Proposing a Hierarchical Utility Package with Reference to Mobile Advertising

Competitive Advantage ◽

Binary Logistic Regression ◽

Mobile Advertising ◽

Interactive Marketing ◽

Mobile advertising is a powerful tool for direct and interactive marketing. However effective marketing requires examining consumers’ psyche. This study proposes a hierarchical utility package (in the consumers’ perception) with reference to mobile advertising, thus enhancing its acceptance. Confirmatory factor analysis revealed four consolidated utility dimensions (with reference to mobile advertising). Binary logistic regression was used to create a hierarchical utility package with respondents giving the highest priority to Customization rather than Location based messaging, followed by Incentives and Session based messages. By incorporating the utility package in the mobile advertising format, mobile advertisers can ensure greater acceptance and develop competitive advantage.

Proposing a Hierarchical Utility Package with Reference to Mobile Advertising

International Journal of E-Business Research ◽

10.4018/jebr.2011010105 ◽

2011 ◽

Vol 7 (1) ◽

pp. 71-92

Author(s):

Shalini N. Tripathi ◽

Masood H. Siddiqui

Keyword(s):

Factor Analysis ◽

Logistic Regression ◽

Competitive Advantage ◽

Binary Logistic Regression ◽

Mobile Advertising ◽

Interactive Marketing ◽

Confirmatory Factor Analysis of Competitive Advantage, Learning Organization and SME Performance

Journal of Economics, Finance and Management Studies ◽

10.47191/jefms/v4-i12-17 ◽

2021 ◽

Vol 04 (12) ◽

Author(s):

Novi Trisnawati ◽

Keyword(s):

Factor Analysis ◽

Financial Performance ◽

Competitive Advantage ◽

Learning Organization ◽

Model Development ◽

System Thinking ◽

Production Performance ◽

Confirmatory Factor ◽

Personal Skills

The existence of SMEs has an important role in improving people's living standards, as well as in economic development. The purpose of this study is to analyze the confirmatory factors of competitive advantage, learning organization and SME performance. Analysis of the data used in the study using confirmatory factor analysis (CFA) techniques, the results of the study show that the learning organization of SMEs in this study was formed by indicators of system thinking development, mentality model development, personal skills, teamwork and flexibility and indicators that are considered to have the greatest contribution. or the most powerful form of learning organization variable is teamwork. The competitive advantage of SMEs is formed by indicators of resources adding positive value, resources are unique or rare, resources are difficult to imitate and resources cannot be replaced by other sources and indicators that are considered to have the largest or strongest contribution to form competitive advantage variables are difficult resources. imitated. The performance of SMEs is formed by indicators of financial performance, innovative performance, production performance and marketing performance and the indicator that is considered to have the largest or strongest contribution in shaping the performance variable of SMEs is financial performance.

Trust, Literasi Media, Kepribadiah Hexaco dan Husnudzon Terhadap Kecenderungan Menggunakan Media Sosial

TAZKIYA JOURNAL OF PSYCHOLOGY ◽

10.15408/tazkiya.v7i2.13479 ◽

2019 ◽

Vol 7 (2) ◽

pp. 200-218

Author(s):

Desri Rodhiatun Mardhiah ◽

Ikhwan Lutfi

Keyword(s):

