Customer perspective on dynamic marketing capability in international hotels of Indonesia during Covid-19: Confirmatory factor analysis

The objective of this study was to validate three independent variables, namely market sensing, learning, targeting and positioning, as to dimensions of dynamic marketing capability (DMC). By developing a theoretical framework, this study demonstrates the importance of three dimensions of DMC. This study collected 530 valid samples through an online questionnaire survey in major cities in Indonesia. Respondents are Indonesian citizens aged over 15 years who have stayed at three to five-star international hotels in Indonesia during the Covid-19 period in 2020. This study used a combination of Smart-PLS and SPSS to examine the outer model and inner model. The outcome of this study demonstrated that market sensing had a significant effect on DMC. Then, market learning also had a significant effect on DMC. Next, market targeting and positioning had a significant effect on DMC from the perspective of the customer in international hotels in Indonesia. The outcome of this study is to support the development of a conceptual framework and conduct an empirical evaluation of the relationship between market sensing, market learning, market targeting and positioning, which are DMC dimensions in global marketing. In general, this study contributes to the international hotel industry in developing the marketing area in the context of DMC.

Sales Disclosure and Pricing Policies in the Presence of Social Learning

This study analyzes the role of sales disclosure and social learning (SL) in firms’ optimal responsive pricing policies and profits. If sales quantities are disclosed, potential customers will increase (decrease) their willingness to pay for the product based on the observation of relatively high (low) sales. In a monopoly market, a firm can control initial sales through the initial price, thus influencing consumers’ SL outcomes. We find that disclosing sales quantities and enhancing SL are always beneficial for a firm in a monopoly context. With an increase in the intensity of SL, a monopoly firm has a higher incentive to decrease the initial price of a product to attract early buyers, which is beneficial for consumers. However, consumer surplus may decrease if consumers’ purchase intentions are strongly driven by historical sales quantities. In a duopoly market, learning based on historical sales quantities can encourage potential customers but intensify competition between firms. Thus, in a competitive market, sales disclosure and SL are only beneficial to firms when consumers’ intrinsic valuation of a product is relatively low. Otherwise, SL harms firms.

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

Learning Organisation

In an ever-changing business world, the need to gain a competitive advantage has become extremely imperative for enterprises to survive in the age of globalisation. Much emphasis on learning has arisen due to rapid changes in the business environment, including uncertain market conditions, increasing complexity, changing demographics, and global competition. The companies are forced to innovate and develop new techniques for improving the quality and functionality of products, reduce costs, and respond to the highly elegant customers' demands in order to survive in the market. Learning organisations encourage the groups to come together and explore new ideas without being directed by a manager. The main objective of the chapter is to measure the effect of the dimensions of the learning organisation on organisational performance. A positive statistical relationship exists among the learning organisation dimensions and with organisational performance. Organisations must consider the learning organisation dimensions to enhance employees efficiency and organisational performance.

Adatértelmezés és –kommunikáció tanítása a szakképzésben és a felsőoktatásban

Understanding and communicating data become critical for companies causing the emergence of a new skill set requirement to a wast majority of employees. Lack of data communication and visualization skills, including data storytelling and infographics, lack of knowledge of basic tools to analyse and present data become a serious problem for the modern labour market. Learning providers are yet ti implement basic programs to tackle this issue. Based on a detailed needs analyses (presented in the article), free online training on Data Understanding and Communication was developed, that can be implemented in CPD, VET and HE environments to develop the skills of analyzing and presenting data.

Social Resilience in the Labour Market: Learning from Young Adults with Visual Impairments in Oslo and Delhi

Globally, young adults with visual impairments (YAVI) encounter multiple employment barriers. However, many circumscribe the risk of labour market exclusion and secure gainful employment. This article surfaces protective factors that enable some qualified YAVI from Oslo and Delhi to participate in the labour market. It answers what similar individual and structural protective factors enable YAVI to overcome employment barriers in Oslo and Delhi. The article is theoretically couched in the three dimensions of social resilience linked to the individual’s coping, adaptive and transformative capacities, which are mediated by formal institutions, that is, disability organizations and public employment agencies. This comparative article is based on a qualitative case study wherein 29 YAVI were interviewed. It sparks a much-needed cross-national dialogue within youth studies and disability research to view YAVI as resourceful agents and not passive actors.

Impact of Market Learning on Management Innovation: Mediating role of Knowledge Integration

Purpose- The article aims to study and explore the effect of market learning on management innovation along with exploring the role of knowledge integration as a mediator in the hospitality industry of Pakistan. Design/Methodology- The data comprised 215 respondents from the hospitality industry, and it was gathered through a questionnaire containing 22 items, including four demographical items. The gathered data was utilized to validate our model empirically through statistical tests. Findings- Research findings reveal that management innovation is driven by market learning, and significant relationships exist between market learning, knowledge integration, and management innovation. The mediating role of knowledge integration also exists significantly between management innovation and market learning. Novelty – Knowledge integration about management innovation and market learning is a novel contribution, and findings suggest that its effect on this model is significant. Practical Implications- Successful organizations include knowledge integration and management innovation as a critical part of their culture as these variables boost the firm’s productivity and employee participation, and both are found to be driven by market learning. The managers can make an effort to enhance market learning and improve the firm’s overall performance.