scholarly journals Role of Social Media Data Analytics in Tourism Marketing

2021 ◽  
Vol 8 (1) ◽  
pp. 39-43
Author(s):  
  Disha Joshi ◽  
Dr. Raju Rathod
Keyword(s):  
Social Media ◽  
Data Analytics ◽  
Social Media Data ◽  
Tourism Marketing ◽  
Media Data

Social Media-Based Data Collection and Analysis in Educational Research

2020 ◽  
pp. 54-77
Author(s):  
Liuli Huang
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Educational Research ◽  
Media In Education ◽  
Social Media Data ◽  
Educational Processes ◽  
Data Collection And Analysis ◽  
Media Data ◽  
Social Media In Education

The past decades have brought many changes to education, including the role of social media in education. Social media data offer educational researchers first-hand insights into educational processes. This is different from most traditional and often obtrusive data collection methods (e.g., interviews and surveys). Many researchers have explored the role of social media in education, such as the value of social media in the classroom, the relationship between academic achievement and social media. However, the role of social media in educational research, including data collection and analysis from social media, has been examined to a far lesser degree. This study seeks to discuss the potential of social media for educational research. The purpose of this chapter is to illustrate the process of collecting and analyzing social media data through a pilot study of current math educational conditions.

A Sentiment Analysis and Role of Twitter for Health Communications

2022 ◽  
pp. 188-205
Author(s):  
Erkan Çiçek ◽  
Uğur Gündüz
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Semantic Analysis ◽  
Social Media Data ◽  
Global Pandemic ◽  
The Difference ◽  
Textual Content ◽  
The Impact ◽  
Media Data

Social media has been in our lives so much lately that it is an undeniable fact that global pandemics, which constitute an important part of our lives, are also affected by these networks and that they exist in these networks and share the users. The purpose of making this hashtag analysis is to reveal the difference in discourse and language while analyzing Twitter data and to evaluate the effects of a global pandemic crisis on language, message, and crisis management with social media data. This form of analysis is typically completed through amassing textual content data then investigating the “sentiment” conveyed. Within the scope of the study, 11,300 Twitter messages posted with the #stayhome hashtag between 30 May 2020 and 6 June 2020 were examined. The impact and reliability of social media in disaster management could be questioned by carrying out a content analysis based totally on the semantic analysis of the messages given on the Twitter posts with the phrases and frequencies used.

Social Media Data Analytics for the U.S. Construction Industry: Preliminary Study on Twitter

2017 ◽  
Vol 33 (6) ◽  
pp. 04017038 ◽  
Author(s):  
LiYaning Tang ◽  
Yiming Zhang ◽  
Fei Dai ◽  
Yoojung Yoon ◽  
Yangqiu Song ◽  
...  
Keyword(s):  
Social Media ◽  
Construction Industry ◽  
Data Analytics ◽  
Social Media Data ◽  
Preliminary Study ◽  
Media Data ◽  
The U.S

scholarly journals Spatial and Social Media Data Analytics of Housing Prices in Shenzhen, China

PLoS ONE ◽  
2016 ◽  
Vol 11 (10) ◽  
pp. e0164553 ◽  
Author(s):  
Chao Wu ◽  
Xinyue Ye ◽  
Fu Ren ◽  
You Wan ◽  
Pengfei Ning ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analytics ◽  
Housing Prices ◽  
Social Media Data ◽  
Media Data

scholarly journals SCRAPING OF SOCIAL MEDIA DATA USING PYTHON-3 AND PERFORMING DATA ANALYTICS USING MICROSOFT POWER BI.

2020 ◽  
Vol 9 (7) ◽  
pp. 66-79
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Data Analytics ◽  
Marketing Strategies ◽  
Social Media Data ◽  
The Social ◽  
The Right ◽  
Media Data ◽  
Course Of Study

The manifestation of humanity is driven by fulfillment of desires. These desires are satiated by the society and its resources. But after the advent of social media the societal boundaries have shrunken but desires haven’t, hence the desires are now fulfilled through social media. The aforementioned phenomenon was recognized by the business plutocrats very early and have started to satisfy human desires using social media as a tool. But before satisfying the desires, the businesses needs to identify the specific desires of an individual. The identification of specific desires/needs will help the marketing agencies to develop user specific marketing strategies. These desires are explicitly available through the expressions of sentiments in the social media. The sentiment analysis can provide an insight to the desires of an individual. These patterns and insights helps the businesses to market their product to the right person. The sentiments and expressions can be captured using the scraping technique. The aforesaid points highlight’s the course of study followed by this paper and it is to perform data analytics of the social media data scraped using python.

scholarly journals Human Behavior Analysis Using Intelligent Big Data Analytics

2021 ◽  
Vol 12 ◽  
Author(s):  
Muhammad Usman Tariq ◽  
Muhammad Babar ◽  
Marc Poulin ◽  
Akmal Saeed Khattak ◽  
Mohammad Dahman Alshehri ◽  
...  
Keyword(s):  
Social Media ◽  
Big Data ◽  
Human Behavior ◽  
Data Analytics ◽  
Data Science ◽  
Big Data Analytics ◽  
Apache Spark ◽  
Social Media Data ◽  
The Social ◽  
Media Data

Intelligent big data analysis is an evolving pattern in the age of big data science and artificial intelligence (AI). Analysis of organized data has been very successful, but analyzing human behavior using social media data becomes challenging. The social media data comprises a vast and unstructured format of data sources that can include likes, comments, tweets, shares, and views. Data analytics of social media data became a challenging task for companies, such as Dailymotion, that have billions of daily users and vast numbers of comments, likes, and views. Social media data is created in a significant amount and at a tremendous pace. There is a very high volume to store, sort, process, and carefully study the data for making possible decisions. This article proposes an architecture using a big data analytics mechanism to efficiently and logically process the huge social media datasets. The proposed architecture is composed of three layers. The main objective of the project is to demonstrate Apache Spark parallel processing and distributed framework technologies with other storage and processing mechanisms. The social media data generated from Dailymotion is used in this article to demonstrate the benefits of this architecture. The project utilized the application programming interface (API) of Dailymotion, allowing it to incorporate functions suitable to fetch and view information. The API key is generated to fetch information of public channel data in the form of text files. Hive storage machinist is utilized with Apache Spark for efficient data processing. The effectiveness of the proposed architecture is also highlighted.

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