scholarly journals Trust, Literasi Media, Kepribadiah Hexaco dan Husnudzon Terhadap Kecenderungan Menggunakan Media Sosial

2019 ◽  
Vol 7 (2) ◽  
pp. 200-218
Author(s):  
Desri Rodhiatun Mardhiah ◽  
Ikhwan Lutfi
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Logistic Regression ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Media Literacy ◽  
Logistic Regression Analysis ◽  
Significant Influence ◽  
Cluster Sampling ◽  
Confirmatory Factor

AbstractThis study was conducted to determine the significance of the influence of trust information, media literacy, HEXACO personality and Husnudzon towards the tendency of using social media for seeking information at student college. The subject of this research was 280 students taken by probability sampling technique, namely cluster sampling. CFA (Confirmatory Factor Analysis) was used to test the validity of measuring instruments and logistic regression analysis is used to test the research hypothesis. The results showed that there was a significant joint effect of trust, media literacy, HEXACO's personality and Husnudzon towards the tendency of using social media for seeking information. Hypothesis test results show that six variables namely trust, structure of media literacy knowledge, personal media literacy locus, extraversion personality type, Husnudzon towards God, and Husnudzon towards others have a significant influence on the tendency of using social media for seeking information. Meanwhile, media literacy competencies, personality types; honesty-humility, emotionality, agreeableness, conscientiousness, and openness to experience do not have a significant influence on the tendency of using social media for seeking information. The results also show the proportion of variance from the tendency of using social media for seeking information explained by all independent variables is 18.0% while the remaining 82.0% is influenced by other variables outside of this study.AbstrakPenelitian ini dilakukan untuk mengetahui signifikansi pengaruh trust informasi, literasi media, kepribadian HEXACO dan husnudzon terhadap kecenderungan menggunakan media sosial untuk mencari informasi pada mahasiswa. Subjek penelitian ini berjumlah 280 mahasiswa yang diambil dengan teknik probability sampling yaitu cluster sampling. CFA (Confirmatory Factor Analysis) digunakan untuk menguji validitas alat ukur dan logistic regression analysis digunakan untuk menguji hipotesis penelitian. Hasil penelitian menunjukkan bahwa ada pengaruh secara bersama-sama yang signifikan dari trust, literasi media, kepribadian HEXACO dan husnudzon terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Hasil uji hipotesis menunjukkan bahwa enam variabel yaitu trust, struktur pengetahuan literasi media, lokus personal literasi media, tipe kepribadian extraversion,husnudzon terhadap Allah, dan husnudzon terhadap sesamamemiliki pengaruh yang signifikan terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Sementara itu, kompetensi-keterampilan literasi media, tipe kepribadian; honesty-humility,emotionality, agreeableness, conscientiousness, dan openness to experience tidak memiliki pengaruh yang signifikan terhadap kecenderungan menggunakan media sosial untuk mencari informasi. Hasil penelitian juga menunjukkan proporsi varians dari kecenderungan menggunakan media sosial untuk mencari informasi yang dijelaskan oleh seluruh variabel independen adalah 18.0% sedangkan 82.0% sisanya dipengaruhi oleh variabel lain diluar penelitian ini.

scholarly journals The impact of social media activities on raising brand awareness during the COVID-19 pandemic

2021 ◽  
Vol 26 (2) ◽  
pp. 295-310
Author(s):  
Visar Rrustemi ◽  
Granit Baca
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Quantitative Methods ◽  
Brand Awareness ◽  
Fashion Industry ◽  
Statistical Software ◽  
Confirmatory Factor ◽  
The Impact

The aim of this research is to identify social media activities that affect the increase of brand awareness in the fashion industry in Kosovo. The research considers five different social media activities (advertising, influencers, sharing, entertainment, and interaction), and to the best knowledge of the authors, this is the first experiment to consider these factors all together, as well as the first one addressing brand awareness in Kosovo. Quantitative methods were used on a sample of 224 respondents, including confirmatory factor analysis and regression analysis. The analysis was conducted by using the AMOS statistical software. The findings indicate that activities, such as interaction and advertising, have a significant impact on brand awareness, unlike entertainment, sharing, and influencers’ behaviour. The findings provide marketers with recommendations regarding social media activities and the challenges that must be considered before they are implemented.

The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

2021 ◽  
pp. 097325862110021
Author(s):  
Deependra Singh ◽  
Naval Bajpai ◽  
Kushagra Kulshreshtha
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Logit Model ◽  
Structural Equation ◽  
Significant Contribution ◽  
Brand Relationship ◽  
Equation Modelling ◽  
Confirmatory Factor

This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- structural equation modelling on the sample size of 626 respondents. After that, a logit model is developed for examining the effect of brand anthropomorphism on the probability of customers’ loving/indifferent behaviour for the hypermarket brands using logistic regression analysis. This study is a reasonable effort for investigating the underlying factors of brand anthropomorphism and its influence on customers’ loving behaviour towards the hypermarket brands, which adds a significant contribution to the literature of brand anthropomorphism, customer–brand love and customer–brand relationship.

