scholarly journals Consumers’ assessment of the brand equity of garment brands

2021 ◽  
Vol 72 (06) ◽  
pp. 666-672
Author(s):  
RANA FAIZAN GUL ◽  
DUNNAN LIU ◽  
KHALID JAMIL ◽  
MUBASHER MUHAMMAD KAMRAN ◽  
AZAL HUSSAIN AWAN ◽  
...  
Keyword(s):  
Relationship Quality ◽  
Social Exchange ◽  
Brand Equity ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Brand Personality ◽  
Exchange Theory ◽  
Mediating Effect ◽  
The Social ◽  
The Impact

The assessment of brand equity and its sources is a trend among researchers and garment brand companies nowadays. The purpose of the current study is to explore the impact of two independent variables, including “words of mouth” (WOM) and “brand personality”, on the dependent variable “brand equity”, along with the assessment of mediating effects of “relationship quality”. Previous literature on the subject suggests that multiple sources including “words of mouth” and “brand personality” influence “brand equity”, but no attempts have been made for the assessment of “relationship quality” as a mediator among sources of brand equity in the context of garment brands. The present study aims at filling that gap through the presentation of a statistical model. Respondents in the sample included the regular customers of the garment brands. Partial least squares structural equation modelling (PLS-SEM) was used to fddd the collected data. The results indicated that the “WOM” and “brand personality” had a significantly positive influence on “brand equity”. “Relationship quality” was found to have a strong mediating effect. The theory of brand equity and the social exchange theory was used to develop a representative model. Results of the study strengthen the premises of the theory of brand equity and the social exchange theory. The researchers recommended the exploration of the influence of other possible mediating variables in future researches. Recommendations were also made for the administrators of the garment brand companies for the consideration of “relationship quality” along with the sources of “brand equity”, including “words of mouth” and “brand personality” for improved decision making and competitive advantage

Residents’ perceptions of the impact of tourism in Abu Dhabi, United Arab Emirates

2017 ◽  
Vol 11 (4) ◽  
pp. 551-572 ◽  
Author(s):  
Nada Hammad ◽  
Syed Zamberi Ahmad ◽  
Avraam Papastathopoulos
Keyword(s):  
United Arab Emirates ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Cultural Influences ◽  
Abu Dhabi ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose This paper aims to investigate residents’ perceptions of tourism’s impact on their support for tourism development in Abu Dhabi, United Arab Emirates (UAE). Design/methodology/approach Data were collected using self-administered questionnaires from Abu Dhabi residents (n = 407), who represented 30 nationalities residing in the emirate. Based on social exchange theory, structural equation modeling was used to test hypotheses. Findings Results suggest that Abu Dhabi residents perceive the impacts of tourism positively and are more sensitive to the environmental and economic influences of tourism than the social and cultural influences. Research limitations/implications This study was limited to Abu Dhabi residents; findings cannot be generalized to other emirates in the UAE, or other countries. Originality/value This study adds value to extant tourism literature by investigating residents’ perceptions of the influence of tourism in one of the richest cities worldwide, which aspires to be one of the fastest growing tourism destinations in the Middle East.

scholarly journals TESTING MEDIATING EFFECT OF INDIVIDUAL EXCHANGE IDEOLOGY ON DISTRIBUTIVE JUSTICE AND WORK ENGAGEMENT RELATIONSHIP IN A COLLECTIVIST SOCIETY

2018 ◽  
Vol 6 (3) ◽  
pp. 379-392
Author(s):  
Sevcan KILIÇ AKINCI
Keyword(s):  
Distributive Justice ◽  
Social Exchange ◽  
Work Engagement ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Exchange Theory ◽  
Mediating Effect ◽  
Business Units ◽  
Exchange Ideology ◽  
Collectivist Society

This study aims to test the Social Exchange Theory in a collectivist society and extends it by examining the link between distributive justice (DJ) and work engagement (WE). Specifically, individual exchange ideology (IEI) is integrated into the relationship, and it establishes if exchange ideology mediates between the relationships. The study was conducted on a large sample (499) of Turkish blue and white-collar employees from business units of 15 independent companies; 10 different industry types and data was analysed with Structural Equation Modelling. The findings of this research supported the previous findings about DJ’s positive relationship with WE. Secondly, findings showed that IEI acted as a mediator between DJ and WE, and it mediated 24% of the effect of DJ’s on WE. Results revealed that employees reciprocated perceived justice (DJ in our case) by engaging themselves more in their work, to meet organisational goals, but this increases with the effect of individual exchange ideology; and therefore, supported the applicability of Social Exchange Theory in a collectivist society, namely in a Turkish context.

