scholarly journals Corporate Social Responibility and Its Influence on Customer Satisfaction among Students of Selected Private Engineering Colleges in Tamilnadu

2019 ◽  
Vol 8 (2) ◽  
pp. 1939-1945

The discussionon Corporate Social Responsibility (CSR) in the current scenario is getting special attention in business environment. In India, it is highly speaking since the companies’ act 2013 and its significance highlighted the need for integration of ethical principles in the businesses. Even though the educational institutions and university strived not to make profit from its business, institutions are frequently involved corporate social responsibility practices and contribute more for the society, legal, environment and customers. The aim of the study focused to explore empirically the relationship among the dimensions concerning CSR i.e., Environmental, Employer Employee, Customer, Legal and Societal with customer satisfaction among students of private university in Vellore, Tamilnadu. Design/Methodology – This research is basically an exploratory in nature. In this study the sample of selected private engineering college students inTamilnadu, have been taken to discover the influence of CSR on customer satisfaction. The test of Correlation Analysis have been used to test the hypotheses that is mentioned during the study. Findings – In the current study took the researcher to come up with the conclusion that the dimensions concerning CSR have a concrete relationship with Customer Satisfaction. The study is tested based up on the Test result specified by Pearsons Correlation which falls under -1 to +1 on the results.

Educatia 21 ◽  
2020 ◽  
pp. 42-47
Author(s):  
Lavinia-Maria Nițulescu ◽  
Elena-Alina Hosu

The present article tackles the concept of corporate social responsibility (CSR) in the educational field, from the perspective of the projects achieved in collaboration with the educational institutions and companies and projects focused on the improvement and updating the background of the school units. The necessity to implement projects in the field of education by private companies and public firms is justified by the existence of certain financial deficits in the educational system. The study of documents and of national and international specialised materials in the CSR field reveals the requirement to consult schools in establishing the action directions but also the involvement of the business environment in the adaptation of the educational programs to the needs of the labour market. By means of an inquiry-based questionnaire, applied online to a number of 50 representatives having different levels and profiles within educational institutions in the Western area, both from the rural and the urban environment, we have gathered examples of good practice in assuming the implementation of the social responsibility projects in the field of education, in the Western area of Romania.


2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Sara Javed ◽  
Md. Salamun Rashidin ◽  
Wang Jian

AbstractThe study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between customer satisfaction and brand loyalty. Offline and online survey was conducted with four hundred fast food customers; valid data were assessed and analyzed through structural equation modeling and moderation step-by-step approach. Results demonstrate that restaurant stimuli such as food quality, service quality, atmosphere, price, restaurant location and a variety of food have strong significant effects on customer satisfaction, and customer satisfaction engendered brand loyalty. Social trust has a positive significant impact on the relationship between customer satisfaction and brand loyalty, whereas on the other side CSR has insignificant impact on the association. The study has practical implications for both restaurateurs and government. Restaurateurs should ensure the safety standards of foods, and the government can take an initiative to set proper policy and maintain the food safety standards by regulation.


2016 ◽  
Vol 50 (7/8) ◽  
pp. 1209-1238 ◽  
Author(s):  
Wenbin Sun ◽  
Joseph M. Price

Purpose This paper aims to examine the relationship between corporate social responsibility and customer satisfaction and evaluate the impact of this relationship on firm performance, specifically the moderating impact of environmental uncertainty on the corporate social responsibility to customer satisfaction relationship. Design/methodology/approach The authors constructed a panel data set by collecting data from Fortune Magazine’s World’s Most Admired Companies and Compustat. The authors used two methods, Newey–West and White–Cluster robust regressions, to estimate the empirical models. Findings The results from this moderating analysis of environmental uncertainty are largely consistent with this study's hypotheses. In particular, the authors find that corporate social responsibility contributes to increased customer satisfaction for large firms, in highly competitive environments and in highly dynamic industries. This paper also finds that in high growth environments, corporate social responsibility can result in decreased customer satisfaction. Research limitations/implications The study is limited to environmental factors in the examination boundary conditions. Researchers should broaden the moderators to include criteria such as market orientation, marketing and/or operations capability. Practical implications The empirical results provide practitioners with insight to better translate corporate social responsibility into higher levels of customer satisfaction. Social implications The empirical results support corporate social responsibility as a viable and productive means of increasing customer satisfaction. Originality/value This study is the first that builds upon the work of Luo and Bhattacharya (2006) and Saeidi et al. (2015) by examining environmental factors that influence the relationship between corporate social responsibility and customer satisfaction. This research provides useful implications for marketing theories as well as business practice.


2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.


Think India ◽  
2018 ◽  
Vol 21 (3) ◽  
pp. 13-18
Author(s):  
Abhijit Ranjan Das ◽  
Subhadeep Mukherjee

Corporate Social Responsibility (CSR) is not a very new concept, it is an old concept. Earlier, in India it was optional to the company that they may contribute voluntarily towards CSR but after the Companies Act 2013, it was formally introduced in the business environment and was made mandatory for those companies whose net worth and profit cross a threshold limit. They should contribute 2% of the average net profit of just preceding three years profit. This paper primarily focuses on CSR practices of some selected public sector petroleum companies in India. The study has been conducted based on the Annual Reports of seven selected public sector companies. Five years of data on CSR spending from 2009–10 to 2014–15 were examined. Moreover, the pattern of expenses was also examined. Since petroleum companies are giants of the India economy and contribute significantly towards the Gross Domestic Product (GDP) of our country. Thus it is necessary to look into how these companies are contributing towards CSR. An attempt has been made to examine the early impact of Section 135 of the Companies Act.


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