Mashup as Paratextual Practice

2014 ◽  
pp. 63-82 ◽  
Author(s):  
Anna Nacher
Keyword(s):  
Web Services ◽  
Digital Media ◽  
Digital Content ◽  
Media Environment ◽  
Main Text ◽  
Media Objects ◽  
Digital Objects ◽  
Contemporary Media ◽  
Media Environments

The main objective of this chapter is to contribute to a more dynamic understanding of the notion of paratext (Genette, 1997a). The author argues that in order to fully grasp the discourse of contemporary media objects, one has to focus on the networked, hyperconnective and fluid nature of today's media environments (Jenkins, 2008; Varnelis, 2008), where content itself often seems secondary to the modes of its circulation. In this regard, the concept of paratext still provides a valuable framework of analysis, especially when related to the widespread programming and coding procedures of contemporary Web services. In order to enable such a dynamic understanding of the notion in the contemporary digital media environment, Genette's proposition should be read not only (or primarily) as relating to the set of subtexts, “parasitic” texts, annotations and markers accompanying the “main” text, but first and foremost as a semiotic-technological apparatus enabling the circulation of digital content across different media platforms. Such a re-reading also calls for an updated understanding of digital media, with more prominence given to the relational characteristics of the objects, as well as to the fluidity and dynamics of the processes of circulation, rather than to digital “objects” as such.

The Double Hermeneutics of Audience Research

2018 ◽  
Vol 20 (2) ◽  
pp. 142-154 ◽  
Author(s):  
Klaus Bruhn Jensen
Keyword(s):  
Digital Media ◽  
Audience Research ◽  
Media Environment ◽  
Digital Platforms ◽  
Media Environments

Audience research interprets a lived reality that has already been interpreted by the recipients of media, and which may be reinterpreted through the intervention of research. This article explores the interplay between changing media environments and changing conceptions of audiences. In the digital media environment, audiences are active users of media, and media actively use the bit trail that users leave behind. To account for the reconfigured roles of media and audiences, I propose a renewed emphasis on the diverse flows of communication on digital platforms, specifically the metacommunication that yields metadata. Metacommunication is key to reinterpreting what audiences do with digital media and what digital media, in turn, do to audiences.

Digital intermediation: Unseen infrastructures for cultural production

2021 ◽  
pp. 146144482110402
Author(s):  
Jonathon Hutchinson
Keyword(s):  
Theoretical Model ◽  
Public Service ◽  
Cultural Production ◽  
Cultural Institutions ◽  
Cultural Characteristics ◽  
Media Environment ◽  
Production And Consumption ◽  
Production And Distribution ◽  
Contemporary Media ◽  
Media Environments

This article constructs a theoretical model of digital intermediation: a process of three key, and unseen, components for cultural production in our contemporary media environment. Digital intermediation is a content production and consumption process that incorporates the cultural characteristics of technologies, agencies and automation. First, the article describes the key components of digital intermediation that bring about the production and distribution of cultural artefacts. Second, the article describes digital intermediation as a process of production and consumption amid these three components. Third, the article articulates the problems digital intermediation creates by examining the loss of user agency over the production of and access to cultural artefacts. Finally, the article highlights how digital intermediation problems can be addressed by cultural institutions, specifically public service media, to shore up user agency within automated media environments.

scholarly journals Polyaesthetic sights and sounds: media aesthetics in The Fantastic Flying Books of Mr. Morris Lessmore, Upgrade Soul and The Vampyre of Time and Memory

2014 ◽  
Vol 4 (1) ◽  
pp. 21-40 ◽  
Author(s):  
Maria Engberg
Keyword(s):  
Digital Media ◽  
Creative Practice ◽  
Media Objects ◽  
Changing Patterns ◽  
Contemporary Media ◽  
The Fantastic ◽  
Media Condition

This article explores the notion of polyaesthetics as a contemporary media condition that relates to questions of production, reception and analysis of media objects. Primarily, the paper is concerned with understanding the aesthetics of digital media works that remediate existing genres of creative practice and ultimately move towards creating new digital media forms that are conditional and provisional.The three digital works that the article analyses – The Fantastic Flying Books of Mr. Morris Lessmore, Upgrade Soul and The Vampyre of Time and Memory – exemplify contemporary strategies and changing patterns of creation, distribution and reception evidenced in how we create, read, listen to, engage with, play and understand contemporary digital works.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

Skippable Ads: Interactive Advertising on Digital Media Platforms

2021 ◽  
Author(s):  
Anthony Dukes ◽  
Qihong Liu ◽  
Jie Shuai
Keyword(s):  
Digital Media ◽  
Digital Content ◽  
Interactive Advertising

The growth of YouTube and other digital content platforms in the prior decade may have been aided by their utilization of the skippable ad format, but as that growth tapers, this format may become less valuable to their ad revenue.

scholarly journals Towards nuanced universality: Developing a concept bible for public service online news production

2018 ◽  
Vol 34 (1) ◽  
pp. 74-87
Author(s):  
Jenni Hokka
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Public Service ◽  
Online News ◽  
Ethnographic Study ◽  
General Level ◽  
Audience Segmentation ◽  
News Production ◽  
Media Environment ◽  
Social Media Platforms

