Responsible Tourism and Poverty
The chapter provides a review of the principles of responsible tourism and its propensity to alleviate poverty. It presents a case study on the responsible tourism initiatives by Sandals Resorts International, a hotel company operating in a small developing island state in the Caribbean. The aim is to determine how these practices can help to alleviate poverty; both relative and absolute poverty in the countries in which they co-exist. Analysis of the case indicates that Sandals Resorts International through the Sandals Foundation embraces responsible tourism. This is manifested through its corporate social responsibility thrust to educate, build and protect the Caribbean, under the three pillars of community, education, and environment. According to the literature, the successful delivery and implementation of responsible tourism has the propensity to alleviate poverty in communities in which hospitality / tourism businesses operate. This is supported by the normative approach of the stakeholder theory which explains the moral and philosophical guidelines of an organization.