scholarly journals Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy

2017 ◽  
pp. 63-89
Keyword(s):  
Brand Equity ◽  
Business Strategy ◽  
Common Denominator ◽  
Entry Barriers ◽  
Sustainable Competitive Advantage ◽  
Key Factors ◽  
Market Expansion ◽  
Intangible Resources ◽  
Related Process

This chapter analyzes the phenomenon of branding and the related process of creating new value, and thus a sustainable competitive advantage through recognition of the concept of radical transparency. The brand equity is a common denominator of all tangible and intangible resources of the company, the amount of its abilities, of any activity indicating a slightly higher value, any attempt to be better and to achieve more. Therefore, in addition the brand equity is elaborated as a source of value for the business. This chapter examines the role of brand equity in providing greater market share, creating entry barriers for new competitors, achieving production and market expansion, providing a price premium, attracting quality workforce, ensuring consumers loyalty and stimulating innovation. For the brand equity to truly provide value it should be more than the company's image or position of the product – the brand should be a unifying force across the company, providing the business with direction and purpose.

scholarly journals Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy

2017 ◽  
pp. 1407-1433
Author(s):  
Elena Veselinova ◽  
Marija Gogova Samonikov
Keyword(s):  
Brand Equity ◽  
Business Strategy ◽  
Common Denominator ◽  
Entry Barriers ◽  
Sustainable Competitive Advantage ◽  
Key Factors ◽  
Market Expansion ◽  
Intangible Resources ◽  
Related Process

This chapter analyzes the phenomenon of branding and the related process of creating new value, and thus a sustainable competitive advantage through recognition of the concept of radical transparency. The brand equity is a common denominator of all tangible and intangible resources of the company, the amount of its abilities, of any activity indicating a slightly higher value, any attempt to be better and to achieve more. Therefore, in addition the brand equity is elaborated as a source of value for the business. This chapter examines the role of brand equity in providing greater market share, creating entry barriers for new competitors, achieving production and market expansion, providing a price premium, attracting quality workforce, ensuring consumers loyalty and stimulating innovation. For the brand equity to truly provide value it should be more than the company's image or position of the product – the brand should be a unifying force across the company, providing the business with direction and purpose.

scholarly journals Strategi Pengembangan Usaha Hatchery Skala Rumah Tangga (HSRT) Kerapu Hybrid Cantang (Epinephelus fuscoguttatus >< Epinephelus lanceolatus)

PELAGICUS ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Sofiati Sofiati ◽  
Ernik Yuliana ◽  
Lina Warlina
Keyword(s):  
Business Strategy ◽  
Production Level ◽  
Small Scale ◽  
Role Of Government ◽  
Is Implementation ◽  
Market Expansion ◽  
Hybrid Grouper ◽  
Epinephelus Fuscoguttatus ◽  
Internal And External Factors

ABSTRAKTingkat kelangsungan hidup benih kerapu hybrid cantang (Epinephelus fuscoguttatus >< Epinephelus lanceolatus) yang dihasilkan di Situbondo adalah ≤10%, sehingga diperlukan upaya untuk meningkatkan tingkat kelangsungan hidup tersebut. Tujuan penelitian adalah menganalisis faktor-faktor yang mempengaruhi hasil produksi dan merumuskan strategi alternatif pengembangan usaha pembenihan kerapu hybrid cantang skala rumah tangga (HSRT). Hasil penelitian menunjukkan faktor-faktor internal dan ekstrenal secara bersama-sama berpengaruh signifikan terhadap hasil produksi pada usaha HSRT kerapu hybrid cantang (R2 = 0,798). Artinya 79,8% variasi perubahan produksi benih ikan kerapu hybrid cantang ditentukan oleh variabel bebas (sumber daya, penerapan cara pembenihan ikan yang baik (CPIB), biaya produksi, dan peran pemerintah), sedangkan sisanya sebesar 20,2% dipengaruhi oleh faktor-faktor lain. Pengujian secara individual (hipotesis minor) terdapat tiga variabel yang berpengaruh secara signifikan terhadap hasil produksi yaitu sumber daya, penerapan CPIB dan biaya produksi. Pemilihan prioritas strategi pengembangan usaha HSRT kerapu hybrid cantang adalah peningkatan penerapan CPIB terlebih dahulu, kemudian dilanjutkan dengan pengembangan pasar, dan berlanjut pada strategi pengaturan hasil produksi.ABSTRACTIn small scale hatchery of hybrid grouper, the survival rate of cantang hybrid grouper  (Epinephelus fuscoguttatus >< Epinephelus lanceolatus) was only ≤10%. The study aims to analyze several factors in which have a effect on production level and to formulate an alternative development business strategy on  hybrid grouper small scale hatchery. The research results indicated that several internal and external factors have a significant effect on production level on small scale hatchery of hybrid grouper (R2=0.798). It means that 79.8 % of change variable of hybrid grouper production was determined by free variables (resources, implementation of good aquaculture method, cost production, and role of government). However, the remaining value (20,2 %) was influenced by other factors in which out of this research scope. The selection of priority strategy on business development of hybrid grouper small scale hatchery is implementation of CPIB followed by market expansion and management of production level.