Structural equation modeling of residents' attitudes and tourism development: a SET based - study of the Kashmir region in India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aasif Ali Bhat ◽  
Kakali Majumdar
Keyword(s):  
Structural Equation Modeling ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Tourism Development ◽  
Exchange Theory ◽  
Primary Data ◽  
Equation Modeling ◽  
Content Type ◽  
The Social

PurposeThe present study tries to develop a model that assesses the factors that determine support for tourism development by residents of the Kashmir region.Design/methodology/approachPrimary data have been collected (n = 650) from the residents of the top five tourist destinations through a pre-tested questionnaire by a multistage convenient sampling method. A model has been drafted and tested through the technique of structural equation modeling by applying the social exchange theory as a theoretical framework.FindingsThe results revealed that residents who perceived more benefits were more expected to support tourism development, and residents who perceive more costs were less expected to support tourism development, thus supporting the social exchange theory.Originality/valueThe results of this study are extremely useful for the local government and tourism institutions in the future planning of tourism development and also fill the vast gap in the tourism literature with a theoretical base.

Analysing the Effect of Value in Online Communities on Satisfaction in Online Socialisation and Knowledge-Sharing Intentions of Eco-Tourist

2017 ◽  
pp. 35-60 ◽  
Author(s):  
Sudipta Kiran Sarkar ◽  
Norman Au ◽  
Rob Law
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Social Exchange ◽  
Online Communities ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Exchange Theory ◽  
Mediating Effect ◽  
Social Media Platforms ◽  
Order Factor

This study, which is based on social exchange theory (SET), focuses on the capacities of social media to provide such means by examining the effect of value in online communities (VOC) in social media platforms on satisfying ecotourists' online socialisation and knowledge sharing. Based on the data obtained from 543 ecotourists and analysed by structural equation modelling (SEM), the results of this study confirmed that VOC, which embeds the SET factors of cooperation, reputation, trust and altruism, significantly influenced ecotourists' satisfaction in socialisation and knowledge-sharing intentions through social media. Furthermore, VOC served as a higher-/second-order factor reflected by the indicators of cooperation, reputation, trust and altruism. Finally, ecotourists' satisfaction in socialisation exerted a significant mediating effect between VOC and knowledge sharing.

The impact of person-job fit and person-organization fit on OCB

2014 ◽  
Vol 43 (5) ◽  
pp. 672-691 ◽  
Author(s):  
Jaleh Farzaneh ◽  
Ali Dehghanpour Farashah ◽  
Mehdi Kazemi
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Gas Transfer ◽  
Empowerment Theory ◽  
Organisational Commitment ◽  
Moderator Effect ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose – Drawing upon the social exchange theory and empowerment theory, the purpose of this paper is to investigate the effect of perceived person-environment fit on organisational citizenship behaviour (OCB). Furthermore, this study assesses the roles of organisational commitment and psychological empowerment (PE) in this relationship. Design/methodology/approach – Respondents of this study were employees of the Iran Northeast Gas Transfer Company. Data were collected through conducting a survey on 500 employees, of which 412 questionnaires were used for further analysis. Confirmatory factor analysis, structural equation modelling, Baron and Kenny's (1986) procedure for examining mediator effect, and finally Zhao and Cavusgil's (2006) technique of evaluating moderator effect were utilised for the analyses. Findings – Results indicated that organisational commitment acts as a mediator between person-job (P-J) fit and person-organisation (P-O) fit and OCB. PE acts as a moderator between organisational commitment and OCB. Practical implications – This research has implications for approaches to human resource management in organisations. Originality/value – This study empirically synthesises the joint effect of P-O fit and P-J fit on a behavioural variable (OCB) in the social context of organisation and explains the mechanism of the effect. The pattern of relationships tested is relatively novel.

scholarly journals The Impact of E-HRM Usage on HRM Effectiveness

2021 ◽  
Vol 29 (2) ◽  
pp. 118-147
Author(s):  
Yaser M. Al-Harazneh ◽  
Ismail Sila
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Exchange Theory ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Management Support ◽  
Line Managers ◽  
Actual Usage ◽  
The Impact

This study investigated the impact of electronic human resource management (e-HRM) implementation on the effectiveness of the HRM system. The framework of this study was guided by three theories: unified theory of acceptance and use of technology, the social exchange theory, and the leader-member exchange theory. Covariance-based structural equation modelling was used to test the proposed model and hypotheses. The sample consisted of 282 responses from the employees of two telecommunications companies in Jordan. The research findings suggest that performance expectancy had a significant positive effect on behavioural intention to use an e-HRM system, whereas effort expectancy did not. Facilitating conditions had a positive significant impact on e-HRM system usage. Top management support and the HRM role of line managers positively affected behavioural intention to use e-HRM and actual usage of e-HRM, whereas the effect of HR professionals on e-HRM usage was negative. Finally, the actual usage of e-HRM had a significant impact on HRM system effectiveness.

scholarly journals TESTING MEDIATING EFFECT OF INDIVIDUAL EXCHANGE IDEOLOGY ON DISTRIBUTIVE JUSTICE AND WORK ENGAGEMENT RELATIONSHIP IN A COLLECTIVIST SOCIETY