Social Media ◽

Factor Analysis ◽

Logistic Regression ◽

Regression Analysis ◽

Media Literacy ◽

Logistic Regression Analysis ◽

Significant Influence ◽

Cluster Sampling ◽

AbstractThis study was conducted to determine the significance of the influence of trust information, media literacy, HEXACO personality and Husnudzon towards the tendency of using social media for seeking information at student college. The subject of this research was 280 students taken by probability sampling technique, namely cluster sampling. CFA (Confirmatory Factor Analysis) was used to test the validity of measuring instruments and logistic regression analysis is used to test the research hypothesis. The results showed that there was a significant joint effect of trust, media literacy, HEXACO's personality and Husnudzon towards the tendency of using social media for seeking information. Hypothesis test results show that six variables namely trust, structure of media literacy knowledge, personal media literacy locus, extraversion personality type, Husnudzon towards God, and Husnudzon towards others have a significant influence on the tendency of using social media for seeking information. Meanwhile, media literacy competencies, personality types; honesty-humility, emotionality, agreeableness, conscientiousness, and openness to experience do not have a significant influence on the tendency of using social media for seeking information. The results also show the proportion of variance from the tendency of using social media for seeking information explained by all independent variables is 18.0% while the remaining 82.0% is influenced by other variables outside of this study.AbstrakPenelitian ini dilakukan untuk mengetahui signifikansi pengaruh trust informasi, literasi media, kepribadian HEXACO dan husnudzon terhadap kecenderungan menggunakan media sosial untuk mencari informasi pada mahasiswa. Subjek penelitian ini berjumlah 280 mahasiswa yang diambil dengan teknik probability sampling yaitu cluster sampling. CFA (Confirmatory Factor Analysis) digunakan untuk menguji validitas alat ukur dan logistic regression analysis digunakan untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa ada pengaruh secara bersama-sama yang signifikan dari trust, literasi media, kepribadian HEXACO dan husnudzon terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Hasil uji hipotesis menunjukkan bahwa enam variabel yaitu trust, struktur pengetahuan literasi media, lokus personal literasi media, tipe kepribadian extraversion,husnudzon terhadap Allah, dan husnudzon terhadap sesamamemiliki pengaruh yang signifikan terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Sementara itu, kompetensi-keterampilan literasi media, tipe kepribadian; honesty-humility,emotionality, agreeableness, conscientiousness, dan openness to experience tidak memiliki pengaruh yang signifikan terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Hasil penelitian juga menunjukkan proporsi varians dari kecenderungan menggunakan media sosial untuk mencari informasi yang dijelaskan oleh seluruh variabel independen adalah 18.0% sedangkan 82.0% sisanya dipengaruhi oleh variabel lain diluar penelitian ini.

Project management resources and outcomes: a confirmatory factor analysis

International Journal of Managing Projects in Business ◽

10.1108/ijmpb-07-2019-0170 ◽

2019 ◽

Vol 13 (3) ◽

pp. 600-615 ◽

Cited By ~ 1

Author(s):

David Perkins ◽

Gita Mathur ◽

Kam Jugdev

Keyword(s):

Factor Analysis ◽

Project Management ◽

Competitive Advantage ◽

Organizational Support ◽

Final Model ◽

Content Type ◽

Survey Tool ◽

Confirmatory Factor ◽

Level Performance

Purpose The purpose of this paper is to draw on the resource-based view of the firm from strategic management and apply it to a study of competitive advantage in the project management context. Confirmatory factor analysis (CFA) is used to examine the factors that constitute strategic characteristics of project management resources and outcomes of the project management process. Design/methodology/approach This study gathered data from 437 North American project management professionals using an existing survey tool from prior research involving a smaller sample. Findings The final model derived from CFA demonstrated construct validity, meaning acceptable convergent and discriminant validity. It showed only minor differences from a prior exploratory factor analysis (EFA). The final model consisted of two factors representing valuable project management characteristics, one factor representing rare project management characteristics, one factor representing inimitable project management characteristics, three factors representing organizational support for project management assets, one factor representing project-level performance and one factor representing firm-level performance. Research limitations/implications Limitations of the study include self-report bias and the use of a panel for data collection. Practical implications This study draws managerial attention to project management characteristics that constitute a source of competitive advantage. Originality/value The study validates a survey tool from previous research, reflects few deviations from factor structure of the prior EFA, and sets the stage for future research to elaborate on the conceptual model. It extends understanding of the characteristics of project management assets that lead to a firm’s competitive advantage.

