scholarly journals The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021 ◽  
Vol 13 (2) ◽  
pp. 579
Author(s):  
Caroline Reimann ◽  
Fernando Carvalho ◽  
Marcelo Duarte
Keyword(s):  
Positive Impact ◽  
International Marketing ◽  
International Market ◽  
Marketing Capabilities ◽  
Moderating Effects ◽  
Competitive Intensity ◽  
Positive Effects ◽  
Marketing Performance ◽  
Market Learning ◽  
Positive Effect

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

scholarly journals Spontaneity and international marketing performance

2016 ◽  
Vol 33 (5) ◽  
pp. 671-690 ◽  
Author(s):  
Anne L. Souchon ◽  
Paul Hughes ◽  
Andrew M. Farrell ◽  
Ekaterina Nemkova ◽  
João S. Oliveira
Keyword(s):  
Decision Making ◽  
Strategic Planning ◽  
Export Performance ◽  
International Marketing ◽  
Export Market ◽  
Superior Performance ◽  
Equation Modeling ◽  
Content Type ◽  
Positive Effects ◽  
Marketing Performance

Purpose The purpose of this paper is to ascertain how today’s international marketers can perform better on the global scene by harnessing spontaneity. Design/methodology/approach The authors draw on contingency theory to develop a model of the spontaneity – international marketing performance relationship, and identify three potential moderators, namely, strategic planning, centralization, and market dynamism. The authors test the model via structural equation modeling with survey data from 197 UK exporters. Findings The results indicate that spontaneity is beneficial to exporters in terms of enhancing profit performance. In addition, greater centralization and strategic planning strengthen the positive effects of spontaneity. However, market dynamism mitigates the positive effect of spontaneity on export performance (when customer needs are volatile, spontaneous decisions do not function as well in terms of ensuring success). Practical implications Learning to be spontaneous when making export decisions appears to result in favorable outcomes for the export function. To harness spontaneity, export managers should look to develop company heuristics (increase centralization and strategic planning). Finally, if operating in dynamic export market environments, the role of spontaneity is weaker, so more conventional decision-making approaches should be adopted. Originality/value The international marketing environment typically requires decisions to be flexible and fast. In this context, spontaneity could enable accelerated and responsive decision-making, allowing international marketers to realize superior performance. Yet, there is a lack of research on decision-making spontaneity and its potential for international marketing performance enhancement.

scholarly journals The influence of Person-Job Fit on burnout and work engagement

2012 ◽  
Vol 25 (3) ◽  
pp. 535-556
Author(s):  
Changgoo Heo ◽  
KangHyun Shin
Keyword(s):  
Work Engagement ◽  
Elevated Level ◽  
Job Characteristics ◽  
Positive Influence ◽  
Job Fit ◽  
Moderating Effects ◽  
Positive Effects ◽  
Negative Effect ◽  
Good Relation ◽  
Positive Effect

This study was conducted to identify the effects of P-J Fit on burnout and work engagement in a sample of 382 employees from major company. The present study attempted to find out the influences of LMX to burnout and engagement and verify the moderating effects of LMX on the influences. The results showed that P-J Fit reduced level of burnout and elevated level of work engagement and the influences were statistically significant. It means that positive influence of P-J Fit which verified in many previous researches was also founded in burnout and engagement. Next, we found that these positive effects of P-J Fit were moderated by LMX. In other words, LMX were enhancing the positive effect of P-J Fit to engagement and negative effect to burnout. It implies that people who have good relation to their superiors feel less burnout due to P-J Unfit and feel more engagement due to P-J Fit. So, the relations between people in company are as important as job characteristics for human resource management. Finally, Implications and limitations of this study are discussed.

