A Study on the Importance of Factors Influencing Entrepreneurial Intention of Seniors using AHP analysis

2019 ◽  
Vol 24 (1) ◽  
pp. 19-36
Author(s):  
Seang-Soo Kim ◽  
Woong-Seog Yim ◽  
Kee-Soo Eum
Keyword(s):  
Entrepreneurial Intention ◽  
Factors Influencing

scholarly journals Electronic Commerce for Sustainable Rural Development: Exploring the Factors Influencing BoPs’ Entrepreneurial Intention

2021 ◽  
Vol 13 (19) ◽  
pp. 10604
Author(s):  
Lijuan Huang ◽  
Guojie Xie ◽  
Raoyi Huang ◽  
Guokai Li ◽  
Weiwei Cai ◽  
...  
Keyword(s):  
Communication Technology ◽  
Local Governments ◽  
Online Survey ◽  
Negative Impact ◽  
Positive Impact ◽  
Professional Knowledge ◽  
Entrepreneurial Intention ◽  
Sustainable Rural Development ◽  
Factors Influencing ◽  
Resource Endowment

Rural e-commerce entrepreneurship is an effective and credible means to alleviate poverty and promote sustainable social development, particularly in the Base of the Pyramid (BoP). Understanding how to encourage BoPs’ entrepreneurial intention in the rural e-commerce market has become a key issue for private enterprises and local governments. Based on the entrepreneurial event model, we constructed a research framework to evaluate the factors influencing BoPs’ entrepreneurial intention in rural e-commerce. We conducted an online survey of rural e-commerce practitioners from Jieyang and Chaozhou in Guangdong Province, China, and empirically analyzed the survey results using SmartPLS software. The results show that professional knowledge, resource endowment, information and communication technology, and logistics infrastructure have a significant positive impact on BoP entrepreneurship in rural e-commerce, while previous market channels had a significant negative impact. Based on the findings, we recommend that BoPs should focus more on cultivating professional knowledge in e-commerce entrepreneurship and capitalize on local resource advantage. E-commerce enterprises and local governments should strengthen and improve information communication technology and logistics infrastructure among BoP communities. Policymakers should support BoP entrepreneurship in rural e-commerce by creating a favorable environment.

What Makes a Media Entrepreneur? Factors Influencing Entrepreneurial Intention of Mass Communication Students

2020 ◽  
Vol 75 (3) ◽  
pp. 321-334 ◽  
Author(s):  
Christopher Buschow ◽  
Rabea Laugemann
Keyword(s):  
Mass Communication ◽  
Entrepreneurial Intention ◽  
New Venture ◽  
New Venture Creation ◽  
Media Industry ◽  
Venture Creation ◽  
Critical Factors ◽  
Factors Influencing ◽  
Start Up ◽  
The Future

Entrepreneurship and new venture creation are seen as important drivers of media industry’s change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities ( N = 720), this study identifies critical factors that explain the entrepreneurial intention of today’s mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.

Factors Influencing Entrepreneurial Intention and the Moderating Role of Entrepreneurship Education: A Conceptual Model

2017 ◽  
Vol 23 (4) ◽  
pp. 3006-3008 ◽  
Author(s):  
Siti Farhah Fazira Binti Shamsudin ◽  
Abdullah Al Mamun ◽  
Noorshella Binti Che Nawi ◽  
Noorul Azwin Binti Md Nasir ◽  
Mohd Nazri Bin Zakaria
Keyword(s):  
Conceptual Model ◽  
Entrepreneurship Education ◽  
Entrepreneurial Intention ◽  
Factors Influencing ◽  
Moderating Role
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