scholarly journals MARKETING CULTURAL TOURISM IN A DEVELOPING COUNTRY SETTINGS: THE CASE OF MURSHIDABAD, WEST BENGAL, INDIA

2021 ◽  
Keyword(s):  
Cultural Heritage ◽  
Local Community ◽  
West Bengal ◽  
Heritage Tourism ◽  
Strong Support ◽  
Tourism Development ◽  
Cultural Tourism ◽  
Cultural Resources ◽  
Bhagirathi River ◽  
Cultural Heritage Tourism

Many potential destinations are rich in cultural resources. As cultural tourism becomes increasingly important for communities to showcase their cultural capital, it is vital to assess how cultural tourists can be better understood and serviced through planning and marketing to attract more international visitors. The marketing funnel process can help policymakers understand the critical components of tourists’ visiting behavior. The process conceptualizes the process of how a consumer purchases a product or service from awareness through to purchase. We augment this marketing funnel process by also noting the importance of post-consumption evaluation: the likelihood to recommend. Cultural heritage tourism is an important feature of India’s tourism. Murshidabad, a district of West Bengal, India, situated on the bank of Bhagirathi River, is 220 kilometres away from the State capital, Kolkata. Murshidabad has a large number of cultural resources, both tangible and intangible. The study explores the cultural resources and their potential availability in Murshidabad. This will determine the scope of cultural heritage tourism development. This research assesses tourists’ awareness, visitation, and likelihood to recommend cultural heritage resources in Murshidabad. It also assesses residents’ perceptions towards cultural heritage tourism development as well as the community’s participation level in cultural tourism development. This research uses a quantitative method to sample both tourists and the local community. The findings reveal strong support for cultural tourism development among the local community and high willingness to recommend many cultural attractions, although promotion and awareness of some attractions can be improved.

The Potential of Cultural Heritage Tourism to Promote Sustainable Urban Development: The Case of Tainan City

2013 ◽  
Vol 316-317 ◽  
pp. 446-450 ◽  
Author(s):  
Hsing Ping Kuo ◽  
Kang Li Wu
Keyword(s):  
Cultural Heritage ◽  
Urban Development ◽  
Local Governments ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Cultural Tourism ◽  
Decision Makers ◽  
Sustainable Urban Development ◽  
Tainan City ◽  
Cultural Heritage Tourism

As cultural heritage tourism is widely regarded as a key element of promoting sustainable urban development and making a city competitive, allocating suitable budget for developing cultural heritage tourism thus becomes an important issue. Tainan City is an ancient cultural city with many cultural heritages, up to 112 attractions, in Taiwan. As the budget of local governments to promote tourism activities is limited, it is exceptionally important to assess the potential of cultural heritage tourism. Modified the cultural tourism assessment indicators proposed by Mckercher and Ho, this study assessed the potential of eight cultural heritage attractions in Tainan City by surveying visitors who have visited these attractions to verify the positioning of tourism development and to prioritize the resources for enhancing these attractions. The outcomes can provide a reference for decision-makers to promote sustainable tourism and allocate resources.

scholarly journals Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Local Residents ◽  
Emotional Solidarity ◽  
Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

Community Based Cultural Tourism Development Setu Babakan, Jakarta

2020 ◽  
Vol 11 (2) ◽  
pp. 485 ◽  
Author(s):  
T.Titi WIDANINGSIH ◽  
Rahtika DIANA ◽  
Arry RAHAYUNIANTO
Keyword(s):  
Cultural Heritage ◽  
Community Participation ◽  
Community Involvement ◽  
Local Community ◽  
Public Attitudes ◽  
Tourism Development ◽  
Community Support ◽  
Cultural Tourism ◽  
Provincial Government ◽  
Community Based

