Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 154-161
Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Continuance Intention ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Online Purchase ◽  
Acceptance Model

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender

scholarly journals Factors affecting green food purchase intention in Ho Chi Minh city

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Nguyen Thi Thanh Van ◽  
Nguyen Thien Duy ◽  
Pham Tien Dung
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Food Purchase ◽  
Green Food ◽  
Acceptance Model

This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure factors affecting green food purchase intention in Ho Chi Minh city (HCMC). The survey data was collected from 197 students during the period of 1st to 20th September, 2017. Testing the conceptual model by Structural Equation Modeling (SEM), we find that perceived usefulness of green food and perceived ease of purchase impact on attitudes towards green food purchase. We also find that subjective norm, perceived usefulness of green food, attitudes towards green food purchase are positively associated with green food purchase intention. From the research findings, some recommendations are proposed accordingly.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

The Acceptance Behavior of New Media Entertainment Among Older Adults: Living Arrangement as a Mediator

2019 ◽  
Vol 91 (3) ◽  
pp. 274-298
Author(s):  
Dawei Liu ◽  
Anqi Liu ◽  
Wanying Tu
Keyword(s):  
Older Adults ◽  
New Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Living Arrangement ◽  
Value Orientations ◽  
Perceived Usefulness ◽  
Factors Affecting ◽  
Business Practitioners ◽  
Acceptance Model

New media entertainment is currently being spotlighted by business practitioners and researchers. This article highlighted this issue of elder online users and explored the factors affecting their acceptance decisions in new media entertainment. Older adults prefer to status and value orientations, so their online acceptance of new media entertainment is significantly influenced by the perceived usefulness and social benefits. In addition, types of living arrangement significantly affect technology acceptance model of older adults.

scholarly journals ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI ADOPSI TWITTER ADVERTISING PADA SEGMEN MUDA USIA 15 – 24 TAHUN WILAYAH JABODETABEK (JAKARTA, BOGOR, DEPOK,TANGGERANG, BEKASI) TAHUN 2011

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Edith Lavindri ◽  
Pepey Riawati Kurnia
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Technology Acceptance Model ◽  
Model Theory ◽  
Reasoned Action ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Intention To Adopt ◽  
Innovation Model ◽  
Acceptance Model

Teori dan Model Theory of Reasoned Action (TRA) dari Fishbein & Ajzen (1975), Theory Planned Behavior (TPB) dari Ajzen (1991), Technology Acceptance Model (TAM) dari Davis (1989) dan Diffusion of Innovation Model (DOI) dari Rogers (1983 dalam Rogers, 2003) sering digunakan oleh banyak peneliti untuk menemukan faktor – faktor yang mempengaruhi adopsi yang berkaitan dengan teknologi. Pada penelitian ini keempat teori dan model ini dikombinasikan guna menjelaskan faktor – faktor yang mempengaruhi adopsi Twitter advertising pada segmen muda usia 15 – 24 tahun. Sebanyak 389 penguna Twitter menjadi responden penelitian ini, dimana 5 diantaranya diwawancara untuk mendapatkan pemahaman mendalam akan adopsi Twitter advertising. Hasil analisis menunjukkan bahwa terdapat attitude terhadap Twitter advertising, subjective norm terhadap Twitter advertising, perceived usefulness terhadap Twitter advertising berpengaruh dan signifikan terhadap intention to adopt Twitter advertising.

Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samad M.E. Sepasgozar ◽  
Mohsen Ghobadi ◽  
Sara Shirowzhan ◽  
David J. Edwards ◽  
Elham Delzendeh
Keyword(s):  
Technology Acceptance ◽  
Mixed Reality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Key Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Digital Twin ◽  
Acceptance Model

PurposeThis paper aims to examine the current technology acceptance model (TAM) in the field of mixed reality and digital twin (MRDT) and identify key factors affecting users' intentions to use MRDT. The factors are used as a set of key metrics for proposing a predictive model for virtual, augmented and mixed reality (MR) acceptance by users. This model is called the extended TAM for MRDT adoption in the architecture, engineering, construction and operations (AECO) industry.Design/methodology/approachAn interpretivist philosophical lens was adopted to conduct an inductive systematic and bibliographical analysis of secondary data contained within published journal articles that focused upon MRDT acceptance modelling. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach to meta-analysis were adopted to ensure all key investigations were included in the final database set. Quantity indicators such as path coefficients, factor ranking, Cronbach’s alpha (a) and chi-square (b) test, coupled with content analysis, were used for examining the database constructed. The database included journal papers from 2010 to 2020.FindingsThe extant literature revealed that the most commonly used constructs of the MRDT–TAM included: subjective norm; social influence; perceived ease of use (PEOU); perceived security; perceived enjoyment; satisfaction; perceived usefulness (PU); attitude; and behavioural intention (BI). Using these identified constructs, the general extended TAM for MRDT in the AECO industry is developed. Other important factors such as “perceived immersion” could be added to the obtained model.Research limitations/implicationsThe decision to utilise a new technology is difficult and high risk in the construction project context, due to the complexity of MRDT technologies and dynamic construction environment. The outcome of the decision may affect employee performance, project productivity and on-site safety. The extended acceptance model offers a set of factors that assist managers or practitioners in making effective decisions for utilising any type of MRDT technology.Practical implicationsSeveral constraints are apparent due to the limited investigation of MRDT evaluation matrices and empirical studies. For example, the research only covers technologies which have been reported in the literature, relating to virtual reality (VR), augmented reality (AR), MR, DT and sensors, so newer technologies may not be included. Moreover, the review process could span a longer time period and thus embrace a fuller spectrum of technology development in these different areas.Originality/valueThe research provides a theoretical model for measuring and evaluating MRDT acceptance at the individual level in the AECO context and signposts future research related to MRDT adoption in the AECO industry, as well as providing managerial guidance for progressive AECO professionals who seek to expand their use of MRDT in the Fourth Industrial Revolution (4IR). A set of key factors affecting MRDT acceptance is identified which will help innovators to improve their technology to achieve a wider acceptance.

