Determinants of celebrity-owned brands leveraging price premium

2017 ◽  
Vol 21 (3) ◽  
pp. 361-384 ◽  
Author(s):  
Gaganpreet Singh ◽  
Neeraj Pandey
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Design Methodology ◽  
Synergistic Effects ◽  
Binary Logistic Regression ◽  
Price Premium ◽  
Content Type ◽  
Brand Association ◽  
Brand Relationship ◽  
Confirmatory Factor

Purpose The purpose of this paper is to investigate the celebrity-brand association from a different perspective. Design/methodology/approach This study uses exploratory factor analysis, confirmatory factor analysis, and binary logistic regression. Findings This study conceptualizes celebrity-owned brands (COBs). It statistically validates the complimentary and synergistic effects of six inter-related but distinct factors that are likely to influence a buyer’s willingness to pay price premium for COBs. Originality/value This study makes a novel attempt by analysing the celebrity-brand relationship from a different perspective. The paper deviates from the traditional and widely researched linkage of a celebrity with a brand through endorsement.

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xujia Wang ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Product Categories ◽  
Theoretical Support ◽  
Confirmatory Factor ◽  
Luxury Market ◽  
Practical Implications

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

Homesickness: a comparative study of defense and civilian employees and individual differences

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naval Garg ◽  
B.K. Punia ◽  
Vanshikha Kakkar ◽  
Sarika Kumari
Keyword(s):  
Factor Analysis ◽  
Individual Differences ◽  
Design Methodology ◽  
Nuclear Family ◽  
Family Type ◽  
Adjustment Problems ◽  
Content Type ◽  
Five Dimensions ◽  
Confirmatory Factor ◽  
Civilian Employees

Purpose Most of the studies in the field of homesickness are confined to students; this study aims to explore the feeling of homesickness among working professionals. Also, it tends to examine individual differences in the experience of homesickness across employees of different gender, ages, experience, family type, etc. The study also aspires to compare homesickness among military and civil employees. Design/methodology/approach The study explores five dimensions of homesickness, namely, missing family, missing friend, rumination about home, feeling lonely and adjustment problems. The collected data is subjected to reliability, validity and confirmatory factor analysis. Further, t-test and analysis of variance are used to explore homesickness differences across soldiers and corporate employees. Findings The study reveals that homesickness is significantly higher for employees in the male, unmarried, nuclear family, above the age of 45 years, and below the graduation category. Also, defense people experience more homesickness than civilian employees. Originality/value This study is one of the pioneer studies that compare homesickness among defense and civilian employees. Also, variables such as type of family, the experience of employees and marital status have hardly been explored in the literature of homesickness.

Copa America: a resource-based theory of football talent

2019 ◽  
Vol 25 (3/4) ◽  
pp. 176-191
Author(s):  
Peter Omondi-Ochieng
Keyword(s):  
Logistic Regression ◽  
Design Methodology ◽  
Binary Logistic Regression ◽  
Content Type ◽  
Independent Variables ◽  
Football Team ◽  
Practical Implications ◽  
Resource Based Theory

Purpose Guided by the resource-based theory, the purpose of this study was to predict the role of football talent in the Federation Internationale de Football Association (FIFA) rankings of the men’s national football teams in the Copa America zone. Design/methodology/approach The study used archival data of Copa American national football teams. The dependent variable was FIFA rankings, and the independent variables were football talent (measured by the stocks of amateur footballers, professional footballers and football officials). Statistical analysis was performed using Kendall tau statistic and binary logistic regression. Findings The binary logistic regression results indicated that FIFA rankings were statistically and significantly associated with the stock of football officials and professional footballers – but not amateur footballers. The predictive model explained 80 per cent of the variance. Research limitations/implications The study focused exclusively on the stock of football talent in each nation, and not alternative determinants of national football team competitiveness as economic power and quality of professional football leagues, among others. Practical implications The stocks of professional footballers and football officials are valuable sources of competitive advantage (CA) in national football team rankings. Originality/value The study highlighted the uniqueness and distinctiveness of a nation possessing large stocks of professional footballers which can boost the CA and rankings of Copa American national football teams.

The genetic code: HRM internal integration scale

2016 ◽  
Vol 14 (3) ◽  
pp. 298-316
Author(s):  
Aviv Kidron ◽  
Shay S. Tzafrir ◽  
Ilan Meshoulam
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Internal Consistency Reliability ◽  
Confirmatory Test ◽  
Present Evidence ◽  
Content Type ◽  
Confirmatory Factor ◽  
Internal Integration ◽  
New Research ◽  
Research Avenue

Purpose The purpose of this paper is to present a scale for measuring internal integration within human resource management (HRM) departments, which is developed and validated in this paper. Thus far, no valid, comprehensive operational instrument for measuring HRM internal integration has been introduced in the literature. Design/methodology/approach The scale items were developed on the basis of a qualitative analysis. The authors recruited 233 HRM professionals from 29 organizations to participate in the survey. In this paper, the authors present evidence of content validity, internal consistency reliability and construct validity that provides support for the use of an HRM internal integration scale. Exploratory factor analysis was conducted to determine the underlying factors that comprise HRM internal integration, while confirmatory factor analysis was used as a confirmatory test of the scale. Findings The results of this study led to the development of a standardized 34-item instrument that can be used for measuring HRM internal integration. Originality/value The use of the scale opens up a new research avenue by focusing on the nature of integration processes, particularly within HRM systems. The scale will allow studies to be compared across various contexts.

