The spiritual dimensions of the road accompanied a person not only in the pre-Gutenberg (oral communication) but also in the post-Gutenberg era. Its mythological manifestations are still relevant today, when communication dominates the Internet space. The research topic is conditioned by this topic. The article presents a mythological image of a road, a number of components of which are woven into the structural and semantical layers of modern media texts. The purpose of the article is to highlight important aspects of this phenomenon based on an analysis of the cultural and political texts of modern Armenian media. In the process of research, we used content and discourse analyses. About thirty publications were selected from different websitesin which through discourse analysis, the substantive features of the mythologeme of the road in Armenian media texts were revealed.His formulation of the problem presupposed the initial presentation of a number of general attributes of the road mythologeme (sacred structure, the road as a “meeting place” of space and time, the presence of horizontal and vertical planes in mythological ideas about the road, the soul’s journey into the inner consciousness and into the world of one’s own “I” , etc. on the basis of which the analysis of cultural and political publications on Armenian websites was made. The research topic is promising, since in its interdisciplinary context it can suggest new ideas not only to media researchers but also to specialists in cultural studies, philosophy, and psychology.In publications on cultural themes, the mythologeme is expensive and enriches the dynamic picture of Armenian cultural life contributing through its spatial-temporal perspective and the author’s inner “I” to the national self-knowledge of the audience. In political publications, where “the road of Thought” is paramount, the culture of internal polemics, the search for the continuation of the key points of the mental road play an important role. The author’s word is transmitted to the reader with the division of time at certain intervals. Thanks to these important criteria, the spiritual and mental picture of the road asserts its distinctive presence in the Armenian media space. Keywords: road, Armenian, media discourse, media text, mythologeme, cultural, political publications
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