Skippable Ads: Interactive Advertising on Digital Media Platforms

2021 ◽  
Author(s):  
Anthony Dukes ◽  
Qihong Liu ◽  
Jie Shuai

The growth of YouTube and other digital content platforms in the prior decade may have been aided by their utilization of the skippable ad format, but as that growth tapers, this format may become less valuable to their ad revenue.

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media


Author(s):  
Bonface Ngari Ireri ◽  
Ruth Diko Wario ◽  
Elijah I. Omwenga ◽  
Robert Oboko ◽  
Mwingirwa Irene Mukiri

When an instructor is able to identify, develop and apply appropriate digital media content that motivates learners and encourages them to learn, the process of learning is empowered. This study has identified multimedia digital content packaged in the format of video as the most preferred learning media by the learners. Content formats that had highest hit rate with accessed mean rate above 300 (discussion forums, video clips, and graphics) are discussed. The study revealed that learning becomes interactive and effective when a video is presented in the style of hypermedia. Learners' perceptions rating indicated that learners perceived the video format as satisfactory, helpful in knowledge retention, motivational and an enhancement of learning. Available online authoring tools and supportive open content sites are identified and educators are encouraged to develop digital content in video format and disseminate them for teaching and learning.


2018 ◽  
Vol 4 (4) ◽  
pp. 269-279 ◽  
Author(s):  
Jason Morris ◽  
Victoria Knight

PurposeThe purpose of this paper is to set out an approach to innovation in criminal justice settings that gives service users a “voice” through the co-production of digital content designed for services that promote desistance. The authors describe the benefits and challenges of involving service users in co-creating mediated digital content within a co-production framework.Design/methodology/approachThis paper presents a new methodology for developing desistance-oriented programmes. The authors draw on a distinctive co-production exemplar within a prison setting that captures the perspectives of people who have shared their voices and the authors begin to explore the impact that co-production has had for them and for the service.FindingsThe testimonies of service users involved in this exemplar provide insights into the benefits and challenges of co-production in the criminal justice system more broadly.Practical implicationsCo-production is a credible service design strategy for developing digital services in prisons and probation; Complementary Digital Media (CDM) provides a promising pedagogical approach to promoting desistance; CDM enables service users to share their voice and stories to assist their peers. Digitally enabled courses to promote desistance can be well suited to peer support delivery models.Originality/valueCDM is a novel approach that uses co-production to create highly tailored content to promote desistance in discrete target groups. CDM can be used to digitalise processes within traditional offending behaviour programmes (OBPs). It can also enable the development of innovative toolkit approaches for flexible use within day-to-day therapeutic conversations between service users and criminal justice staff or peer supporters. CDM thereby offers practitioners in criminal justice settings an entirely new set of evidence-informed resources to engage service users.


2019 ◽  
Vol 9 (3) ◽  
pp. 22-36 ◽  
Author(s):  
Ashwani Kumar

Nowadays, the use of digital content or digital media is increasing day by day. Therefore, there is a need to protect the digital document from both unauthorized users and authorized users. The digital document should be protected from authorized users who try to redistribute it illegally. Digital watermarking techniques along with cryptography are insufficient to ensure an adequate level of security of digital media. The security of the transferring digital data in the modern world is also a big challenge because there is a high risk of security breaches. In this article, a secure technique of image fusion using hybrid domains (spatial and frequency) for privacy preserving and copyright protection is proposed. The proposed method provides a secure technique for the digital content in cloud environment. Two cloud services are used to develop this work, which eliminates the role of a trusted third party (TTP). First is the design of an infrastructure as a service (IaaS) to store different images with encryption processes to speed up the image fusion process and save storage space. Second, a Platform as a Service (PaaS) is used to enable the digital content to improve computation power and to increase the bandwidth. The prime objective of the proposed scheme is to transfer the digital media between a service provider and customer in a secure way using a hybrid domain along with cloud storage. Imperceptibility and robustness measures are used to calculate the performance of the proposed approach.


