Mobilization Techniques Utilized by Leading Global E-Commerce Sites

2018 ◽  
pp. 532-548
Author(s):  
J. Christopher Sandvig

The objective of this study is to improve our understanding of website mobilization techniques. The landing pages of Alexa's 527 top global shopping sites were analyzed for mobilization technique, mobile usability, and data requirements. It also investigates how mobile technique impacts Google mobile search results. The study found that 89.3% of top global shopping sites are mobile-friendly. The most popular mobile technique is to redirect mobile users to a separate URL, commonly known as m.sites, utilized by 44.1% of sites, followed by dynamic serving, utilized by 23.8%, and responsive, utilized by 23.0% of sites. Keyword analysis using the SEMRush service found a statistically significant difference in keywords following Google's algorithm change to favor mobile sites.

2016 ◽  
Vol 12 (2) ◽  
pp. 1-16 ◽  
Author(s):  
J. Christopher Sandvig

The objective of this study is to improve our understanding of website mobilization techniques. The landing pages of Alexa's 527 top global shopping sites were analyzed for mobilization technique, mobile usability, and data requirements. It also investigates how mobile technique impacts Google mobile search results. The study found that 89.3% of top global shopping sites are mobile-friendly. The most popular mobile technique is to redirect mobile users to a separate URL, commonly known as m.sites, utilized by 44.1% of sites, followed by dynamic serving, utilized by 23.8%, and responsive, utilized by 23.0% of sites. Keyword analysis using the SEMRush service found a statistically significant difference in keywords following Google's algorithm change to favor mobile sites.


Author(s):  
Ourdia Bouidghaghen ◽  
Lynda Tamine-Lechani ◽  
Mohand Boughanem
Keyword(s):  

2009 ◽  
Vol 4 (2) ◽  
pp. 174
Author(s):  
Jennifer Kelson

A Review of: Mulvaney, Shelagh A., Leonard Bickman, Nunzia B. Giuse, Warren E. Lambert, Nila A. Sathe, and Rebecca N. Jerome." A Randomized Effectiveness Trial of a Clinical Informatics Consult Service: Impact on Evidence-based Decision-making and Knowledge Implementation." Journal of the American Medical Informatics Association 15.2 (2008): 203-11. Objective – To determine whether the provision of synthesized research evidence provided by the Clinical Informatics Consult Service (CICS) affects the clinical decision-making of clinicians working in intensive care units (ICUs). Design – Non-blinded randomized control effectiveness trial. Setting – ICUs in United States-based 658 bed university hospital providing tertiary care for adults and children. Subjects – Clinical staff working within one of four ICUs who submitted a request for clinical information during the study period. Methods – Valid requests submitted by clinical staff from the four clinical ICUs (medical, paediatric, trauma, or neonatal) were randomly allocated to receive information from the CICS (CICS provided) or no information (no CICS provided). Pre-consult forms, completed at the time of the request, examined reasons for the request and the clinical actions clinicians thought might be influenced by the search results. Requestors could opt out of the no CICS provided group either before or after the randomization of their request. Responses to requests, supplied within 0.5 to 7 days as agreed with the requestor, included a search strategy and bibliographic references, a targeted list of full-text articles, and a written synthesis and critique of the relevant research. Clinicians within both groups were free to conduct their own searches and reviews. An online evaluation form, emailed to recipients, was used to assess the impact of the information supplied. The evaluation form asked clinicians to record the time spent on their own searches, sources of information consulted including colleagues, the immediate and future impact of the information provided (either from the CICS or their own searches), what influence the information had on their clinical actions, whether there were any barriers to using the information, and quality and overall satisfaction with the results provided by the CICS. Data was analyzed according to the randomized group assignment using standard intention-to-treat analysis for the main outcomes between the two groups. Statistical adjustments were made to control for possible clustering of responses or multiple ratings from individual clinicians. The data was also analyzed on an efficacy basis depending on who provided the search results. The groups were Clinician only, CICS librarian-only, or Both Clinician and CICS librarian. Results from the Clinician only search group were used as a comparison to the remaining groups. This assessment did not take account of the randomization and therefore constitutes a cohort analysis. Results were analysed by one of two methods using statistical software SAS Proc Mixed (v9) for multi-level quantitative data analysis, e.g., analysis of variance, and SPSS (v14) for all other quantitative data analysis, including descriptive statistics. Main Results – The study period was conducted over 19 months: August 2004 to March 2006. During this time, 299 valid requests were received and 226 post consult evaluation forms were returned giving a response rate of 76%. Post consult forms were returned for 108/146 of the CICS provided group and 118/153 of the no CICS provided group. The 24% of requests that had no post consult evaluation were excluded from further analysis. Statistical tests, conducted to check for potential bias relating to missing data, suggested that the missing data had little impact on the findings. Medical and neonatal ICUs accounted for the majority of completed forms (40.3% and 38.1% respectively). The majority of opt-outs (10.2% overall) were from the medical ICU. No significant difference in outcome variables was found between opt-out and other requests when tested using analysis of variance (ANOVA). Evaluation forms were completed by 89 unique clinicians and over half (49) submitted more than one request. The average requests per clinician was 2.96, SD 3.17, range 1-15, and the average number of requests per clinician who submitted more than one request was 4.57, SD 3.55, range 2-15. Total number of responses, mean, standard deviation, and Cohen’s d effect size were reported for the outcome variables based on intention to treat analysis. Results showed no significant difference between the groups on the immediate impact of the information provided, the number of articles read or the frequency with which clinicians consulted colleagues, either formally or informally. The potential future impact of the information was rated higher in the CICS group (p=