scholarly journals The Role of Awareness, Learning and Knowledge in Entrepreneurial and Firm Leadership Processes

2020 ◽  
Vol 7 (1) ◽  
pp. 78-109
Author(s):  
Neus Vila ◽  
Keyword(s):  
Conceptual Framework ◽  
Cognitive Processes ◽  
Leadership Effectiveness ◽  
Key Factors ◽  
Intangible Resources ◽  
Types Of Knowledge ◽  
Learning Patterns ◽  
Double Loop Learning ◽  
Key Resources

Scholars in recent years have urged researchers to shift from their traditional focus on specific characteristics of entrepreneurs and leaders toward research on entrepreneurship and leadership processes. To do this, researchers must better understand entrepreneurs and leaders’ cognitive processes involved in learning, awareness and knowledge acquisition. In this paper systems thinking theory and system dynamics methodologies are used in the development of a dynamic conceptual framework of learning effectiveness. The research applies the conceptual framework to nine U.S. wineries and identifies the consequences of varying levels of awareness and types of knowledge, as well as alternative learning processes on entrepreneurship and leadership effectiveness. Results indicate that one’s level of awareness and knowledge are key factors in enhancing one’s ability to learn. The types of awareness and knowledge identified most critical for enhancing entrepreneurship and leadership effectiveness are: (a) awareness of one’s mental models and learning patterns, (b) systemic knowledge and (c) business related knowledge. Results also identify that there is a positive relationship between the level of entrepreneurs’ intangible key resources and the scope of the learning process undergone. The higher the level of the intangible resources the entrepreneur moves from conducting single loop learning to double loop learning.

Building brand equity in retail banks: the case of Trinidad and Tobago

2014 ◽  
Vol 32 (4) ◽  
pp. 300-320 ◽  
Author(s):  
Meena Rambocas ◽  
Vishnu M. Kirpalani ◽  
Errol Simms
Keyword(s):  
Customer Satisfaction ◽  
Trinidad And Tobago ◽  
Brand Equity ◽  
Structural Equation ◽  
Banking Sector ◽  
Retail Banking ◽  
Content Type ◽  
Mediating Role ◽  
Market Expansion

Purpose – The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking. Design/methodology/approach – Data were collected from 315 banking customers in Trinidad and Tobago through personally administered structured questionnaires and analyzed with Structural Equation Modelling. Findings – The findings showed the mediating role of customer satisfaction in brand equity relationships. The results also showed the pivotal role of brand affinity, customer satisfaction, and service experience in explaining brand equity. Practical implications – The study provides an integrated approach to brand building. It also offers an objective framework brand owners can use to evaluate marketing investments. It also provides a clear brand differentiation strategy for bank brands. Finally, it introduces cross-cultural research in brand equity which can be a useful competitive tool for indigenous banks and foreign banks seeking market expansion strategies. Originality/value – This research is one of the few studies that analyzed brand equity in retail banking. It advanced a brand equity framework that explores the mediating role of customer satisfaction and provides a guide to uplift perceptions and stimulate customer confidence in the banking sector.

scholarly journals Are there any key factors that encourage food delivery applications use during the COVID-19 pandemic in Thailand and the role of HRM?

2021 ◽  
pp. 1-23
Author(s):  
Jankit Chotigo ◽  
Yasuo Kadono
Keyword(s):  
Negative Relationship ◽  
Health And Safety ◽  
Food Delivery ◽  
Intention To Use ◽  
Test Model ◽  
Sustainable Competitive Advantage ◽  
Purchasing Behavior ◽  
Key Factors

BACKGROUND: Recently, because of the COVID-19 pandemic, customer sentiment has evolved as the new “normal” for food consumption—as it affects customer behavioral change, including the way customers eat. Therefore, understanding customer demands and needs will help food delivery aggregators and retailers produce sustainable, competitive advantage and drive profitability. OBJECTIVE: This paper aims to investigate the determinant factors of Thai consumers’ intention to use on-demand food delivery applications. METHODS: Convenient random sampling was used to gather data from 250 participants who have used food delivery applications in Thailand and Amos version 23 to test model validity and the hypotheses. RESULTS: The results show that satisfaction is critical for the intention to use food delivery applications. Social influence, trust, convenience, and application quality were found to play an essential role in meeting the needs of satisfaction toward the intention to use, and application quality is the most important. However, habit showed a negative relationship, and price value was found to have a nonsignificant impact on satisfaction. CONCLUSIONS: Food delivery aggregators should ensure the quality of application updates and efficiency and that users have the best quality experience to maintain customer satisfaction. However, customers are also concerned about their health and safety, which has altered their purchasing behavior. Therefore, restaurant players should add a third delivery system that optimize online ordering and delivery.

