scholarly journals PREFERENSI KONSUMEN DALAM MEMBELI PRODUK SAYUR HIDROPONIK

PERFORMA ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 213-220
Author(s):  
Stephen Rahardjo
Keyword(s):  

Tujuan penelitian ini adalah mencari preferensi konsumen dalam memutuskan pembelian produk sayur hidroponik milik Health Enterprise dengan menggunakan harga, kesegaran sayur, kebersihan sayur, warna sayur sebagai variabel yang diteliti. Penelitian ini merupakan penelitian kuantitatif menggunakan metode Fishbein Multiattribute-Model. Metode ini bertujuan untuk menemukan sikap terhadap objek terbesar, hal tersebut yang merupakan preferensi konsumen. Responden merupakan seluruh konsumen yang pernah minimal melakukan sekali pembelian sayur hidroponik di Health Enterprise sejumlah 48 orang. Sebelum melakukan analisis data menggunakan metode Fishbein Multiattribute-Model, penulis melakukan uji validitas dan reliabilitas untuk mengetahui bahwa penelitian ini dapat dinyatakan valid dan reliabel. Hasil dari penelitian ini ditemukan bahwa variabel warna sayur yang menjadi preferensi konsumen dalam membeli produk sayur hidroponik di Health Enterprise. Penelitian ini diharapkan dapat membawa manfaat bagi perusahaan, yaitu untuk mengoptimalkan penjualan sayur hidroponik sehingga perusahaan dapat berkembang lebih pesat.Kata kunci: harga, kesegaran sayur, warna sayur, preferensi konsumen

This book critically assesses the expanding field of global health. It brings together an international and interdisciplinary group of scholars to address the medical, social, political, and economic dimensions of the global health enterprise through vivid case studies and bold conceptual work. The book demonstrates the crucial role of ethnography as an empirical lantern in global health, arguing for a more comprehensive, people-centered approach. Topics include the limits of technological quick fixes in disease control, the moral economy of global health science, the unexpected effects of massive treatment rollouts in resource-poor contexts, and how right-to-health activism coalesces with the increased influence of the pharmaceutical industry on health care. The chapters explore the altered landscapes left behind after programs scale up, break down, or move on. We learn that disease is really never just one thing, technology delivery does not equate with care, and biology and technology interact in ways we cannot always predict. The most effective solutions may well be found in people themselves, who consistently exceed the projections of experts and the medical-scientific, political, and humanitarian frameworks in which they are cast. This book sets a new research agenda in global health and social theory and challenges us to rethink the relationships between care, rights, health, and economic futures.


2020 ◽  
pp. 1357633X2094139
Author(s):  
Jason Sherwin ◽  
Katharine Lawrence ◽  
Veronica Gragnano ◽  
Paul A Testa

The coronavirus disease 2019 (COVID-19) pandemic has accelerated the drive of health-care delivery towards virtual-care platforms. While the potential of virtual care is significant, there are challenges to the implementation and scalability of virtual care as a platform, and health-care organisations are at risk of building and deploying non-strategic, costly or unsustainable virtual-health systems. In this article, we share the NYU Langone Health enterprise approach to building and scaling an integrated virtual-health platform prior to and during the COVID-19 pandemic, and offer lessons learned and recommendations for health systems that need to undertake or are currently undertaking the transition to virtual-care delivery.


2020 ◽  
Vol 45 (6) ◽  
pp. 907-920 ◽  
Author(s):  
Harold A. Pollack

Abstract The United States is now experiencing public health catastrophe on a scale not seen for more than a century. COVID-19 puts into stark relief the mutual obligations that reflect interdependence among participants in a common society. Drawing on the work of Amartya Sen concerning famine and related challenges, the author discusses the accompanying implications for social justice. Social justice in catastrophe requires strong social insurance structures and legal protections for the most vulnerable people, who would otherwise lack economic resources and political influence to protect their essential interests. Social justice also requires greater and more sustained attention to disaster preparedness and public health infrastructure—both of which are characteristically neglected, in part because the public health enterprise is identified with politically weak and often stigmatized populations.


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