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Sevcan KILIÇ AKINCI
Keyword(s):  
Distributive Justice ◽  
Social Exchange ◽  
Work Engagement ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Exchange Theory ◽  
Mediating Effect ◽  
Business Units ◽  
Exchange Ideology ◽  
Collectivist Society

This study aims to test the Social Exchange Theory in a collectivist society and extends it by examining the link between distributive justice (DJ) and work engagement (WE). Specifically, individual exchange ideology (IEI) is integrated into the relationship, and it establishes if exchange ideology mediates between the relationships. The study was conducted on a large sample (499) of Turkish blue and white-collar employees from business units of 15 independent companies; 10 different industry types and data was analysed with Structural Equation Modelling. The findings of this research supported the previous findings about DJ’s positive relationship with WE. Secondly, findings showed that IEI acted as a mediator between DJ and WE, and it mediated 24% of the effect of DJ’s on WE. Results revealed that employees reciprocated perceived justice (DJ in our case) by engaging themselves more in their work, to meet organisational goals, but this increases with the effect of individual exchange ideology; and therefore, supported the applicability of Social Exchange Theory in a collectivist society, namely in a Turkish context.

The Impact of Non-Financial Rewards on Organizational Attractiveness

2019 ◽  
Vol 9 (6) ◽  
pp. 157-165
Author(s):  
Perera K.E.P ◽  
Karunarathne R.A.I.C
Keyword(s):  
Social Exchange ◽  
Undergraduate Students ◽  
Quantitative Research ◽  
Social Exchange Theory ◽  
Exchange Theory ◽  
Research Approach ◽  
Organizational Attractiveness ◽  
The Social ◽  
The Impact

The main objective of this study was to examine the impact of nonfinancial rewards on organizational attractiveness. Drawing on the social exchange theory we develop and empirically test a model to explain the role of nonfinancial rewards, i.e. work-life balance, learning opportunities, and career advancement on organizational attractiveness. Following the quantitative research approach we collected data from 88 undergraduate students from 3 main universities in management in Sri Lanka. To test the model we developed one hypothesis. The results of simple linear regression suggested that nonfinancial rewards had statistically significant effect on generation Y candidates’ organizational attractiveness. This study mainly contributes to enhancing our understanding of the social exchange theory.

scholarly journals The Effect of Residents’ Attitude toward Tourism on their Pro-Tourism Behaviour: A Case Study of Hua-Hin Prachubkirikhan

2017 ◽  
Vol 8 (6) ◽  
pp. 135-142 ◽  
Author(s):  
Noppanon Homsud
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Reasoned Action ◽  
Local Economy ◽  
Tourism Impact ◽  
Personal Benefit ◽  
The Social ◽  
General Data ◽  
The Impact

AbstractThis study focused on the impact of attitude toward tourism on pro-tourism behaviour. The social exchange theory and theory of reasoned action were used to support this model. This study constructed a model for testing the relationship among welcome tourists behaviour, perceived local economy, personal benefit, attitude toward tourism, and pro-tourism behaviour. Empirical testing was used for observing the effect of the model. The sample comprised 408 people from Hua-hin Prachubkirikhan, who were selected by convenience sampling. The research instrument was a questionnaire that was divided into the following 4 parts: general data, perceived tourism impact (welcome tourists behaviour, perceived local economy, and personal benefit), attitude toward tourism, and pro-tourism behaviour. Statistical analysis methods included frequency, percentage, mean, standard deviation, and structural equation modelling. All the hypotheses were supported, indicating a significant positive effect of attitude toward tourism on pro-tourism behavior.

scholarly journals Impact of Control and Trust on Megaproject Success: The Mediating Role of Social Exchange Norms

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Dedong Wang ◽  
Shaoze Fang ◽  
Hongwei Fu
Keyword(s):  
Information Sharing ◽  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Positive Effects ◽  
And Control ◽  
The Impact

Trust and control are the two main governance mechanisms in megaprojects. However, the role of social exchange norms in trust and control governance remains unclear. Based on social exchange theory, we explored the impact of control and trust on megaproject success by considering the mediating effect of social exchange norms, which include reciprocity, negotiation, and information sharing. Partial least squares structural equation modeling was used to test the hypotheses based on data collected from 155 respondents. Results show that control and trust have positive effects on megaproject success. Trust can promote social exchange norms. That is, the higher the level of trust is, the greater the likelihood that reciprocity, negotiation, and information sharing will increase. Control does not have a significant impact on social exchange norms. Social exchange norms have a mediating effect on the relationship between trust and megaproject success but not on the link between control and megaproject success. Our findings fill in the gaps in the literature on megaproject governance and contribute to the development of megaproject management theory, which can help project managers understand the motivation orientations of all parties to make decisions wisely and rationally under complex environments.

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