scholarly journals Taste Beats Reputation in New Food Products Choice: The Case of Ready-to-Eat Pomegranate among Young Consumers in Veneto Region (Italy)

Horticulturae ◽  
2021 ◽  
Vol 7 (7) ◽  
pp. 179
Author(s):  
Alice Stiletto ◽  
Erika Rozzanigo ◽  
Elisa Giampietri ◽  
Samuele Trestini
Keyword(s):  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Food Products ◽  
Sensory Features ◽  
Young Consumers ◽  
Random Parameter Logit ◽  
Italian Origin ◽  
Random Parameter Logit Model

This study investigates the preferences for ready-to-eat pomegranate arils in Italy through a discrete choice experiment (DCE) on 264 young consumers in Italy. The aim is to estimate consumers’ willingness to pay (WTP) for the reputational attributes of the product (e.g., the product origin and sales channel) and to discriminate the elicited preferences between tasting and non-tasting situations. To this purpose, a random parameter logit model was employed to assess the heterogeneity in consumer preferences. The results suggest that non-tasters attach a relevant value to the reputational attributes (e.g., +75% WTP for Italian origin). Moreover, considering the sensory features of the products, we found that consumers in this group discriminate against the proposed samples only through their visual characteristics: they prefer the sample with the largest size and red colored arils. In addition, we found that the tasting experience reduced the value attached to the reputational attributes (e.g., −50% WTP for local origin) for consumers, compared to non-tasting situation, thus shifting their preference to the samples that they appreciated the most (high liking). Specifically, we found that consumers in the tasting group preferred the product sample with the highest level of sweetness and the lowest level of sourness and astringency, showing a higher preference for sweetness. The findings contribute to the literature on consumers’ behavior on new food products (NFPs), showing that reputational attributes lose value after the tasting experience. In contrast, the sensory features of the NFPs can help tasters to reduce the information asymmetry, which traditionally represents a hurdle in purchases for new consumers. However, this depends on the individuals’ subjective preferences, as demonstrated by the significant effect of liking levels in discriminating consumers’ choices. To conclude, although these results cannot be extended to the general population, they may give some interesting insights about future trends of NFP demand.

What are tourists willing to pay for securing the survival of a flagship species? The case of protection of the Ethiopian wolf

2019 ◽  
pp. 135481661988043 ◽  
Author(s):  
Tafesse Estifanos ◽  
Maksym Polyakov ◽  
Ram Pandit ◽  
Atakelty Hailu ◽  
Michael Burton
Keyword(s):  
Protected Area ◽  
Choice Experiment ◽  
National Park ◽  
Prior Experience ◽  
Random Parameter ◽  
Wolf Population ◽  
Existence Value ◽  
Random Parameter Logit ◽  
Unique Species ◽  
Random Parameter Logit Model

Ecotourism can be an important tool for protecting biodiversity in developing countries. Tourists have preferences for viewing charismatic species and for their conservation, but our understanding of these preferences remains limited. Using choice experiment surveys, we investigate tourists’ preferences and willingness to pay (WTP) for the protection of the Ethiopian wolf ( Canis simensis) in Ethiopia’s Bale Mountains National Park. Results from a random parameter logit model show that tourists were willing to pay up to US$5.82/day/trip for increasing the wolf population from 200 to a more viable number of 250 but very little for a more substantial increase. Tourists also valued increases in the size of the protected area (PA) and access to the wolf habitat. The WTP is found to be dependent on tourists’ prior experience to Ethiopian PAs and whether they had viewed other unique species in the park. The findings suggest opportunities for ecotourism to support the Ethiopian wolf, which is in a critical state, and that the primary motivation for tourists’ support might be due to the wolf’s existence value.

scholarly journals CONSUMER WILLINGNESS TO PAY FOR TENNESSEE CERTIFIED BEEF

2018 ◽  
Vol 50 (2) ◽  
pp. 233-254 ◽  
Author(s):  
MEAGAN G. MERRITT ◽  
KAREN LEWIS DELONG ◽  
ANDREW P. GRIFFITH ◽  
KIMBERLY L. JENSEN
Keyword(s):  
Quality Assurance ◽  
Willingness To Pay ◽  
Logit Model ◽  
Choice Experiment ◽  
Random Parameter ◽  
Beef Quality ◽  
Random Parameter Logit ◽  
Beef Quality Assurance ◽  
The Impact ◽  
Random Parameter Logit Model

AbstractAlthough Tennessee has Advanced Master Beef Producer (AMBP) and Beef Quality Assurance (BQA) certifications for cattle producers, currently there is no state-certified beef labeling program. A choice experiment was administered to Tennessee consumers to determine their willingness to pay for Tennessee Certified Beef (TCB) and other attributes such as labels indicating producer participation in AMBP and BQA. Random parameter logit model results indicate consumers most valued TCB steak and no-hormones-administered ground beef. Consumers also valued many labels when appearing alongside the TCB label. The impact of providing participants label definitions prior to the choice experiment was examined.

scholarly journals Choice Experiment Performed on the Fresh Black Slavonian Pig’s Meat: A Preliminary Study

