Understanding Continuance Usage of Mobile Social Network Sites

2019 ◽  
pp. 1454-1469
Author(s):  
Tao Zhou
Keyword(s):  
Social Network ◽  
Service Quality ◽  
Service Providers ◽  
Social Network Sites ◽  
Flow Experience ◽  
Privacy Concern ◽  
System Quality ◽  
Mobile Social Network ◽  
Factors Affecting ◽  
Continuance Usage

Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service quality affect trust, which in turn affects flow experience and privacy concern. In addition, privacy policy can help mitigate privacy concern. Trust, flow and privacy concern determine continuance usage. The results imply that service providers need to improve users' experience and mitigate their privacy concern in order to facilitate their continuance usage.

Understanding Continuance Usage of Mobile Social Network Sites

2019 ◽  
pp. 1003-1017
Author(s):  
Tao Zhou
Keyword(s):  
Social Network ◽  
Service Quality ◽  
Service Providers ◽  
Social Network Sites ◽  
Flow Experience ◽  
Privacy Concern ◽  
System Quality ◽  
Mobile Social Network ◽  
Factors Affecting ◽  
Continuance Usage

Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service quality affect trust, which in turn affects flow experience and privacy concern. In addition, privacy policy can help mitigate privacy concern. Trust, flow and privacy concern determine continuance usage. The results imply that service providers need to improve users' experience and mitigate their privacy concern in order to facilitate their continuance usage.

Understanding Continuance Usage of Mobile Social Network Sites

2016 ◽  
Vol 8 (3) ◽  
pp. 38-51
Author(s):  
Tao Zhou
Keyword(s):  
Social Network ◽  
Service Quality ◽  
Service Providers ◽  
Social Network Sites ◽  
Flow Experience ◽  
Privacy Concern ◽  
System Quality ◽  
Mobile Social Network ◽  
Factors Affecting ◽  
Continuance Usage

Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service quality affect trust, which in turn affects flow experience and privacy concern. In addition, privacy policy can help mitigate privacy concern. Trust, flow and privacy concern determine continuance usage. The results imply that service providers need to improve users' experience and mitigate their privacy concern in order to facilitate their continuance usage.

Understanding continuance usage intention of mHealth in a developing country

2020 ◽  
Vol 14 (2) ◽  
pp. 251-272 ◽  
Author(s):  
Md Abdul Kaium ◽  
Yukun Bao ◽  
Mohammad Zahedul Alam ◽  
Md. Rakibul Hoque
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Service Providers ◽  
Least Squares Method ◽  
System Quality ◽  
Content Type ◽  
Factors Affecting ◽  
Continuance Usage ◽  
The Government ◽  
Continuance Usage Intention

Purpose This study aims to understand the factors affecting the continuance usage intention (CUI) of mHealth among the rural elderly. Design/methodology/approach An integrated model was proposed with the constructs derived from multiple models such as the unified theory of acceptance and use of technology, information system success model and expectation confirmation model. Data were collected from 400 participants who had prior experiences with mHealth services in Bangladesh. The research model was tested using the partial least squares method based upon structural equation modelling. Findings The findings indicated that system quality, performance expectancy, facilitating conditions and social influence were significant to the degree of confirmation and ultimately affect satisfaction and CUI. Surprisingly, service quality and information quality were insignificant. Research limitations/implications This study has added in the field of knowledge by contributing some new thoughts and interpretations of continuance usage modelling for mHealth services. The findings may become beneficial for the government agencies, policymakers, mHealth systems developers and service providers. Originality/value As limited research was found on CUI of mHealth in the integrated view of rural elderly’s value, this research contributes to the extant literature by categorizing key factors that might support to proliferate the continuance usage of this service. Moreover, the contextualization of the related variables and integration of the existing model is theoretically original. Furthermore, because of a generic approach, the findings could be easily modified to assist other developing countries in the planning and up-take of mHealth.