Determinants of celebrity-owned brands leveraging price premium

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-11-2016-0099 ◽

2017 ◽

Vol 21 (3) ◽

pp. 361-384 ◽

Cited By ~ 1

Author(s):

Gaganpreet Singh ◽

Neeraj Pandey

Keyword(s):

Factor Analysis ◽

Logistic Regression ◽

Design Methodology ◽

Synergistic Effects ◽

Binary Logistic Regression ◽

Price Premium ◽

Content Type ◽

Brand Association ◽

Brand Relationship ◽

Purpose The purpose of this paper is to investigate the celebrity-brand association from a different perspective. Design/methodology/approach This study uses exploratory factor analysis, confirmatory factor analysis, and binary logistic regression. Findings This study conceptualizes celebrity-owned brands (COBs). It statistically validates the complimentary and synergistic effects of six inter-related but distinct factors that are likely to influence a buyer’s willingness to pay price premium for COBs. Originality/value This study makes a novel attempt by analysing the celebrity-brand relationship from a different perspective. The paper deviates from the traditional and widely researched linkage of a celebrity with a brand through endorsement.

Handbook of Research on Retailer-Consumer Relationship Development - Advances in Marketing, Customer Relationship Management, and E-Services ◽

Is Multichannel Integration in Retailing a Source of Competitive Advantage?

10.4018/978-1-4666-6074-8.ch025 ◽

2014 ◽

pp. 471-489 ◽

Cited By ~ 1

Author(s):

Daniela Andreini ◽

Giuseppe Pedeliento

Keyword(s):

Factor Analysis ◽

Competitive Advantage ◽

Website Design ◽

Quantitative Survey ◽

Virtual Channels ◽

Brand Reputation ◽

Factors Influencing ◽

Mobile Shopping ◽

Multichannel integration in retailing is the ability of retailers to combine physical infrastructures (stores) and virtual channels (catalogues, Internet, and mobile shopping) in order to sell and distribute products and the related post-sales services. The purpose of this chapter is to investigate how shoppers perceive three different multichannel integration models in retailing: independent, database, and full-integrated models. The results of a qualitative enquiry and a quantitative survey reveal that when consumers choose among different multichannel retailers, the retailer's brand reputation, the experience with other shopping channels of the same retailer, and the Website design are the most cited factors influencing their purchasing decision. Even though findings disclose that respondents do not perceive multichannel integration as a driver of their shopping choices, the qualitative data indicates the existence of a respondents' attitude towards the multichannel integration, measured in this chapter through an exploratory and a confirmatory factor analysis in the quantitative survey.

PENGARUH NILAI CUSTOMERS VALUE DAN CUSTOMER SATISFICATION TERHADAP CITRA BRAND IMAGE

JURNAL ILMU MANAJEMEN DAN BISNIS ◽

10.17509/jimb.v6i2.13098 ◽

2018 ◽

Vol 6 (2) ◽

pp. 14

Author(s):

Bambang Triputranto

Keyword(s):

Factor Analysis ◽

Competitive Advantage ◽

Structural Equation Modelling ◽

Customer Value ◽

Structural Equation ◽

Brand Image ◽

Equation Modelling ◽

Rendahnya keunggulan bersaing (Competitive Advantage) merupakan masalah yang dihadapi oleh Politeknik Pos Indonesia, dikarenakan Brand Image-nya, dapat dilihat dari peringkat Politeknik yang dikeluarkan oleh TeSCA. Brand Image merupakan masalah penting untuk diteliti karena berkaitan dengan kepercayaan stakeholder pada merek tersebut. Customers Value dan Customers Satisfication adalah solusi yang dapat menyelesaikan permasalahan Brand Image dan merupakan variable yang akan diteliti dalam tesis ini, dengan menggunakan metode analisis SEM dan jumlah sample sebanyak 350 Mahasiswa. Metode penelitian kualitatif (Deskriptif dan Verifikatif) yang akan digunakan dalam penelitian ini. Untuk menguji validitas dan reabilitas dilakukan pengukuran model dengan Confirmatory Factor analysis (CFA) sedangkan teknis analisa data menggunakan Structural Equation Modelling (SEM). Hasil penelitian menujukan terdapat pengaruh Customers Value, dengan mediasi Customers Satisfication berpengaruh terhadap Brand Image Politeknik Pos Indonesia, diperoleh hasil output berupa t-value sebesar 12,11. Hasil t-value yang ditunjukkan oleh hipotesis 3 adalah lebih besar dari 1.96, maka dapat disimpulkan bahwa variabel customer value berpengaruh positif terhadap brand image secara signifikan dengan mediasi Customers Satisfication dari mahasiswa, maka disimpulkan bahwa semakin tinggi customer value dengan Customers Satisfication yang dirasakan mahasiswa, maka brand image akan semakin baik pula.

