scholarly journals Color Psychology in Marketing

2021 ◽  
Vol 4 (1) ◽  
pp. 183-190
Author(s):  
DR.SAJID REHMAN KHATTAK ◽  
HAIDER ALI ◽  
YASIR KHAN ◽  
MUKHARIF SHAH
Keyword(s):  
Research Agenda ◽  
Future Research ◽  
Marketing Managers ◽  
Future Research Agenda ◽  
The Individual ◽  
Color Psychology ◽  
Number Of Customers

The purpose of this research was to review the psychology of colors in marketing. People make their minds about product or people within 90 seconds. About 62 to 90 % of a product or people assessment is based on colors alone. Thus, a color is not only using to differentiate your product from your competitors, but it also affects the moods and feelings of the individual buyers, thus colors make attitude towards a certain product. Human feelings and moods are changeable overtime; thus, every marketing managers should know the importance of colors and make their products or packaging accordingly. This study evaluates the literature linking to color psychology. The study found that colors play an important role in marketing. Managers should give immense attention to their brands and products colors in order to attract a large number of customers. Limitations and future research agenda are presented.

scholarly journals Group Positive Affect and Beyond: An Integrative Review and Future Research Agenda

2020 ◽  
Vol 17 (20) ◽  
pp. 7499
Author(s):  
Jonathan Peñalver ◽  
Marisa Salanova ◽  
Isabel M. Martínez
Keyword(s):  
Positive Affect ◽  
Research Agenda ◽  
Group Processes ◽  
Integrative Review ◽  
Future Research ◽  
Future Research Agenda ◽  
Similarity Group ◽  
Working Together ◽  
And Performance ◽  
The Individual

Group positive affect is defined as homogeneous positive affect among group members that emerges when working together. Considering that previous research has shown a significant relationship between group positive affect and a wide variety of group outcomes (e.g., behaviors, wellbeing, and performance), it is crucial to boost our knowledge about this construct in the work context. The main purpose is to review empirical research, to synthesize the findings and to provide research agenda about group positive affect, in order to better understand this construct. Through the PsycNET and Proquest Central databases, an integrative review was conducted to identify articles about group positive affect published between January 1990 and March 2019. A total of 44 articles were included and analyzed. Finding suggests that scholars have been more interested in understanding the outcomes of group positive affect and how to improve the productivity of groups than in knowing what the antecedents are. A summary conclusion is that group positive affect is related to leadership, job demands, job resources, diversity/similarity, group processes, and contextual factors, all of which influence the development of several outcomes and different types of wellbeing at the individual and group levels. However, with specific combinations of other conditions (e.g., group trust, negative affect, and interaction), high levels of group positive affect could cause harmful results. Conclusions shed light on group positive affect research and practice and might help Human Resources professionals to initiate empirically-based strategies related to recruitment, group design and leadership training.

scholarly journals How do Individuals Form Their Motivations to Expatriate? A Review and Future Research Agenda

2021 ◽  
Vol 6 ◽  
Author(s):  
Y. N. Arifa ◽  
S. El Baroudi ◽  
S. N. Khapova
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Research Agenda ◽  
Future Research ◽  
Individual Motivation ◽  
Future Research Agenda ◽  
Action Model ◽  
The Individual ◽  
New Research

For two decades, individual motivations to expatriate have received substantial attention in the expatriation literature examining self-initiated and assigned expatriation. Recently, however, this literature has changed direction, demonstrating that prior to forming their actual motivations, individuals undergo a process wherein they actively form those motivations. No review has yet unraveled this motivation process, and this systematic literature review fills this gap. Using the Rubicon Action model that discusses the motivation process of expatriation, this article demonstrates that for self-initiated and assigned expatriation, individuals follow similar processes: expatriation expectations are formed; then, they are evaluated; and finally, preferences are built that result in motivations to expatriate. Findings for each stage are discussed in light of their contributions to the expatriation literature. For major gaps, new research suggestions are offered to advance our understanding of the individual motivation process that expats experience prior to forming their motivations to move abroad.

scholarly journals Cyborgs as frontline service employees: a research agenda

2019 ◽  
Vol 29 (4) ◽  
pp. 415-437 ◽  
Author(s):  
Tony Garry ◽  
Tracy Harwood
Keyword(s):  
Research Agenda ◽  
Service Providers ◽  
The Body ◽  
Future Research ◽  
Frontline Employees ◽  
Content Type ◽  
Emergent Technologies ◽  
Future Research Agenda ◽  
The Individual ◽  
Service Interactions

