scholarly journals PRIORITISING COMPETITIVE STRATEGIES BASED ON THE ANP APPROACH: A CASE OF THE LATVIAN TELECOMMUNICATION COMPANY

2018 ◽  
Author(s):  
Irina Voronova ◽  
Vladimirs Shatrevich ◽  
Mihails Gavrilovs ◽  
Viktorija Skvarciany
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Analytic Network Process ◽  
Competitive Strategies ◽  
Analytic Hierarchy ◽  
Company Strategy ◽  
Expert Opinions ◽  
Telecommunication Company ◽  
Network Process ◽  
Hierarchy Process

The present study provides a comparative analysis of development strategy selection and presents an overview of multiple-criteria decision analysis (MCDA) in strategic management. The main aim of the paper is to use the analytic network process (ANP) as one of MCDA methods for determining the best strategy. Based on expert opinions and analytic hierarchy process (AHP), the authors have identified and evaluated SWOT analysis factors used for the development of a company strategy. To investi-gate the interaction of external and internal environment, the authors have used the ANP that allows obtaining relative measurement of the influence of SWOT elements. The ANP is useful with regard to interdependent relationship between multi-objectives and multi-stakeholders’ environment. The algo-rithm of quantitative evaluation of telecommunication company strategies is also presented in the paper.

scholarly journals APPLICATION OF A SWOT-FANP METHOD

2013 ◽  
Vol 19 (4) ◽  
pp. 570-592 ◽  
Author(s):  
Yun-Huei Lee
Keyword(s):  
Swot Analysis ◽  
Analytic Network Process ◽  
Decision Makers ◽  
Strategic Decision ◽  
Planning Tool ◽  
Strategy Formulation ◽  
Relative Priority ◽  
Analytic Hierarchy ◽  
Network Process ◽  
Hierarchy Process

Strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective strategic planning tool for the development of strategy formulation, but its main weakness is being incapable of quantitatively determining the weights and effects of alternative strategic criteria. Some studies’ use of SWOT with analytic hierarchy process (AHP) would enable decision-makers to obtain-through pairwise comparisons-a relative priority of each criterion, so that the results from quantitative measures could overcome SWOT's central shortcoming. However, these studies neglect critical relationships or dependencies among SWOT factors. In this study, I propose a quantitative SWOT that rests on fuzzy analytic network process (FANP) methodology, includes possible dependencies among SWOT factors and permits the elimination of decision-makers’ uncertain and vague preferences. To this end, I chose the Taiwan biotech pharmaceutical industry as an illustrative example. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights regarding strategic decision-making management in complex real-world situations.

scholarly journals The Development Strategy of Home-Based Exercise in China Based on the SWOT-AHP Model

2021 ◽  
Vol 18 (3) ◽  
pp. 1224
Author(s):  
Hanming Li ◽  
Xingquan Chen ◽  
Yiwei Fang
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Analytic Hierarchy ◽  
Expert Opinions ◽  
Home Based ◽  
The Development Strategy ◽  
Development Direction ◽  
Strategic Type ◽  
The Impact ◽  
Hierarchy Process

In view of the increasing importance of sports to people and the impact of COVID-19 on people’s lives, home-based exercise has become a popular choice for people to keep fit due to its unique advantages and its popularity is expected to keep growing in the future. Therefore, it is necessary to determine the development direction of home-based exercise and put in the corresponding efforts. However, there is currently a lack of research on all aspects of home-based exercise. The purpose of this research was to investigate the effective sustainable development strategy of home-based exercise in China through a SWOT (Strengths, Weaknesses, Opportunities and Threats) and AHP (Analytic Hierarchy Process) hybrid model. Thirteen factors corresponding to the SWOT analysis were identified through a literature review and expert opinions. The results show that in China the advantages and potential outweigh the weaknesses and threats of home-based exercise. Home-based exercise should grasp the external development opportunities and choose the SO development strategic type that combines internal strengths and external opportunities. As the core for the development of home-based exercise, this strategy should be given priority. To sum up, home-based exercise is believed to have a bright future.

scholarly journals Using the Analytical Network Process to Select the Best Strategy for Reducing Risks in a Supply Chain