Author(s):  
Rachana S. Rele ◽  
Andrew T. Duchowski

Surveys have shown that 75% of users get frustrated with search engines and only 21% find relevant information. Inability to find relevant results can be partially attributed to cluttered results pages and failure in constructing Boolean queries. This research used sixteen subjects to evaluate two types of search results interfaces using four tasks while measuring performance and studying their ocular behavior using a Tobii 1750 eye-tracker. The two interfaces used were list interface, commonly seen on many search engines and a tabular interface presenting information in discrete categories or elements of the result's abstract. Quantitative comparisons of two interfaces are made on performance metrics such as time and errors, process metrics such as fixation durations, number of fixations, and eye movement transitions from one element or category of the abstract. Subjective data was collected through post-task and post-test questionnaires. The results did not show any significant difference in performance between the two interfaces, however, eye movements analysis provide some insights into importance of search result's abstract elements such as title, summary, and URL of the interface while searching.


Author(s):  
Ainin Sulaiman ◽  
Ali Hussein Saleh Zolait ◽  
NG Kaisin

The objective of this study is to study the characteristics of SMS voting adopters in terms of demographic factors as well as to explore the mobile users’ perception towards SMS voting. A survey using questionnaires was conducted to gain information and opinions from a convenience sample of 300 Malaysian mobile users regarding their perceptions on using SMS to vote. The findings revealed that approximately two-thirds of Malay respondents use SMS voting. The study’s findings reveal that most mobile users in the sample are single and female, and that mobile users like to send their votes using SMS. There is a significant difference between the usages of SMS voting among female respondents. Out of the total respondents, 80 percent perceived that the ease of use factor greatly influences mobile users in using SMS for voting purposes.


2017 ◽  
Vol 8 (3) ◽  
pp. 273-278 ◽  
Author(s):  
Brandon Raudenbush ◽  
Chelsea Frost ◽  
Richard Okafor ◽  
Chongshu Chen ◽  
Xing Qui ◽  
...  

Study Design: Observational study. Objectives: To determine the publication rate of podium presentations from the North American Spine Society (NASS) annual meetings from the years 2009 to 2011. Methods: In April 2015, a PubMed search was conducted using titles from the paper presentations as well as the authors. Of the search results that were found, the specific scientific journal in which the article was published was recorded. We analyzed further the top 4 destination journals and trends in publications in these journals over the study period. No study funding was obtained for this research, and there are no potential conflicts of interest or associated biases. Results: Over the study period, 671 paper presentations were available and 342 were published (51% publication rate). The highest publication rate was from the 2011 annual meeting, with 55.3%, and the lowest year was 2010, with a rate of 46.43%. Spine (32.75%), The Spine Journal (19.01%), Journal of Neurosurgery Spine (7.31%), and European Spine Journal (6.73%) were the top 4 destination journals. Over the study period, we found a significant decrease in publication rate in Spine ( P = .001) and a significant increase in publication rate in The Spine Journal ( P = .003). There were no significant difference in publication rate over the study period in Journal of Neurosurgery Spine ( P = .15) or European Spine Journal ( P = .23). Conclusions: This is the first study to our knowledge evaluating the publication rate of podium presentations from recent North American Spine Society annual meetings. We found an overall publication rate of 51%.


Author(s):  
Zhiyuan Yu ◽  
Yanghongyun Liu ◽  
Yongan Yu ◽  
Hongju Han ◽  
Yalin Li

The outbreak of coronavirus disease 2019 (COVID-19) has greatly threatened the global health system and triggered the public health emergency. In order to manage the COVID-19 pandemic, healthcare and prevention information have been delivered through omni-media channels (e.g., television, radio, social platform, etc.). As a traditional outlet, the short message service (SMS) can timely provide abundant anti-epidemic alerts to mobile users. In this paper, we aim to investigate mobile users’ attitudes toward COVID-19 public-interest SMS sent from government authorities and then explore the insight from messaging texts collected between January and April 2020 in China. In general, respondents show a positive attitude towards content and the necessity of public-interest SMS during the pandemic. However, we find that gender and age differences not only affect content evaluation, but also influence reading and forwarding behaviors. For the necessity of SMS, it shows significant difference between the 18–25-year-old and over 40-year-old group, with the middle and elder group showing serious attitudes and giving higher remarks than the youth due to the habits of media usage. However no significant difference is presented between females and males. In terms of content, the category of topics and releasing institutions are analyzed, respectively. Due to the centralized responses and coordination of prevention and control in China, the messages from COVID-19 disposal organizations (e.g., municipal steering group and provincial CDC) account for more than 70% among four cities.