The effects of matching empty ad space color to featured product’s color on consumer buying impulse

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nazuk Sharma
Keyword(s):  
Positive Impact ◽  
Online Advertising ◽  
Empty Space ◽  
Impulse Buying ◽  
Content Type ◽  
Product Categories ◽  
Positive Effects ◽  
Multiple Product ◽  
Qualitative Responses ◽  
Positive Effect

Purpose The purpose of this paper is to investigate how matching an ad’s empty space color specifically to that of the advertised product’s color (instead of leaving it white) impacts consumers’ product buying impulse. It tests two competing hypotheses, where the salience explanation proposes a positive effect of empty space–product color matching on product buying impulse, while the contrast account predicts an opposite effect. Design/methodology/approach Data was gathered from US-based MTurk panelists under three experimentally designed studies. The proposed effects were tested across multiple product categories, colors and online advertising formats. Qualitative responses from experienced marketing executives were also assessed for managerial insights. Findings Across all studies, findings reveal that using a product-colored (vs white) empty space in an ad increases consumers’ product buying impulse, favoring the salience rather the contrast explanation. Increased ad salience owing to an enhanced exposure to product color (an important sensory aspect), in turn improving the product’s hedonic appeal work as serial processes explaining this effect. Originality/value This research is not only the first to investigate the effects of using colored empty space (where limited prior research has only focused on white empty space), but also the first to study its impact on impulse buying intentions. Counter to prior advertising research which suggests using greater contrast by using white empty space to achieve positive effects, this research empirically tests and finds that using a product-colored empty ad space instead has a positive impact on product buying impulse.

scholarly journals Does Competitive Intensity Moderate the Relationships between Sustainable Capabilities and Sustainable Organizational Performance in New Ventures?

2019 ◽  
Vol 12 (1) ◽  
pp. 253
Author(s):  
Haili Zhang ◽  
Yufan Wang ◽  
Michael Song
Keyword(s):  
Information Technology ◽  
New Ventures ◽  
New Venture ◽  
Research Model ◽  
Marketing Capabilities ◽  
Competitive Intensity ◽  
Positive Effects ◽  
Venture Performance ◽  
Different Levels ◽  
New Venture Performance

Competitive intensity presents challenges to new ventures. Capabilities may lead to sustainable new venture performance. Yet, few studies have explored how competitive intensity moderates the effects of capabilities on sustainable new venture performance. Based on capability-based view, this study develops a research model to investigate how new ventures translate capabilities (marketing, technology, market-linking, and information technology capabilities) to achieve sustainability of new venture growth and performance under the different levels of competitive intensity. Using data collected from 146 U.S. new ventures, this study uses ordinary least squares regression analysis to test the research model and employs “pick-a-point” approach to examine how capabilities affect sustainable new venture performance at different levels of competitive intensity. The empirical results suggest that increasing competitive intensity decreases, not increases, the positive effects of marketing capabilities on performance. When competitive intensity is very high, the positive effects of marketing capabilities on performance become insignificant. In contrast, the positive effects of market-linking capabilities on performance increase, not decrease, as competitive intensity increases. For technology and information technology capabilities, there are no moderating effects of competitive intensity. The theoretical and managerial implications are suggested for sustainable entrepreneurship and sustainable development of new enterprises.

Determinants of subsidiary’s technological capability – examining the roles of subsidiary–local supplier linkage

2014 ◽  
Vol 29 (5) ◽  
pp. 374-386 ◽  
Author(s):  
Cher-Hung Tseng ◽  
Liang-Tu Chen
Keyword(s):  
Positive Impact ◽  
Technological Capability ◽  
Social Aspect ◽  
Moderating Effects ◽  
Content Type ◽  
Specific Investment ◽  
New Research ◽  
Positive Effect ◽  
Asian Developing Countries

Purpose – This study aims to explore the effects of subsidiary–local supplier linkage characteristics in a supply chain and the moderating effects of a multinational corporation’s (MNC’s) international experience (IE) and a subsidiary’s innovation orientation (IO) on the subsidiary’s technological capability. Design/methodology/approach – A new research framework is developed comprising four constructs and six research hypotheses. Applying the regression model, the hypotheses were tested on data from Taiwanese MNC’s subsidiaries of manufacturing industries in Asian developing countries. Findings – The subsidiary–local supplier linkage characteristics, including economic aspect: asset-specific investment (ASI) of local supplier and social aspect: relational capital (RC) of local linkage, are positively associated with subsidiary’s technological capability. Moreover, the MNC’s IE can enhance the positive effect of RC on the subsidiary’s technological capability and the subsidiary’s IO decreases the positive impact of ASI on the subsidiary’s technological capability. Practical implications – This study provides useful insights into how MNCs and subsidiaries should concentrate on the factors that increase the subsidiary’s technological capability. Moreover, MNCs’ and subsidiaries’ managers must endeavor to establish long-term linkages with carefully selected local suppliers, induce these suppliers to provide appropriate ASI, and actively develop RC in the subsidiary–local supplier linkage to enhance the subsidiary’s technological capability. Originality/value – This study demonstrates that subsidiary–local supplier linkage characteristics, MNC’s IE and subsidiary’s IO can be applied to examine the technological capability of subsidiaries operating in less advanced countries.

