scholarly journals Personal branding y personal marketing: procesos complementarios centrados en la marca personal

2021 ◽  
Vol 21 (2) ◽  
pp. 104-129
Author(s):  
Fabiola Patricia Melchor Rueda ◽  
Enriqueta del Carmen Márquez Sánchez ◽  
Vladimir Deléyade Estrada Portales
Keyword(s):  
Personal A ◽  
Personal Branding

El presente artículo aborda la marca personal como concepto, atributo y resultado humano, como categoría a gestionar para lograr un posicionamiento personal y profesional favorable en un entorno cada vez más cambiante, exigente y competitivo, así como los dos procesos esenciales para ello: el personal branding y el personal marketing.El objetivo es analizar los tres conceptos y sus puntos de contacto, a partir de la forma en que se definen y perciben, mediante una investigación bibliográfica y un estudio exploratorio, en los que se profundiza en la percepción y el conocimiento que se tiene de la marca personal, a través de una encuesta a 112 mexicanos, con la que se comprueba cómo las personas tienen una idea de lo que es la marca personal, sin poder describirla adecuadamente. Se proponen posiciones sobre la importancia de este concepto y su aplicación correcta, para las organizaciones y la sociedad en la época actual.Con base en los contenidos revisados, se define y analiza la marca personal, el personal branding y el marketing personal, se identifican y valoran las posturas comunes, y se procura la integración analítica de los tres conceptos.

scholarly journals The Role of Personal Image in Personal Branding

2020 ◽  
Author(s):  
Sonia Dubey Dewan
Keyword(s):  
Personal A ◽  
Personal Branding

La marca personal es un proceso continuo de desarrollo y mantenimiento de la reputación e impresión de un individuo, grupo u organización. Se considera que el papel de la imagen es muy limitante cuando se trata de la marca personal, especialmente mientras se mantiene la reputación y la impresión. Hay suficiente evidencia presente de que la imagen personal juega un papel vital en varias etapas de la marca personal. En este estudio, estudiamos el papel de la imagen personal en la marca personal a través de tres etapas: a) descubrir y crear la marca personal; b) expresarse; c) finalmente mantener y mejorar la marca personal. El estudio proporciona información y comparte estudios de casos relacionados con este tema.

Teaching Workplace Genre Ecologies and Pedagogical Goals Through Résumés and Cover Letters

2021 ◽  
pp. 232949062110318
Author(s):  
Sara Doan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Qualitative Interviews ◽  
Critical Discourse ◽  
Tracking Systems ◽  
Personal Branding ◽  
Current Concerns ◽  
Pedagogical Goals ◽  
Pedagogical Methods

This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative interviews, and critical discourse analysis of assignment sheets and deidentified student examples. Results provide an opportunity to renegotiate gaps between Business and Professional Communication’s research and pedagogical methods, shifting from overemphasizing formatting and checklists and toward understanding job applications as workplace genre ecologies to encourage deeper learning.

Social Media in Surgery

2020 ◽  
pp. 000313482097297
Author(s):  
Kevin N. Harrell ◽  
Dominique Vervoort ◽  
Jessica G.Y. Luc ◽  
Brett M. Tracy ◽  
John Daniel Stanley
Keyword(s):  
Social Media ◽  
International Collaboration ◽  
Community Outreach ◽  
Online Discussions ◽  
Residency Programs ◽  
Online Presence ◽  
Personal Branding

Social media has become a permeating form of communication with billions of daily users. Twitter in particular has become a tool for the surgical community to engage with other providers, as well as patients, through active online discussions, sharing of research, and highlighting opportunities for community outreach. Twitter can help with personal branding, mentorship, and international collaboration on multiple types of academic endeavors. Likewise, institutional and residency programs can harness the power of social media to develop an online presence and aid in resident recruitment.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals Entrevista com Júlio Bressane

2017 ◽  
Vol 9 ◽  
pp. 61-64
Author(s):  
Cláudia Malheiros Munhoz
Keyword(s):  
Personal A

Entrevista al consagrado cineasta brasileño Júlio Bressane, en ocasión de su estancia en Madrid, en 2016,  para el Festival Internacional de Cine FILMADRID. Con películas como Cleópatra (2007), Bressane señala su interés por la mitología clásica, presente igualmente en su vida personal – a través de relatos que le contaban de niño, lecturas y artes plásticas – además de su trabajo, como revela en la presente entrevista.

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