Consumer Preferences for Food Certification in Chicken Meat in Korea: A Discrete-Choice Experimental Study

2020 ◽  
Vol 31 (1) ◽  
pp. 41-63
Author(s):  
Kyungja Kim ◽  
Yu-hsuan Lin
Keyword(s):  
Experimental Study ◽  
Discrete Choice ◽  
Consumer Preferences ◽  
Chicken Meat

scholarly journals Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment

2021 ◽  
pp. 183933492199950
Author(s):  
Canie K.Y. Chu Lo ◽  
Suzan Burton ◽  
Regan Lam ◽  
Paul Nesbit
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Brands ◽  
Chinese Consumers ◽  
Enormous Amount ◽  
Luxury Products

Limited research has described a segment of consumers who prefer subtly branded luxury products, rather than conspicuous consumption. However, in comparison with the enormous amount of research mentioning conspicuous consumption, there has been only very limited research into “inconspicuous consumption,” leading to calls for more research in the area. In this article, we describe a discrete choice experiment examining the luxury product preferences of Chinese consumers, the largest market segment for luxury products. We describe and test a theoretical model investigating how product characteristics (logo prominence, price, and brand), peers’ attitudes and behaviors, and other individual characteristics influence consumers’ choice of a luxury bag. For each brand, a prominent logo was preferred, but a very large minority preferred a subtle logo. However, the effect of price, attitudinal and social factors varied across luxury brands. Implications for research and practice are discussed.

scholarly journals Taste Beats Reputation in New Food Products Choice: The Case of Ready-to-Eat Pomegranate among Young Consumers in Veneto Region (Italy)

Horticulturae ◽  
2021 ◽  
Vol 7 (7) ◽  
pp. 179
Author(s):  
Alice Stiletto ◽  
Erika Rozzanigo ◽  
Elisa Giampietri ◽  
Samuele Trestini
Keyword(s):  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Food Products ◽  
Sensory Features ◽  
Young Consumers ◽  
Random Parameter Logit ◽  
Italian Origin ◽  
Random Parameter Logit Model

This study investigates the preferences for ready-to-eat pomegranate arils in Italy through a discrete choice experiment (DCE) on 264 young consumers in Italy. The aim is to estimate consumers’ willingness to pay (WTP) for the reputational attributes of the product (e.g., the product origin and sales channel) and to discriminate the elicited preferences between tasting and non-tasting situations. To this purpose, a random parameter logit model was employed to assess the heterogeneity in consumer preferences. The results suggest that non-tasters attach a relevant value to the reputational attributes (e.g., +75% WTP for Italian origin). Moreover, considering the sensory features of the products, we found that consumers in this group discriminate against the proposed samples only through their visual characteristics: they prefer the sample with the largest size and red colored arils. In addition, we found that the tasting experience reduced the value attached to the reputational attributes (e.g., −50% WTP for local origin) for consumers, compared to non-tasting situation, thus shifting their preference to the samples that they appreciated the most (high liking). Specifically, we found that consumers in the tasting group preferred the product sample with the highest level of sweetness and the lowest level of sourness and astringency, showing a higher preference for sweetness. The findings contribute to the literature on consumers’ behavior on new food products (NFPs), showing that reputational attributes lose value after the tasting experience. In contrast, the sensory features of the NFPs can help tasters to reduce the information asymmetry, which traditionally represents a hurdle in purchases for new consumers. However, this depends on the individuals’ subjective preferences, as demonstrated by the significant effect of liking levels in discriminating consumers’ choices. To conclude, although these results cannot be extended to the general population, they may give some interesting insights about future trends of NFP demand.

Consumer preferences for electronic cigarettes: results from a discrete choice experiment

2015 ◽  
Vol 25 (e1) ◽  
pp. e30-e36 ◽  
Author(s):  
Christine D Czoli ◽  
Maciej Goniewicz ◽  
Towhidul Islam ◽  
Kathy Kotnowski ◽  
David Hammond
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Electronic Cigarettes

Is “Localness” about Distance or Relationships? Evidence from Hard Cider

2019 ◽  
Vol 14 (3) ◽  
pp. 252-273 ◽  
Author(s):  
Jarrad Farris ◽  
Trey Malone ◽  
Lindon J. Robison ◽  
Nikki L. Rothwell
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Geographic Distance ◽  
Social Capital Theory ◽  
The State ◽  
Travel Distance ◽  
Local Foods

AbstractWhile many studies have evaluated consumer demand for local foods, fewer studies have focused on the mechanism that has created the positive willingness-to-pay for local foods. This article compares the role of geographic distance and attachment value in consumer preferences for locally produced hard cider. Consumer valuations are estimated via a “branded” discrete choice experiment where the respondents chose between an in-state hard cider, an out-of-state hard cider, and a no buy option. Our measure of travel distance is based on the optimal driving route between each consumer's GPS location and the locations of the cideries while our attachment value measure is based on social capital theory. This allows us to analyze individual-specific travel distance heterogeneity in consumer choice as it relates to attachment value. Based on a latent class logit model estimated from a discrete choice experiment with 441 participants, we show that attachment value is higher for a cider produced within the state than for a cider produced outside the state. Furthermore, we show that increases in attachment value increase demand for locally produced hard cider more than an equal increase in attachment value for non-locally produced hard cider. Our findings are consistent with “local” preferences based on geopolitical boundaries (e.g., the state of Michigan) and not distance. (JEL Classifications: B55, M3, Q13, C83)

scholarly journals Parent's responses to nutrient claims and sports celebrity endorsements on energy-dense and nutrient-poor foods: an experimental study

