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2414-4819

Author(s):  
Raquel Morquecho-Sánchez ◽  
Jesús Solis-Gonzalez / ◽  
Juan Carlos Arturo Gonzalez-Castro ◽  
Ariana Linette Acosta-Gonzalez

The objective of the present investigation was to assess the perception quality of municipal sports services of the city of Allende, Nuevo León, Mexico. For the analysis of the data the statistical software SPSS v.24 was used. The instrument used was SERVQUAL, adapted to the Mexican sports context, which consists of 22 items grouped into 5 dimensions (tangible, empathy, reliability, responsiveness and safety). The sample of this study was 100 subjects, in a range of 16 to 60 years, of which 57 (51.6%) belong to the male gender and 43 (48.4%) to the female gender. The descriptive and correlation analyzes of the sample were carried out. Among the results obtained, the study presents acceptable quality values for said municipal complex. In conclusion, the evaluation, monitoring of the objectives and indicators of the municipal sports services are of vital importance to perform an adequate follow-up of the expectations, perception and satisfaction of its users, which will make municipal sports management more efficient.


Author(s):  
Omar Alejandro LÓPEZ-ANZUREZ ◽  
Hortensia ELISEO-DANTÉS ◽  
Leticia LÓPEZ-VALDIVIESO ◽  
Gerardo Ernesto PÉREZ-GÓMEZ

Productivity is the result that all organizations seek, but every day it is more difficult to achieve it and especially in the current context such as the pandemic generated by the Covid-19 virus, this need for transformation has provided new areas of opportunity throughout the world. world, generating new techniques, jobs and knowledge. This is the case of the present investigation that focuses on the realization of a technical report in the citrus exporting companies of the southeast of the area, taking as a reference the company GM citrus This report is carried out through a systemic approach and comprehensive, considering the use of the Comprehensive Technical Productivity Assessment tool (TIEP) that integrates within its application the evaluation of 10 priority elements to achieve productivity and therefore the quality of organizations. It should be noted that the information that integrates the tool and the elements is taken directly from the experts linked in the context of the study. It is of great importance to mention the participation of the personnel who collaborated to compile the information, as well as the experts who advised to be able to integrate a comprehensive scheme of the organizational scenario.


Author(s):  
Elizabeth PÉREZ-UROZA ◽  
María Lourdes GUEVARA-ROMERO ◽  
Stephanie Scherezada SALGADO-MONTES

Deficient accessibility and mobility conditions can create exclusion, which is why, when planning a mass transport system, it is necessary to analyse them at the neighbourhood level in order to guarantee the right to the city and access to public transport. The objective of this article is to show how the deficiencies of urban accessibility in line 2 of the RUTA system, in the case study of the San Ramón colony, Puebla, since the necessary pedestrian infrastructure conditions were not considered, which causes difficulties in pedestrian mobility to access public transport. This situation was confirmed by the disappearance of the urban routes that provided transport services in the colony. The action-research methodology was implemented through successive approaches in the theoretical, physical-spatial and legal spheres. The analysis was carried out through the application of a diagnostic instrument to evaluate urban accessibility, workshops with focus groups to identify the perception of inhabitants and users, interviews with key actors and multilevel matrices of legal instruments, with the aim of making recommendations that include participatory management.


Author(s):  
Ricardo SONDA-DE LA ROSA ◽  
Agustin RUIZ-LANUZA ◽  
Josefina ALCUDIA-ROCHA

The Tourism Area Life Cycle model is in itself one of the most used tools to analyze tourist competitiveness. In order to solve the problem of the lack of a comprehensive tourism strategy in the city of San Miguel de Allende that can comply with sustainable development, this research establishes its objective in the documentary analysis of the evolution of the tourism indicators that it has presented in destination for its analysis and comparison with the model of the Tourism Area Life Cycle model, identifying in the corresponding stage and thereby establishing relevant tourism planning strategies. The document was developed with a descriptive quantitative approach that used documentary review and analysis techniques of various tourist indicators of the destination. In conclusion, it is highlighted that the city of San Miguel de Allende has individual indicators in various stages of the life cycle: Development, Consolidation, and Decline; globally, it has been in the Stagnation stage since 2015 with prominent features of Decline and Rejuvenation. This results in an obvious need to define sustainable tourism management strategies to boost the destination's competitiveness effectively.


Author(s):  
Casandra ÁNGELES-GUZMÁN ◽  
Norma AGUILAR-MORALES ◽  
Deneb Elí MAGAÑA-MEDINA

Evaluate the effect of Strategic Management on the Competitiveness of fuel marketing companies, to generate a model as a proposal for improvement. Methodology: The methodology to be used is descriptive, since the description of the phenomena of Strategic Management, Competitiveness and Organizational Performance is carried out, through review of scientific research articles by more than 20 authors, in the available databases. In addition, it is of explanatory type since it defines the structure of behavior of the variables, the relationship that exists between them and their components. Contribution: Competitiveness model for fuel marketers.