Determinants of Internet Use by Senior Generation

2016 ◽  
Vol 12 (1) ◽  
pp. 63-82 ◽  
Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Alexandru Capatina
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Social Anxiety ◽  
Confirmatory Factor Analysis ◽  
Internet Use ◽  
Senior Citizens ◽  
Research Data ◽  
Cultural Backgrounds ◽  
Confirmatory Factor ◽  
Cognitive Age

The aim of this paper is to investigate and compare the determinants of Internet use by senior generation among Tunisian and Romanian context that have different economic and cultural backgrounds. Research data were taken from a survey carried out on 400 online senior citizens (200 Tunisian and 200 Romanian). Data were analyzed by using confirmatory factor analysis and multiple regression analysis. Results show that cognitive age, Familial Loneliness and Social Anxiety have a significant effect on internet use for surfing and seeking information and not for buying. It was also found in the Romania sample the most determinant of internet use was Familial loneliness, while, social Anxiety was the most determinant of internet use, in the Tunisian sample.

scholarly journals Syrian mothers, why to accept or to refuse HPV vaccine for their teen girls

2018 ◽  
Vol 1 (1) ◽  
pp. 7-13
Author(s):  
Mohammed Al Saad ◽  
Saad Ahmed Ali Jadoo
Keyword(s):  
Logistic Regression ◽  
Regression Analysis ◽  
Logistic Regression Analysis ◽  
Hpv Vaccine ◽  
Multiple Logistic Regression Analysis ◽  
Univariate Analysis ◽  
Cluster Sampling ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Gynecological Examination

Background: Cervical cancer (CC) ranks the eighth most frequent cancer among Syrian women with crude incidence rates 1.4 per 100, 000 populations per year. This study aimed to test the acceptance of the human papillomavirus (HPV) vaccine among mothers of schoolgirls in sixth-grade class. Methods: A cross-sectional survey was conducted through a structured and self-administrated questionnaire. A total of 400 Syrian mothers of schoolgirls were selected randomly by the cluster sampling method in Aleppo city, Syria, in 2011. Significant variables from univariate analysis were included in an enter technique multiple logistic regression analysis. Results: The response rate was 86%. If the vaccine was free, 282 (81.7%) mothers would accept the vaccine for themselves and 236 (68.4%) for their daughters, respectively. However, the acceptance rate grossly decreased to 24.6% and 15.1%, respectively, if the vaccine was not provided free. The high cost of the HPV vaccine and lack of knowledge were the significant barriers for mothers' acceptance of the HPV vaccine. Protection of daughters and the trust with health authority were the main encouraging reasons to accept the HPV vaccine. Findings from logistic regression analysis revealed that the employed mothers (odds ratio = 2.4; 95% CI: 1.3–4.4), with a positive history of gynecological examination (OR = 2.1; 95% CI: 1.6–2.9) and having sound knowledge (OR = 2.4; 95% CI: 1.0–5.7) are independent factors related to the acceptance of the HPV vaccine for their daughters. Conclusion: The results from this study suggest that mothers from different cultural backgrounds, including Syrian mothers, are holding different beliefs on privacy and health that may affect their willingness to accept the HPV vaccine.

Sources of Sport Confidence of Master Athletes

2004 ◽  
Vol 26 (3) ◽  
pp. 369-384 ◽  
Author(s):  
Rodney C. Wilson ◽  
Philip J. Sullivan ◽  
Nicholas D. Myers ◽  
Deborah L. Feltz
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Factor Structure ◽  
Track And Field ◽  
Factor Analyses ◽  
Master Athletes ◽  
Mental Preparation ◽  
Confirmatory Factor ◽  
Exploratory Factor Analyses

This study examined sources of sport confidence and their relationship to trait sport confidence with master athletes. The study employed 216 athletes from 50 to 96 years of age in track and field, tennis, and swimming, using the Sources of Sport Confidence Questionnaire (SSCQ; Vealey, Hayashi, Garner-Holman, & Giacobbi, 1998). Confirmatory factor analysis failed to replicate the proposed 9-factor structure of the SSCQ. Exploratory factor analyses revealed an 8-factor structure with similar factors to the SSCQ, but with fewer items and the elimination of the situational favorableness factor. Physical/mental preparation and mastery were the highest ranked sources among the athletes. A simultaneous multiple regression analysis indicated that physical/mental preparation and demonstration of ability were significant predictors of trait sport confidence for master athletes. Our findings suggest that the SSCQ needs more psychometric work if it is to be used with this type of population.

scholarly journals Association Between Face Masks Use and Occupation in Cameroon: Perceived Susceptibility to COVID-19 and Physician’s Roles

2020 ◽  
Vol 2 (4) ◽  
pp. 279-284
Author(s):  
Armel Fosso Setubi ◽  
◽  
Mersha Wubie ◽  
Alain Pitti Djida ◽  
Xavier Emmanuel Fosoumo ◽  
...  
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Regression Analysis ◽  
Risk Perception ◽  
Logistic Regression Analysis ◽  
Health Professionals ◽  
Binary Logistic Regression ◽  
Face Mask ◽  
Binary Logistic Regression Analysis ◽  
Perceived Susceptibility

