Painted by nature, printed by artists

This article brings the 17th-century Dutch painter Otto Marseus van Schrieck and the contemporary German artist Maximilian Prüfer into dialogue. It investigates in particular Marseus’ and Prüfer’s use of butterfly scales as materials and motifs in their works of art. Both artists developed a similar technique of butterfly imprints (lepidochromy), which consists of transferring the scales of real butterflies onto another surface. The imprints thus combine medium with representation and the object being represented. The artists used a variety of animal substances to make their artworks, some still visible, some not, and gathered living animals to depict after life or to work with in other ways. Knowledge of and interest in natural history inform the work of both artists but their reflections on human relationships with other animals and with ‘nature’ differ.

Mitos Kecantikan sebagai Inspirasi Penciptaan Karya Seni Lukis

The creation of this artwork aims to be able to educate the public about discrimination against women which is often not realized, invite the wider community to stop attitudes and behaviors that discriminate against women, and be able to implement it into the form of painting so that it can be enjoyed by the wider community directly. as well as through print and electronic media. The creation of this painting is carried out using the exploration method, namely in the form of exploration of ideas and concepts, exploration of forms, exploration of media and techniques, aesthetic exploration, and data obtained from research conducted previously so as to produce primary and secondary data. In the creation of a painting with the title “Beauty Myths as Inspiration for the Creation of Paintings”, an embodiment of painting is produced with canvas as the main media with sizes ranging from 80x100 Cm, 130x100 Cm, to 120x100 Cm. With the creation of works of art regarding forms of discrimination against women, knowledge and lessons can be learned from these paintings. Keywords: Myth, Beauty, Inspiration, Creation, Art Painting

Independent Film for Solidarity of Traumas in the Cinema of Turkey

Michael Rothberg introduced the concept of multidirectional memory in Multidirectional Memory: Remembering the Holocaust in the Age of Decolonization (2009). Later, many other scholars used his idea to analyze works of art, including films. Although multidirectional memory generally focuses on the possibility of establishing solidarity between memories/traumas that are geographically or culturally distant from each other, in this article it will be argued that this concept is also crucial within coexisting multicultural and multitraumatic societies. The concept of multidirectional memory, and subsequently concepts such as travelling memory and postmemory, will be examined through the analysis of an independent production from Turkey, Özcan Alper’s film Future Lasts Forever (Gelecek Uzun Sürer, 2011). With the help of critical film analysis, the multidirectional memory of Turkey’s traumatic past will be discussed as an opportunity to practice solidarity.

Intorno al brutto. Una categoria controversa

Paul Valéry, in his “Discourse on Aesthetics”, which he pronounced in 1936 in front of an audience of philosophers, reproached them, accusing aesthetics in particular of having pursued the abstract idea of beauty for too long, losing itself in the shadows of specialized terminology or in verbal games and thus forgetting the varied reality of works of art. Following an abstract idea of beauty means losing sight of the artistic object. It also means deluding oneself that the ugly is merely a counterbalance to a dominant category. But what does ugly mean? Its ambivalence lies precisely in a continuous oscillation between an evaluative and a descriptive use. There is a duplicity, so that on the one hand it expresses a negative judgment, and on the other hand - suspending its normal semantic destiny - it reclaims for itself some positivity. It is precisely from this positivity that the ugly begins its journey in the field of aesthetics.

Screziature del Bello

Rather than discussing beauty or ugliness as metaphysical categories I do prefer here to consider individual artistic worlds, and to defend the values in which I recognise myself as reader and enjoyer, in the various ways in which this can be articulated. Worlds in which aesthetic positivity and negativity are in tension, each resolving this dialectic in its own way. That’s why my paper doesn’t analyse Beauty or Ugliness tout-court. I do rather consider their dialectical intertwining and reflecting in specific works of art: The Idiot by Dostoevskij, the librettos to Wagner’s Lohengrin and Verdi’s Rigoletto, as well as Fatelessness by Imre Kertész. I intend to show how a negative experience can be transfigured in the structure and language of these writers and musicians.

"Local" consumption of art projects and motivation of the "local" consumers

"Local" consumption of art projects and motivation of the "local" consumers The purpose of the article. Research and analysis of consumer motivations of fine arts products, based on algorithms of marketing technologies. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of consumers of works of art who prefer to be fascinated by fine arts through the Internet, social networks, television programs, followed by the use of research results in marketing processes to promote works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivation of consumers of the market of fine arts on the Internet, television programs, and in the study of further marketing processes in the art market. The article analyzes the algorithms of marketing technologies in the analysis of motivations for "home" consumption of products of the fine arts market. The article finds that in art marketing it is relevant and necessary to study the behavior of Internet consumers of works of art, analyzing the situation of "home" consumption of works of art. In art marketing, technologies for studying and analyzing the motivations of Internet consumers of works of art in promoting an art product on the art market are gradually being developed. Analysis of the motivations of Internet consumers of art markets makes it possible to more objectively segment the participants of market relations. Conclusions. The article identifies and analyzes the model of "home" online consumption of fine arts, as well as art projects, and, accordingly, describes the segment of online consumers of works of art at home using television, the Internet, and other means of communication. It is also proved that the behavior of the "home" consumer in art marketing is determined by three mandatory components: Individual - Product - Situation. It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied Individuals who consume works of art and art projects, which in turn are Products presented in the form of printed or electronic images, and we have studied Situations of "home" consumption of works of art and art projects. Keywords: art market, marketing research, relationships of marketing, motivation of consumers of works of art, art projects, "home" consumption of works of art, behavior of consumers of art market.