The role of interactive practice in business performance

2020 ◽  
Vol 120 (8) ◽  
pp. 1521-1542 ◽  
Author(s):  
Chao Feng ◽  
Nannan Xi ◽  
Guijun Zhuang ◽  
Juho Hamari
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Equation Modeling ◽  
Content Type ◽  
It Capability ◽  
Positive Effects ◽  
Marketing Performance ◽  
The Impact ◽  
Positive Effect

PurposeDespite the relatively long research continuum on IT capability and performance, the “IT capability-performance” link has remained hazy especially related to the mediating role of IT-based communication and networking overall. Therefore, this study investigates how IT capability affects Internet interactive practice and how it further affects marketing effectiveness and firm success.Design/methodology/approachThe authors collected the survey data from 504 manufacturers in China, and structural equation modeling is used to test the hypotheses.FindingsThe results indicate that (1) IT capability has positive effects on both interorganizational systems (IOS)-enabled and social media (SM)-enabled interactive practice; (2) IOS-enabled interactive practice has a significant positive effect on both marketing and financial performance while SM-enabled interactive practice has a positive effect on marketing performance but no effect on financial performance; (3) IOS-enabled interactive practice mediates the effect of IT capability on marketing and financial performance while SM-enabled interactive practice only mediates the effect of IT capability on marketing performance; (4) marketing performance mediates the impact of IOS-enabled and SM-enabled interactive practice on financial performance.Originality/valueThis study has highlighted the role of social media practice in the relationship between IT capability and firm performance, which makes certain theoretical contributions to the existing research.

Export Performance: A Focus on Discretionary Adaptation

2017 ◽  
Vol 25 (4) ◽  
pp. 70-88 ◽  
Author(s):  
Stanford A. Westjohn ◽  
Peter Magnusson
Keyword(s):  
Marketing Strategy ◽  
Export Performance ◽  
International Marketing ◽  
Adaptation Strategy ◽  
Moderating Effects ◽  
Conditional Effects ◽  
International Marketing Strategy ◽  
Strategic Imperative ◽  
Positive Effect ◽  
Firm Characteristic

Marketing adaptation strategy has been characterized as a strategic imperative in markets with protectionist and nationalist sentiments, which underscores the need to better understand the effects of adaptation strategy. However, empirical investigations of international marketing strategy have considered mandatory and discretionary adaptations as equivalent. Discretionary adaptations, unlike mandatory adaptations, involve choice; thus, they are more relevant to the selection of an international marketing strategy. This article focuses on the direct and conditional effects of discretionary adaptation on export performance. Analyzing data from 203 U.S. small and medium-sized enterprises, the authors find a positive effect of discretionary adaptation on export performance as well as moderating effects of (1) a market characteristic (psychic distance), (2) a firm characteristic (international experience), and (3) a product characteristic (product positional advantage). The implications suggest that adaptation strategy may be more advantageous than previously thought, and that researchers should focus on discretionary adaptations when investigating the choice of a relatively standardized versus adapted international marketing strategy.

scholarly journals Sharing Economy Service Experience and Its Effects on Behavioral Intention

2019 ◽  
Vol 11 (18) ◽  
pp. 5050 ◽  
Author(s):  
Hung-Tai Tsou ◽  
Ja-Shen Chen ◽  
Yunhsin Chou ◽  
Tzu-Wen Chen
Keyword(s):  
New York ◽  
Social Influence ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Sharing Economy ◽  
Moderating Effects ◽  
Service Experience ◽  
Positive Effects ◽  
Energy Sharing ◽  
Positive Effect

