scholarly journals The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value

2020 ◽  
Vol 12 (11) ◽  
pp. 4339 ◽  
Author(s):  
Taesoo Cho ◽  
Taeyoung Cho ◽  
Guosong Zhao ◽  
Hao Zhang
Keyword(s):  
Social Network ◽  
South Korea ◽  
Word Of Mouth ◽  
Low Cost ◽  
Network Services ◽  
Online Word Of Mouth ◽  
Consumer Experiences ◽  
Social Network Services ◽  
The Impact ◽  
Positive Effect

Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect.

Social identity, electronic word-of-mouth and referrals in social network services

Kybernetes ◽  
2013 ◽  
Vol 42 (8) ◽  
pp. 1149-1165 ◽  
Author(s):  
Jorge Arenas-Gaitan ◽  
Francisco Javier Rondan-Cataluña ◽  
Patricio Esteban Ramírez-Correa
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Word Of Mouth ◽  
Network Services ◽  
Electronic Word Of Mouth ◽  
Social Network Services

scholarly journals Factors influencing students’ satisfaction and its impact on their loyalty for the University: Case Study at The University of Jordan-Aqaba Branch

2022 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Prof. Dr. Ra’ed Masa’deh ◽  
◽  
Maram Omar Alsmadi ◽  
Ahed Mostafa Ameen Alsmadi ◽  
Ala'a Ziad Zayyad ◽  
...  
Keyword(s):  
Social Network ◽  
Positive Impact ◽  
Network Services ◽  
Measurement Tool ◽  
Social Network Services ◽  
University Of Jordan ◽  
The University ◽  
The Impact ◽  
Students Satisfaction

This study aimed to measure the impact of several antecedent factors on student’s satisfaction (i.e., academic aspects, non-academic aspects, program issues, reputation, access, quality of university facility, university location and social network services) and the mediator factor of students’ satisfactions' impact on student’s loyalty on the university of Jordan-Aqaba Brunch. Measurement tool was developed to examine the relationship between the study variables. The sample of 379 was used from the university of Jordan-Aqaba brunch students. Results indicated that academic aspects, non-academic aspects, reputation, university location and social network services impacted students' satisfaction directly. In the other hand, program issues, access and quality of university facility did not impact students' satisfaction. However, there was a positive impact of students' satisfaction on students' loyalty.

scholarly journals Requirement Validation Method using Social Network Service (SNS)

2019 ◽  
Vol 9 (1) ◽  
pp. 134-136
Keyword(s):  
Social Network ◽  
Low Cost ◽  
Network Services ◽  
User Needs ◽  
Software Project ◽  
Requirements Validation ◽  
Long Time ◽  
Social Network Services ◽  
Time Required ◽  
Requirement Validation

Low quality requirements contribute to many problems throughout the software development life cycle. For this reason, requirements validation step, a last step of the requirements development, is a very important activity for finding potential problems of requirements and preventing failures. However, in practice, there are a lot of cases that omitted or simply processed. It causes scheduling delays and over-costs, and result in fail in software project. In the requirement validation step, the various aspects of the specific requirements are reviewed, and the one important factor is "Are the functions the user wants included in the specification?" at that time. This can be verified by the opinions of a lot of various users, and the appropriate method is the method to use social network services where users freely post and share their opinions. Interviews, questionnaires that are methods to identify user needs for a long time required a lot of time and costs, but, contrary to that, the identifying user needs through social network services have a characteristics that can identify the needs of a large number of different people at a relatively low cost and time. Therefore, this paper suggested a systematic method of requirements validation using social network services that can identify the needs of a large number of and various users with low cost and time relatively. It is available to check whether the functions desired by user are included in the software requirement specification correctly through this method and, also, prevent the problems caused by low quality requirementA

scholarly journals The Influence of Reputation on Consumer Purchasing Behavior

2021 ◽  
pp. 55-63
Author(s):  
Li-Wei Lin ◽  
Meng-yao Zhang ◽  
Yun-Han Zhang
Keyword(s):  
Social Network ◽  
Customer Service ◽  
Word Of Mouth ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Repurchase Intentions ◽  
Online Word Of Mouth ◽  
Timely Response ◽  
Behavioral Impact ◽  
The Impact

This study created a new model to explore the impact of social network word of mouth on the credibility of the website platform factors. This model contains three assumptions, including website trust, consumer repurchase, and timely response from website customer service. This structure has been discussed a lot in e-commerce literature. This hypothesis is explored through empirical research testing. The data of this study is a questionnaire survey of consumers on a platform of a case company. The data is collected from 100 consumers in 2014.The results show that the word-of-mouth information and online immediacy have a relevant influence and help on consumers' re-purchase behavior. At the same time, the results show that there is a good interaction between online word-of-mouth and online immediacy. The results of this study provide useful insights into how to enhance consumers' perception of online word-of-mouth messages and online immediacy in order to enhance the behavioral impact on consumers' repurchase intentions.

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