Poljoprivreda ◽  
2021 ◽  
Vol 27 (2) ◽  
pp. 75-83
Author(s):  
Sanja Jelić Milković ◽  
Ružica Lončarić ◽  
Krunoslav Zmaić ◽  
David Kranjac ◽  
Maurizio Canavari
Keyword(s):  
Logit Model ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Multinomial Logit Model ◽  
Error Component ◽  
Geographical Information ◽  
Heterogeneous Preferences ◽  
Fresh Meat ◽  
Random Parameter Logit

Until now, no research has been carried out in Croatia into consumer preferences for a particular agricultural and food product by a choice experiment. Therefore, little data are available about Croatian consumers' preferences for social concerns (sustainability, biodiversity, rural development and animal welfare) with regard to the consumer choice and behavior favoring local pig breeds, in this case the Black Slavonian Pig breed. A survey was the method used to collect the data, and a survey questionnaire was used as an instrument. The survey was performed on a sample of n = 100 Croatian consumers surveyed online using a hypothetical choice experiment. The data were analyzed using the three logit models: a multinomial logit model (MNL), random parameter logit (RPL), and an error component random parameter logit model (RPL-EC) in order to examine the consumers’ heterogeneous preferences for fresh ham meat of the Black Slavonian Pig. The results suggest that the Croatian consumers appreciated a darker red fresh pork meat than the one obtained from the Black Slavonian Pig reared outdoors and semi-outdoor. They also prefer a fresh meat bearing a geographical information label, such as the continental Croatia and continental Croatia + PDO, to a fresh meat without a label.

scholarly journals Impact of Little Cigars and Cigarillos Packaging Features on Product Preference

2021 ◽  
Vol 18 (21) ◽  
pp. 11443
Author(s):  
Ce Shang ◽  
James Nonnemaker ◽  
Kymberle Sterling ◽  
Jessica Sobolewski ◽  
Scott R. Weaver
Keyword(s):  
Young Adult ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Random Parameter ◽  
Convenience Sample ◽  
Cigarette Smokers ◽  
Sweet Quality ◽  
Opt Out ◽  
Random Parameter Logit ◽  
Product Preference

Background: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July–August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. Methods: A convenience sample of 566 US young adult cigarette smokers aged 18–34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or “neither” (opt-out). Results: We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigarette smokers preferred grape over menthol, tobacco/regular, and wine flavors; “color only” and “color and text” flavor depictions over text only; “smooth” and “sweet” quality descriptors over “satisfying”; and larger pack sizes and lower prices. Conclusions: Regulating packaging-related features will impact LCC choices among US young adult smokers. FDA regulation over these packaging-related features may impact LCC use among young adult smokers.

scholarly journals Which Bag? Predicting Consumer Preferences for a Luxury Product With a Discrete Choice Experiment

2021 ◽  
pp. 183933492199950
Author(s):  
Canie K.Y. Chu Lo ◽  
Suzan Burton ◽  
Regan Lam ◽  
Paul Nesbit
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Conspicuous Consumption ◽  
Individual Characteristics ◽  
Luxury Brands ◽  
Chinese Consumers ◽  
Enormous Amount ◽  
Luxury Products

Limited research has described a segment of consumers who prefer subtly branded luxury products, rather than conspicuous consumption. However, in comparison with the enormous amount of research mentioning conspicuous consumption, there has been only very limited research into “inconspicuous consumption,” leading to calls for more research in the area. In this article, we describe a discrete choice experiment examining the luxury product preferences of Chinese consumers, the largest market segment for luxury products. We describe and test a theoretical model investigating how product characteristics (logo prominence, price, and brand), peers’ attitudes and behaviors, and other individual characteristics influence consumers’ choice of a luxury bag. For each brand, a prominent logo was preferred, but a very large minority preferred a subtle logo. However, the effect of price, attitudinal and social factors varied across luxury brands. Implications for research and practice are discussed.

scholarly journals The Effects of Life Course Events on Car Ownership and Sustainable Mobility Tools Adoption Decisions: Results of an Error Component Random Parameter Logit Model

2021 ◽  
Vol 13 (12) ◽  
pp. 6816
Author(s):  
Gaofeng Gu ◽  
Tao Feng ◽  
Chixing Zhong ◽  
Xiaoxi Cai ◽  
Jiang Li
Keyword(s):  
Life Course ◽  
Logit Model ◽  
Random Parameter ◽  
Error Component ◽  
Car Ownership ◽  
Sustainable Mobility ◽  
Car Sharing ◽  
Random Parameter Logit ◽  
Electric Bike ◽  
Random Parameter Logit Model

Life course events can change household travel demand dramatically. Recent studies of car ownership have examined the impacts of life course events on the purchasing, replacing, and disposing of cars. However, with the increasing diversification of mobility tools, changing the fleet size is not the only option to adapt to the change caused by life course events. People have various options with the development of sustainable mobility tools including electric car, electric bike, and car sharing. In order to determine the impacts of life course events on car ownership and the decision of mobility tool type, a stated choice experiment was conducted. The experiment also investigated how the attributes of mobility tools related to the acceptance of them. Based on existing literature, we identified the attributes of mobility tools and several life course events which are considered to be influential in car ownership decision and new types of mobility tools choice. The error component random parameter logit model was estimated. The heterogeneity across people on current car and specific mobility tools are considered. The results indicate people incline not to sell their current car when they choose an electric bike or shared car. Regarding the life course events, baby birth increases the probability to purchase an additional car, while it decreases the probability to purchase an electric bike or joining a car sharing scheme. Moreover, the estimation of error components implies that there is unobserved heterogeneity across respondents on the sustainable mobility tools choice and the decision on household’s current car.