2010 ◽  
Vol 2 (1) ◽  
pp. 47-67 ◽  
Author(s):  
Ainin Sulaiman ◽  
Ali Hussein Saleh Zolait ◽  
N.G. Kaisin

The objective of this study is to study the characteristics of SMS voting adopters in terms of demographic factors as well as to explore the mobile users’ perception towards SMS voting. A survey using questionnaires was conducted to gain information and opinions from a convenience sample of 300 Malaysian mobile users regarding their perceptions on using SMS to vote. The findings revealed that approximately two-thirds of Malay respondents use SMS voting. The study’s findings reveal that most mobile users in the sample are single and female, and that mobile users like to send their votes using SMS. There is a significant difference between the usages of SMS voting among female respondents. Out of the total respondents, 80 percent perceived that the ease of use factor greatly influences mobile users in using SMS for voting purposes.


10.2196/18684 ◽  
2020 ◽  
Vol 22 (8) ◽  
pp. e18684
Author(s):  
Yoichiro Yamaguchi ◽  
Deokcheol Lee ◽  
Takuya Nagai ◽  
Taro Funamoto ◽  
Takuya Tajima ◽  
...  

Background Most people currently use the internet to obtain information about many subjects, including health information. Thus, medical associations need to provide accurate medical information websites. Although medical associations have their own patient education pages, it is not clear if these websites actually show up in search results. Objective The aim of this study was to evaluate how well medical associations function as online information providers by searching for information about musculoskeletal-related pain online and determining the ranking of the websites of medical associations. Methods We conducted a Google search for frequently searched keywords. Keywords were extracted using Google Ads Keyword Planner associated with “pain” relevant to the musculoskeletal system from June 2016 to December 2019. The top 20 search queries were extracted and searched using the Google search engine in Japan and the United States. Results The number of suggested queries for “pain” provided by Google Ads Keyword Planner was 930 in the United States and 2400 in Japan. Among the top 20 musculoskeletal-related pain queries chosen, the probability that the medical associations’ websites would appear in the top 10 results was 30% in the United States and 45% in Japan. In five queries each, the associations’ websites did not appear among the top 100 results. No significant difference was found in the rank of the associations’ website search results (P=.28). Conclusions To provide accurate medical information to patients, it is essential to undertake effective measures for search engine optimization. For orthopedic associations, it is necessary that their websites should appear among the top search results.


2007 ◽  
Vol 2 (1) ◽  
pp. 144
Author(s):  
Marcy L. Brown

Objective – To determine whether a newly developed interactive, Web-based tutorial on OVID MEDLINE was acceptable to students, and to identify whether the tutorial improved students’ information skills. Design – Objective and subjective assessment within a small cohort study. Setting – An evidence based practice module within a Master's in Research (MRes) program at the University of Salford, UK. Subjects – A total of 13 usable evaluations were received from graduate students who took an evidence based practice module as part of their MRes coursework. Methods – Information skills (IS) were taught in weeks two and three of a 12-week module on evidence based practice. Each of the two IS sessions lasted approximately three hours. At the beginning of the first session, baseline skills were assessed by asking the students to perform a literature search on either the effectiveness of nursing interventions for smoking cessation, or the effectiveness of rehabilitation after stroke. The OVID MEDLINE tutorial was introduced at the first session, and guided hands-on practice was offered. Homework was given, and between-session use of the tutorial was encouraged. At the end of the second session, students were asked to complete another search in order to assess short-term impact of the tutorial. Both sets of search results were scored using a checklist rubric that looked for Boolean operators, use of MeSH terms, use of limits, number and relevance of references, and other assessment criteria. The rubric was a modified version of a tool published by Rosenberg et al. The tutorial remained available throughout the 12-week module, at which time a systematic literature review was assigned in order to measure longer-term impact. As an additional subjective measurement, a questionnaire regarding the information skills sessions and tutorial was given at the end of the second IS session (week 3). Main Results – Thirteen objective assessments (literature search results) were returned and usable. According to the scored pre-training search, two students could use multiple search techniques correctly and in a systematic manner. The post-training search results indicated that six students could systematically search, which is triple the original number. At the end of the 12-week EBP module, that number had increased to seven students. This demonstrated a significant difference between pre-training and post-training scores (P = 0.040), as well as a significant difference between post-training and post-module scores (P = 0.008). Eight of the subjective questionnaires, which measured perceptions on a five-point scale, were returned. All responses indicated that “the sessions were useful, well structured and interesting” (83). Seven of the eight were entirely positive, either agreeing or strongly agreeing with each of the eleven questions about things such as search skill improvement, information skills knowledge, and confidence in searching. The small sample size made it difficult to generalise these results. Ad hoc comments varied and sometimes contradicted each other, such as one request for simpler tutorial instructions in contrast with the comment that the “tutorial ‘couldn’t be simpler’” (84). Conclusions – Students rated the IS sessions positively, including the Web-based MEDLINE tutorial. Search skills improved, as was demonstrated by comparing pre-training search results with post-training and end-of-module searches. Continuing feedback indicates that the tutorial is used within other departments and programs as a standalone tutorial.


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