scholarly journals The Intervening Effect of Customer Satisfaction in the Relationship between Corporate Social Responsibility and Reputation and Credibility: Case of Credit Departments of Taiwan's Farmer Association

2017 ◽  
Vol 16 (4) ◽  
pp. 1-18
Author(s):  
Libby Hsiang ◽  
Canon Tong ◽  
Anthony Wong
2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Sara Javed ◽  
Md. Salamun Rashidin ◽  
Wang Jian

AbstractThe study is to present an integrative model of predictors and outcome of customer satisfaction in the fast food sector of Pakistan and also examine its effects. Moreover, we also examined the contingent effect of social trust and corporate social responsibility (CSR) on the relationship between customer satisfaction and brand loyalty. Offline and online survey was conducted with four hundred fast food customers; valid data were assessed and analyzed through structural equation modeling and moderation step-by-step approach. Results demonstrate that restaurant stimuli such as food quality, service quality, atmosphere, price, restaurant location and a variety of food have strong significant effects on customer satisfaction, and customer satisfaction engendered brand loyalty. Social trust has a positive significant impact on the relationship between customer satisfaction and brand loyalty, whereas on the other side CSR has insignificant impact on the association. The study has practical implications for both restaurateurs and government. Restaurateurs should ensure the safety standards of foods, and the government can take an initiative to set proper policy and maintain the food safety standards by regulation.


2019 ◽  
Vol 8 (2) ◽  
pp. 1939-1945

The discussionon Corporate Social Responsibility (CSR) in the current scenario is getting special attention in business environment. In India, it is highly speaking since the companies’ act 2013 and its significance highlighted the need for integration of ethical principles in the businesses. Even though the educational institutions and university strived not to make profit from its business, institutions are frequently involved corporate social responsibility practices and contribute more for the society, legal, environment and customers. The aim of the study focused to explore empirically the relationship among the dimensions concerning CSR i.e., Environmental, Employer Employee, Customer, Legal and Societal with customer satisfaction among students of private university in Vellore, Tamilnadu. Design/Methodology – This research is basically an exploratory in nature. In this study the sample of selected private engineering college students inTamilnadu, have been taken to discover the influence of CSR on customer satisfaction. The test of Correlation Analysis have been used to test the hypotheses that is mentioned during the study. Findings – In the current study took the researcher to come up with the conclusion that the dimensions concerning CSR have a concrete relationship with Customer Satisfaction. The study is tested based up on the Test result specified by Pearsons Correlation which falls under -1 to +1 on the results.


2016 ◽  
Vol 50 (7/8) ◽  
pp. 1209-1238 ◽  
Author(s):  
Wenbin Sun ◽  
Joseph M. Price

Purpose This paper aims to examine the relationship between corporate social responsibility and customer satisfaction and evaluate the impact of this relationship on firm performance, specifically the moderating impact of environmental uncertainty on the corporate social responsibility to customer satisfaction relationship. Design/methodology/approach The authors constructed a panel data set by collecting data from Fortune Magazine’s World’s Most Admired Companies and Compustat. The authors used two methods, Newey–West and White–Cluster robust regressions, to estimate the empirical models. Findings The results from this moderating analysis of environmental uncertainty are largely consistent with this study's hypotheses. In particular, the authors find that corporate social responsibility contributes to increased customer satisfaction for large firms, in highly competitive environments and in highly dynamic industries. This paper also finds that in high growth environments, corporate social responsibility can result in decreased customer satisfaction. Research limitations/implications The study is limited to environmental factors in the examination boundary conditions. Researchers should broaden the moderators to include criteria such as market orientation, marketing and/or operations capability. Practical implications The empirical results provide practitioners with insight to better translate corporate social responsibility into higher levels of customer satisfaction. Social implications The empirical results support corporate social responsibility as a viable and productive means of increasing customer satisfaction. Originality/value This study is the first that builds upon the work of Luo and Bhattacharya (2006) and Saeidi et al. (2015) by examining environmental factors that influence the relationship between corporate social responsibility and customer satisfaction. This research provides useful implications for marketing theories as well as business practice.


2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.


2021 ◽  
pp. 1-29
Author(s):  
Jette Steen Knudsen ◽  
Jeremy Moon

We investigate the relationship of corporate social responsibility (CSR) (often assumed to reflect corporate voluntarism) and government (often assumed to reflect coercion). We distinguish two broad perspectives on the CSR and government relationship: the dichotomous (i.e., government and CSR are / should be independent of one another) and the related (i.e., government and CSR are / should be interconnected). Using typologies of CSR public policy and of CSR and the law, we present an integrated framework for corporate discretion for engagement with public policy for CSR. We make four related contributions. First, we explain the dichotomous and the related perspectives with reference to their various assumptions and analyses. Second, we demonstrate that public policy for CSR and corporate discretion coexist and interact. Specifically, we show, third, that public policy for CSR can inform and stimulate corporate discretion and, fourth, that corporations have discretion for CSR, particularly as to how corporations engage with such policy.


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