Consumer preferences for electronic cigarettes: results from a discrete choice experiment

2015 ◽  
Vol 25 (e1) ◽  
pp. e30-e36 ◽  
Author(s):  
Christine D Czoli ◽  
Maciej Goniewicz ◽  
Towhidul Islam ◽  
Kathy Kotnowski ◽  
David Hammond
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Electronic Cigarettes

scholarly journals Consumer willingness to pay for fair-trade attributes of goat meat in Kenya: A choice experiment analysis

2020 ◽  
Vol 15 (4) ◽  
pp. 372-386
Author(s):  
David Jakinda Otieno ◽  
Keyword(s):  
Willingness To Pay ◽  
Fair Trade ◽  
Value Chain ◽  
Choice Experiment ◽  
Consumer Preferences ◽  
Random Parameter ◽  
Developed Countries ◽  
Support Provision ◽  
Goat Meat ◽  
Domestic Markets

Fair trade is an important ethical concern in the food value chains of developed countries. However, there is a dearth of empirical insights into consumer preferences for this critical aspect in the domestic markets of developing countries. The current study analysed consumer willingness to pay (WTP) for fair-trade attributes in the goat meat value chain in Nairobi, Kenya. Choice experiment data from 270 randomly sampled consumers was analysed using the random parameter logit (RPL) model. The results show that 56% of the consumers were aware of the fair-trade concept and 64% of them were willing to pay for fair-trade-compliant practices. Specifically, consumers were willing to pay a premium of 62% to prevent child labour, 45% to support provision of medical insurance for workers in the meat value chain, 40% for direct purchase from producers, 39% for fair-trade labelling and 30% to support disabled people as part of corporate social responsibility

scholarly journals Fishing location choice and risk preferences among small fishers – Implications for fisheries management policies

2020 ◽  
Vol 15 (2) ◽  
pp. 140-156
Author(s):  
Riad Sultan ◽  
Keyword(s):  
Fisheries Management ◽  
Risk Preferences ◽  
Random Parameter ◽  
Management Policy ◽  
Linear Utility ◽  
South West Coast ◽  
Random Parameter Logit ◽  
Management Policies ◽  
Expected Revenue ◽  
Random Parameter Logit Model

The study provides evidence for how risk preferences determine fishing location choices by artisanal fishers on the south-west coast of the island of Mauritius. Risk preference is modelled using a random linear utility framework defined over mean-standard deviation space. The study estimates expected revenue and revenue risk from the Just and Pope production function and applies the random parameter logit model to account for fisher-specific and location-specific characteristics. The findings are consistent with utility-maximising fishers, whereby the likelihood to choose a fishing location is positively associated with expected revenue and negatively related to revenue risk. Distance from fishing station to fishing grounds affects the choice of fishing location negatively. The estimated model allows heterogeneity in risk preferences and concludes that 51% of fishers can be classified as risk averse, 31% as risk seekers and the remaining as risk neutral. The study also estimates the degree of substitutability and complementarity between fishing locations based on the risk preferences of fishers and discusses the relevance of this for fisheries management policy.

scholarly journals U.S. Consumers' Willingness to Pay for Food Labeled ‘Genetically Modified’

2006 ◽  
Vol 35 (2) ◽  
pp. 299-310 ◽  
Author(s):  
Benjamin Onyango ◽  
Rodolfo M. Nayga ◽  
Ramu Govindasamy
Keyword(s):  
Logit Model ◽  
Genetically Modified ◽  
Random Parameter ◽  
Nationwide Survey ◽  
Choice Modeling ◽  
Modeling Framework ◽  
A Value ◽  
Label Information ◽  
Random Parameter Logit ◽  
Random Parameter Logit Model

This study analyzes U. S. consumers' choice of cornflakes under five different labeling statements. Using a nationwide survey and choice modeling framework, results indicate that consumers value labeling statements differently, depending on the information contained on the label. The random parameter logit model results indicated that, compared to cornflakes that have no label information, cornflakes labeled “contains no genetically modified com” have a value of 10 percent more, the label “USDA approved genetically modified com” has a value of 5 percent more, and the label “com genetically modified to reduce pesticide residues in your food” has a value of 5 percent more. The results also suggest that consumers negatively valued the label “contains genetically modified com,” paying 6.5 percent less, and the label “may contain genetically modified com,” paying 1 percent less than the product that has no label information.

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