The sharing economy allows consumers to share spare resources through online platforms and to reduce the transaction costs by using platform services. Shared enterprises use idle resources in a more intelligent manner and share the resulting benefits with consumers. This study connects the shared enterprises’ service innovations with service experience. This study examines the consumers’ energy sharing experience and its impact on their experiential values, which in turn, affects their continued sharing energy intention. In addition, this study further examines the moderating effects of social influence and sustainability on experiential value and behavioral intentions. Data were collected from 460 Taiwanese consumers. The consumers were asked to complete a survey about their experience with Gogoro energy sharing services. Structural equation modelling (SEM) was adopted to analyze the data via IBM SPSS AMOS 25.0 (Armonk, New York, U.S.). As a result, a new four-element sharing economy service experience model was suggested; the service experience had a significant and positive effect on the behavioral intention. Additionally, the experiential values had significant and positive effects on the behavioral intention. Moreover, social influence and sustainability had significant and positive moderating effects on the relationships between experiential values and behavioral intention.

Impact of farmers’ participation in tourism on sustainable livelihood outcomes in border tourism areas

2021 ◽  
pp. 026858092110240
Author(s):  
Shaogui Xu ◽  
Yifan Zuo ◽  
Rob Law ◽  
Mu Zhang
Keyword(s):  
Behavioral Intention ◽  
Poverty Alleviation ◽  
Structural Equation ◽  
Poverty Reduction ◽  
Positive Impact ◽  
Significance Test ◽  
Equation Modeling ◽  
Sustainable Livelihood ◽  
Positive Effects ◽  
Positive Effect

Tourism, as a new way of industrial poverty alleviation, is of great significance to poverty reduction in border areas. This research takes the Sino–Vietnamese border tourism area as a case study and introduces a sustainable livelihood analysis framework. It collects questionnaire data from Napo County of Guangxi and uses structural equation modeling to analyze the behavioral intention of farmers still willing to participate in tourism after overcoming poverty. Results indicate that (1) participation motivation, participation opportunity, and participation ability had significant positive effects on farmers’ involvement level; (2) farmers’ economic, social, cultural, political, and environmental outcome perceptions had significant effects on their sustainable livelihood outcome perception; (3) farmers’ involvement level had a significant positive effect on their sustainable livelihood outcome perception; (4) the positive effect of the involvement level on behavioral intention failed to pass the significance test; and (5) farmers’ sustainable livelihood outcome perception had a significant positive impact on behavioral intention. Therefore, farmers’ involvement in poverty alleviation through tourism is a complex process of behavior and psychological perceptions.

Does Servant Leadership’s People Focus Facilitate or Constrain Its Positive Impact on Performance? An Examination of Servant Leadership’s Direct, Indirect, and Total Effects on Branch Financial Performance

2020 ◽  
Vol 45 (4) ◽  
pp. 479-513 ◽  
Author(s):  
Chad A. Hartnell ◽  
Elizabeth P. Karam ◽  
Angelo J. Kinicki ◽  
Nikolaos Dimotakis
Keyword(s):  
Financial Performance ◽  
Organizational Citizenship Behavior ◽  
Positive Impact ◽  
Goal Achievement ◽  
Negative Consequences ◽  
Performance Goal ◽  
Positive Effects ◽  
Trade Offs ◽  
Positive Direct ◽  
Positive Effect

Servant leadership’s positive effects for employees and the organization are well-documented, but servant leadership theory postulates that servant leaders prioritize people more than production. This untested supposition raises questions about whether servant leadership’s emphasis on employee support relative to goal achievement has negative consequences for a unit’s financial performance through group organizational citizenship behavior (OCB) that constrain servant leadership’s positive effect on unit performance. The resource allocation framework applied to OCBs suggests that trade-offs exist between OCBs and financial performance because both behaviors impose demands on employees’ limited time. In addition, a work group’s social norms may exert subtle forms of pressure on group members to increase their helping behaviors. This pressure may incur process loss that negatively affects financial performance. Data consisting of 546 employees from 103 bank branches within a large Midwestern community bank support servant leadership’s positive direct effect on branch financial performance; its stronger relationship with support climate than goal achievement climate; and its negative indirect effect on branch financial performance through support climate and branch OCBs that weakened servant leadership’s total positive effect on branch financial performance. Goal achievement climate was not significantly associated with branch OCBs. Theoretical and practical implications are discussed.

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