The strategic management to improve the competitiveness of fuel market companies
Keyword(s):
Evaluate the effect of Strategic Management on the Competitiveness of fuel marketing companies, to generate a model as a proposal for improvement. Methodology: The methodology to be used is descriptive, since the description of the phenomena of Strategic Management, Competitiveness and Organizational Performance is carried out, through review of scientific research articles by more than 20 authors, in the available databases. In addition, it is of explanatory type since it defines the structure of behavior of the variables, the relationship that exists between them and their components. Contribution: Competitiveness model for fuel marketers.
2017 ◽
Vol 12
(4)
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pp. 55
1995 ◽
Vol 14
(2)
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pp. 99-113
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1992 ◽
Vol 11
(3)
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pp. 207-224
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Keyword(s):
2015 ◽
Vol 6
(6)
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pp. 1384
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