scholarly journals DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION

2021 ◽  
Vol 19 (2) ◽  
pp. 319-334
Author(s):  
Febrina Mahliza ◽  
◽  
Prita Prasetya ◽  
Keyword(s):  
Millennial Generation ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Potential Market ◽  
Product Study

Currently, Indonesian citizens were mostly dominated by the millennial generation. The domination of this generation became a potential market for a halal product. However, millennials considered having less interest to dig more information about the “halalness” of products. Therefore, this study will focus on the millennial generation’s halal personal care product purchase intention behavior. Method applied in this study was quantitative and the primary data taken from the millennial generation in Jakarta, which amounted to 104 respondents by purposive sampling. Further, Partial Least Square (PLS) was used as data analysis. The results study showed that halal personal care product’s purchase intention was affected significantly by halal marketing and health reason. Halal awareness and certification did not significantly affect the millennial generation’s purchase intention of halal personal care products.

scholarly journals Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products

IKONOMIKA ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 249-270
Author(s):  
Febrina Mahliza (Universitas Mercu Buana) ◽  
Lucky Nugroho (Universitas Mercu Buana) ◽  
Anees Jane Ali Ali (Universiti Sains Malaysia)
Keyword(s):  
Millennial Generation ◽  
Quantitative Research ◽  
Personal Care Products ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Target Market ◽  
Personal Care ◽  
Promising Target ◽  
Antecedents And Consequences

In Indonesia, the millennial generation is the generation that dominates the population. This is a promising target market for companies or producers of personal care products. This research focuses on the attitudes of the millennial generation towards halal personal care products. The method used is quantitative research with primary data taken from 143 millennial generation female consumer respondents in Jakarta and Tangerang with data collection techniques using purposive sampling. The data analysis used is Partial Least Square (PLS) analysis. Based on the results, the attitude of the millennial generation towards halal personal care products is significantly influenced by religiosity and halal knowledge. At the same time, media exposure has no significant influence on the attitude of the millennial generation towards halal personal care products.

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

scholarly journals ECO-FRIENDLY CONSUMERS IN THE FOURTH INDUSTRIAL REVOLUTION: ACADEMIC SOCIETY, GREEN CUSTOMERS, AND ECO LABELLING

2018 ◽  
Vol 1 (2) ◽  
pp. 91-106
Author(s):  
Yanti Budiasih
Keyword(s):  
Purchase Intention ◽  
Negative Influence ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Green Product ◽  
Green Advertising ◽  
Green Packaging ◽  
Significant Positive Influence

This analytical descriptive research aims to find out the relationship between the investigated variables. These variables had been previously tested hence this study made several modifications. The   data  consisted  of   primary   data  and  involved   150   students   of  Ahmad   Dahlan   Economics School  as the  respondents.  The  research variables  were divided  into  exogenous  variables (i.e.,  eco  labeling,   eco  knowledge, green  product,   green  packaging  and   green  advertising)   and endogenous  variables (i.e.,  purchase  intention  and green  customer).  The  data analysis  technique was the Partial Least Square (PLS) by using SmartPls software. Based on the results of hypothesis testing, it can be concluded that: eco-knowledge has a significant negative influence on purchase intention; eco-knowledge has a significant negative influence on green customers; eco-labeling has a significant positive influence on purchase intention; eco-labeling has a significant negative influence on green customer; green product has a  significant positive influence on purchase intention; green product has a significant positive influence on green customer; green packaging has an insignificant influence on purchase intention; green packaging has an insignificant influence on green customer; green advertising has a significant negative influence on purchase intention; green advertising has a significant positive influence on green customer; and purchase intention has a significant positive influence on green customer.

Customer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 12 (1) ◽  
pp. 5-5
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia ◽  
Robert Jeyakumar ◽  
Cedric Choong Ee Chun
Keyword(s):  
Purchase Intention ◽  
Income Level ◽  
Subjective Norms ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Normality Test ◽  
The Social ◽  
Significant Difference ◽  
Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environme

Customer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 12 (1) ◽  
pp. 76-76
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia ◽  
Robert Jeyakumar ◽  
Cedric Choong Ee Chun
Keyword(s):  
Purchase Intention ◽  
Income Level ◽  
Subjective Norms ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Normality Test ◽  
The Social ◽  
Significant Difference ◽  
Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environment

scholarly journals EFEKTIVITAS DISKON DAN HADIAH SEBAGAI SARANA PROMOSI PENJUALAN UNTUK MENARIK NIAT BELI KONSUMEN PADA BUMBU MAGIC LEZAT

