Examining User Switch between Mobile Stores
2016 ◽
Vol 29
(2)
◽
pp. 1-13
◽
Keyword(s):
Retaining users and curbing their switching behavior are critical issues for mobile stores. Drawing on the push-pull-mooring (PPM) model, this research identified the factors affecting user switches between mobile stores. The push factors include dissatisfaction with system quality, information quality and service quality. The pull factor is alternative attractiveness. The mooring factors include switching costs and social influence. The results indicated that user switches receive influences from all three kinds of factors. Hence mobile stores need to be concerned with the effects of push, pull and mooring factors in order to curb users' switching behavior.
2021 ◽
Vol 10
(2)
◽
pp. 259-263
Keyword(s):
Keyword(s):
2017 ◽
Vol 5
(2)
◽
2019 ◽
Vol 10
(3)
◽
pp. 111-132
2020 ◽
Vol 8
(5)
◽
pp. 1021-1025
2018 ◽
Vol 2
(3)
◽
Keyword(s):