Introduction: Face masks use among Cameroonians is a new behavior. Many citizens have adopted face masks as a step to prevent the spread of COVID-19. Individuals might use face masks because of their profession, risk perception, and social status. This study aims at evaluating the relation between occupation and face masks use in COVID-19 setting in Cameroon. Our study hypothesizes that face masks use is not associated with occupation in Cameroon. Methods: A survey was conducted from May 13 to June 3, 2020, among Cameroonians ranging from ages 15 to 66+. Participants answered questions regarding face mask use, occupation, perceived susceptibility to COVID-19, and physicians' guidance. A binary logistic regression analysis was used to examine the association between face masks use and occupation. Results: A total of 1,525 persons responded to the survey among 837 males and 688 females. After adjustment, face masks use was not associated with the occupation. Guidance provided by physicians were positively associated with face masks use (OR=2.06, 95%CI:1.48-2.85). Face masks use was also associated with reported answers on whether: face masks protect against COVID-19 (OR=10.48, 95%CI: 7.20-15.25), ability to easily access physician’s guidance about COVID-19 on social media (OR=2.70, 95%CI: 1.94-3.75), and the belief that Africans are naturally resistant to COVID-19 (OR=1.73, 95% CI: 1.13-2.65). Conclusions: Our study provides evidence that face masks use in COVID-19 setting in Cameroon is not associated with occupation. However, physicians’ role has an impact on people’s behavior. The association between face masks use and the belief that Africans are naturally resistant to COVID-19 points to low perceived susceptibility that needs to be addressed by health professionals and competent civil authorities.

scholarly journals PENGARUH KEPERCAYAAN, KEPUASAN KONSUMEN, DAN NILAI YANG DIPERSEPSIKAN PADA LOYALITAS DAN KOMITMEN

2012 ◽  
Vol 11 (1) ◽  
Author(s):  
Rintar Agus Simatupang
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Perceived Value ◽  
Validity And Reliability ◽  
Confirmatory Factor ◽  
Convenience Sampling

This research aims to analyze the influence of trust, consumer satisfaction, perceived value, and commitment in loyalty and to analyze the influence of trust, consumer satisfaction, and the perceived value toward commitment.There are 500 respondents used in this research. They were taken using convenience sampling. The confirmatory factor analysis is employed to find out the validity and reliability of the data. The multiple regression analysis is used to analyze the data.The result of this research shows that in the first analysis, the trust, the perceived value and the commitment positively influences the loyalty, whereas consumer satisfaction had no significancy influence on the loyalty; the second analysis shows that consumer satisfaction and the perceived value positively influence the commitment, whereas the trust had no significant positively influence on the commitment.

scholarly journals PENGARUH SELF ESTEEM, OPTIMISME DAN DUKUNGAN SOSIAL TERHADAP PSYCHOLOGICAL WELL-BEING GURU HONORER SDN KABUPATEN SERANG

Dialog ◽  
2020 ◽  
Vol 42 (1) ◽  
pp. 69-80
Author(s):  
Imam Noviantoro ◽  
Gazi Saloom
Keyword(s):  
Social Support ◽  
Factor Analysis ◽  
Regression Analysis ◽  
Confirmatory Factor Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Well Being ◽  
Self Esteem ◽  
Psychological Well Being ◽  
Confirmatory Factor

Psychological well-being adalah keadaan dimana individu mampu menerima keadaan dirinya secara positif, baik keadaan yang sedang dijalaninya saat ini maupun pengalaman hidupnya termasuk pengalaman yang dianggapnya tidak menyenangkan dan menerima semua itu sebagai bagian dari dirinya. Penelitian ini bertujuan untuk untuk melihat apakah self esteem, optimisme dan social support secara bersama-sama mempengaruhi psychological well-being guru honorer SDN Kabupaten Serang. Populasi penelitian ini adalah 221 guru honorer SDN Kabupaten Serang. Sampel dalam penelitian ini berjumlah 210 guru honorer. Pengambilan sampel yang digunakan dalam penelitian ini menggunakan tekhnik purposive sampling. Metode penelitian ini menggunakan kuantitatif. Validitas alat ukur dalam penelitian ini diuji dengan Confirmatory Factor Analysis (CFA). Analisis data menggunakan multiple regression analysis (regresi berganda). Hasil penelitian menunjukkan bahwa self esteem, optimisme dan social support secara bersama-sama mempengaruhi psychological well-being. Variabel self esteem dan optimisme berpengaruh signifikan terhadap psychological well-being. Sedangkan variabel dukungan emosional, dukungan penghargaan, dukungan instrumental, dukungan informasi, dukungan kelompok, tidak terbukti secara statistik berpengaruh terhadap psychological well-being. Penelitian selanjutnya disarankan untuk memilih populasi  di suatu tempat atau beberapa area saja agar lebih terarah.

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