scholarly journals Social Media Data Analysis using Recommendation Algorithms

Recommender frameworks (RSs) are utilized in application areas to help clients in the quest for their preferred items .Recommender system filters information which takes users ratings and predict user preferences in ecommerce and other categorical websites. We examine individual proposal dependent on client inclinations and search the neighbors through the client inclinations. It generates recommendations based on implicit feedback or explicit feedback. Implicit feedback is based on analysis of browsing patterns of the user. Express criticism is produced from the appraisals given by the client. All the more extensively tended to was the subject of AI's calculations, centered around separating calculations dependent on the clients or questions, and dependent on substance.

2016 ◽  
Vol 7 (3) ◽  
pp. 281-299 ◽  
Author(s):  
Kevin Meehan ◽  
Tom Lunney ◽  
Kevin Curran ◽  
Aiden McCaughey

Purpose Manufacturers of smartphone devices are increasingly utilising a diverse range of sensors. This innovation has enabled developers to accurately determine a user’s current context. One area that has been significantly enhanced by the increased use of context in mobile applications is tourism. Traditionally, tour guide applications rely heavily on location and essentially ignore other types of context. This has led to problems of inappropriate suggestions and tourists experiencing information overload. These problems can be mitigated if appropriate personalisation and content filtering is performed. This research proposes an intelligent context-aware recommender system that aims to minimise the highlighted problems. Design/methodology/approach Intelligent reasoning was performed to determine the weight or importance of different types of environmental and temporal context. Environmental context such as the weather outside can have an impact on the suitability of tourist attractions. Temporal context can be the time of day or season; this is particularly important in tourism as it is largely a seasonal activity. Social context such as social media can potentially provide an indication of the “mood” of an attraction. These types of contexts are combined with location data and the context of the user to provide a more effective recommendation to tourists. The evaluation of the system is a user study that utilised both qualitative and quantitative methods, involving 40 participants of differing gender, age group, number of children and marital status. Findings This study revealed that the participants selected the context-based recommendation at a significantly higher level than either location-based recommendation or random recommendation. It was clear from analysing the questionnaire results that location is not the only influencing factor when deciding on a tourist attraction to visit. Research limitations/implications To effectively determine the success of the recommender system, various combinations of contextual conditions were simulated. Simulating contexts provided the ability to randomly assign different contextual conditions to ensure an effective recommendation under all circumstances. This is not a reflection of the “real world”, because in a “real world” field study the majority of the contextual conditions will be similar. For example, if a tourist visited numerous attractions in one day, then it is likely that the weather conditions would be the same for the majority of the day, especially in the summer season. Practical implications Utilising this type of recommender system would allow the tourists to “go their own way” rather than following a prescribed route. By using this system, tourists can co-create their own experience using both social media and mobile technology. This increases the need to retain user preferences and have it available for multiple destinations. The application will be able to learn further through multiple trips, and as a result, the personalisation aspect will be incrementally refined over time. This extensible aspect is increasingly important as personalisation is gradually more effective as more data is collated. Originality/value This paper contributes to the body of knowledge that currently exists regarding the study of utilising contextual conditions in mobile recommender systems. The novelty of the system proposed by this research is the combination of various types of temporal, environmental and personal context data to inform a recommendation in an extensible tourism application. Also, performing sentiment analysis on social media data has not previously been integrated into a tourist recommender system. The evaluation concludes that this research provides clear evidence for the benefits of combining social media data with environmental and temporal context to provide an effective recommendation.


2021 ◽  
Author(s):  
Vishal Dey ◽  
Peter Krasniak ◽  
Minh Nguyen ◽  
Clara Lee ◽  
Xia Ning

BACKGROUND A new illness can come to public attention through social media before it is medically defined, formally documented, or systematically studied. One example is a condition known as breast implant illness (BII), which has been extensively discussed on social media, although it is vaguely defined in the medical literature. OBJECTIVE The objective of this study is to construct a data analysis pipeline to understand emerging illnesses using social media data and to apply the pipeline to understand the key attributes of BII. METHODS We constructed a pipeline of social media data analysis using natural language processing and topic modeling. Mentions related to signs, symptoms, diseases, disorders, and medical procedures were extracted from social media data using the clinical Text Analysis and Knowledge Extraction System. We mapped the mentions to standard medical concepts and then summarized these mapped concepts as topics using latent Dirichlet allocation. Finally, we applied this pipeline to understand BII from several BII-dedicated social media sites. RESULTS Our pipeline identified topics related to toxicity, cancer, and mental health issues that were highly associated with BII. Our pipeline also showed that cancers, autoimmune disorders, and mental health problems were emerging concerns associated with breast implants, based on social media discussions. Furthermore, the pipeline identified mentions such as rupture, infection, pain, and fatigue as common self-reported issues among the public, as well as concerns about toxicity from silicone implants. CONCLUSIONS Our study could inspire future studies on the suggested symptoms and factors of BII. Our study provides the first analysis and derived knowledge of BII from social media using natural language processing techniques and demonstrates the potential of using social media information to better understand similar emerging illnesses. CLINICALTRIAL


In this never-ending social media era it is estimated that over 5 billion people use smartphones. Out of these, there are over 1.5 billion active users in the world. In which we all are a major part and before opening our messages we all are curious about what message we have received. No doubt, we all always hope for a good message to be received. So Sentiment analysis on social media data has been seen by many as an effective tool to monitor user preferences and inclination. Finally, we propose a scalable machine learning model to analyze the polarity of a communicative text using Naive Bayes’ Bernoulli classifier. This paper works on only two polarities that is whether the sentence is positive or negative. Bernoulli classifier is used in this paper because it is best suited for binary inputs which in turn enhances the accuracy of up to 97%.


2019 ◽  
Vol 22 (2) ◽  
pp. 94-113 ◽  
Author(s):  
Violetta Wilk ◽  
Geoffrey N. Soutar ◽  
Paul Harrigan

PurposeThis paper aims to offer insights into the ways two computer-aided qualitative data analysis software (CAQDAS) applications (QSR NVivo and Leximancer) can be used to analyze big, text-based, online data taken from consumer-to-consumer (C2C) social media communication.Design/methodology/approachThis study used QSR NVivo and Leximancer, to explore 200 discussion threads containing 1,796 posts from forums on an online open community and an online brand community that involved online brand advocacy (OBA). The functionality, in particular, the strengths and weaknesses of both programs are discussed. Examples of the types of analyses each program can undertake and the visual output available are also presented.FindingsThis research found that, while both programs had strengths and weaknesses when working with big, text-based, online data, they complemented each other. Each contributed a different visual and evidence-based perspective; providing a more comprehensive and insightful view of the characteristics unique to OBA.Research limitations/implicationsQualitative market researchers are offered insights into the advantages and disadvantages of using two different software packages for research projects involving big social media data. The “visual-first” analysis, obtained from both programs can help researchers make sense of such data, particularly in exploratory research.Practical implicationsThe paper provides practical recommendations for analysts considering which programs to use when exploring big, text-based, online data.Originality/valueThis paper answered a call to action for further research and demonstration of analytical programs of big, online data from social media C2C communication and makes strong suggestions about the need to examine such data in a number of ways.


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