The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

Journal of Creative Communications ◽

10.1177/09732586211002104 ◽

2021 ◽

pp. 097325862110021

Author(s):

Deependra Singh ◽

Naval Bajpai ◽

Kushagra Kulshreshtha

Keyword(s):

Factor Analysis ◽

Logistic Regression ◽

Regression Analysis ◽

Logit Model ◽

Structural Equation ◽

Significant Contribution ◽

Brand Relationship ◽

Equation Modelling ◽

This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- structural equation modelling on the sample size of 626 respondents. After that, a logit model is developed for examining the effect of brand anthropomorphism on the probability of customers’ loving/indifferent behaviour for the hypermarket brands using logistic regression analysis. This study is a reasonable effort for investigating the underlying factors of brand anthropomorphism and its influence on customers’ loving behaviour towards the hypermarket brands, which adds a significant contribution to the literature of brand anthropomorphism, customer–brand love and customer–brand relationship.

Evidence-based subtypes in functional dyspepsia with confirmatory factor analysis: Psychosocial and physiopathological correlates

Gastroenterology ◽

10.1016/s0016-5085(01)80255-9 ◽

2001 ◽

Vol 120 (5) ◽

pp. A51-A52 ◽

Cited By ~ 3

Author(s):

B FISCHLER ◽

J VANDENBERGHE ◽

P PERSOONS ◽

V GUCHT ◽

D BROEKAERT ◽

...

Keyword(s):

Factor Analysis ◽

Functional Dyspepsia ◽

Evidence Based ◽

The French Version of the Revised Child Anxiety and Depression Scale (RCADS) in a Nonclinical Sample

Swiss Journal of Psychology ◽

10.1024/1421-0185/a000158 ◽

2015 ◽

Vol 74 (3) ◽

pp. 119-127 ◽

Cited By ~ 10

Author(s):

Martine Bouvard ◽

Anne Denis ◽

Jean-Luc Roulin

Keyword(s):

Factor Analysis ◽

Anxiety Disorder ◽

Generalized Anxiety Disorder ◽

Child Anxiety ◽

Depression Scale ◽

Anxiety And Depression ◽

Generalized Anxiety ◽

French Version ◽

This article investigates the psychometric properties of the Revised Child Anxiety and Depression Scale (RCADS). A group of 704 adolescents completed the questionnaires in their classrooms. This study examines potential confirmatory factor analysis factor models of the RCADS as well as the relationships between the RCADS and the Screen for Child Anxiety Related Emotional Disorders-Revised (SCARED-R). A subsample of 595 adolescents also completed an anxiety questionnaire (Fear Survey Schedule for Children-Revised, FSSC-R) and a depression questionnaire (Center for Epidemiological Studies Depression Scale, CES-D). Confirmatory factor analysis of the RCADS suggests that the 6-factor model reasonably fits the data. All subscales were positively intercorrelated, with rs varying between .48 (generalized anxiety disorder-major depression disorder) and .65 (generalized anxiety disorder-social phobia/obsessive-compulsive disorder). The RCADS total score and all the RCADS scales were found to have good internal consistency (> .70). The correlations between the RCADS subscales and their SCARED-R counterparts are generally substantial. Convergent validity was found with the FSSC-R and the CES-D. The study included normal adolescents aged 10 to 19. Therefore, the findings cannot be extended to children under 10, nor to a clinical population. Altogether, the French version of the RCADS showed reasonable psychometric properties.