scholarly journals Image Pedagogy: TV advertisement critical reading

Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
Author(s):  
Javier Revuelta-Blanco

We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education. Hemos desarrollado una metodología sobre la «lectura crítica de publicidad televisiva». Está formada por unos libros guía para educadores, tarjetas para los estudiantes adolescentes y un vídeo. Fue presentada en la Fundación Marcelino Botín en una conferencia pública (para educadores y profesionales) y puesto en práctica con una muestra de 120 alumnos de distintos colegios de Cantabria. Los resultados de la experiencia son muy positivos pues confirman muchas de nuestras hipótesis de partida: la pedagogía de la imagen es muy necesaria.

2017 ◽  
Vol 24 (2) ◽  
pp. 246-267
Author(s):  
Jonathan Wright

Manhood was a complex social construct in early modern England. Males could not simply mature or grow from boys to men. Instead, they had to assert or prove they were men in multiple ways, such as growing a beard, behaving courageously in battle, exercising self-control in walking, talking, weeping, eating, and drinking, pursuing manly interests, exhibiting manly behaviors, avoiding interests or behaviors typically ascribed to women, marrying a woman and providing for her physical, sexual, and spiritual needs, and living and dying as a faithful Christian. Once a male became a “man” in the eyes of others, his efforts shifted from “making” himself manly to maintaining or defending his reputation as a “true man.” All men could undermine their manhood through their own actions or inactions, but the married man could also lose his reputation through his wife's infidelity. Numerous literary husbands in early modern literature live anxiously with the knowledge they might suffer a cuckold's humiliation and shame. Matthew Shore, who “treasures” his wife to a fault in Thomas Heywood's two-part play Edward IV, is an exceptional example of such a husband. This critical reading of Edward IV explores the complexity of manhood in Heywood's day by showing various males trying to assert or defend their manhood; explaining why husbands had reasons to fear cuckoldry; analyzing how Jane Shore's infidelity affects her husband; following Matthew Shore's journey from trusting husband to distrusting, bitter cuckold, to forgiving husband; and examining his seemingly inexplicable death at the end of the play.


2005 ◽  
Vol 1 (2) ◽  
pp. 105-121 ◽  
Author(s):  
Rémy Delage

Using as the example of the pilgrimage to Sabarimala (Kerala, South India), I propose here to explore the links existing between sources, research hypothesis and research theory in social sciences. The choice of research materials in the process of investigation, sources of knowledge about the studied object, is not mere random sampling; it is processed in accordance with the questions of the researcher. It inevitably assumes a selective dimension. After a critical reading of the sources used by Indian studies, I will highlight on the connections between the sources and the methodological tools on the one hand, and the major research hypothesis about pilgrimage on the other. The links between the data taken from the field and the legitimacy of scientific discourse on India will be examined at the end before providing some keys for the interpretation of Sabarimala phenomenon in South India during the contemporary period.


Author(s):  
Daniel Martin Feige

Der Beitrag widmet sich der Frage historischer Folgeverhältnisse in der Kunst. Gegenüber dem Gedanken, dass es ein ursprüngliches Werk in der Reihe von Werken gibt, das späteren Werken seinen Sinn gibt, schlägt der Text vor, das Verhältnis umgekehrt zu denken: Im Lichte späterer Werke wird der Sinn früherer Werke neu ausgehandelt. Dazu geht der Text in drei Schritten vor. Im ersten Teil formuliert er unter der Überschrift ›Form‹ in kritischer Abgrenzung zu Danto und Eco mit Adorno den Gedanken, dass Kunstwerke eigensinnig konstituierte Gegenstände sind. Die im Gedanken der Neuverhandlung früherer Werke im Lichte späterer Werke vorausgesetzte Unbestimmtheit des Sinns von Kunstwerken wird im zweiten Teil unter dem Schlagwort ›Zeitlichkeit‹ anhand des Paradigmas der Improvisation erörtert. Der dritte und letzte Teil wendet diese improvisatorische Logik unter dem Label ›Neuaushandlung‹ dann dezidiert auf das Verhältnis von Vorbild und Nachbild an. The article proposes a new understanding of historical succession in the realm of art. In contrast to the idea that there is an original work in the series of works that gives meaning to the works that come later, the text proposes to think it exactly the other way round: in the light of later works, the meanings of earlier works are renegotiated. The text proceeds in three steps to develop this idea. Under the heading ›Form‹ it develops in the first part a critical reading of Danto’s and Eco’s notion of the constitution of the artworks and argues with Adorno that each powerful work develops its own language. In the second part, the vagueness of the meaning of works of art presupposed in the idea of renegotiating earlier works in the light of later works is discussed under the term ›Temporality‹ in terms of the logic of improvisation. The third and final part uses this improvisational logic under the label ›Renegotiation‹ to understand the relationship between model and afterimage in the realm of art.


2020 ◽  
Author(s):  
Richard Fernandes de Oliveira ◽  
Iran Ferreira de Melo

With this work, we aim to propose a didactic application of the news genre, from the perspective of critical reading practices in Portuguese language teaching, to approach the experiences of dissident gender and sexuality people who are being viewed and represented by the media hegemonic in Brazil. Therefore, we offer teachers 5 texts and 10 activities that can be used for the development of a didactic project that articulates several areas of knowledge and that is also built from an educational vision that dialogues reading, criticism , teaching, learning, assessment and self-assessment. In this sense, due to the theme we are dealing with, we assume a political-epistemological tone combating gender and sexual violence, with education being our battlefield.


Littératures ◽  
1977 ◽  
Vol 24 (8) ◽  
pp. 93-112
Author(s):  
Richard L. Barnett
Keyword(s):  

1982 ◽  
Vol 57 (10) ◽  
pp. 799-801 ◽  
Author(s):  
J R Woods ◽  
C E Winkel

Sign in / Sign up

Export Citation Format

Share Document