scholarly journals Close the Loop! System Dynamics Modelling in Service Design

Systems ◽  
2018 ◽  
Vol 6 (4) ◽  
pp. 41
Author(s):  
Eva Svirakova

Service design is a thought process using creativity, empathy in responding to a customer’s need and rationality in an analysis of a recommended, innovative solution. In this paper, we propose a research methods system which enables designers to integrate design and systems thinking into a system dynamics model of a creative project. Based on these research methods, topics and problems can be detected, and solutions can be proposed. The communicative game “Close the Loop!” which uses elements of visual language, and modifies the Grounded Theory method and its three processes: open coding, axial coding, and selective coding. The aim of the game is to create a Causal Loop Diagram which expresses a dynamic hypothesis, a Stock and Flow Diagram, which solves the problem visually and follows the Causal Loop Diagram. The accuracy of this set of method is demonstrated by its application in a case study from the service area. The article is intended for researchers who endeavour to use research methods in order to improve their services and meet a customer’s requirements.

Author(s):  
TANG Suet Yee ◽  
TAN Andrew Huey Ping ◽  
YAP Eng Hwa

Objective - This paper aims to investigate the feasibility of employing nuclear power in peninsula Malaysia, within the context of a deregulated electricity market framework. Methodology/Technique - System dynamics modelling and simulation has been adopted in this research. A qualitative causal loop diagram, which represent the relationships of key factors in the dynamics of nuclear power in peninsula Malaysia's electricity market, was first constructed. It is divided into three sections: (1) investment decisions, (2) power generation, and (3) maintaining business as usual. The causal loop diagram is converted into stock and flow diagram, where variables are quantified by input values and equation before simulated for a set period of 38 years. Three scenarios were designed to facilitate the research: (A) business, as usual, (B) nuclear power expansion, and (C) renewable energy expansion. Findings - Simulations showed that scenario B can potentially strengthen the region's energy security under specific conditions in addressing capacity redundancy and emissions reduction. Also, having a diverse market is paramount in contributing to the responsiveness of the market. Novelty - A systemic and dynamic understanding of the implications of two energy scenarios on the country has been established. Type of Paper: Empirical Keywords: Energy Security; Electricity Market; Deregulation; System Dynamics; Nuclear Power.


2019 ◽  
Vol 12 (1) ◽  
pp. 73-94
Author(s):  
Pragya Arya ◽  
Manoj Kumar Srivastava ◽  
Mahadeo P. Jaiswal

Purpose Research on sustainability has progressed from a singular focus on one aspect to a simultaneous focus on more than one aspect of the triple bottom line. However, there is a dearth of research that explains why sustainability-related decisions in business often do not bear the expected results. Research that provides managers with a tool to achieve environmental sustainability of logistics without compromising the economic sustainability is scarce. Hence, the purpose of this paper is to bridge the above gaps and to explore the factors that affect investment in technology to balance environmental and economic sustainability of logistics. A model based on system dynamics approach explains the simultaneous interplay of these factors. Simulating the model helps the managers of logistics function decide the size of investment in technology, to achieve environmental efficiency without negatively influencing the economic performance. Design/methodology/approach A model based on system dynamics approach explains the simultaneous interplay of these factors. Simulating the model helps the managers of logistics function decide the size of investment in technology, to achieve ecological efficiency without compromising with the economic performance. Findings Collaboration with regulatory authorities and with players within the same industry and across industries is a must so that eco-logistics does not become an economic burden for businesses. The decision to invest in technology for eco-logistics is further accentuated if the technology promises some added economic benefits. Research limitations/implications From a theoretical perspective, the research has added to the less extensive literature on system dynamics modelling, which is a mixed methodology, combining both qualitative and quantitative techniques. The research is also one of the few attempts that have attempted to simultaneously study more than one aspects of sustainability in business, quantitatively through simulation. Simulation was demonstrated through a single case study, Future works can aim to apply the causal loop diagram to firms in varied sectors. Practical implications The managers can use the causal loop diagram to assess the environmental performance of logistics and decide on appropriate level of investment to balance ecological and economic performance of logistics. Originality/value The causal loop diagram has been developed through primary data collection via semi-structured interviews. The results were validated by presenting them to respondents to ensure they represent their view points. The results are, therefore, practical and original. This research does not build upon an existing data set or aims to test the applicability of any existing model. The model for this research has been developed from the grass-roots level.


