Tourism Revitalization of Historic District in Perspective of Tourist Experience

Presently, similar development mode and analogical tourist experience as two key problems have appeared to tourism development in domestic historic districts. This chapter discusses the new thought of tourism revitalization in historic districts in the perspective of tourist experience. Firstly, based on the deep analysis of tourist experience’s essential elements in historic districts, 6E experience mode is established to summarize the tourist experience, which includes Estheticism and nostalgia, Education and culture, Entertainment and leisure, Exchange and communication and Emotion sublimation. Meanwhile, how to build up and enhance every single experience of 6E model in tourism revitalization of historic district is also explained. Secondly, the application of 6E model is demonstrated elaborately in the case of Conceptual Planning of Tourism Development in San-Fang Qi-Xiang Historic District in Fuzhou City. Considering the hierarchy and comprehensibility of tourist experience and combined with site environment analysis, San-Fang Qi-Xiang historic district is divided into four function divisions: Nanhou old street mall, Warmth and leisure lane, Antai water-front zone and Residential blocks for minority customization. The four divisions are distinguished by degrees of bustling and tranquility as well as the hierarchy of experience. This chapter concludes that it is beneficial to utilize 6E model to segment function division and plan products in tourism revitalization of historic districts, because it helps to revitalize and create a fresh appearance with historical continuation in cultural, social and economic aspects. Therefore, it is perceived as a sustainable thought of development.

Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector

The hospitality and tourism sector is one of fastest growing sectors in Australia and in the world. In order to become more efficient and effective in delivering products and services to customers via the use of ICT, hospitality and tourism organizations have to rethink the ways in which they build relationships with their customers by initiating electronic customer relationship management (eCRM) projects. Inappropriate eCRM decision-making and implementation can result in multi-million dollar losses, which can translate into a loss of competitiveness. Therefore, the case study approach was conducted to: (1) identify potential ICT costs and risk factors involved in eCRM initiatives in general; and (2) identify and examine key issues in the implementation of eCRM in the Australian hospitality and tourism sector. The contribution of this book chapter is two-fold. First, it offers hospitality and tourism executives with a more realistic insight about the impact of their eCRM investments on their business. Second, potential key issues, costs and risk factors associated with eCRM implementation are presented to assist these organizations in dealing with these challenges.

A Study on Tourist Management in China Based on Radio Frequency Identification (RFID) Technology

Radio Frequency Identification (RFID) is a non-contact, automatic identification technology. Through its radio frequency signal, RFID offers automatic target recognition and access to relevant and without human intervention identification of work is made. RFID can work in various environments. It can identify fast moving objects and is capable of identifying multiple tags, in a rapid and convenient operation. Since the 1990s, RFID technology has been widely used in commercial, logistics, property management and other fields, but interest towards potential application to the needs of the tourism industry only began in recent years.

Personal Tour

This chapter describes the Personal Tour: a multi-agent recommender system designed to help users to find best travel packages according to their preferences. Personal Tour is based on the collaboration of multiple agents exchanging information stored in their local knowledge bases. Based on the paradigm of the Distributed Artificial Intelligence, a user recommendation request is divided into partial recommendations handled by different agents, each one maintaining incomplete information that may be useful to compose a recommendation.

Sales Force Technology for the Hospitality Industry

Advancements in Sales Force Automation (SFA) is rapidly changing the landscape in how meeting planners and hotel sales professionals do business with one another. This chapter highlights where those changes are occuring, why they are occuring, and what they mean to both buyers and sellers. The intent of this overview is to inform hotel owners and investors who are considering such an investment as to the benefits that can potentially be derived from SFA. Furthermore, our intent is to provide hospitality educators insights as to how SFA is changing the workplace of both meeting planners and hotel sales professionals so they can provide their students a realistic view of the software aids they may need to master to be successful in their careers.

A Classification of Mobile Tourism Applications

This chapter introduces mobile technology and discusses its emergence in the tourism industry. As has been the case with other Information Communication Technologies (ICTs), tourism has manifested as one of the most well suited sectors to mobile technology and mobile applications. In contrast to other ICTs in the tourism domain however, mobile applications are capable of enhancing the tourist experience at the destination, creating a paradigm shift in how information is accessed and digested, and transactions performed. Nonetheless, little is known concerning how mobile technologies are changing the landscape of tourism and tourist behaviour and the content offered by tourism applications. In order to address the scarcity of research in this emergent area this paper focuses on mobile applications in the tourism industry and based on a literature survey proposes a framework for evaluating mobile tourism applications.

The Role of Architecture on Tourism Industry

This chapter aims to shed light on the nature of architecture, its technological and cultural ramifications on tourism industry. It elucidates the background of issues regarding the interaction between the fields of cultural production (architecture) and cultural consumption (tourism). The chapter argues that power of tourism industry has reached, under the pressure of global economics, to a capacity to turn even daily architecture into instruments of touristic show. In this context, technology is utilized as an instrument to produce such iconography only as a surface articulation. Thus, architecture becomes a commodity of touristic consumption in this current socio-economic and cultural context. The pressure of tourism industry seems to create a significant split between the architecture and its location in terms of specific cultural roots. This tendency is discussed as a potential threat to sustainability of tourism industry itself since it damages its own very source, that is to say, richness of cultural differences.

Two Tickets for Paradise

This chapter begins by identifying linkage points between advergames, tourism and three major mass communication theories/approaches—media dependency theory (Ball Rokeach & DeFleur, 1976; DeFleur & Ball-Rokeach, 1989), uncertainty reduction theory (Berger & Calabrese, 1975), and uses and gratifications theory (Blumler & Katz, 1974). These will serve as examples of how advergames and hospitality can be integrated into theories and models attempting to explain the impact of information technologies. They will also provide a springboard for considering the nature of advergames with regards to tourism.

Factors of Spatial Distribution of Recreation Areas in Peri-Urban Beijing

With the increase of disposable income and leisure time, recreation has become an important lifestyle of urban residents in China. Peri-urban recreation areas, as the important one, could not only meet the outdoor recreational demands of both tourists and residents, but also contribute to sustaining urban ecological security. Rational spatial patterns for recreational land use will mediate the contradictions between urban sprawl and natural preservation, and, economic growth and social development. Based on the case study of peripheral urban areas in Beijing, this chapter aims to identify the factors which will influence the spatial distribution of peri-urban recreation areas, by analyzing the collected data from questionnaires, online survey, documentation and field investigations. In order to achieve sound information, relevant data from different management departments, owners and land-use types involved in the case study area is collected. A sampling database for peri-urban recreation areas in Beijing is established, and GIS spatial analyses as well as statistic analyses are applied. The result indicates that spatial distribution of recreation areas is majorly influenced by four factors, e.g. tourism attractions and environmental conditions, policy and spatial governance, consumption demand and preference, land price and availability. The influencing mechanism of each factor towards different type of recreation areas is various. Tourism attractions and environmental conditions are dominant factors for public recreation areas. Commercial recreation areas are highly related with accessibility. Agricultural recreation areas are usually attached to special farmlands near large-scaled scenic areas. Meanwhile, recreational business clusters have appeared in suburbs influenced by mass recreation market growth. Controlled by the land price, commercial recreation areas are differentiated on their scales and developing intensity. Policy and spatial governance have made arrangements of recreation areas more balancing and more human-oriented. A peri-urban recreation area model is therefore established on basis of this analysis, which can guide urban planning and designing, land-use planning and recreation resource development.

Advanced Technologies and Tourist Behaviour

In addition, the chapter outlines the possible implications for both marketers and tourists.