Customer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 12 (1) ◽  
pp. 76-76
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia ◽  
Robert Jeyakumar ◽  
Cedric Choong Ee Chun
Keyword(s):  
Purchase Intention ◽  
Income Level ◽  
Subjective Norms ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Normality Test ◽  
The Social ◽  
Significant Difference ◽  
Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environment

Customer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 12 (1) ◽  
pp. 5-5
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia ◽  
Robert Jeyakumar ◽  
Cedric Choong Ee Chun
Keyword(s):  
Purchase Intention ◽  
Income Level ◽  
Subjective Norms ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Normality Test ◽  
The Social ◽  
Significant Difference ◽  
Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environme

Consumer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 6 (4) ◽  
pp. 213-221
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia
Keyword(s):  
Purchase Intention ◽  
Personal Care Products ◽  
Income Level ◽  
Education Level ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Consumer Purchase Intention

Objective - This research aims to identify the factors that influence generation Y's purchase intentions for organic personal care products. Methodology/Technique - There are eight variables investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables includeattitude, subjective norms, perceived behavioural control and 5 demographic characteristics including gender, age, income level, education level and race. The research is completed with the questionnaire used for data collection purposes. A total of 155 questionnaires were distributed to the respondents, with 152 returned with completed data. The target respondent of this research is generation Y users. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the tests incorporated in this study are reliability test, normality test, frequency test, t-test, ANOVA and Multiple Linear Regression. Findings - The study reveals that attitude and subjective norms from the planned behavioural model have a significant relationship with consumer purchase intentions for organic personal care products. Novelty - In addition, the study also found that there is a significant difference of consumer purchase intention of organic personal care product based on gender, age, income level and education level. Type of Paper - Empirical Keywords: Purchase Intention; Organic Product; Organic Personal Care Product; Green Environment. JEL Classification: M30, M39.

scholarly journals DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION

2021 ◽  
Vol 19 (2) ◽  
pp. 319-334
Author(s):  
Febrina Mahliza ◽  
◽  
Prita Prasetya ◽  
Keyword(s):  
Millennial Generation ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Potential Market ◽  
Product Study

Currently, Indonesian citizens were mostly dominated by the millennial generation. The domination of this generation became a potential market for a halal product. However, millennials considered having less interest to dig more information about the “halalness” of products. Therefore, this study will focus on the millennial generation’s halal personal care product purchase intention behavior. Method applied in this study was quantitative and the primary data taken from the millennial generation in Jakarta, which amounted to 104 respondents by purposive sampling. Further, Partial Least Square (PLS) was used as data analysis. The results study showed that halal personal care product’s purchase intention was affected significantly by halal marketing and health reason. Halal awareness and certification did not significantly affect the millennial generation’s purchase intention of halal personal care products.

Degradation of personal care product 2-chloropyrine detected in surface water

2021 ◽  
Author(s):  
Rahul Karale ◽  
Yashwant Patil ◽  
Shrikant Jahagirdar ◽  
Vinayak Patki ◽  
Girish Kulkarni
Keyword(s):  
Surface Water ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product

scholarly journals Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers’ Perceived Values

2018 ◽  
Vol 10 (12) ◽  
pp. 4446 ◽  
Author(s):  
Jui-Che Tu ◽  
Xiu-Yue Zhang ◽  
Sin-Yi Huang
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Perceived Value ◽  
Income Level ◽  
Demographic Variables ◽  
Key Factors ◽  
Significant Difference ◽  
Perceived Values ◽  
Perceived Price ◽  
Key Factor

The rapid growth of smartphones over recent decades has brought a large amount of e-waste as well as an increased carbon footprint. Facing severe environmental issues, sustainable development of smartphones has become a particularly important public concern. The main aim of this study was to clarify the key factor of sustainability for smartphones based on Taiwanese consumers’ perceived values. Apple’s iPhone was taken as an example. First, key factors of perception that smartphone consumers valued the most in terms of sustainable practice were extracted through a factor analysis. Second, demographic differences related to these key factors were investigated through t-test and one-way ANOVA analyses; demographic variables were gender, age, education level, occupation, and income level. The results were as follows: (1) the key factors were “recognition”, “brand advantage”, “service quality”, “usage period”, and “perceived price”; (2) there was a significant difference between genders on the key factors of perceived value (“recognition”, “brand advantage”, and “perceived price”). Specifically, females have higher perceived values of “recognition”, “brand advantage”, and “perceived price” than males; (3) there was a significant effect of income level on the key factor (“perceived price”) of perceived value. Specifically, respondents with an income level of NTD15,001–30,000 had a higher perceived value of “perceived price” than respondents earning NTD30,001–45,000. Among the five key factors, “recognition” and “brand advantage” are primary factors influencing purchase motivation; “recognition”, “brand advantage”, and “service quality” are primary factors that could influence brand loyalty; “perceived price” is the primary factor that affects purchase intention. This study contributes to the green market segmentation of smartphones. The limitations of the study relate to the size and distribution of the samples.

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