Quality attributes of Jericoacoara, Brazil

2017 ◽  
Vol 3 (2) ◽  
pp. 196-204 ◽  
Author(s):  
Sara Joana Gadotti dos Anjos ◽  
Jéssica Vieira de Souza Meira ◽  
Melise de Lima Pereira ◽  
Pablo Flôres Limberger
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Quality Attributes ◽  
Management Tool ◽  
Empirical Knowledge ◽  
Content Type ◽  
Confirmatory Factor ◽  
The Subject ◽  
Empirical Contribution

Purpose Some recent research studies in tourism have focused on the quality of the destination. The purpose of this paper is to identify and test the quality attributes of the destination of Jericoacoara, Brazil, in order to contribute to theoretical and empirical knowledge of the subject. Design/methodology/approach This study is exploratory and descriptive in nature, with a quantitative approach, and uses questionnaires administered to 391 tourists in Jericoacoara. Data were analyzed through exploratory factor analysis and confirmatory factor analysis. Findings Results showed that the most important factor in assessing the quality of the destination is service, followed by the factors accommodation, management, destination, and, lastly, attractions. Originality/value This study is a theoretical and empirical contribution to the debate on destiny quality and a management tool for strategic planning.

Export barriers and business confidence: a quasi-longitudinal examination

2015 ◽  
Vol 27 (2) ◽  
pp. 294-323 ◽  
Author(s):  
Eldrede Tinashe Kahiya ◽  
David L Dean
Keyword(s):  
Factor Analysis ◽  
Resource Constraints ◽  
Binary Logistic Regression ◽  
Content Type ◽  
Export Sector ◽  
Confirmatory Factor ◽  
Business Confidence ◽  
Export Barriers ◽  
Market Factors

Purpose – The purpose of this paper is to examine the influence of export barriers at two different points in time, 1995 (t 0) and 2010 (t 1), respectively. Using “confidence” as a surrogate for affect, the study proposes an inverse relationship between affect and export barrier intensity with the influence of export barriers increasing as exporter confidence subsides. Design/methodology/approach – The study draws two random probabilistic samples (1995/2010) of New Zealand’s SME exporters, from the same working population, using an identical survey instrument. Preliminary analysis combines exploratory factor analysis and confirmatory factor analysis techniques. The research proposition is tested using binary logistic regression. Findings – The results found that the influence of export barriers changes substantially across time. There was support for the proposition in that the 2010 sample of exporters were two to nine times more likely to consider export barriers influential than the 1995 group. Such evidence was particularly strong in the context of logistics and distribution factors, internal resource constraints, trade-related barriers, home market factors and currency and payments obstacles. Practical implications – This research suggests managerial evaluation of the prevailing business atmosphere, as captured by exporter’s confidence, can influence perception of export barriers. Specifically, barriers tend to be evaluated as influential when there is a sense of pessimism within the export sector. Thus over time export barrier influence can be traced to the manager’s evaluation of export prospects as opposed to the frequently researched organizational and internationalization variables. Originality/value – This is the first study to use theory to predict and empirically test the change in export barrier influence across time. While the majority of export barrier research adopts the cognitive or “objective-verifiable” view, the study supports the contention that export barrier influence can also be understood in the context of the emotive or “subjective-moot” perspective. Additionally, export managers should adopt long-term orientation towards exports while policymakers are encouraged (contrary to mainstream research) to move from targeted export support programs to inclusive or mass market approaches.

Employee optimism in India: validation of the POSO-E

2019 ◽  
Vol 26 (3) ◽  
pp. 1020-1032
Author(s):  
Teena Bharti ◽  
Santosh Rangnekar
Keyword(s):  
Factor Analysis ◽  
Convergent Validity ◽  
Design Methodology ◽  
Discriminant Validity ◽  
Short Version ◽  
Content Type ◽  
Indian Context ◽  
Confirmatory Factor ◽  
Public Sector Organizations ◽  
Private And Public

Purpose The purpose of this paper was to validate the short version of personal optimism and self-efficacy optimism scale developed by Gavrilov-Jerkovic et al. (2014) on a sample of 398 employees working in private and public sector organizations in India. Design/methodology/approach The study needs to test the psychometric properties of the Indian version of scale by using exploratory factor analysis, convergent validity, discriminant validity and confirmatory factor analysis. Findings The results supported for the two-dimensional factor-structure of optimism in consonance with Gavrilov-Jerkovic et al. (2014). Research limitations/implications The findings will benefit both the management and the employees. Also, the study expands the existing literature on the variable in the Indian context. Originality/value The work validates and provides a unique instrument to measure the employee optimism that can help the management and the employees to focus on themselves to increase the positivity to provide an innovative and creative environment. Also, the work supplements the existing literature on positive attitude or outcome expectancies and helps in establishing the bi-dimensional nature of the construct of optimism.