2019 ◽  
pp. 152747641986169 ◽  
Author(s):  
Smith Mehta ◽  
D. Bondy Valdovinos Kaye

Film, television, and music form a major domestic and export product in India. Whereas, in the past, content production has been restricted to professional producers, digital media platforms have drastically altered the landscape of content production in India. Through in-depth interviews of ten online content creators, the article describes motivations of online content creation in India. Discussion themes include professional activities, identity construction of creators, and quasi-corporate structures that are taking root in the democratized digital spaces in India. In doing so, the article challenges the notion of creators on social media as mere “amateurs” or “UGC” (user-generated content). Conclusions from this study suggest future research should take a more holistic approach to studying online content creators rather than classifying creators on the basis of platform affordances.


2016 ◽  
Vol 12 (3) ◽  
pp. 211-227 ◽  
Author(s):  
Dong Han

This research examines China’s laws and regulations on digital media content, which have developed and transformed along with the market-oriented media reform and Internet growth. It argues that there has been a continuous effort to articulate legal criteria of content regulation since the early 1980s. The body of laws regulating digital content today does not show across-the-board vagueness, but an ‘unbalanced’ development with elaborated rules in some legal areas, yet ambiguous stipulations in some others. The ‘vagueness’ of the law is part of the political and ideological ambiguity of China’s reform and development and will not be resolved independently of larger and more profound transformations of the Chinese state and society. The development of digital content laws in China can only make sense in specific historical contexts rather than by comparing against an idealized Western legal order.


2020 ◽  
Vol 39 (4) ◽  
Author(s):  
Uğur Mertoğlu ◽  
Burkay Genç

The transformation of printed media into digital environment and the extensive use of social media have changed the concept of media literacy and people’s habit of consuming news. While this faster, easier, and comparatively cheaper opportunity offers convenience in terms of people's access to information, it comes with a certain significant problem: Fake News. Due to the free production and consumption of large amounts of data, fact-checking systems powered by human efforts are not enough to question the credibility of the information provided, or to prevent its rapid dissemination like a virus. Libraries, known as sources of trusted information for ages, are facing with the problem because of this difficulty. Considering that libraries are undergoing digitisation processes all over the world and providing digital media to their users, it is very likely that unchecked digital content will be served by world’s libraries. The solution is to develop automated mechanisms that can check the credibility of digital content served in libraries without manual validation. For this purpose, we developed an automated fake news detection system based on the Turkish digital news content. Our approach can be modified for any other language if there is labelled training material. The developed model can be integrated into libraries’ digital systems to label served news content as potentially fake whenever necessary, preventing uncontrolled falsehood dissemination via libraries.


Author(s):  
Kathleen M. Cumiskey ◽  
Larissa Hjorth

From natural disasters to private funerals, digital media are playing a central role in the documentation and commemoration of shared significant events and individual loss experiences. Yet few studies have fully engaged with the increasing role mobile media play in making meanings related to traumatic events across different individual and collective contexts. Haunting Hands provides the first in-depth study into understanding the role of mobile media in memorialization and bereavement as a cultural and social practice. Throughout the chapters in this book, we explore how mobile devices are both expanding upon older forms of memory-making and creating new channels for affective cultures whereby the visual, textual, oral, and haptic manifest in new ways. Encompassing everything from phones to tablets, mobile media are not only playing a key role in how we represent and remember life, but also in how we negotiate the increasingly integral role of the digital within rituals in and around death. Haunting Hands posits how, during times of distress, mobile media can assist, accompany, and at times augment the disruptive terrain of loss. The book expands upon debates in the area of online memorialization in that the mobile device itself takes prominence, not only for its communicative or social function, but also for the ways in which it can contain as well as generate an intimate space within it. In this way, the device becomes an important companion for mobile-emotive grief as the bereaved engage with emotionally charged digital content in solitary, sometimes secretive, and sometimes shared ways.


Author(s):  
Ramya Venkataramu ◽  
Mark Stamp

Digital Rights Management (DRM) technology is used to control access to copyrighted digital content. Apple employs a DRM system known as Fairplay in its iTunes online music store. Users communicate with the centralized iTunes server to download, purchase, play, and preview digital content. The iTunes music store has the potential disadvantage of a bandwidth bottleneck at the centralized server. Furthermore, this bandwidth bottleneck problem will escalate with increasing popularity of online music and other digital media, such as video. In this chapter, we analyze the Fairplay DRM system. We then consider a modified architecture that can be employed over existing peer-to-peer (P2P) networks. Our new system, P2PTunes, is designed to provide the benefits of a decentralized P2P network while providing DRM content protection that is at least as strong as that found in Fairplay.


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