Using Sustainability Reports as a Method of Cause-Related Marketing for Competitive Advantage

2015 ◽  
pp. 1302-1318
Author(s):  
John Kenneth Corley ◽  
Sandra A. Vannoy ◽  
Joseph A. Cazier
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Positive Impact ◽  
Sustainability Reporting ◽  
Experimental Simulation ◽  
Cause Related Marketing ◽  
Before And After ◽  
Mp3 Players ◽  
And Behavior ◽  
The Impact

This study explores the impact of sustainability reporting on consumer behavior. In this study, the authors measure consumer perception and behavior using the constructs value congruence, trust, loyalty, and purchase intention. To test other research model and hypotheses they collected survey data during an online experimental simulation. During the simulation participants were presented with information about a fictional retailer of digital music, movies, and MP3 players. Consumer behavior data were collected from participants before and after presenting information about the sustainability report of the fictitious retailer. The results of the study suggest sustainability reporting has a significant and positive impact on consumer behavior. Therefore, it may prove to be an effective method of cause-related marketing used to attract conscientious consumers.

Using Sustainability Reports as a Method of Cause-Related Marketing for Competitive Advantage

2013 ◽  
Vol 4 (2) ◽  
pp. 16-33
Author(s):  
John Kenneth Corley ◽  
Sandra A. Vannoy ◽  
Joseph A. Cazier
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Positive Impact ◽  
Sustainability Reporting ◽  
Experimental Simulation ◽  
Cause Related Marketing ◽  
Before And After ◽  
Mp3 Players ◽  
And Behavior ◽  
The Impact

This study explores the impact of sustainability reporting on consumer behavior. In this study, the authors measure consumer perception and behavior using the constructs value congruence, trust, loyalty, and purchase intention. To test otheur research model and hypotheses they collected survey data during an online experimental simulation. During the simulation participants were presented with information about a fictional retailer of digital music, movies, and MP3 players. Consumer behavior data were collected from participants before and after presenting information about the sustainability report of the fictitious retailer. The results of the study suggest sustainability reporting has a significant and positive impact on consumer behavior. Therefore, it may prove to be an effective method of cause-related marketing used to attract conscientious consumers.

scholarly journals The impact of knowledge and attitude of leprosy following a public awareness session in patients visiting dermatology OPD

2021 ◽  
Vol 12 (e) ◽  
pp. e81-e81
Author(s):  
Ganiger Veena ◽  
Nagesha Parvathi ◽  
Nirvanappa Vinay ◽  
Ittigi Vivekananda ◽  
Rangegowda Suresh
Keyword(s):  
Positive Impact ◽  
Public Awareness ◽  
Major Barrier ◽  
Awareness Program ◽  
Before And After ◽  
The Difference ◽  
Knowledge And Attitude ◽  
And Behavior ◽  
The Impact ◽  
Program Knowledge

Background: The lack of knowledge, stigma and misconception are the major barrier in leprosy control program.This study was aimed at assessing the knowledge and behavior towards the leprosy after the awareness session conducted for the patients visiting the out patient department of dermatology. Materials and Methods: Aquestionnairebasedcross sectional study was conducted on patients to evaluate knowledge and attitudes towards leprosy before and after the awareness session. Results: Total 177 subjects between age group 18 and 60 years were included. After the awareness program,knowledge about leprosy, it’s cause, course, complications, treatment and attitude of the patients towards leprosy was changed positively. The difference was significant (P <0.001, McNemar test). The knowledge regarding mode of spread,side effects of treatment did not change after the awareness program. Conclusion: The awareness session had a positive impact on study subjects in terms of knowledge and attitude towards leprosy.

Strategic Role of Zakat in Multidimensional Quality of Life in Sijunjung, Indonesia

2018 ◽  
Vol 15 (1) ◽  
pp. 55-72
Author(s):  
Herlin Hamimi ◽  
Abdul Ghafar Ismail ◽  
Muhammad Hasbi Zaenal
Keyword(s):  
Quality Of Life ◽  
Positive Impact ◽  
Wealth Distribution ◽  
Absolute Poverty ◽  
Before And After ◽  
The Status ◽  
Being There ◽  
The Impact

Zakat is one of the five pillars of Islam which has a function of faith, social and economic functions. Muslims who can pay zakat are required to give at least 2.5 per cent of their wealth. The problem of poverty prevalent in disadvantaged regions because of the difficulty of access to information and communication led to a gap that is so high in wealth and resources. The instrument of zakat provides a paradigm in the achievement of equitable wealth distribution and healthy circulation. Zakat potentially offers a better life and improves the quality of human being. There is a human quality improvement not only in economic terms but also in spiritual terms such as improving religiousity. This study aims to examine the role of zakat to alleviate humanitarian issues in disadvantaged regions such as Sijunjung, one of zakat beneficiaries and impoverished areas in Indonesia. The researcher attempted a Cibest method to capture the impact of zakat beneficiaries before and after becoming a member of Zakat Community Development (ZCD) Program in material and spiritual value. The overall analysis shows that zakat has a positive impact on disadvantaged regions development and enhance the quality of life of the community. There is an improvement in the average of mustahik household incomes after becoming a member of ZCD Program. Cibest model demonstrates that material, spiritual, and absolute poverty index decreased by 10, 5, and 6 per cent. Meanwhile, the welfare index is increased by 21 per cent. These findings have significant implications for developing the quality of life in disadvantaged regions in Sijunjung. Therefore, zakat is one of the instruments to change the status of disadvantaged areas to be equivalent to other areas.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

