PSYCHOLOGICAL FUNCTIONS OF ADVERTISING

Author(s):  
Елизавета Юрьевна Соловьева ◽  
Роксана Рафаддин кызы Тахирова ◽  
Наталия Юрьевна Фоминых

В рамках исследования рассмотрены психологические особенности рекламы. Описаны основные элементы психологии применяемые в сфере рекламы. Приведен пример психологического воздействия рекламы на потребителя. The study examines the psychological features of advertising. The main elements of psychology used in the field of advertising are described. An example of the psychological impact of advertising on the consumer is given.

2020 ◽  
Vol 6 (1) ◽  
pp. 116-127
Author(s):  
Viktoriya Vahnina ◽  
Svetlana Naumova

The article deals with questions of ensuring the legality and moral aspects of the pre-test conversation, the tactical basis of these actions. A polygraph examiner, taking into account the subjects and the correlation of ethics and psychological impact at all stages. The main task of the interviewing polygraph examiner is to obtain testimony from the subject, which contains reliable, comprehensive evidence-based information (factual data) regarding circumstances known to the latter that are relevant to the study. The relevance of solving these problems is also caused by the fact that the polygraph examiner should inspire confidence, as well as be an example of respect for the law and moral standards, and the correct application of the rule of law and the establishment of mutual contact during the preparatory phase affects the veracity of the answers to further research. The article studies the features of the pre-test conversation as a separate stage of psychophysiological research using a polygraph. The object of the study is the features of the pre-test conversation as a separate stage of psychophysiological research using a polygraph. The subject of the study is a pre-test conversation of a psychophysiological study using a polygraph. In the process of the study, a general characteristic of the psychological capabilities of revealing hidden information was revealed, the meaning, objectives, goals and techniques used in the pre-test conversation as a preliminary stage of a psychophysiological study using a polygraph are examined.


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