The Setu Babakan tourism area has been designated as a Betawi cultural tourism area by the Provincial Government of DKI Jakarta in 2000. Setu Babakan has three tourism objects culture, nature and agro. It has been established as a cultural heritage for more than 15 years, but the level of tourist visits still low. This research will analyze factors of Community-Based Cultural Tourism Development in the Setu Babakan tourism area, both tourism object factors and community participation include several dimensions, (1) objects, (2) access, (3) facilities, (4) participation, (5) support, (6) benefits, (7) revenue. The study was conducted by distributing 81 questionnaires to surrounding community in the area. The results of the MDS analysis in dimensions of the attractions are in the good category of 80.57. Dimensions of access, infrastructure, community support for tourism development, public attitudes towards tourists are in the good categories of 84.64, 80.39, 81.87, and 75.62. Dimension of community participation and benefits perceived by the community is in the unfavorable category of 44.69% and 46.29. Community involvement needs to be increased so it can increase tourist visits. The sustainability of Setu Babakan as a cultural tourism area is maintained because the existence of it can really be felt by the local community.

scholarly journals HANDICRAFT INDUSTRY CHALLENGES AND OPPORTUNITIES IN CULTURAL TOURISM DEVELOPMENT IN MACHAKOS COUNTY, KENYA

2019 ◽  
Vol 5 (2) ◽  
pp. 265-275
Author(s):  
Kibiro Eunice ◽  
Muhoro Grieveesbon Mwangi
Keyword(s):  
Rural Areas ◽  
Urban Areas ◽  
Local Community ◽  
Qualitative Content Analysis ◽  
Tourism Development ◽  
Cultural Tourism ◽  
Research Approach ◽  
Cultural Resources ◽  
Exploratory Research ◽  
Cultural Economic

Purpose: This study investigated the roles of handicraft industries in cultural tourism development in Machakos County. Machakos County is home to Kenya’s oldest and biggest handicraft industry. The handicraft industry comprises of wood carvers and basket weavers in Mwala and Yatta constituencies’. Methodology: The study utilized qualitative research approach using an exploratory research design. The study population composed of wood carvers, craft cooperative officials and basket weavers drawn from two weavers’ community organizations in Machakos County. These are Yatta South Women Group and Muli Kyondo. The study employed unstructured interviews where focus group discussions, in-depth face to face interview were utilized to gather views directly from the respondents. Qualitative content analysis was used to analyze the data. Main findings: The findings of the research revealed that cultural resources have long been providing employment for the local community. Implications: The study, therefore, recommends that both the national and local government should collaborate with the local community in development and planning of cultural resources so as to ensure sustainability of the industry. This would, in turn, increase the competitiveness of Machakos County as a tourist destination. Novelty: Kenya’s tourism and in particular Machakos cultural tourism product plays a vital role both in the rural areas as well as in urban areas in ensuring sustainability of resources in a number of ways that include social-cultural, economic as well as environmental.

scholarly journals CULTURAL BASED TOURISM DEVELOPMENT IN PASIR PUTIH VILLAGE TUKAK SADAI DISTRICT, BANGKA SELATAN DISTRICT THROUGH AGIK BARIK FESTIVAL

2019 ◽  
Vol 2 (2) ◽  
pp. 93-105
Author(s):  
Darwance Darwance ◽  
Dwi Haryadi ◽  
Izma Fahria ◽  
Agung Samudra ◽  
Desy Ramadhanty ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Social Service ◽  
Local Community ◽  
Tourism Development ◽  
Cultural Tourism ◽  
Tourist Destinations ◽  
The Past ◽  
Education Culture ◽  
The Village

Education, culture and tourism are three things that cannot be separated and interconnected. Culture will develop if education develops too. By education, culture will increase the development of tourism in Indonesia. In order to improve the quality and progress of education, culture and tourism, Social Service Lecture (KKN) XIV Bangka Belitung University (UBB) 2019 Pasirputih - Sadai Desa Pasirputih region, develop tourist destinations through the program "Festival Paserpute Agik Barik" (cultural festival Pasirputih in the past), this activity aims to explore the history and culture of the original tempo of the past (past) in the Pasirputih Village, be it cultural heritage, customs, arts, culinary, traditional games, crafts, and also practice and historical habits the life of the local community in the past, which will be re-demonstrated as the superiority of the Village later and can also be introduced to the wider community as a destination for natural and cultural tourism, which will become its own characteristics and not found elsewhere.

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