Smart Sustainable Marketing of the World Heritage Sites

2015 ◽  
pp. 291-310
Author(s):  
Deepak Chhabra
Keyword(s):  
World Heritage ◽  
Online Marketing ◽  
Host Community ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Brand Marketing ◽  
The World ◽  
Sustainable Marketing ◽  
The Rich ◽  
Historical Past

This chapter revisits the author's earlier findings that scrutinized online marketing strategies employed by the world heritage sites (WHS) based on a predetermined set of sustainability indicators. Recent data shows that, for the most part, the WHS continue to lack behind in sustainable initiatives to promote their sites in a responsible manner. Only slight improvement is noted in terms of efforts to seek host community views on how the local heritage should be showcased and the manner on which culturally appropriate representations can be promoted. In the light of unexpected decreased visitation levels at most of the WHS, as reported by literature, a retro brand marketing strategy is suggested which strives to marry the rich historical past of the sites with the present need. A smart sustainable marketing agenda is proposed to improve brand equity and facilitate coordination between different stakeholders of the heritage sites and to attract increased visitations.

Smart Sustainable Marketing of the World Heritage Sites

2019 ◽  
pp. 207-227 ◽  
Author(s):  
Deepak Chhabra
Keyword(s):  
World Heritage ◽  
Online Marketing ◽  
Host Community ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Brand Marketing ◽  
The World ◽  
Sustainable Marketing ◽  
The Rich ◽  
Historical Past

This chapter revisits the author's earlier findings that scrutinized online marketing strategies employed by the world heritage sites (WHS) based on a predetermined set of sustainability indicators. Recent data shows that, for the most part, the WHS continue to lack behind in sustainable initiatives to promote their sites in a responsible manner. Only slight improvement is noted in terms of efforts to seek host community views on how the local heritage should be showcased and the manner on which culturally appropriate representations can be promoted. In the light of unexpected decreased visitation levels at most of the WHS, as reported by literature, a retro brand marketing strategy is suggested which strives to marry the rich historical past of the sites with the present need. A smart sustainable marketing agenda is proposed to improve brand equity and facilitate coordination between different stakeholders of the heritage sites and to attract increased visitations.

Management of World Heritage Sites

E-Marketing ◽  
2012 ◽  
pp. 952-969
Author(s):  
Deepak Chhabra
Keyword(s):  
World Heritage ◽  
Critical Assessment ◽  
Host Community ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
The World ◽  
Sustainability Initiatives ◽  
Social Environmental ◽  
Economic Use ◽  
Exhaustive List

This study seeks to determine sustainable efforts by the world heritage sites (WHS). By gauging the effectiveness and efforts of the WHS to convey viable social, environmental, and economic use of their resource through the medium of website marketing, effort is made to highlight the extent to which sustainability initiatives are visible in the vision and mission and signature websites. In doing so, it makes a significant contribution in heritage tourism literature and communicates a critical assessment of sustainability initiatives to the WHS management and respective states. Mixed results are presented. Although, the World Heritage Convention supports an exhaustive list of site-centric heritage sustainability initiatives associated with conservation and authenticity, other aspects of sustainability such as host community concerns, social and viable economic impact considerations to date have received less attention.

Management of World Heritage Sites

2012 ◽  
pp. 190-207
Author(s):  
Deepak Chhabra
Keyword(s):  
World Heritage ◽  
Critical Assessment ◽  
Host Community ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
The World ◽  
Sustainability Initiatives ◽  
Social Environmental ◽  
Economic Use ◽  
Exhaustive List

This study seeks to determine sustainable efforts by the world heritage sites (WHS). By gauging the effectiveness and efforts of the WHS to convey viable social, environmental, and economic use of their resource through the medium of website marketing, effort is made to highlight the extent to which sustainability initiatives are visible in the vision and mission and signature websites. In doing so, it makes a significant contribution in heritage tourism literature and communicates a critical assessment of sustainability initiatives to the WHS management and respective states. Mixed results are presented. Although, the World Heritage Convention supports an exhaustive list of site-centric heritage sustainability initiatives associated with conservation and authenticity, other aspects of sustainability such as host community concerns, social and viable economic impact considerations to date have received less attention.