2011 ◽  
Vol 480-481 ◽  
pp. 1003-1007
Author(s):  
Yong Wang ◽  
Li Yang ◽  
Min Li

With the rapid development of telecommunication, the competition of telecom market becomes more and more drastic. It is very important for telecom operator to research how to keep from the telecom churn. In the paper, a model used to simulate the behavior of customers is constructed based on system dynamics. The causal loop diagram and flow diagram of the telecom churn is proposed and some simulation results are obtained. According to these simulation results, we give some suggestions to reduce the customer churn, which are valuable for telecom operators to maintain users, formulate marketing strategies and reduce operating costs.


OPSI ◽  
2018 ◽  
Vol 11 (1) ◽  
pp. 58
Author(s):  
Susi Dwi Rahayu ◽  
Dyah Rachmawati Lucitasari ◽  
Sutrisno Sutrisno

Industri kecil Intan Rahmadhani merupakan salah satu industri makanan yang menjual produk berupa kripik tempe dan beberapa produk kripik lainnya yang berbahan baku dari sayuran dan biji-bijian. Permasalahan yang dihadapi industri Intan Rahmadhani saat ini adalah persaingan industri yang tinggi dan penjualan produk yang terus menurun. Penelitian ini bertujuan untuk menentukan strategi bersaing yang dapat digunakan dalam menghadapi persaingan maupun memperbaiki kondisi yang sedang dialami industri Intan Rahmadhani. Penelitian ini diawali dengan menganalisis strategi yang sesuai dengan kondisi internal maupun eksternal industri Intan Rahmadani. Hasil dari analisis diperoleh tiga strategi yaitu inovasi produk, promosi dengan diskon, dan penjualan online. Strategi yang diperoleh dimodelkan berdasarkan simulasi sistem dinamis dengan software powersim. Pada pemodelan strategi dilakukan penyusunan causal loop diagram dan stock flow diagram untuk melihat hubungan timbal balik antar valiabel. Hasil dari simulasi dilakukan uji validasi menggunakan uji rata-rata (mean comparison). Pada penelitian ini pembangkitan skenario didasarkan pada hasil dari analsis strategi.Berdasarkan pengujian tingkat error, rekomendasi strategi yang tepat untuk industri Intan Rahmadhani adalah strategi pertama yaitu inovasi produk. Inovasi produk yang dilakukan adalah  menambah varian rasa produk coklat dan BBQ dengan harga jual yang sama yaitu sebesar Rp 7.500,-


2019 ◽  
Vol 14 (2) ◽  
pp. 43-50
Author(s):  
Yuswono Hadi ◽  
Oktavia Anisa Rawindra

Jumlah civitas akademik Universitas Ma Chung yang semakin meningkat setiap tahunnya, membuat jumlah kendaraan bermotor milik pribadi baik roda dua maupun roda empat meningkat pula. Peningkatan jumlah kendaraan tersebut akan menyebabkan jejak karbon. Langkah Universitas Ma Chung untuk melakukan penyegahan jejak karbon yang terus menerus meningkat tersebut adalah mengadakan program kampus berwawan lingkungan (Eco Campus). Dalam mencapai hal tersebut dilakukan rancangan causal loop diagram, simulasi pemodelan sistem dinamis (stock and flow diagram) dengan software Stella untuk mendapatkan skenario usulan terbaik. Berdasarkan hasil penelitian didapatkan skenario usulan terbaik berupa pelaksanaan hari bebas kendaraan (car free day) dua kali dalam sebulan. Melalui skenario usulan tersebut didapatkan hasil perhitungan stock and flow diagram total nilai tapak karbon kendaraan bermotor di Universitas Ma Chung berkurang sebesar 517,2 ton of kg CO2untuk satu tahun kedepan dari kondisi awal.


Sebatik ◽  
2021 ◽  
Vol 25 (1) ◽  
Author(s):  
Aloysius Hari Kristianto ◽  
Jones Parlindungan Nadapdap

Ekonomi sirkular merupakan sebuah konsep ekonomi yang mengimplementasikan tujuan pembangunan berkelanjutan yang terkait dengan tingkat konsumsi dan produksi yang bertanggung jawab dan berkelanjutan. Konsep ekonomi ini memberikan sebuah solusi dari permasalahan sampah yang diproduksi oleh masyarakat, dengan tujuan membuat produk baru dari sumber daya sampah yang bermanfaat dan bernilai ekonomi. Tujuan penelitian ini adalah mengidentifikasi permasalahan tata kelola sampah dalam kontribusinya terhadap perekonomian daerah dan lingkungan hidup. Metode penelitian yang dipergunakan adalah metode kualitatif dinamika sistem (system dynamics) pendekatan Causal Loop Diagram. Teknik analisa data dengan menggunakan metode triangulasi yaitu wawancara mendalam dengan key informan, observasi partisipatif dan dokumentasi. Masih perlunya waktu secara bertahap (delay time) dalam mengimplementasikan konsep ekonomi sirkular berbasis masyarakat di kota Bengkayang terutama terkait dengan change behavior. Perlu adanya tindakan kolaboratif antar stakeholder seperti masyarakat umum, pemerintah daerah, pengusaha dan aktifis lingkungan hidup dalam mengimplementasikan sistem ekonomi sirkular. Program yang dapat dilakukan adalah dengan membentuk bank sampah pada setiap desa dan bank sampah induk dari Dinas Lingkungan Hidup dan Kehutanan, menerapkan konsep 3R ( reduce-reuse-recycle ) untuk setiap rumah tangga serta pendampingan dan pelatihan mengenai tata kelola sampah yang bertanggung jawab di setiap desa, sekolah dasar hingga SMA/SMK. Pentingnya keterlibatan para stakeholder dalam membentuk partisipasi masyarakat untuk menerapkan sistem ekonomi sirkular hingga masyarakat mampu secara mandiri.


