant influence on trust. However, perceived usefulness is not a significant predictor of trust.Research limitations/implicationsThis study contributes to the theory by integrating technology-oriented factors with behavioral attributes for determining the behavioral intention of users toward the online doctor consultation platforms.Practical implicationsThe managerial contributions of this study involve highlighting those technology-oriented and behavioral elements, which can be targeted to attract more users toward these platforms.Originality/valueThis is an original study that has looked beyond the role of technology-oriented factors in influencing the perceived value and trust elements while investigating the behavioral intention among the users toward the online doctor consultation platforms.

An Investigation of the Adoption of Online Game Technologies in Indonesia

2018 ◽  
pp. 307-335 ◽  
Author(s):  
Bernardinus Harnadi
Keyword(s):  
Theoretical Model ◽  
Structural Equation ◽  
Social Influences ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Online Game ◽  
Moderating Effects ◽  
Positive Effects ◽  
Use Of Technology ◽  
New Findings

This study examines influences on an individual's intentions to use online game technologies. Data was collected by the questionnaire from a sample of 895 individuals of age 12 – 26 years in Indonesia. A theoretical model extending the Unified Theory of Acceptance and Use of Technology included causal effects on intentions as well as moderating effects due to the individual's gender, age, and experience. The model was analyzed using structural equation modeling techniques and the results confirmed several findings from previous studies respected especially with the positive effects of enjoyment, ease of use, and the availability of infrastructure on the individual's intentions. New findings showed that gender, age, and experience moderated the effects on the individual's intention due to social influences, feelings of involvement, and perceptions of personal attainments, respectively. Moreover, new findings emerged for differences and similarities in the significant effects in the theoretical model among the groups defined within the scales of gender, age, and experience.

scholarly journals Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries

2020 ◽  
Vol 14 (2) ◽  
pp. 175-188
Author(s):  
Evelyn Lim Chua ◽  
Jason Lim Chiu ◽  
Candy Lim Chiu
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Quantitative Methods ◽  
Business Models ◽  
Service Providers ◽  
Sharing Economy ◽  
The Philippines ◽  
Intention To Use ◽  
Content Type ◽  
Behavioral Intention To Use

Purpose The sharing economy is described as a community marketplace, particularly home sharing such as Airbnb, which is more prevalent. Airbnb changed the way renters and tourists find places to stay when they are traveling. The company introduced innovations in business models and technologies. So, Airbnb requires specific factors that will influence consumers’ trust because consumers intuitively seek out trusting factors to make judgments on innovative service providers. Thus, the purpose of this study is to understand the factors that influence travelers’ trust to use Airbnb within the three ASEAN nations. Design/methodology/approach The data were collected from both qualitative and quantitative methods. The questionnaire was the main data-gathering instrument used in this study and supplemented by informal interviews. A self-administered questionnaire was provided to 130 Airbnb users from the Philippines, Indonesia and Singapore using Hayes’ Process Macro as the statistical tool. Findings The correlation test was carried out to determine the strength and relationships among the independent, mediating and dependent variables. All independent variables are positively correlated with the mediating variable. The results reveal that ease of use, convenience, information social influence, normative social influence and security have a significant impact on trust and behavioral intention to use Airbnb. Originality/value This study contributes to the field of sharing economy, particularly home sharing, by examining different factors that influence trust and behavioral intention. This study focused on the case of Southeast Asian consumers, so this study is useful for marketing practitioners to enhance their marketing strategies in catering to this segment of the market.

scholarly journals Enhancing organizational commitment by exploring job satisfaction, organizational citizenship behavior and emotional intelligence

2021 ◽  
pp. 917-924
Author(s):  
Mochamad Vrans Romi ◽  
Noer Soetjipto ◽  
Sri Widaningsih ◽  
Ester Manik ◽  
Ari Riswanto
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Organizational Commitment ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Positive Effects ◽  
Positive Effect

Problems related to emotional intelligence, job satisfaction, organizational citizenship behavior, and organizational commitment in the world of education, especially lecturers in providing services for students is relevant in the analysis for the sustainability of the quality of an institution. Thus, this study aims to analyze the increase in organizational commitment in Indonesia by involving 371 lecturers from 19 universities in Bandung. Structural Equation Modeling (SEM) using AMOS was employed in selecting the sample. The results explain emotional intelligence had positive effects on organizational citizenship behavior and on organizational commitment, and job satisfaction had positive effects on organizational citizen-ship behavior and on organizational commitment. Organizational citizenship behavior was empirically proven to have a positive effect on organizational commitment. In examining the mediating variable, the results show that emotional intelligence positively influenced the organizational commitment through organizational citizenship, and that job satisfaction had a positive effect on organizational commitment through organizational citizenship behavior as a mediating variable.

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