2011 ◽  
Vol 14 (6) ◽  
pp. 1071-1079 ◽  
Author(s):  
Helen Dixon ◽  
Maree Scully ◽  
Melanie Wakefield ◽  
Bridget Kelly ◽  
Kathy Chapman ◽  
...  
Keyword(s):  
Experimental Study ◽  
Consumer Preferences ◽  
Purchase Intentions ◽  
Target Group ◽  
Nutrition Information ◽  
Food Marketing ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Online Experiment ◽  
At Home

AbstractObjectiveTo assess parents’ responses to common, potentially misleading strategies for marketing energy-dense and nutrient-poor (EDNP) child-oriented foods.DesignBetween-subjects online experiment to test whether nutrient claims and sports celebrity endorsements on the front of packs of EDNP products lead parents to prefer and rate these foods more favourably.SettingAustralia.SubjectsA total of 1551 parents of children aged 5–12 years, who were the main household grocery buyers.ResultsInclusion of nutrient claims or sports celebrity endorsements on EDNP products led parents to perceive these products to be more nutritious than if they did not include such promotions. When asked to choose between a pair of different products (EDNP v. healthier), 56 % of parents did not read a nutrition information panel (NIP) before making their choice and this did not differ by promotion condition. These parents were more likely to choose an EDNP product if it included a nutrient claim (OR = 1·83, 95 % CI 1·31, 2·56; P < 0·001) or sports celebrity endorsement (OR = 2·37, 95 % CI 1·70, 3·32; P < 0·001). Sports celebrity endorsements also enhanced parent's perceptions of typical consumers of the product, perceptions of product healthiness and quality, as well as purchase intentions.ConclusionsNutrient claims and sports celebrity endorsements tip consumer preferences towards EDNP products bearing such promotions, especially among the majority who do not read the NIP. As parents largely determine what foods are available to children at home, it is critical that initiatives aimed at reducing the persuasive impact of food marketing include this target group.

scholarly journals Consumer Preferences for Health and Nonhealth Outcomes of Health Promotion: Results from a Discrete Choice Experiment

2013 ◽  
Vol 16 (1) ◽  
pp. 114-123 ◽  
Author(s):  
Adrienne F.G. Alayli-Goebbels ◽  
Benedict G.C. Dellaert ◽  
Stephanie A. Knox ◽  
André J.H.A. Ament ◽  
Jeroen Lakerveld ◽  
...  
Keyword(s):  
Health Promotion ◽  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences

scholarly journals Evaluation of competitiveness, classification and calculation of customs payments of chicken breeds realized on the market

2020 ◽  
Vol 9 (27) ◽  
pp. 391-400
Author(s):  
Oleg Ilyasovich Katlishin
Keyword(s):  
Consumer Preferences ◽  
Scientific Research ◽  
Meat Products ◽  
Modern Science ◽  
Chicken Meat ◽  
Point Of View ◽  
Poultry Meat ◽  
Chicken Breast ◽  
Poultry Products ◽  
Regional Market

The development of industrial production of poultry products is a permanently relevant task for all regions of Russia, including Perm Region, since chicken meat is a daily commodity of the population because of its reasonable price and high consumer properties. However, today there is no comprehensive scientific understanding of issues related to determining the competitiveness of poultry meat products, this scientific topic requires a study of the competitiveness of chicken meat products presented on the regional market. All this determines the relevance of the study. The purpose of the scientific research in the framework of this article is to assess the competitiveness of selected samples (brands) of chicken breasts sold on Perm market. When choosing the hypothesis of scientific research, the author dwelled on the assumption of insufficient coverage of the problem of increasing and calculating the competitiveness of poultry meat products in modern science. Achieving this goal the following tasks are carried out: consideration of the theoretical foundations of the competitiveness of chicken breasts; an examination of the quality of chicken breasts sold in Perm market; conducting market research on consumer preferences and determining the competitiveness of chicken breasts by value for money and using a comprehensive integrated indicator of competitiveness. The object of the research in this article are samples of chicken breast of various brands sold on Perm market. When assessing competitiveness, the selected samples were considered according to group and economic criteria, according to the “brand awareness” indicator, point scales were used. Also, in the study of chicken breast samples, organoleptic, aesthetic indicators and other criteria for competitiveness were evaluated. For the examination of chicken breast in Perm market, the breasts of the following manufacturers were purchased: JSC “PRODO Perm Poultry Factory”, LLC “Udmurt Poultry Factory”, CJSC Uralbroiler, CJSC Petelinskaya Poultry Factory, LLC Belgrankorm-Veliky Novgorod. As a result of the research, the quality was determined and the tested samples of chicken breasts were ranked, their competitiveness was calculated from the professional objective point of view of product consulting by taking into account the quality per unit of money paid, and the real state of competitiveness in this market segment was determined taking into account consumer requests.

Modeling Interdependent Consumer Preferences

2003 ◽  
Vol 40 (3) ◽  
pp. 282-294 ◽  
Author(s):  
Sha Yang ◽  
Greg M. Allenby
Keyword(s):  
Linear Model ◽  
Discrete Choice ◽  
Choice Model ◽  
Consumer Preferences ◽  
Random Effect ◽  
Discrete Choice Model ◽  
Social Identification ◽  
Interdependent Preferences ◽  
Preference Interdependence ◽  
Spatial Autoregressive

A consumer's preference for an offering can be influenced by the preferences of others in many ways, ranging from social identification and inclusion to the benefits of network externalities. In this article, the authors introduce a Bayesian spatial autoregressive discrete-choice model to study the preference interdependence among individual consumers. The autoregressive specification can reflect patterns of heterogeneity in which influence propagates within and across networks. These patterns cannot be modeled with standard random-effect specifications and can be difficult to capture with covariates in a linear model. The authors illustrate their model of interdependent preferences with data on automobile purchases and show that preferences for Japanese-made cars are related to geographically and demographically defined networks.

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