Manifestation of Ethical Consumption Behaviour through Five Precepts of Buddhism

Author(s):  
Nilanthi Ratnayake ◽  
Dushan Chaminda Jayawickrama

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is considered an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite the Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This Chapter aims to conceptualise the importance of religious beliefs in ethical consumer behaviour and present the findings of a study that explored whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The content of the Chapter contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.

Author(s):  
Nilanthi Ratnayake ◽  
Dushan Chaminda Jayawickrama

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is considered an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite the Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This Chapter aims to conceptualise the importance of religious beliefs in ethical consumer behaviour and present the findings of a study that explored whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The content of the Chapter contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.


2015 ◽  
pp. 1887-1900
Author(s):  
J. W. Dushan Chaminda ◽  
Nilanthi Ratnayake

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This study conceptualises the importance of religious beliefs in ethical consumer behaviour and through researcher introspection methodology, the study empirically explore whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The study contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.


Author(s):  
J. W. Dushan Chaminda ◽  
Nilanthi Ratnayake

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To this end, religion is an undeniably powerful and concurrently the most successful marketing force that can shape the ethical behaviour, yet under-investigated in consumption practices despite Corporate Socially Responsibility provoked ethical behaviour. Ethical consumption practices are regularly characterised as consumption activities that avoid harm to other people, animals or the environment where basic Buddhist teachings become more pertinent and practiced in Buddhist communities. This study conceptualises the importance of religious beliefs in ethical consumer behaviour and through researcher introspection methodology, the study empirically explore whether and how ethical consumerism is reflected through Five Precepts of Buddhism [i.e. (1) abstain from taking life, (2) abstain from stealing, (3) abstain from sexual misconduct, (4) abstain from false speech, and (5) abstain from intoxicants that cloud the mind]. The study contributes to the theory and teaching in the marketing discipline by linking how religious beliefs enhance ethical consumerism that remains largely unexplored.


2016 ◽  
Vol 8 (5(J)) ◽  
pp. 169-183
Author(s):  
Patient Rambe ◽  
Takawira Munyaradzi Ndofirepi

While the prevalence of ethical consumerism has pressured small businesses to embrace ethical behaviour, in ethically precarious business conditions the relentless pursuit for profit by small businesses may compel them to compromise their moral values. As such, a tacit struggle may persist between such businesses’ strategic orientations (e.g. profitability, improved performance) and demands of ethically conscious consumers. Drawing on ethics theory, this study explored the influence of the ethical conduct of small fast food outlets on buying intentions of customers. A survey was conducted on 116 probabilistically sampled customers of an indigenous owned fast-food outlet in two cities in Zimbabwe. Findings suggest that customers considered ethical conduct of business ventures when making their purchase decisions although it was unclear whether ethical consumers persistently maintained their buying decisions (i.e. purchasing ethically made products). Ethical business practices, however, remained an enduring feature of enterprises striving to optimise their profit motives.


2021 ◽  
Vol 32 (2) ◽  
pp. 19-32
Author(s):  
Inge de Wet ◽  
de Kock Imke

The role of the technologies, concepts, and philosophies associated with the Fourth Industrial Revolution (4IR) has been argued to hold significant value in the quest for sustainability. Furthermore, the concept of ‘shared value’ has been put forward as an approach that holds significant value when aiming to bring about socially just, economically fair, and environmentally friendly production and consumption practices. The importance of the link between the concept of shared value and 4IR is explored in this paper using bibliometric analysis, and we expose the different structures of these fields, including keywords, key authors, and the coherence of these two scientific networks in order to uncover areas of integration between them. The findings of this analysis indicate that a clear gap in integration exists; and the opportunity for research in this field could further contribute to the debate on using innovative, contemporary technologies — such as those associated with 4IR — to support approaches to ensure increasingly sustainable business practices, such as shared value.