Examining User Switch between Mobile Stores

2016 ◽  
Vol 29 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Tao Zhou
Keyword(s):  
Service Quality ◽  
Social Influence ◽  
Information Quality ◽  
Switching Behavior ◽  
Quality Information ◽  
System Quality ◽  
Push Factors ◽  
Factors Affecting ◽  
Critical Issues ◽  
Alternative Attractiveness

Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pull and mooring factors in order to curb users' switching behavior.

scholarly journals Factors Affecting Loyalty of Mobile Social Networks' Users

2017 ◽  
Vol 13 (1) ◽  
pp. 66-81 ◽  
Author(s):  
Nastaran Hajiheydari ◽  
Babak Hazaveh Hesar Maskan ◽  
Mahdi Ashkani
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Mobile Social Networks ◽  
Mobile Social Network ◽  
Key Factors ◽  
Factors Affecting ◽  
Social Applications

Increasing world-wide trends of using mobile social networks and the rise of competition between different social applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed model was tested through structural equation modeling techniques and an online survey. The sample consisted of 388 mobile social networks users in Iran. The results indicate that sociability, entertainment and fashion are primary drivers of attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order to tailor their marketing efforts and communication strategies.

scholarly journals EWOM towards homestays lodging: extending the information system success model

2018 ◽  
Vol 9 (1) ◽  
pp. 94-108 ◽  
Author(s):  
Hamid Rizal ◽  
Soffri Yussof ◽  
Hanudin Amin ◽  
Ku Chen-Jung
Keyword(s):  
Information System ◽  
Service Quality ◽  
Information Quality ◽  
Service Providers ◽  
System Quality ◽  
Content Type ◽  
Information System Success ◽  
Electronic Service ◽  
Information System Success Model ◽  
System Success

Purpose Drawing from DeLone and McLean’s Theory of Information System Success, this study aims to develop a theoretical model of electronic word of mouth (eWOM) for the homestay lodging. Design/methodology/approach The study examines the relationship between information quality, system quality and electronic service quality towards user’s satisfaction and eWOM intentions. Data were collected from homestay lodgers in Malaysia. Findings Results indicate that the effects of information quality and e-service quality on satisfaction are of significance, in turn affects eWOM intention. System quality, however, is not a driver of satisfaction. Research limitations/implications This study contains three limitations that provide direction for future studies. The details are provided. Practical implications The results provide a direction to the service providers at improving their services for customers’ satisfaction and loyalty. Originality/value The study offers fresh new insights on eWOM intentions from a homestay lodging perspective in Malaysia.

An empirical study on continuance intention of mobile social networking services

2014 ◽  
Vol 26 (2) ◽  
pp. 168-189 ◽  
Author(s):  
Lingling Gao ◽  
Xuesong Bai
Keyword(s):  
Information Quality ◽  
Service Providers ◽  
Network Size ◽  
Perceived Usefulness ◽  
Mobile Service ◽  
System Quality ◽  
Continuance Intention ◽  
Content Type ◽  
Factors Affecting ◽  
Mobile Sns

Purpose – Users' continuance intention is vital to the future of mobile social networking service (SNS) with rapid development and intensive competitions among its providers. The purpose of this research is to identify the factors affecting mobile SNS users' continuance intention. Design/methodology/approach – Data from an online survey administered to 228 mobile SNS users are used to test the research model through the use of structural equation modelling. Findings – The results show that flow, perceived usefulness and satisfaction determine continuance intention of mobile SNS. Moreover, the authors found that referent network size and perceived complementarity are the main factors affecting flow, whereas information quality is the main factor affecting perceived usefulness. Only system quality significantly affects satisfaction. Practical implications – The results imply that mobile service providers need to take the functional characteristics of the mobile SNS (e.g. system quality and information quality), network externalities (referent network size and perceived complementarity) and flow experience into consideration when encouraging users' continuance intention towards mobile SNS. Originality/value – Extant research has focused on initial adoption and usage of mobile SNS and has seldom considered post-adoption usage, which is critical to mobile service providers' success. This research tries to fill the gap by examining continuance intention to use mobile SNS. The theory embedded within the IS success model, network externalities and flow theory articulated that these three research domains can be integrated to better understand the factors that influence mobile SNS users' continuance intention.

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