Both artistic and comic

This study examines Louis Cazamian’s considerations on the nature of humour, which were influenced by Bergson’s theory of the comic as a contrast between life and automatism and Bergson’s idea of humour as a specific type of comic linguistic transposition. In this context, the paper draws attention to the critical function of humour in Cazamian’s understanding based on his embracing of Bergson’s conception of laughter as a critique of the automation of life. However, Cazamian’s speculating diverges from Bergson’s thoughts on humour and leads to the creation of an elaborated theory. Cazamian states that humour has an artistic status and attributes characteristics to it that Bergson attributes to works of art. In contrast to Bergson, who emphasises the distinction between art and the comic, Cazamian deems humour’s critical aspect to accord with its artistic status. While humour is attributed artistic status because it suggests the multifaceted or elusive character of reality, humour’s comic character entails ridiculing the inability or unwillingness to respect that reality has a comic character.

Collectors as consumers of works of fine art on the art market and their motivations

The purpose of the article. Research and analysis of marketing technology algorithms by studying the motivations of collectors as consumers of fine arts products. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of collectors as consumers of works of art with the subsequent use of research results in the marketing processes of promoting works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivation of collectors as consumers in the market of fine arts and in the study of further marketing processes in the activities of collectors of works of art. The article analyzes the algorithms of marketing technologies in the analysis of motivations of collectors as consumers of the art market. The article establishes that in the marketing of fine arts it is relevant and necessary to study the behavior of collectors as consumers of works of art through the analysis of types of collectors, through the analysis of the processes of collecting works of art, through the analysis of situations of consumption of works of art. It should be noted that in the marketing of fine arts, the technologies of studying and analyzing the motivations of consumers of art markets in the promotion of works of art are purposefully and productively used. The analysis of motivations of consumers of art markets gives the chance to classify highly effective groups of consumers and admirers of works of fine arts according to their motivations. Conclusions. The article defines and analyzes the model of consumption of fine arts by Collectors, and, accordingly, describes the situations in which certain groups of individuals (consumer segments) acquire or collect works of art. It is proved that the collector's behavior in art marketing is based on three obligatory components: Individual (Collector) - Product (Work of art) - Situation (Consumption of a work of art in the art market). It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied collectors as Individuals who consume works of art, which in turn are Products presented in kind in private (or other) collections, and we have studied the situations of consumption of works of art acquired in the collection. Keywords: art market, marketing research, motivation of consumers of works of art, collectors of works of art, behavior of consumers of art market.

The Renewal of Perception in Religious Faith and Biblical Narrative

Religious faith may manifest itself, among other things, as a mode of seeing the ordinary world, which invests that world imaginatively (or inspiredly) with an unseen depth of divine intention and spiritual significance. While such seeing may well be truthful, it is also unavoidably constructive, involving the imagination in its philosophical sense of the capacity to organize underdetermined or ambiguous sense date into a whole or gestalt. One of the characteristic ways in which biblical narratives inspire and teach is by renewing their characters’ and readers’ imagination. The texts do so not inexorably but in a similar way as (other) works of art. This paper therefore investigates the ways in which works of art engage and develop the imagination, and thereby enable renewed perceptual and cognitive engagement with the world. The paper introduces predictive processing as a helpful psychological theory for analyzing this dynamic, and outlines questions for further research.

Symbolic consumers of fine art in the art market and their motivations

The purpose of the article. Research and analysis of algorithms of marketing technologies in the art market by studying the motivations of symbolic consumers of fine arts, namely, individuals who consume products of fine arts through symbolic appropriation. The research methodology is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the motivations of symbolic consumers of works of art with the subsequent use of research results in the marketing processes of promoting works of art in the art market. The scientific novelty lies in the expansion of ideas about the motivations of symbolic consumers of the fine arts market and in the study of further marketing processes in it. The article analyzes the algorithms of marketing technologies in the analysis of motivations of symbolic consumers of the fine arts market. The article establishes that in the marketing of fine arts it is relevant and necessary to study the behavior of symbolic consumers of works of art as Individuals through the analysis of types of symbolic Consumers, as well as through the analysis of situations of symbolic consumption of works of art as a symbolically appropriated Product at the art market while viewing works of art in exhibition halls. Based on research in the field of art market marketing, we can say that artistic creativity is an area of activity of non-profit public and private museums, gallery and exhibition institutions, as well as large and small businesses, which should professionally analyze consumer motivations, which in turn makes it possible to highly segment consumers of works of fine art in accordance with their motivations. Conclusions. The article defines and analyzes the model of consumption of fine arts by symbolic appropriation, and, accordingly, describes the group (segment) of consumers. We are talking about symbolic consumption, which is associated with the possibility of obtaining aesthetic pleasure through the symbolic appropriation of the work without material possession. It is also proved that consumer behavior in art marketing is determined by three mandatory components: Individual - Product - Situation. It is on these components that the types of motivation are formed, on which the model of consumption and consumer behavior is built. Thus, we have studied individuals who consume works of art, which in turn are products presented in exhibition halls, and we have studied the situations of consumption of works of art that are consumed by symbolic appropriation in exhibitions. Key words: art market, marketing research, motivation of consumers of works of art, symbolic consumption of works of art, behavior of consumers of art market.