Color Psychology in Marketing

The purpose of this research was to review the psychology of colors in marketing. People make their minds about product or people within 90 seconds. About 62 to 90 % of a product or people assessment is based on colors alone. Thus, a color is not only using to differentiate your product from your competitors, but it also affects the moods and feelings of the individual buyers, thus colors make attitude towards a certain product. Human feelings and moods are changeable overtime; thus, every marketing managers should know the importance of colors and make their products or packaging accordingly. This study evaluates the literature linking to color psychology. The study found that colors play an important role in marketing. Managers should give immense attention to their brands and products colors in order to attract a large number of customers. Limitations and future research agenda are presented.

INFOGRAFIS PANDEMI COVID-19 PADA MEDIA PERSS ONLINE DI INDONESIA

ABSTRACT The phenomenon of infographics as a visual strategy attracts readers of digital newspapers to make them aware of the importance of protocols for the community as recommended by WHO and the government of the Republic of Indonesia in an effort to deal with the Covid-19 pandemic which is quite prevalent by online media perss. Through qualitative research methods on the phenomenon of infographic design with literature review of its constituent elements to find important infographic data in the online perss media. Literature research with literature studies as the object of covid-19 infographic material is in the local and national perss media which have been determined by positive sampling, the main ones are solopos.com, detik.com and kompas.com. The aim is to determine the visual elements of infographics and important messages of infographics in response to the Covid-19 pandemic related to health protocols during the new normal. The findings of this study are related to the form of infographics that are predominantly portrait or vertical where visual elements of color tend to be primary colors such as red, yellow, blue, and black to denote a pandemic-related color psychology. The visual metaphor tends to be iconic, such as the emphasis on header letters and the dominant copy (script) uses sanserif. Infographics always contain messages of equality in the meaning of complying with health protocols, such as the slogan of messages from 3 (three) M mothers, namely Wearing Masks, Washing Hands, and Maintaining Social Distancing which are the keywords for deciding the pandemic in all online perss. Keywords: Covid-19 infographics, aesthetics, visual rhetoric, online perss media

Spatial Color Analysis of Kindergarten Interior Design Based on Children's Psychological Activities in Digital Environment

In the digital environment, the kindergarten interior design should also be adjusted, and more attention should be paid to the spatial color matching. The progress of science and technology makes the comfort of children's living environment also increase. Designers should be aware of the importance of spatial color to children's physical and mental growth when designing the kindergarten interior. Therefore, this paper first analyzes the present situation of kindergarten interior color design in China under the digital environment from the perspective of children's color psychology, then puts forward the basic ideas of kindergarten interior color design according to space color psychology, and finally discusses the design methods of kindergarten interior color according to children's psychological activities, hoping to provide good living, entertainment and learning space for children's healthy development.

Specificity of the language means of rendering the images of characters-leaders in the parable-novel “Lord of the flies” by William Golding

The article is devoted to the study of specificity of language means of implementing the images of heroes-leaders in the framework of a work of art. The paper considers the types of leadership of M. Weber (traditional leadership, rational-legal leadership and charismatic leadership) and M.G. Berne (transformers and dealers), as well as lexemes that explicitly convey the appearance of the heroes-leaders, which implicitly reflects both the writer’s attitude to the characters and the nature of the characters themselves. The research material is the language units that is taken from the parable-novel by William Golding “Lord of the flies” and the meanings of which convey the characteristic features of the appearance of such characters as Ralph and Jack. The paper describes the color scheme (masks, clothing) from the perspective of the color psychology. It also describes non-verbal communication of children with an emphasis on the social psychology of non-verbal communication and adolescent psychology. Using a complex of emotional and evaluative vocabulary (positive and negative) when describing the appearance of Ralph and Jack indicates that the writer is trying to show his attitude to the heroes of the parable-novel “Lord of the flies”, through which the characteristic external features of political leaders (democratic and despotic) are expressed. William Golding uses the principle of duality (two principles that are either irreducible or opposite to each other) when describing Ralph and Jack. Describing Ralph, the writer uses lexemes only with a positive connotation, while when the author recreates the image of Jack, he uses only words with a negative assessment. Thus, the author of the article comes to the conclusion that the writer feels sympathy for the democratic regime, which is expressed in the image of Ralph and antipathy to totalitarianism, which is expressed in the image of Jack. In the course of this study, the authors also come to the conclusion that in the image of Jack Meridew there are typical features of another despotic leader Adolf Hitler. This conclusion can be reached due to the external description of the hero and the word forms used by him (designation of an animal with a feminine pronoun, imperatives, etc.).

Research on Color Space Perceptions and Restorative Effects of Blue Space Based on Color Psychology: Examination of the Yijie District of Dujiangyan City as an Example

An increasing number of studies have demonstrated that blue space can promote the recovery of the human body, as does green space. However, the influence of blue space on the color space has been studied much less. Based on research on color psychology and healthy cities, the current study takes Yijie District of Dujiangyan City as the research object. Logistic regression models and the semantic differential method was used to explore residents’ perceptions of color space and their restorative ratings of blue space. This study describes the characteristics of the people visiting blue space, investigates whether the benefits brought about by blue space are related to the color space, and studies whether the surrounding colors in the blue space have a positive effect in promoting residents’ perceptions of pleasure. Based on residents’ choices of environmental pictures containing various colors, a color tendency map was constructed. The results revealed strong correlations between residents’ perceived pleasure and color space color collocation. Socio-demographic factors were found to affect the frequency of visiting blue space. Reasonable color planning is necessary for human health. Based on the study findings, relevant planning suggestions are proposed as a reference basis for waterfront space color planning.