NESCO World Heritage Sites as a key for intercultural dialogue, humanist ideals and interfaith harmony

2021 ◽  
Vol 27 (2) ◽  
pp. 74-82
Author(s):  
А. Belekova ◽  
Keyword(s):  
World Heritage ◽  
Intercultural Dialogue ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
World Heritage List ◽  
The World ◽  
Cultural Component ◽  
Set Up ◽  
Cis Countries ◽  
Education Science

The article focuses on promoting intercultural cooperation and strengthening international community on the example of UNESCO World Heritage sites, inscribed into the World Heritage List that is being formed on the basis of the World Heritage Convention of 1972. UNESCO is a universal intergovernmental UN structure responsible for international cooperation in the sphere of education, science, culture and communication. One of the main activities of the Organization is the world heritage conservation and intercultural dialogue. The article analyzes the UNESCO role in the geopolitical architectonics of Eurasia in which the World Heritage gains a qualitatively new meaning. In the context of a sustainable development the integration of promoting intercultural interaction and heritage safeguarding becomes particularly urgent. The article deals with several initiatives aimed at enhancing the cultural component of the Eurasian integration, including the goals and perspectives of discussion platforms set up for experience exchange in the sphere of World Heritage sites’ conservation and their management. The article seeks to identify the most important challenges and goals of the cooperation strategy between UNESCO and the institutions concerned in the field of the intercultural dialogue promotion in the Eurasian area that seems to be very important both for Russia and the CIS countries, and for the perspectives of the emerging global civilization of the future

Associative dimension in World Heritage: an analysis of criterion (vi)

2015 ◽  
Vol 5 (2) ◽  
pp. 115-129 ◽  
Author(s):  
Judith Herrmann ◽  
Christina Cameron
Keyword(s):  
Research Result ◽  
Historical Analysis ◽  
World Heritage ◽  
Content Type ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Qualitative Approaches ◽  
The World ◽  
Outstanding Universal Value ◽  
Expert Meeting

Purpose – This paper is based on a presentation given at the international World Heritage expert meeting on criterion (vi) held in Warsaw, Poland, in March 2012. Results were updated and adapted to scientific standards. The purpose of this paper is to understand the associative dimension in World Heritage by looking at the evolution and application of criterion (vi). Design/methodology/approach – For this paper, historical and qualitative approaches were combined. An understanding of the evolution of the criterion (vi) wording was gained through historical analysis and the consultation of relevant World Heritage statutory documents. A selected number of criterion (vi) statements were analyzed in qualitative terms. Results were then discussed in relation to the evolution of criterion (vi) wording and the understanding of pertinent World Heritage concepts. Findings – Criterion (vi) holds a special position. It addresses an associative dimension of cultural World Heritage sites. Due to its special character, its wording was subject to several changes. While its wording became ever more flexible, this development has not fostered the inscription of exceptional cases or the equal use of cultural associations. An inconsistent interpretation has also weakened the concept of Outstanding Universal Value. Research limitations/implications – Only inscriptions were taken into consideration. They usually have a World Heritage Committee approved criterion (vi) statement. Limitations to this research result from this restriction. Originality/value – The paper represents a comprehensive study of the application and interpretation of criterion (vi) that combines the understanding of the evolution of the criterion’s wording with the analysis of a large number of World Heritage inscriptions. It is of interest to the World Heritage community and contributes to the World Heritage discourse.

The development of legal framework for the management of World Heritage Sites in Oman: a case study on Bahla Oasis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Ali Mohamed Khalil ◽  
Eman Hanye Mohamed Nasr
Keyword(s):  
Cultural Heritage ◽  
World Heritage ◽  
Heritage Management ◽  
World Heritage Site ◽  
Content Type ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
Heritage Site ◽  
The World ◽  
Heritage Legislation

PurposeThe study aims to analyze the development of Omani heritage legislation against the UNESCO World Heritage Convention (WHC), 1972 and WHC Operational Guidelines (WHC-OGs) to predict the possible effects of the recent developments on the management of the World Heritage Site in Oman.Design/methodology/approachThis study discusses the development of the heritage protection legislation in Sultanate of Oman since 1970; it analyses the Omani Cultural Heritage Law 35/2019 against the recommendations of the UNESCO WHC as well as the requirements of the World Heritage Operational Guidelines. Moreover, the research investigates the possible effects of the recent heritage legislation developments on the management of Bahla Fort and Oasis in Oman, which is the first Omani World Heritage Site and the only site with special management regulations.FindingsThe paper outlines the effects of both the Omani Cultural Heritage Law 35/2019 and the Special Management Regulations 81/2019 on the implementation of the Bahla Management Plan. Additionally, the research establishes how the customization of heritage legislation as a special heritage management regulation facilitates the implementation of national legislation to solve specific local problems.Originality/valueThe study establishes the significance of developing comprehensive legislation to protect and manage the rich Omani cultural heritage and World Heritage Sites in alignment with the WHC and the WHC-OGs.