The riddle of self-centered leadership in Arab organizations: a measurement scale

2019 ◽  
Vol 42 (4) ◽  
pp. 430-459
Author(s):  
Hisham Hamid Hawass
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
International Research ◽  
Design Methodology ◽  
Leadership Behaviors ◽  
The Self ◽  
Measurement Scale ◽  
Regression Analyses ◽  
Content Type ◽  
Confirmatory Factor

Purpose The purpose of this paper is to develop a scale to empirically measure the self-centered leadership SCL pattern in Arab organizations. Design/methodology/approach This paper depends on two Egyptian samples. It has conducted exploratory factor analysis, confirmatory factor analysis and multiple regression analyses to generate the proposed SCL measurement scale. Findings The analyses have revealed that the new measurement scale is valid and reliable. They have also confirmed the multidimensional structure of the self-centered leadership construct. Originality/value The Arab leadership literature is in short of scales which take into consideration the specialties of the Arab cultures. Therefore, this study fills a lacuna in international research which examines Arab leadership behaviors from a culture-bound perspective.

The perception of success in the halal market: developing a halal entrepreneurship success scale

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Salaheldeen ◽  
Mohamed Battour ◽  
Muhamad Azrin Nazri ◽  
Ummi Salwa Ahmad Bustamam ◽  
Azreen Jihan Che Mohd Hashim
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Entrepreneurial Success ◽  
Content Type ◽  
Four Dimensions ◽  
Social Success ◽  
Quantitative Phase ◽  
Confirmatory Factor ◽  
Entrepreneurship Theory ◽  
Qualitative Phase

Purpose The purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success. Design/methodology/approach A sequential mixed methodology was used to develop the Halal entrepreneurship success scale (HESS). The qualitative phase began with a literature review to gain insights into (Halal) entrepreneurship success and identify gaps. Ten respondents were then interviewed to understand how they perceive success. The scale items were then generated based on insights from the literature and the interview findings. The quantitative phase was carried out in two cycles. In the first cycle, a questionnaire was developed and pilot data were collected from a representative sample of 100 respondents. In the second cycle, the revised scale was tested on 300 respondents to confirm its final items and dimensions. Exploratory factor analysis and confirmatory factor analysis were used in the quantitative phase. Findings The final HESS scale contains 24 items divided into four dimensions: Islamic success (seven items), economic success (six items), social success (five items) and environmental success (six items). Originality/value This scale is perhaps the first to measure entrepreneurial success in its association with religion. It is expected to be a useful contribution to entrepreneurship theory and the Halal industry. The paper presents a foundation for future works on how to define the measures of success of Halal entrepreneurs.

Measuring halal brand association (HalBA) for Islamic banks

2016 ◽  
Vol 7 (3) ◽  
pp. 331-354 ◽  
Author(s):  
Suharni Maulan ◽  
Nor Asiah Omar ◽  
Maisarah Ahmad
Keyword(s):  
Factor Analysis ◽  
Three Dimensions ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Bank ◽  
Brand Association ◽  
Bank Managers ◽  
Confirmatory Factor ◽  
Banking Institutions ◽  
Corporate Social

Purpose The main purpose of this paper is to develop a reliable and valid scale for measuring halal brand association (HalBA) for Islamic banks. Brand association is a core dimension of brand equity that Islamic bank managers need to develop to maintain competitiveness. Using the process proposed by Churchill for developing measures of marketing constructs, an instrument to assess HalBA for Islamic bank is formulated. Design/methodology/approach The methodology consists of developing the scale based on a literature review and qualitative method. The proposed scale is then purified and validated through exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). Findings Based on the EFA and CFA, the result reveals that HalBA for Islamic banks contains 15 attributes which can be categorized into three dimensions: Shari’ah-compliant association, God-consciousness association and corporate social responsibility association. Practical implications The scale developed could assist practitioners in further understanding the dimensions and measurement of halal bank association, particularly in Islamic banking institutions. Knowledge of the dimensions of HalBA that customers seek from an Islamic bank can help managers and marketers to design branding strategies that better meet the needs of consumers, thereby increasing their satisfaction and loyalty. Originality/value The concept of brand association has been explored primarily from a conventional marketing perspective. This study offers a new dimension of HalBA in the context of Islamic banks.

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