Organizacija ◽  
2017 ◽  
Vol 50 (3) ◽  
pp. 208-215 ◽  
Author(s):  
Tadeja Jere Jakulin

Abstract Background and Purpose: The complexity of the tourism system, as well as modelling in a frame of system dynamics, will be discussed in this paper. The phaenomenon of tourism, which possesses the typical properties of global and local organisations, will be presented as an open complex system with all its elements, and an optimal methodology to explain the relations among them. The approach we want to present is due to its transparency an excellent tool for searching systems solutions and serves also as a strategic decision-making assessment. We will present systems complexity and develop three models of a complex tourism system: the first one will present tourism as an open complex system with its elements, which operate inside of a tourism market area. The elements of this system present subsystems, which relations and interdependencies will be explained with two models: causal-loop diagram and a simulation model in frame of systems dynamics. Design/methodology/approach: Systems methodology will be shown as the appropriate one, when we discuss complex systems challenges. For illustration, systems approach and systems methodology will be applied to tourism models. With building a qualitative causal-loop diagram we will describe the tourism system complexity in forms of system’s elements relations. Mutual influences among the elements will be presented with positive and negative loops, which forms circles of reinforcement and balance. This will help us to discuss the problem categorically. The final model will follow the causal-loop diagram. This will be a simulation model in a frame of system dynamics as an illustration of the discussed methodology. Results: The methodology offers the solution of effective and holistic promotion of complex tourism system transformation, which has the potential to go beyond the myth of sustainable tourism and create significant shifts in the approach and acting of the participants (elements of the system) involved. Systems approach brings to tourism and the society, in general, broader dimensions of thinking, the awareness interdependency, interconnectivity, and responsibility for the behaviour of a system, which can be observed by feedback loops. Conclusions: Findings about meaningfulness of systems thinking presented in the paper, are rarely presented to tourism society systemically and with the aim of designing sustainable complex tourism system. They show new approach, systems awareness and teaches thinking “out of the box”. Consequently, the sustainable behaviour is achieved: tourism supply and demand meet on responsible base and they connect to responsible stakeholders.


Author(s):  
Leon Pretorius ◽  
Vida Davidavičienė

In this paper aspects of technology and entrepreneurship interaction are considered. Firstly some dy-namic aspects of technology are presented from a brief literature perspective. This is then contrasted to and integrated with some elements of entrepreneurship where cyclic aspects are influenced by un-employment in the business and possibly technology environment. This work is built on some views presented by previous authors such as Faria and others. Their work is extended to a conceptual sys-tems thinking model representing cyclic factors in entrepreneurship using a causal loop diagram (CLD) approach. Some business statistics from databases are gathered and analysed for entrepre-neurship to show and support some arguments of Faria and others about cyclic nature of entrepre-neurship. A conceptual system dynamics approach for the entrepreneurship dynamics is presented based on previous research.


Author(s):  
Fulei Shi ◽  
Haiqing Cao ◽  
Chuansheng Wang ◽  
Cuiyou Yao

In recent years, mounting attention has been paid to ecological environmental management in coal mining areas in China. This paper conducts a system dynamics (SD) model for ecological environmental management in coal mining areas. Firstly, the whole causal loop diagram of the system is built to illustrate the general system. Secondly, five subsystems are presented according to the causal loop diagram. Then, given the stable investment for ecological environmental management in coal mining areas, our objective is to find a better allocation that can get the best ecological environmental quality in coal mining areas. Notably, we present six allocations of the investment for ecological environmental management in coal mining areas. The results show that, in allocation 4, we can get the best ecological environmental quality in coal mining areas. That is, the best improvement of mining environment can be achieved by distributing the treatment cost highly on the proportion of investment in green vegetation.


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