scholarly journals Naming, Shaming and Fire Alarms: The Compilation, Development and Use of the List of World Heritage in Danger

2018 ◽  
Vol 8 (1) ◽  
pp. 35-57 ◽  
Author(s):  
Herdis Hølleland ◽  
Evan Hamman ◽  
Jessica Phelps
Keyword(s):  
Quantitative Data ◽  
Environmental Law ◽  
World Heritage ◽  
Dual Purpose ◽  
Policy Makers ◽  
World Heritage Sites ◽  
Fire Alarm ◽  
Heritage Sites ◽  
The World ◽  
Naming And Shaming

AbstractThis article provides a comprehensive empirical analysis of the composition, development and use of the List of World Heritage in Danger (IDL) under the 1972 Convention concerning the Protection of the World Cultural and Natural Heritage. The statutory records of this Convention have been coded in order to generate an overview of the development and use of the IDL between 1978 and 2017. The quantitative data was further developed by reference to World Heritage and transnational law literature. A key finding of this article is that the IDL serves a dual purpose in regulation: firstly, as a ‘fire alarm’ to alert the international community of imminent dangers at World Heritage sites; secondly, as a non-compliance procedure used for ‘naming and shaming’ states that breach the rules. The findings in this article have relevance for heritage scholars and policy makers concerned with the governance of World Heritage as well as those with a broader interest in non-compliance procedures under transnational environmental law.

scholarly journals Protecting Outstanding Underwater Cultural Heritage through the World Heritage Convention: The Titanic and Lusitania as World Heritage Sites

2018 ◽  
Vol 33 (1) ◽  
pp. 116-165 ◽  
Author(s):  
Josh B. Martin
Keyword(s):  
Cultural Heritage ◽  
Marine Protected Areas ◽  
World Heritage ◽  
Underwater Cultural Heritage ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
World Heritage Convention ◽  
World Heritage List ◽  
The World ◽  
The Many

Abstract Despite growing recognition of the global value of underwater cultural heritage (uch), along with intensified international efforts to ensure its protection, the possibility of its inscription on the World Heritage List has never been comprehensively examined. Arguing that the unesco 2001 Convention on the Protection of Underwater Cultural Heritage (uch Convention) is insufficient alone to protect globally outstanding wrecks, such as the Titanic and the Lusitania, this article examines in detail the many legal and practical challenges involved with listing such sites under the World Heritage Convention. By reviewing key international agreements such as the uch Convention, World Heritage Convention, Law of the Sea Convention and the International Titanic Agreement, it draws the conclusion that it is the improved offshore management of uch—through ‘cultural’ marine protected areas operating under the framework of the uch Convention—which would open the possibility of nomination to the World Heritage List.

scholarly journals Határon átnyúló világörökségi helyszínekhez kapcsolódó kérdések

2009 ◽  
Vol 4 (3-4) ◽  
pp. 288-292
Author(s):  
Ági Pap
Keyword(s):  
International Cooperation ◽  
World Heritage ◽  
World Heritage Sites ◽  
Heritage Sites ◽  
World Heritage Convention ◽  
The World ◽  
Political Borders

The foundation of the UNESCO's World Heritage Program was guided by the principle to create an international cooperation that is able to preserve the cultural and natural values of outstanding importance for humankind. Meeting the requirements of the World Heritage Convention 8 Hungarian sites have been inscribed on the List. However, since cultures do not adjust to political borders, several World Heritage Sites span over the borders. Out of the 8 Hungarian World Heritage Sites 2 extends to the territory of the neighbouring countries, which means that they had to be submitted for the List jointly. Due to the particular state of these World Heritage Sites, a particular situation evolves in the operation of the Heritage Sites. Since the countries own the sites jointly, they need to harmonise their activities in favour of the effective maintenance of these heritage sites. The study deals with the above mentioned territories' problems and their possible solutions.

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