Author(s):  
José Octavio Camelo-Avedoy ◽  
Leonardo García-Mondragón ◽  
Dagoberto Jacobo-Garrafa

The pandemic that humanity is experiencing has generated a series of modifications in socio-economic life, social rituals, habits, among others; infection detected in December 2019, but spread massively in the first months of 2020. Tourism is an activity that has been severely affected, as the tourist is a mobility agent, and it is precisely to the mobility of people a strategy to contain the contagion of the Sars-Cov-2 virus. The objective of this document is to carry out an analysis of the context under which tourist activity has been affected by the Covid-19 pandemic; as well as, expose the resilience process that said activity has had in recent months. Research carried out from secondary sources, such as reports and publications of international organizations, official data, specialized agencies on passenger cars and the monitoring of the pandemic; A mixed theoretical framework is used, with economic concepts and categories, other from the study of tourism and some epidemiological. The result makes it possible to make visible, in a timely manner, what the resilience strategies of the tourism sector have been, taking five countries as references.


Author(s):  
Yara Landazuri-Aguilera ◽  
Roberto Ruiz-Perez

El objetivo de esta investigación es Identificar las dimensiones de Responsabilidad Social Empresarial (RSE) que impactan en el desempeño financiero de las empresas públicas mexicanas moderadas por la legitimidad de las acciones sociales. Se diseñó un instrumentos de medida para las variables, con esto se realiza una aportación a la literatura de una escala fiable y válida en el tema de la RSE y legitimidad con un instrumento de 27 ítems con una escala tipo Likert de 6 puntos. La muestra para el levantamiento de datos fue de 42 empresas socialmente responsables, cotizadas en la Bolsa Mexicana de Valores y publican sus resultados de sustentabilidad a través de su página de identidad. Se ha propuesto un modelo teórico con las hipótesis a contrastar, y se ha validado con un modelo de regresión lineal múltiple con una variable moderadora. Los resultados obtenidos muestran que la legitimidad modera el efecto que tiene la RSE sobre el desempeño empresarial. El efecto es positivo en la dimensión económica y social, en la dimensión medioambiental el efecto fue negativo pero significativo.


Author(s):  
Magaly Abigail Dorantes-Baldera ◽  
Karina Concepción González-Herrera

The education has evolved and with it, it must be integrated towards to the students at professional level, the present investigation has as fundamental purpose the delimitation in scientific vocations for students of superior level, as well as the integration from certain processes according to a manual of processes, establishing the design, elaboration and impartation of formative workshops integrated to the vocation. The present work integrated the planning of the problems which big, medium, small and micro companies can present even if they do not have the document, as well as the purpose and importance of this in the internal and external part of the organizations. For economic units in education services registered in Mexico, micro companies represent the majority and the rest are classified as small, while medium and large organizations represent a small percentage. The school modality says that the professional level can be classified from the highest technical level and that only a percentage of them continues their studies at the degree level. For the research, the methodology is identified by integrating the instrument applicable to teachers who will give the formative workshops by knowledge of the cathedra.


Author(s):  
Milton Alejandro Nava-Santos ◽  
Julia Pérez-Bravo

The purpose of this investigation was to know the current situation in terms of resources and tourist attractions of the Municipality of Huichapan Hidalgo, to determine the potential in this field and to propose the ideal strategies for tourist competitiveness that allow positioning this Magical Town as a Competitive municipality at the state level. The methodology used in the research was carried out under a mixed type and approach, likewise a hypothetical-deductive method, non-experimental cut, was used. Documentary, having carried out a theoretical investigation of the variables: Tourism, Strategies and Competitiveness, as well as the search for information in various documents created by governmental organizations for the determination of diagnoses, among which are the geographical-environmental and socio-economic, in addition to carrying out a list of the main tourist attractions, both natural and cultural; and field research: since unstructured interviews were applied to both the director of tourism and the chronicler of the municipality, which allowed to know the situation that the municipality is currently going through in terms of tourism competitiveness, as well as a structured questionnaire to the director of tourism in order to determine the tourism potential. Thus, then the results found were that the Magical Town of Huichapan is a destination with tourist potential that lacks complete or new tourist products where ignorance of the cultural and natural wealth, as well as the appropriate strategies for the destination does not favor the existence of tourist competitiveness, compared to four Magic Towns of the State of Hidalgo.


Author(s):  
Paulo Tejero-Mena ◽  
Jorge Cuevas-Sosa ◽  
Lucely Vera-Chi

This study was motivated by the low levels of academic achievement obtained by the University students, the objective was to explain the difference between those who are successful and those who are not. The theory of self- regulation of learning was used, so to identify them, a descriptive, non-experimental, cross-sectional, correlational study was carried out, with a convenience sample. The data were obtained through a survey, which reflects self-regulated learning, applied to 268 students, and was analyzed using the SPSS 18 statistic. The result was that, of the two roles of self-regulated learning, the one that has a greater relationship with outstanding academic performance was that of learning strategies in the components: metacognitive self-regulation and regulation of effort. Regarding the role of motivation, only the anxiety component was related to this performance, in the opposite direction: the higher the anxiety, the lower the academic performance. It is recommended to implement an institutional program to reinforce learning strategies, with special emphasis on metacognitive self-regulation and effort regulation. In the case of anxiety, it is recommended to deepen the study of the causes that originate it, to reduce its incidence.


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