“From Tool to Agent”: The Evolution of (Cockpit) Automation and Its Impact on Human-Machine Coordination

1995 ◽  
Vol 39 (1) ◽  
pp. 79-83 ◽  
Author(s):  
Nadine B. Sarter ◽  
David D. Woods
Keyword(s):  
Experimental Simulation ◽  
Early Generation ◽  
Timely Feedback ◽  
Transition Training ◽  
Glass Cockpit ◽  
And Behavior ◽  
Available Information ◽  
The Impact ◽  
Communicative Abilities ◽  
Frequent Problem

In a variety of domains, researchers have observed breakdowns in human-automation coordination and cooperation. One form of breakdown is a lack of mode awareness which can result in ‘automation surprises’. These are, in part, related to a lack of adequate feedback on system status and behavior. The need for effective and timely feedback has become even more pressing with the evolution of systems that operate at increasingly high levels of authority and autonomy. In the absence of improved feedback design, however, the gap between required and available information has widened. To explore the impact of this trend towards ‘strong yet silent’ machine agents, a line of research was conducted on pilot-automation coordination on the Airbus A-320, an aircraft that exemplifies these trends. This research involved a survey of pilots' line experiences with the A-320 automation, observations of transition training to the airplane, and an experimental simulation study on pilots' mode awareness and pilot-automation coordination. The results of this work indicate a trend from mode errors of commission (which represented a more frequent problem on early generation ‘glass cockpit’ aircraft) to errors of omission. In other words, pilots were more likely to fail to observe and interfere with uncommanded and undesired automation and aircraft behavior. Such errors of omission also seem to have played a role in recent incidents and accidents. They illustrate the need for improved communicative abilities in autonomous and powerful systems to enable them to actively support the coordination between human and machine.

scholarly journals An Empirical Study on the Impact of E-Commerce Live Features on Consumers’ Purchase Intention: From the Perspective of Flow Experience and Social Presence

Information ◽  
2021 ◽  
Vol 12 (8) ◽  
pp. 324
Author(s):  
Haijian Wang ◽  
Jianyi Ding ◽  
Umair Akram ◽  
Xialei Yue ◽  
Yitao Chen
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Focus Of Attention ◽  
Equation Modeling ◽  
Flow Experience ◽  
Live Broadcast ◽  
Modeling Data ◽  
The Impact

The COVID-19 pandemic and the continuous advancement of live e-commerce technology pushed the swift growth of live e-commerce in China. Based on the S–O–R theoretical framework, this study investigates the impact of live broadcast characteristics on consumers’ social presence and flow experience, along with their impact on the consumers’ consumption intention in live e-commerce scenarios through questionnaires. Using structural equation modeling, data processing and involvement were introduced as regulating variables. Host charm, interaction, and trust in the host exerted a significant positive impact on social presence. In addition, host charm and trust in host significantly affected flow experience, and social presence significantly affected flow experience. Both social presence and flow experience significantly affected consumption intention, while involvement affected all paths to some extent. Overall, this study illustrates the significance of host in live e-commerce, and consumers with low involvement should be the focus of attention in live e-commerce.

scholarly journals Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

2021 ◽  
Author(s):  
Yeswanth Yerrabapu
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Private Labels ◽  
Factors Affecting ◽  
Consumer Ratings ◽  
Product Manufacturing ◽  
Online Consumer ◽  
Purchase Likelihood ◽  
The Impact

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

scholarly journals Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

2020 ◽  
Vol 10 (8) ◽  
pp. 127
Author(s):  
Kim Janssens ◽  
Wim Lambrechts ◽  
Henriëtte Keur ◽  
Janjaap Semeijn
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Easy Access ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Value Types ◽  
The Impact ◽  
Retail Formats

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e., Satisfaction, Repurchase intention, and Word-of-Mouth. The impact of the retail formats is evaluated on the importance and performance of the value types, using a questionnaire for each of the retail formats. The relationship between the value types and outcomes is tested with partial least squares structural equation modeling (PLS-SEM). Aesthetics, Altruistic value, and Efficiency are positively linked to Satisfaction. In addition, Efficiency is the key driver for Repurchase intention and has a positive impact on Word-of-Mouth. A positive Word-of-Mouth is predicted by Social value and Service excellence. The three examined retail formats show a difference in Holbrook’s value types. Overall, the results of the non- and soft discounters differ from the hard discounters. Remarkably, and contrary to previous studies, the soft discounter’s scores are the highest meaning that consumers are most critical for this retail format. It seems that consumers expect the best of both worlds at soft discounters: low prices, interesting bargains, easy access, but also appealing store design, and excellent service.