Adoption of ICT enabled Agricultural Extension Services through Perceived Economic Wellbeing

2020 ◽  
Vol 16 (3) ◽  
pp. 30-41
Author(s):  
Neena Sinha ◽  
Pranay Verma
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Well Being ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Economic Well Being

This article investigates the technology acceptance factors in the context of information communication technology enabled agricultural extension services. Behavioral intention has always been a consequence of the technology acceptance model. The purpose of this study was to examine if the consequence of adoption be an economic benefit to the customer. It examines how these factors influence perceived economic well-being of such users. A stratified sampling procedure was adopted to obtain data from 325 valid responses from rural Indians using a structured survey instrument. A two step method was applied to analyse the data. First, the measurement model was calibrated for the reliability and validity of constructs. Then, the strength and direction of the hypothesized relationships were investigated by the structural model using structural equation modeling. Users of mobile application were checked for their perceived usefulness, perceived ease of use, subjective norm and attitude for their perceived economic well-being. These four factors, when regressed upon the perceived economic well-being using structural equation modeling predict that all but attitude is significant. This article improvises the extant technology acceptance model by replacing behavioral intention with a perceived economic well-being as a consequence. A consumer who perceives economic benefits is more likely to adopt an innovative product. Marketers can advertise the economic benefits so that the target customers adopt such technologies. By this research, the authors have identified a different outcome for perceived usefulness, perceived ease of use, attitude and subjective norm. A new relationship between the exogenous variables perceived usefulness, perceived ease of use, subjective norm and attitude and the endogenous variable perceived economic well-being is established by this study. Behavioral intention can be replaced by perceived economic well-being as the outcome in the technology acceptance model.

Factors Affecting University Students' Use of Moodle

2017 ◽  
Vol 13 (1) ◽  
pp. 14-26 ◽  
Author(s):  
Daniel Danso Essel ◽  
Osafo Apeanti Wilson
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Teaching And Learning ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Management Systems ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Acceptance Model ◽  
The University

Higher education institutions are faced with the complex challenges of serving increased enrollment levels within tight budgets. This challenge is prompting many universities to explore new approaches including the use of Learning Management Systems (LMS) such as Moodle for delivering courses to help extend teaching and learning beyond the classroom. Using Technology Acceptance Model (TAM) as an underlying theory, this study investigated students' perceived usefulness as well as the perceived ease of use of Moodle in the University of Education, Winneba in Ghana. The study also used multiple linear regression to determine if these factors have any impact on the rate at which students use Moodle. Data was collected from a random sample of 229 students from the Faculty of Science Education using a questionnaire. The analysis revealed that students' perceived usefulness of Moodle and perceived challenges in using Moodle combined contributes significantly to students' rate of Moodle use.

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

scholarly journals Public’s acceptance of automated vehicles: the role of initial trust and subjective norm

2019 ◽  
Vol 63 (1) ◽  
pp. 919-923
Author(s):  
Tingru Zhang ◽  
Haibo Tan ◽  
Shuling Li ◽  
Haoyu Zhu ◽  
Da Tao
Keyword(s):  
Technology Acceptance ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Automated Vehicles ◽  
Critical Determinant ◽  
Modeling Analysis ◽  
Structure Equation Modeling ◽  
Two Factors ◽  
Acceptance Model

This study aimed to investigate factors that determine public’s acceptance of automated vehicles (AVs) by proposing and empirically testing an AV acceptance model. The model was developed by incorporating two factors, i.e., trust and subjective norm, into the Technology Acceptance Model. The validity of the model was confirmed with a structure equation modeling analysis based on data collected from 395 survey samples. It was found that trust was the most critical determinant of public’s acceptance of AVs and offered a way for other factors (i.e. perceived usefulness and social norm) to impact AV acceptance. Subjective norm was also identified as an important factor in shaping users’ usage intention, at lease in China, a country dominated by collectivistic culture. Findings from this study provide some guidelines in improving AV products to attract users.

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