2014 ◽  
Vol 3 (1) ◽  
Author(s):  
Amir Faesol
Keyword(s):  
Purchase Intention ◽  
Consumer Attitudes ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Direct Influence

Amir FaesolPT. Gawih Jaya - WismilakE-mail: [email protected] research aimed to analyse (1) the consumer attitudes to discounts and gifts,(2) whether consumerattitudes to discounts and gifts have effectiveness in influencing purchase intention, (3) whetherpurchase intentions influence on purchase decisions, (4) differences in attitudes effectiveness ofdirect influence attitudes towards buying decision (5) the direct influence of attitudes on purchasedecisions through intention. The samples were 152 respondents and selected by using purposivesampling technique. The data was collected by distributing questionnaires to consumers Lezat Magicseasoning. The primary data were consists of discount gift attitudes, purchase intentions and purchasedecisions. Partial Least Square was used as an analysis tool to answer the research objectives.The results showed that consumers preferred to have promotional gifts and they compared it withdiscounts. The discounts and gifts significantly influenced to purchase intention. Furthermore, purchaseintentions significantly influenced to purchase decisions. Moreover, it showed that the moreeffective influence of attitudes to discounts and gifts to purchase decision through intention thanwithout intention. It meant there was differences influential between attitude to discount and gifts tobuying decision with and without intention.Keywords: Attitudes to discounts and gifts, purchase intention and the purchase decision

Consumer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 6 (4) ◽  
pp. 213-221
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia
Keyword(s):  
Purchase Intention ◽  
Personal Care Products ◽  
Income Level ◽  
Education Level ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Consumer Purchase Intention

Objective - This research aims to identify the factors that influence generation Y's purchase intentions for organic personal care products. Methodology/Technique - There are eight variables investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables includeattitude, subjective norms, perceived behavioural control and 5 demographic characteristics including gender, age, income level, education level and race. The research is completed with the questionnaire used for data collection purposes. A total of 155 questionnaires were distributed to the respondents, with 152 returned with completed data. The target respondent of this research is generation Y users. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the tests incorporated in this study are reliability test, normality test, frequency test, t-test, ANOVA and Multiple Linear Regression. Findings - The study reveals that attitude and subjective norms from the planned behavioural model have a significant relationship with consumer purchase intentions for organic personal care products. Novelty - In addition, the study also found that there is a significant difference of consumer purchase intention of organic personal care product based on gender, age, income level and education level. Type of Paper - Empirical Keywords: Purchase Intention; Organic Product; Organic Personal Care Product; Green Environment. JEL Classification: M30, M39.

MOTIVASI MEMEDIASI PENGARUH PELATIHAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. TELKOM WITEL YOGYAKARTA

2020 ◽  
Vol 28 (1) ◽  
pp. 71-88
Author(s):  
Tyas Tunjung Sari ◽  
Pandu Nuansa Luhur
Keyword(s):  
Work Environment ◽  
Significant Influence ◽  
Structural Equation ◽  
Employee Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Version 2.0 ◽  
Analyze Data

This study aims to determine the motivation of work to mediate the effect of training and work environment on employee performance at PT. Telkom Witel Yogyakarta Yogyakarta. The purpose of this study is to determine and analyze 1) the effect of training on employee performance at PT. Telkom Witel Yogyakarta 2) the effect of training on employee performance through motivation at PT. Telkom Witel Yogyakarta 3) the influence of the work environment on employee performance at PT. Telkom Witel Yogyakarta 4) the influence of the work environment on employee performance through motivation at PT. Telkom Witel Yogyakarta. This study uses primary data through research on 62 respondents. Structural Equation is used to analyze data, using PLS (Partial Least Square) version 2.0. The results of this study indicate that there are 1) positive and significant influence of training on employee performance 2) positive and significant influence of work environment on employee performance 3) positive and significant effect of training on employee performance through motivation 4) positive and significant influence of work environment on employee performance through motivation.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim
Keyword(s):  
Natural Resources ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Economic Conditions ◽  
Primary Data ◽  
Equation Modeling ◽  
Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

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