Purpose The purpose of this paper is to identify and explore potential applications of cyborgian technologies within service contexts and how service providers may leverage the integration of cyborgian service actors into their service proposition. In doing so, the paper proposes a new category of “melded” frontline employees (FLEs), where advanced technologies become embodied within human actors. The paper presents potential opportunities and challenges that may arise through cyborg technological advancements and proposes a future research agenda related to these. Design/methodology/approach This study draws on literature in the fields of services management, artificial intelligence, robotics, intelligence augmentation (IA) and human intelligence to conceptualise potential cyborgian applications. Findings The paper examines how cyborg bio- and psychophysical characteristics may significantly differentiate the nature of service interactions from traditional “unenhanced” service interactions. In doing so, the authors propose “melding” as a conceptual category of technological impact on FLEs. This category reflects the embodiment of emergent technologies not previously captured within existing literature on cyborgs. The authors examine how traditional roles of FLEs will be potentially impacted by the integration of emergent cyborg technologies, such as neural interfaces and implants, into service contexts before outlining future research directions related to these, specifically highlighting the range of ethical considerations. Originality/value Service interactions with cyborg FLEs represent a new context for examining the potential impact of cyborgs. This paper explores how technological advancements will alter the individual capacities of humans to enable such employees to intuitively and empathetically create solutions to complex service challenges. In doing so, the authors augment the extant literature on cyborgs, such as the body hacking movement. The paper also outlines a research agenda to address the potential consequences of cyborgian integration.

The Limits of Ego Depletion

2019 ◽  
Vol 50 (5-6) ◽  
pp. 292-304 ◽  
Author(s):  
Mario Wenzel ◽  
Marina Lind ◽  
Zarah Rowland ◽  
Daniela Zahn ◽  
Thomas Kubiak
Keyword(s):  
Research Agenda ◽  
Statistical Power ◽  
Interindividual Variability ◽  
Ego Depletion ◽  
Crossover Design ◽  
Effect Sizes ◽  
Future Research ◽  
Future Research Agenda ◽  
Depletion Effect ◽  
Within Subjects

Abstract. Evidence on the existence of the ego depletion phenomena as well as the size of the effects and potential moderators and mediators are ambiguous. Building on a crossover design that enables superior statistical power within a single study, we investigated the robustness of the ego depletion effect between and within subjects and moderating and mediating influences of the ego depletion manipulation checks. Our results, based on a sample of 187 participants, demonstrated that (a) the between- and within-subject ego depletion effects only had negligible effect sizes and that there was (b) large interindividual variability that (c) could not be explained by differences in ego depletion manipulation checks. We discuss the implications of these results and outline a future research agenda.

Academic Events: An Empirically Grounded Typology and Their Academic Impact

2020 ◽  
Vol 24 (4) ◽  
pp. 481-497 ◽  
Author(s):  
Thomas Trøst Hansen ◽  
David Budtz Pedersen ◽  
Carmel Foley
Keyword(s):  
Analytical Framework ◽  
Future Research ◽  
Academic Impact ◽  
Future Research Agenda ◽  
Tourism Studies ◽  
Academic Events ◽  
Business Events ◽  
The Individual ◽  
Analytical Frameworks ◽  
Academic Sector

The meetings industry, government bodies, and scholars within tourism studies have identified the need to understand the broader impact of business events. To succeed in this endeavor, we consider it necessary to develop analytical frameworks that are sensitive to the particularities of the analyzed event, sector, and stakeholder group. In this article we focus on the academic sector and offer two connected analyses. First is an empirically grounded typology of academic events. We identify four differentiating dimensions of academic events: size, academic focus, participants, and tradition, and based on these dimensions we develop a typology of academic events that includes: congress, specialty conference, symposium, and practitioners' meeting. Secondly, we outline the academic impact of attending these four types of events. For this purpose, the concept of credibility cycles is used as an analytical framework for examining academic impact. We suggest that academic events should be conceptualized and evaluated as open marketplaces that facilitate conversion of credibility. Data were obtained from interviews with 22 researchers at three Danish universities. The study concludes that there are significant differences between the events in terms of their academic impact. Moreover, the outcome for the individual scholar depends on the investment being made. Finally, the study calls for a future research agenda on beyond tourism benefits based on interdisciplinary collaborations.

The Application of the Blockchain Technology in Voting Systems

2021 ◽  
Vol 54 (3) ◽  
pp. 1-28
Author(s):  
Jun Huang ◽  
Debiao He ◽  
Mohammad S. Obaidat ◽  
Pandi Vijayakumar ◽  
Min Luo ◽  
...  
Keyword(s):  
Research Agenda ◽  
Future Research ◽  
Voting Systems ◽  
Comprehensive Review ◽  
Formal Expression ◽  
Future Research Agenda ◽  
Blockchain Technology ◽  
Peer Network ◽  
Peer To Peer Network ◽  
Insight Into

Voting is a formal expression of opinion or choice, either positive or negative, made by an individual or a group of individuals. However, conventional voting systems tend to be centralized, which are known to suffer from security and efficiency limitations. Hence, there has been a trend of moving to decentralized voting systems, such as those based on blockchain. The latter is a decentralized digital ledger in a peer-to-peer network, where a copy of the append-only ledger of digitally signed and encrypted transactions is maintained by each participant. Therefore, in this article, we perform a comprehensive review of blockchain-based voting systems and classify them based on a number of features (e.g., the types of blockchain used, the consensus approaches used, and the scale of participants). By systematically analyzing and comparing the different blockchain-based voting systems, we also identify a number of limitations and research opportunities. Hopefully, this survey will provide an in-depth insight into the potential utility of blockchain in voting systems and device future research agenda.

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