2020 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Janez Drobnic ◽  
Jani Toros ◽  
Lidija Weis

Introduction. Ethical conduct emerges as a topic of discussion especially when conflicts arise between people, which cannot be resolved by regulation because of new circumstances and situations, or when legal norms prove insufficient or are disregarded, therefore leading to ethically unacceptable practices. Ethical issues of this kind are now at the forefront of social treatment, mainly because modern management practices have become increasingly problematic, areas of activity are expanding, and businesses and other forms of activity are increasingly under ethical pressures from multiple stakeholders. According, ethical behaviour is becoming a global issue and a pressing topic both in general and professional discussions; scientific analysis is therefore extremely relevant. Aim and tasks. This article’s aim is to study the ethical principles and morally ethical problems that arise in various business environments, such as medical, technical, legal, and commercial, as well as in sectors, including state, non-governmental, and private markets. It also explores ethical bases change over time and depending on social flows. Undoubtedly, stakeholders are interested in such ethics-based governance, which means that ethical issues should be effectively put into practice. The study identifies the key paradigms of how different sectors operate and what issues arise. Results. The diachronic study finds that there was almost no interest in studying business ethics over the last century. The beginning of the 21st century saw strong increase in interest regarding these issues, as evidenced by the number of studies and analyses, the introduction of ethical business courses, and other ethical issues. Hyperconnected modern society is increasingly globally interdependent, wherefore interest in the appropriate culture and ethics of action is increasing with the aim of reducing risks and conflicts. Nongovernmental organizations increasingly involved in these processes, develop their business practices of responsibility and care for vulnerable groups and the environment. They have indirectly become a strong factor in leveraging for the ethical conduct of free market operators as well as state/public institutions. Conclusions. The existing studies identified seven key ethical paradigms that emerge in the operation of non-governmental, state, and market sectors, differing in key two dimensions: the first extends from emphasizing community (communitarianism) to exposing individuality, and the second from self-orientation (egocentricity) to a focus on the other (sociocentricity). On this basis, an array of various approaches to ethics can emerge, providing for useful tools for the professional analysis of business practices, as well as to assist stakeholders in introducing better business at all levels.


2006 ◽  
pp. 13-19
Author(s):  
A.T. Schedrin

Philosophical and anthropological explorations of the state of modern culture testify to its crisis nature, connected with the acceleration of the processes of radical change of civilizational type of development. The need for a radical reform of the foundations of the future existence of society becomes evident. Lack of understanding of the real means of such reformation leads to the total disregard for the possibilities of the mind. One of its manifestations is the rapid growth of new and unconventional religions and occult-mystical currents; significant revival of the "secondary" myth-making (in particular, naturalistic, socio-technical); the spread of quasi-religious beliefs and infidelities; overall growth of mystical moods. The study of this aspect of the crisis of modern civilization is an urgent philosophical, religious, cultural and cultural problem.


Author(s):  
Erica Mingotto ◽  
Federica Montaguti ◽  
Luca Scarpellini

The chapter focuses on responsible tourism as a form of ethical consumption, based on conscious travel choices and behavior. There is a growing demand for responsible tourism, although it seems to be characterized by some inconsistencies, both between tourists' intention and concrete behavior and between these behaviors and the official definitions promoted by the industry and institutions. Starting from the analysis of a recent survey about responsible tourism on the Italian market, the chapter then tries to investigate and explain these gaps, by applying the perspective of social studies and of researches on consumer tribes and new consumers' communities. The findings of the survey discussed in the chapter seem to confirm that consumers have their own perception of responsible tourism and that the meaning is discursively constructed within and outside responsible tourists' communities. Therefore, the intention-behavior gap and the difference between tourists' account of responsible tourism and “institutional” definitions cannot be categorized as true inconsistencies.


Author(s):  
Ayansola Olatunji Ayandibu

Green transformational leadership has been identified as the most effective leadership style where the leader seeks to change the status quo by transforming the organization and also considers achieving environmental goals and inspiring followers to perform beyond expected levels of environmental performance. Drawing insights from the literature on transformational leadership, this chapter examines the influence of green transformational leadership on organizational behavior effectiveness and environmental sustainability. This chapter submits that organizations should be moving towards green innovation by formulating policies and embarking on strategies to meet customers' demands and satisfy environmental needs in the marketplace. Therefore, organizations should consider going green in all they do as this will also have a tremendous influence on the employees' green self-efficacy and impact on the society at large. The chapter concludes that organizational behavior effectiveness in recent times requires responsible business practices or solutions from those in leadership.


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