scholarly journals A Unique Personalized Nutrition Program Facilitates Lifestyle Behavior Changes: Novel Insights from HABIT's Personalized Approach to Health (PATH) Study (P15-020-19)

2019 ◽  
Vol 3 (Supplement_1) ◽  
Author(s):  
Barbara Winters ◽  
Tanja Krone ◽  
Kristin Nieman ◽  
Suzan Wopereis ◽  
Sabina Bijlsma ◽  
...  
Keyword(s):  
Health Outcomes ◽  
Activity Levels ◽  
Personalized Nutrition ◽  
Dietary Recommendations ◽  
Open Label ◽  
Lifestyle Behavior ◽  
Before And After ◽  
Personalized Approach ◽  
And Behavior ◽  
The Impact

Abstract Objectives A key to a successful personalized nutrition (PN) strategy is tailoring the behavior intervention to achieve sustained behavior change consistent with desired health outcomes. The objective of this study was to evaluate the impact of a digitally-delivered, systems biology-based PN program (Habit, LLC, Oakland, CA), that included nutrition and behavior advice, and meals. Methods In this single-arm, multi-phase, open-label study (clinicaltrials.gov: NCT03424395), participants (n = 107; 67% female), 30–59 years of age, were provided a Fitbit® Activity Tracker and instructions to complete an at-home kit that included collection of DNA and capillary blood before and after (30 and 120 min) consuming a mixed macronutrient challenge beverage. Lifestyle behavior data and activity levels were collected at baseline. Participants completed a 10-week control phase and a 10-week PN program intervention phase that included tailored nutrition and behavior advice, and meals (2 meals/day, 5 days/week). Validated quality of life, perceived stress, diet self-efficacy, and eating behavior questionnaires were administered to assess behavior before and after the intervention. Data from 73 compliant participants (66% female) were included in the analysis. Anthropometric and biological results were used to categorize participants into subgroups including Protein Seekers (PS) and Range Seekers (RS). Results Participants reported feeling fuller faster after the intervention, relative to before (P = 0.002), which could be linked to the dietary recommendations and behavior advice. Analysis by gender showed men reported more control over their eating patterns during negative events at baseline, compared to women (P = 0.005). This difference was not evident at the end of the intervention with women reporting slightly more, and men slightly less control. PS entered the study with a higher weight and BMI (P < 0.001 for both) and reported eating more quickly than RS (P = 0.003). This difference diminished, and by the end of the intervention PS did not differ from RS which could reflect the tailored advice provided. Conclusions These and other data provide novel insights on how a tailored personalized intervention that targeted food behavior may help drive positive changes in health outcomes. Funding Sources Habit, LLC.

Impact of a course in evidence-informed policy-making on the acquisition of methodological knowledge: Findings from before-and-after studies conducted on three consecutive cohorts of master students

2019 ◽  
Vol 37 (3) ◽  
pp. 293-311
Author(s):  
Luc Lapointe
Keyword(s):  
Policy Making ◽  
Research Evidence ◽  
Positive Impact ◽  
Scientific Evidence ◽  
Empirical Studies ◽  
Public Affairs ◽  
Master's Students ◽  
Simple Task ◽  
Before And After ◽  
The Impact

The practice of evidence-informed policy-making (EIPM) consists of systematically searching, analyzing, synthesizing and disseminating the best available research evidence to inform decision-makers about policy problems, policy tools, implementation options, and/or policy evaluation results. Identifying the best available scientific evidence is not a simple task. The vast majority of research evidence contains risks of bias that hinder the reliability of their conclusions. In order to select the soundest available research evidence, policy analysts need to know how to critically appraise research evidence and identify different risks of bias. Formal theories on expertise acquisition in public bureaucracies suggest that these skills and knowledge should be acquired within academia rather than within governmental agencies. We thus created a 45-hour course in EIPM, POL-7061, that was first offered in 2012 to students enrolled in the Master’s Program in Public Affairs at Université Laval (Québec, Canada). The course mainly teaches techniques for searching and appraising different types of empirical studies. In 2013, we conducted a before-and-after study to assess the impact of the course on the methodological knowledge of the students. We repeated the exercise on two consecutive cohorts in 2014 and 2015. Mean percent of pre-post improvement on the knowledge test was 37% for the 2013 cohort, 51% for the 2014 cohort and 31% for the cohort of 2015. Teaching techniques in EIPM to Master’s students in public affairs is thus feasible and can have a positive impact on their basic methodological knowledge.

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