Service Branding through Quality Practices in Public and Private Telecommunication Organization

Author(s):  
Archana Krishnan

This chapter focuses on comparative analysis of service branding of two telecommunication organisations—one in the public and one in the private sector—through the implementation of quality initiatives. This case was designed after extensive interviews with senior managers to understand the practical issues and challenges involved in improvement of service branding of an organisation through the implementation of quality initiatives, such as benchmarking, leadership, service orientation, continuous improvement, and knowledge management, and their subsequent impact on organisation culture and organisation effectiveness. Even though the public sector organisation has taken several measures to improve service branding through quality in its services, it is engulfed in its own internal issues as compared to the private sector organisation. The real life scenarios of both the organisations presented in the case could facilitate young managers to address the challenges involved in improving the service branding of the organisation through the implementation of quality practices in the future.

Author(s):  
Archana Krishnan

This chapter focuses on comparative analysis of service branding of two telecommunication organisations—one in the public and one in the private sector—through the implementation of quality initiatives. This case was designed after extensive interviews with senior managers to understand the practical issues and challenges involved in improvement of service branding of an organisation through the implementation of quality initiatives, such as benchmarking, leadership, service orientation, continuous improvement, and knowledge management, and their subsequent impact on organisation culture and organisation effectiveness. Even though the public sector organisation has taken several measures to improve service branding through quality in its services, it is engulfed in its own internal issues as compared to the private sector organisation. The real life scenarios of both the organisations presented in the case could facilitate young managers to address the challenges involved in improving the service branding of the organisation through the implementation of quality practices in the future.


2017 ◽  
Vol 13 (4) ◽  
Author(s):  
Tim Hazeldine ◽  
Michael Wang ◽  
Kar Yew Lee

This article analyses recent trends and determinants of chief executive (CEO) pay in the New Zealand public sector, and of numbers and pay of senior managers in the sector. Comparisons are made with the listed company private sector. It turns out that both CEO pay growth and numbers of senior managers in the public sector have lagged behind those in the private sector, while senior manager pay has moved ahead.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Moumita Acharyya ◽  
Tanuja Agarwala

PurposeThe paper aims to understand the different motivations / reasons for engaging in CSR initiatives by the organizations. In addition, the study also examines the relationship between CSR motivations and corporate social performance (CSP).Design/methodology/approachThe data were collected from two power sector organizations: one was a private sector firm and the other was a public sector firm. A comparative analysis of the variables with respect to private and public sector organizations was conducted. A questionnaire survey was administered among 370 employees working in the power sector, with 199 executives from public sector and 171 from private sector.Findings“Philanthropic” motivation emerged as the most dominant CSR motivation among both the public and private sector firms. The private sector firm was found to be significantly higher with respect to “philanthropic”, “enlightened self-interest” and “normative” CSR motivations when compared with the public sector firms. Findings suggest that public and private sector firms differed significantly on four CSR motivations, namely, “philanthropic”, “enlightened self-interest”, “normative” and “coercive”. The CSP score was significantly different among the two power sector firms of public and private sectors. The private sector firm had a higher CSP level than the public sector undertaking.Research limitations/implicationsFurther studies in the domain need to address differences in CSR motivations and CSP across other sectors to understand the role of industry characteristics in influencing social development targets of organizations. Research also needs to focus on demonstrating the relationship between CSP and financial performance of the firms. Further, the HR outcomes of CSR initiatives and measurement of CSP indicators, such as attracting and retaining talent, employee commitment and organizational climate factors, need to be assessed.Originality/valueThe social issues are now directly linked with the business model to ensure consistency and community development. The results reveal a need for “enlightened self-interest” which is the second dominant CSR motivation among the organizations. The study makes a novel contribution by determining that competitive and coercive motivations are not functional as part of organizational CSR strategy. CSR can never be forced as the very idea is to do social good. Eventually, the CSR approach demands a commitment from within. The organizations need to emphasize more voluntary engagement of employees and go beyond statutory requirements for realizing the true CSR benefits.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose The authors assumed PSM would be higher in the public sector, but they set up a trial to find out if this was the case. Design/methodology/approach To test their theories, the authors conducted two independent surveys. The first consisted of 220 usable responses from public sector employees in Changsha, China. The second survey involved 260 usable responses from private sector employees taking an MBA course at a university in the Changsha district. A questionnaire was used to assess attitudes. Findings The results found no significant difference between the impact of public sector motivation (PSM) on employee performance across the public and private sectors. The data showed that PSM had a significant impact on self-reported employee performance, but the relationship did not differ much between sectors. Meanwhile, it was in the private sector that PSM had the greatest impact on intention to leave. Originality/value The authors said the research project was one of the first to test if the concept of PSM operated in the same way across sectors. It also contributed, they said, to the ongoing debate about PSM in China.


2021 ◽  
Author(s):  
Jovita Varias De Guzman

This study seeks to survey and assess the preference, insights or views of the Chinese-Filipinos regarding business. It attempts to present the preferences or non-preferences of the respondents in the areas of study and its relevance to the community, to show a clearer picture of the Chinese-Filipinos in relation to business thus augmenting closer cooperation, expansion of understanding, and line of communication with Non-Chinese Filipinos. Analysis of the results may serve as an eye-opener for the public and private sector to initiate programs or actions for the creation of guidelines and policies for the awareness of those concerned.


Sign in / Sign up

Export Citation Format

Share Document