How Radical Transparency Can Turn the Brand Equity Into a Basis for Sustainable Competitive Advantage

2017 ◽  
pp. 90-112
Keyword(s):  
Strategic Management ◽  
Competitive Advantage ◽  
Brand Equity ◽  
Necessary Condition ◽  
Sustainable Competitive Advantage ◽  
Scientific Thought ◽  
Intangible Resources ◽  
External Threats ◽  
Logical Sequence ◽  
Resources And Capabilities

This chapter begins with the analysis of the question whether the real sources of sustainable competitive advantage derive from the strengthening of the companies' internal strengths and eliminating internal weaknesses or are they the result of a successful manipulation with the opportunities in the environment and the avoidance of external threats. Despite the efforts of many authors to summarize the first with the latter, modern scientific thought in the field of strategic management underlines the first variant. As a logical sequence, the analysis of the intangible resources of companies and their (im)mobility follows as a necessary condition for sustainable competitive advantage. The authors analyze the idea of the brand equity as a resource which summarizes all typical resources and capabilities of the company creating and maintaining the desired competitive advantage. Finally, the analysis of the brand equity through the prism of the VRIO model is a further proof for the brand equity role as a source of sustainable competitive advantage.

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN NILAI EMOSIONAL TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA KEPUASAN KONSUMEN (STUDI PADA KONSUMEN TUPPERWARE DI KOTA PONTIANAK)

2019 ◽  
Vol 7 (4) ◽  
Author(s):  
NICODEMUS B2041141022
Keyword(s):  
New York ◽  
Path Analysis ◽  
Brand Equity ◽  
Business Strategy ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Personal Selling ◽  
Service Marketing ◽  
Brand Name ◽  
Science Review

Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode deskriptif kausalitas dengan menggambarkan kondisi sebagaimana adanya berdasarkan data yang diperoleh pada saat penelitian pada stockiest Tupperware Jl.Danau Sentarum dan Jl. Sungai jawi kota  Pontianak. Dalam penelitian ini, sampel diambil sebanyak 100 responden yang menggunakan produk Tupperware. Teknik analisis data menggunaka analisis Regresi Bertahap (Analisis Jalur/Path Analysis), Analisis jalur tidak hanya menguji pengaruh langsung, tetapi juga menjelaskan tentang ada atau tidaknya pengaruh tidak langsung yang diberikan variabel bebas melalui variabel intervening terhadap variabel terikat.Dari hasil penelitian ini menunjukan bahwa kualitas produk (X1) dan citra merek (X2) tidak berpengaruh signifikan terhadap keputusan pembelian (Y1) produk Tupperware, hal ini berarti H1 dan H2 ditolak. Sedangkan nilai emosional (X3) berpengaruh signifikan terhadap keputusan pembelian (Y1) produk Tupperware, hal ini berarti H3 terbukti (diterima).Berdasarkan hasil pengujian hipotesis, dapat diketahui bahwa citra merek (X2) dan nilai emosional (X3) tidak berpengaruh signifikan terhadap kepuasan konsumen (Y2) produk Tupperware, hal ini berarti H5 dan H6 tidak terbukti (ditolak). Sedangkan kualitas produk (X1) berpengaruh signifikan terhadap kepuasan konsumen (Y2), hal ini berarti H4 terbukti (diterima). Berdasarkan hasil pengujian hipotesis keputusan pembelian (Y1) berpengaruh signifikan terhadap kepuasan konsumen (Y2) produk Tupperware, hal ini berarti H7 terbukti (diterima). Penelitian ini menunjukkan bahwa keputusan pembelian tidak memediasi kualitas produk dan citra merek terhadap kepuasan konsumen dari produk Tupperware. Kata kunci : kualitas produk, citra merek, nilai emosional, keputusan pembelian, kepuasan konsumen.DAFTAR PUSTAKA  Aaker, David A (1991), Managing Brand Equity: Capitalizing on the value of Brand Name, Prentice Hill, New York Almaulidta, Suharyono dan Yulianto (2015). “Pengaruh Green Brand Terhadap Keputusan Pembelian dan Kepuasan Konsumen (Survei Pada Mahasiswa Program Strata 1 Fakultas Ilmu Administrasi Universitas Brawijaya yang Menggunakan Produk Elektronik Merek Sony”. Malang Jurnal Administrasi Bisnis Vol. 3, No.1, 2015. Amirullah (2002). Perilaku Konsumen, Cetakan Pertama, Graha Ilmu, Yogyakarta. Anastasia dan Nurendah (2014). “Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Konsumen. Bogor: Jurnal Ilmiah Manajemen Kesatuan Vol. 2, No. 2, 2014. Atmaja dan Adiwinata (2013). “Pengaruh Produk, Harga, Lokasi, dan Kualitas Layanan Terhadap Keputusan Pembelian di Kopitiam Oey Surabaya”. Surabaya: Jurnal Hospitality dan Manajemen Jasa Vol. 1, No. 2, 2013. Engel, James, F, Roger D. Blackwell, dan Paul W. Miniard (1994). Perilaku Konsumen. Edisi Keenam. Jilid 1. Penerbit Binarupa Aksara. Jakarta Ghozali, Imam. 2005. Aplikasi Analisis Multivariate dengan Program SPSS. Badan Peerbit Universitas Diponegoro, Semarang. Giese & Cote. (2000). Academy of Marketing Science Review. Defining Consumer Satisfaction. Vol 2000 No. 1 Available: http://www.ams review.org/articlesgiese01-2000.pdf Haryadi Sarjono, Winda Julianit (2011). SPSS vs LISREL sebuah pengantar Aplikasi untuk Riset. Penerbit Salemba Empat. Jakarta. Heriyati dan Septi (2011). “Analisis Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen pada Hanphone Nexian”. Jakarta: Jornal of Business Strategy and Excecuation Vol. 4, No. 1, 2012. https://metlitblog.wordpress.com/2016/11/25/pengertian-analisis-data-menurut-ahli/ Keller, Kevin L (1993). How to manage brand equity. Jakarta: Gramedia Pustaka.Kotler,Philip dan Gary Amstrong (2001). Prinsip-Prinsip Pemasaran, jilid 2, edisi ke-8. Penerbit Erlangg, Jakarta.Kotler,Philip dan Kevin Lane Keller (2012). Marketing Management. New Jersey: Pearson Education Limited. Kotler,Philip, dan Gary Armstrong (2012). Principle of Marketing. Upper Sadle River, N.J : Pearson Prentice Hall. Kotler,Philip  (2005). Manajemen Pemasaran. Jilid II. Edisi Kesebelas. Alih Bahasa Benyamin Molan. Jakarta : Indeks. Loverlock, Christoper H dan Wright, Lauren K (2007). Manajemen Pemasaran Jasa, Jakarta : Indeks. Panjaitan (2012). “Pengaruh Harga, Kualitas Produk, Tempat dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Kasus Pada Restoran Simpang Raya BSD)”. Jakarta : DeReMa Jurnal Manajemen Vol. 7, No. 2, 2012. Priansa. Donni Juni (2017). Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer. Bandung: Alfabeta. Priyanto, Rosa, Syarif (2014). “Pengaruh Personal Selling dan Kualitas Produk Terhadap Keputusan Pembelian”. Bogor: Jurnal Ilmiah Manajemen Kesatuan Vol. 2 No.1, 2014. Rares dan Jorie (2015). “Pengaruh Harga, Promosi, Lokasi, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen di Toko Bengkel Gaoel Manado Town Square”. Manado: Jurnal EMBA Vol. 3, No. 2, 2015. Rizan dan Anjarestu (2013). “Pengaruh kualitas Produk dan Personal Selling Terhadap Kepusasn Pelanggan Pada Majalah Info Bekasi (Studi Kasus PT.SIBK)”. Bekasi: Jurnal Riset Manajemen Sains Indonesia (JRMSI) Vol.4, No. 1, 2013. Setiadi, Nugroho J (2003). Perilaku Konsumen. Kencana. Jakarta.Stanton, William J (1991), Prinsip Pemasaran, Erlangga. Jakarta.Sugiono (2002). Statistika Untuk Penelitian. Bandung : CV AlfabetaTjiptono, Fandy (2001). Strategi Pemasaran. Edisi Kedua. Cetakan Keenam. Yogyakarta: Penerbit. Andy. Tjiptono, Fandy (2002). Strategi Pemasaran, Edisi Kedua. Penerbit Andi Offset, Yogyakarta. Tjiptono, Fandy (2006). Manajemen Jasa. Jogyakarta : AndiUmar, Husein (2009). Metode Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta: Rajawali Pers Yana, Suharyono, Abdillah (2015). “Pengaruh Citra Merek Terhadap Kepuasan Pelanggan dan Loyalitas Pelanggan. Malang : Jurnal Administrasi Bisnis Vol. 21 No. 1, 2015. Zeithaml, V.A., & Bitner, M.J (2009). Service Marketing , Integrating Customer Focus Across Firm, Fifth Edition. New York: Irwin McGraw-Hill.

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