With the advent of popular social media platforms, news journalism has been forced to re-evaluate its relation to its audience. This applies also for public service media that increasingly have to prove its utility through audience ratings. This ethnographic study explores a particular project, the development of ‘concept bible’ for the Finnish Broadcasting Company YLE’s online news; it is an attempt to solve these challenges through new journalistic practices. The study introduces the concept of ‘nuanced universality’, which means that audience groups’ different kinds of needs are taken into account on news production in order to strengthen all people’s ability to be part of society. On a more general level, the article claims that despite its commercial origins, audience segmentation can be transformed into a method that helps revise public service media principles into practices suitable for the digital media environment.

scholarly journals The Forms of Value: Problems of Convertibility in Field Theory

2012 ◽  
Vol 10 (1) ◽  
pp. 33-41
Author(s):  
Göran Bolin
Keyword(s):  
Field Theory ◽  
Production Process ◽  
Digital Media ◽  
Cultural Production ◽  
Economic Value ◽  
Late Capitalism ◽  
Full Extent ◽  
Media Environments ◽  
Specific Capital ◽  
Capital Value

Media production in late capitalism is often measured in terms of economic value. If value is defined as the worth of a thing, a standard or measure, being the result of social praxis and negotiation between producers and consumers in various combinations, it follows that this worth can be of other kinds than the mere economic. This is, for example, the reasoning behind field theory (Bourdieu), where the generation of field-specific capital (value) is deeply dependent on the belief shared by the competing agents within the field. The full extent of the consequences of such a theory of convertibility between fields of cultural production, centred on different forms of value, is, however yet to be explored. This is the task of this article. It especially focuses on how value is constructed differently depending on the relations of the valuing subject to the production process, something that becomes highly relevant in digital media environments, where users are increasingly drawn into the production process.

Speaking of the weather

2017 ◽  
Vol 23 (4) ◽  
pp. 439-454 ◽  
Author(s):  
Klaus Bruhn Jensen
Keyword(s):  
Climate Change ◽  
Human Rights ◽  
Empirical Study ◽  
Digital Media ◽  
Climate Justice ◽  
Human Cognition ◽  
Baseline Survey ◽  
Human Communication ◽  
Media Environment ◽  
Media Formats

Climate change raises the stakes of human communication to the existential level of the species and the planet. This article presents an empirical study of how users make sense of climate change as they traverse the contemporary digital media environment. Departing from a baseline survey and drawing on the tradition of reception analysis, focus groups of different ages and with various political and religious affiliations identified distinctive themes, narratives, and arguments regarding the natural environment as represented and received across different media. Climate change appears out of scale – incommensurable not only with established media formats and genres but also with common frames of human cognition and communication. In conclusion, the article addresses climate change from the perspective of human rights and social justice, under the recent heading of climate justice.

Solace in sound: Glenn Gould’s electronic solitude

2021 ◽  
Vol 20 (1) ◽  
pp. 19-32
Author(s):  
Steven Hicks
Keyword(s):  
Twentieth Century ◽  
Social Systems ◽  
Media Ecology ◽  
Marshall Mcluhan ◽  
Media Environment ◽  
Musical Tradition ◽  
General Systems ◽  
The Media ◽  
Musical Traditions ◽  
Media Environments

Inspired by Marshall McLuhan, pianist Glenn Gould dedicated his career to polemics against the concert hall tradition. Through radio/television broadcasts, written works and contentious recorded catalogue, Gould advocated adoption of the new electric media environment of the mid-twentieth century, challenging musical traditions of centuries past. Gould also used telephonic technology to mediate contact with the outside world. Gould has been acknowledged by such authors as Paul Théberge as putting into practice the ideas of Marshall McLuhan. In this study, I follow Robert Logan’s work in media ecology and general systems and investigate Gould’s polemics through systems theory. In particular, I employ Niklas Luhmann’s theory of social systems, offering a model of society through which we may observe the effects of electric technology via the notion of functional de-differentiation of social systems as discussed by authors such as Erkki Sevänen. I suggest that Gould’s polemics are not just commentary on musical tradition but the media environments in which those traditions arose and show how we too can find solace in sound.

News reception and authoritarian control in a hybrid media system: Russian TV viewers and the Russia-Ukraine conflict

Politics ◽  
2021 ◽  
pp. 026339572110414
Author(s):  
Maxim Alyukov
Keyword(s):  
Digital Media ◽  
Television News ◽  
Authoritarian Regimes ◽  
Authoritarian Rule ◽  
Additional Information ◽  
Cross Media ◽  
Media System ◽  
Media Environments ◽  
Media Systems ◽  
Media Repertoires

Authoritarian regimes attempt to control the circulation of political information. Scholars have identified many mechanisms through which actors can use broadcast and digital media to challenge or sustain authoritarian rule. However, while contemporary media environments are characterised by the integration of older and newer forms of communication, little is known about how authoritarian regimes use different media simultaneously to shape citizens’ perceptions. In order to address this issue, this study relies on focus groups and investigates Russian TV viewers’ cross-media repertoires and their reception of the Russia-Ukraine conflict. It argues that some citizens evaluate state-aligned television narratives as more credible when they are reinforced by similar narratives in digital media. Citizens’ reactions to this synchronisation are predicated on their type of media use. For not very active news consumers, the reliance on digital media can verify the regime’s narratives in television news. Others can escape the synchronisation effect by actively searching online for additional information or not using digital media for news. These findings show how authoritarian regimes can utilise the advantages of hybrid media systems to shape citizens’ perceptions and specify the conditions under which citizens can escape the effects of the regime’s simultaneous use of different media.

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