Aging Impairs Inhibitory Control Over Incidental Cues: A Construal-Level Perspective

Age-related changes in decision making have been attributed to deterioration of cognitive skills, such as learning and memory. On the basis of past research showing age-related decreases in the ability to inhibit irrelevant information, we hypothesize that these changes occur, in part, because of older adults’ tendency to give more weight to low-level, subordinate, and goal-irrelevant information than younger adults do. Consistent with this hypothesis, our findings demonstrated that young adults are willing to pay more for a product with superior end attributes than a product with superior means attributes (Study 1, N = 200) and are more satisfied after an experience with superior end than means attributes (Study 2, N = 399). Young adults are also more satisfied with a goal-relevant than with a goal-irrelevant product (Study 3, N = 201; Study 4, N = 200, preregistered). Importantly, these effects were attenuated with age. Implications for research on construal level and aging, as well as implications for policymakers, are discussed.

DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION

Currently, Indonesian citizens were mostly dominated by the millennial generation. The domination of this generation became a potential market for a halal product. However, millennials considered having less interest to dig more information about the “halalness” of products. Therefore, this study will focus on the millennial generation’s halal personal care product purchase intention behavior. Method applied in this study was quantitative and the primary data taken from the millennial generation in Jakarta, which amounted to 104 respondents by purposive sampling. Further, Partial Least Square (PLS) was used as data analysis. The results study showed that halal personal care product’s purchase intention was affected significantly by halal marketing and health reason. Halal awareness and certification did not significantly affect the millennial generation’s purchase intention of halal personal care products.

EXPRESS: The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally-Friendly Global Brands

This research situates the fresh start mindset, the consumer belief that people can make a new start, get a new beginning, and chart a new course in life, within the neoliberal global milieu, and examines the fresh start mindset cross-nationally and as a predictor of interest in environmentally-friendly global brands. Theoretically, the authors argue that the fresh start mindset is associated with globally-focused beliefs (global identity and environmental consciousness), globally-relevant psychographic characteristics, and is predictive of consumer interest in environmentally-friendly global brands. Study 1, conducted in countries with varying socio-historical-cultural trajectories (U.S., Mexico, Russia), establishes cross-nationally: 1) a valid fresh start mindset scale, 2) positive relationships between the fresh start mindset and globally-focused beliefs and personal beliefs and traits (growth mindset, optimism, future focus), 3) travel abroad, social media use, and religion predict the fresh start mindset, and 4) the fresh start mindset predicts consumer interest in a global brand’s environmentally-friendly product. Study 2, conducted in the U.S., provides additional evidence that the fresh start mindset predicts consumer interest in environmentally-friendly global brands. Our findings indicate that the fresh start mindset is an important targeting characteristic for managers of environmentally-friendly global brands around the world.

Influencer Marketing and Authenticity in Content Creation

Across four studies, over 1,100 participants, and two product categories, we examine the impact of endorser type (celebrity vs. influencer) on consumers’ willingness to pay for an endorsed product (Study 1a). We determine whether the impact of endorser type on willingness to pay is mediated by perceptions of authenticity (Study 1b). Finally, we test how perceptions that an endorser as a content creator (vs. paid promoter) acts as a boundary condition on the effect of authenticity on willingness to pay (Study 2a). Moreover, consumers see an endorsement by influencers who demonstrate they are intrinsically motivated and in creative control over their content as more believable and authentic, which significantly drives their willingness to pay for an endorsed product (Study 2b). We propose that in influencer marketing, marketing practitioners should seek to engage influencers who are authentic and retain control over their own content. Theoretical and practical implications are discussed, and recommendations for future research are presented.

Pengaruh Store Atmosphere Dan Price Discount Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Produk Fashion

The purpose of researche is to know the effect of store atmosphere and price discount on impulse buying with intervening variable is positive emotion of fashion product (study on consumer Ramayana Plaza Andalas Padang city). This research used causative form, the population in this research were society of Padang. The sample of this research as many 100 respondents that choose by using purposive sampling technic with consideration consumer impulse buying fashion product in Ramayana Plaza Andalas. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. Analysis method was used is path analysis with SPSS 16. The result of this research shows (1) store atmosphere has significant effect and positif on impulse buying, (2) price discount has significant effect and positif on impulse buying, (3) store atmosphere has significant effect and positif on positive emotion,(4) price discount has significant effect and positif on positive emotion,(5) impulse buying has significant effect and positif on positive emotion, (6) store atmosphere has significant effect and positif to impulse buying with variable intervening as positive emotion (7) price discount has significant effect and positif to impulse buying with variable intervening as positive emotion. Keywords: store atmosphere, price discount, impulse buying, positive emotion

FTIR product study of the Cl-initiated oxidation products of CFC replacements: (E/Z)-1,2,3,3,3-pentafluoropropene and hexafluoroisobutylene

An experimental product distribution study and the atmospheric implications of the reactions of Cl with two fluorinated alkenes is provided.