Analyzing the Check-In Behavior of Visitors through Machine Learning Model by Mining Social Network’s Big Data

The current article paper is aimed at assessing and comparing the seasonal check-in behavior of individuals in Shanghai, China, using location-based social network (LBSN) data and a variety of spatiotemporal analytic techniques. The article demonstrates the uses of location-based social network’s data by analyzing the trends in check-ins throughout a three-year term for health purpose. We obtained the geolocation data from Sina Weibo, one of the biggest renowned Chinese microblogs (Weibo). The composed data is converted to geographic information system (GIS) type and assessed using temporal statistical analysis and spatial statistical analysis using kernel density estimation (KDE) assessment. We have applied various algorithms and trained machine learning models and finally satisfied with sequential model results because the accuracy we got was leading amongst others. The location cataloguing is accomplished via the use of facts about the characteristics of physical places. The findings demonstrate that visitors’ spatial operations are more intense than residents’ spatial operations, notably in downtown. However, locals also visited outlying regions, and tourists’ temporal behaviors vary significantly while citizens’ movements exhibit a more steady stable behavior. These findings may be used in destination management, metro planning, and the creation of digital cities.

Spatiotemporal Analysis of Residents in Shanghai by Utilizing Chinese Microblog Weibo Data

Mobile applications are really important nowadays due to providing the accurate check-in data for research. The primary goal of the study is to look into the impact of several forms of entertainment activities on the density dispersal of occupants in Shanghai, China, as well as prototypical check-in data from a location-based social network using a combination of temporal, spatial, and visualization techniques and categories of visitors’ check-ins. This article explores Weibo for big data assessment and its reliability in a variety of categories rather than physically obtained information by examining the link between time, frequency, place, class, and place of check-in based on geographic attributes and related implications. The data for this study came from Weibo, a popular Chinese microblog. It was preprocessed to extract the most important and associated results elements, then converted to geographical information systems format, appraised, and finally displayed using graphs, tables, and heat maps. For data significance, a linear regression model was used, and, for spatial analysis, kernel density estimation was utilized. As per results of hours-to-day usage patterns, enjoyment activities and frequency distribution are produced. Our findings are based on the check-in behaviour of users at amusement locations, the density of check-ins, rush periods for visiting amusement locations, and gender differences. Our data provide light on different elements of human behaviour patterns, the importance of entertainment venues, and their impact in Shanghai. So it can be used in pattern recognition, endorsement structures, and additional multimedia content for these collections.

A partial knowledge of friends of friends speeds social search

Milgram empirically showed that people knowing only connections to their friends could locate any person in the U.S. in a few steps. Later research showed that social network topology enables a node aware of its full routing to find an arbitrary target in even fewer steps. Yet, the success of people in forwarding efficiently knowing only personal connections is still not fully explained. To study this problem, we emulate it on a real location-based social network, Gowalla. It provides explicit information about friends and temporal locations of each user useful for studies of human mobility. Here, we use it to conduct a massive computational experiment to establish new necessary and sufficient conditions for achieving social search efficiency. The results demonstrate that only the distribution of friendship edges and the partial knowledge of friends of friends are essential and sufficient for the efficiency of social search. Surprisingly, the efficiency of the search using the original distribution of friendship edges is not dependent on how the nodes are distributed into space. Moreover, the effect of using a limited knowledge that each node possesses about friends of its friends is strongly nonlinear. We show that gains of such use grow statistically significantly only when this knowledge is limited to a small fraction of friends of friends.

Context-Specific Point-of-Interest Recommendation Based on Popularity-Weighted Random Sampling and Factorization Machine

Point-Of-Interest (POI) recommendation not only assists users to find their preferred places, but also helps businesses to attract potential customers. Recent studies have proposed many approaches to the POI recommendation. However, the lack of negative samples and the complexities of check-in contexts limit their effectiveness significantly. This paper focuses on the problem of context-specific POI recommendation based on the check-in behaviors recorded by Location-Based Social Network (LBSN) services, which aims at recommending a list of POIs for a user to visit at a given context (such as time and weather). Specifically, a bidirectional influence correlativity metric is proposed to measure the semantic feature of user check-in behavior, and a contextual smoothing method to effectively alleviate the problem of data sparsity. In addition, the check-in probability is computed based on the geographical distance between the user’s home and the POI. Furthermore, to handle the problem of no negative feedback in LBSN, a weighted random sampling method is proposed based on contextual popularity. Finally, the recommendation results is obtained by utilizing Factorization Machine with Bayesian Personalized Ranking (BPR) loss. Experiments on a real dataset collected from Foursquare show that the proposed approach has better performance than others.

How Location-Based Social Network (LBSN) Data Contribute to Contemporary Urban Development

<div>In recent years, social media has created a large amount of new data due to the development of Internet technologies. Scholars in related fields focus a lot on the location-based social network (LBSN) and data generated from LBSN to provide new ideas for urban development. This research analyses LBSN data advantages, including the advanced data source, diversity of LBSN platforms, and LBSN data contents. Challenges of using social media data like deviation in data samples, privacy issues and technical barrier are also covered. Last but not least, this essay will discuss the applications of LBSN data in urban design.</div>