2013 ◽  
Vol 2013 ◽  
pp. 1-9 ◽  
Author(s):  
L. Hosseini ◽  
R. Tavakkoli-Moghaddam ◽  
B. Vahdani ◽  
S. M. Mousavi ◽  
R. Kia
Keyword(s):  
Supply Chain ◽  
Multicriteria Decision Making ◽  
Analytic Network Process ◽  
Supply Chain Network ◽  
Total Quality ◽  
Analytic Hierarchy ◽  
Network Process ◽  
Supply Chain Risks ◽  
Hierarchy Process ◽  
Different Levels

This paper considers four types of the most prominent risks in the supply chain. Their subcriteria and relations between them and within the network are also considered. In a supply chain, risks are mostly created by fluctuations. The aim of this study is to adopt a strategy for eliminating or reducing risks in a supply chain network. Having various solutions helps the supply chain to be resilient. Therefore, five alternatives are considered, namely, total quality management (TQM), leanness, alignment, adaptability, and agility. This paper develops a new network of supply chain risks by considering the interactions between risks. Perhaps, the network elements have interacted with some or all of the factors (clusters) or subfactors. We constitute supply chain risks in the analytic network process (ANP), which attracted less attention in the previous studies. Most of the studies about making a decision in supply chains have been applied in analytic hierarchy process (AHP) network. The present study considers the ANP as a well-known multicriteria decision making (MCDM) technique to choose the best alternative, because of the interdependency and feedbacks of different levels of the network. Finally, the ANP selects TQM as the best alternative among the considered ones.

Diminishing Utility Decision Model for Weighting Criteria

2015 ◽  
Vol 14 (06) ◽  
pp. 1263-1284 ◽  
Author(s):  
Jih-Jeng Huang ◽  
Masahiro Inuiguchi
Keyword(s):  
Analytic Hierarchy Process ◽  
Decision Model ◽  
Marginal Utility ◽  
Analytic Network Process ◽  
Analytic Hierarchy ◽  
Numerical Examples ◽  
Absorbing State ◽  
Network Process ◽  
Diminishing Marginal Utility ◽  
Hierarchy Process

The analytic hierarchy/network process (analytic hierarchy process (AHP)/analytic network process (ANP)) became the most popular tool for weighting criteria in the field of multiple criteria analysis during the 1980s. However, these models often suffer from criticisms because of their theoretical and practical problems. In this paper, the diminishing utility decision model (DUDM) is proposed in order to retain the pros and avoid the cons of the AHP and ANP for weighting criteria. The DUDM integrates the AHP and the concept of diminishing marginal utility in order to model the main and interaction weights of criteria, respectively. From the results of the numerical examples, it can be seen that the proposed method can solve two major limitations of the ANP. First, the proposed method can significantly reduce the number of questions that are asked in the ANP. Second, the proposed method can ensure convergence in many situations and avoid the problem of the ANP with regard to the absorbing state.

A MATRIX METHOD FOR THE FUZZY ANALYTIC NETWORK PROCESS

2008 ◽  
Vol 16 (06) ◽  
pp. 863-878 ◽  
Author(s):  
JIH-JENG HUANG
Keyword(s):  
Weight Vector ◽  
Analytic Network Process ◽  
Matrix Problem ◽  
Analytic Hierarchy ◽  
Global Weight ◽  
Network Process ◽  
Local Vectors ◽  
Reciprocal Matrix ◽  
Hierarchy Process ◽  
Fuzzy Analytic Network Process

In this paper, the fuzzy analytic network process (FANP) is proposed. For achieving this purpose, two problems are highlighted and overcome in this paper. First, the postulate of the reciprocal matrix should be released, because this property is not satisfied in the fuzzy comparison matrix. Second, the convergent problem for raising the fuzzy supermatrix to limiting power should be appropriately handled. In this paper, we directly fuzzify Cogger and Yu's method for obtaining the fuzzy local vectors, because their method releases the postulate of the reciprocal matrix in the analytic hierarchy process (AHP). Then, we derive the particular matrix problem for obtaining the fuzzy global weight vector so that the convergent problem in a fuzzy limiting supermatrix can be overcome.

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