IT-Enabled Strategic Marketing Management

2011 ◽  
pp. 217-234
Author(s):  
Xianzhong Mark Xu ◽  
Yanqing Duan ◽  
Yu Li
Keyword(s):  
Decision Support ◽  
Information Technologies ◽  
Corporate Strategy ◽  
Strategic Marketing ◽  
Strategic Information ◽  
Marketing Environment ◽  
Strategic Role ◽  
The Uk ◽  
Marketing Executives

This chapter examines the applications of information systems in supporting marketing operational and strategic functions. It reviews the important role of marketing strategic function and reveals the current practice of database marketing, decision support systems, expert systems and Internet marketing through a number of studies conducted in the UK. It suggests that marketing executives tend to perceive the importance of the strategic role of marketing in shaping corporate strategy, but information technologies have not yet been fully applied to support the strategic function. It is proposed that a hybrid system that is capable of incorporating with executives vision and knowledge needs to be developed in order to systematically scan marketing environment, refine data into meaningful intelligence, and provide marketing executives with personalized strategic information. The problems for implementing the system are discussed.

NBIC-TECHNOLOGIES FOR A DIGITAL ECONOMY

2021 ◽  
Author(s):  
О.Н. МАСЛОВ
Keyword(s):  
Decision Support ◽  
Decision Support Systems ◽  
Simulation Modeling ◽  
Information Technologies ◽  
Business Processes ◽  
Digital Economy ◽  
Biological Information ◽  
Role Of Information ◽  
New Formation

Дается обоснование необходимости ускоренного внедрения NBIC-технологий (нанотехнологии, информацион -ные, биологические и когнитивные технологии) в отечественное производство на стадии его перехода к цифровой экономике. Рассматривается проблема формирования системы генерации и реализации инновационных знаний; показана ключевая роль информационных технологий (реинжиниринг бизнес-процессов, имитационное моделирование, системы поддержки реше -ний и др.). Отмечена важность подготовки кадров новой формации, способных использовать достижения NBIC-технологий в интересах современного производства. The paper discusses the need for accelerated implementation of NBIC-technologies (according to the first letters of their names: nanotechnology, biological, information, and cognitive technologies) in domestic production at the stage of its transition to the digital economy. The problem of forming a system for generating and implementing innovative knowledge is considered. The key role of information technologies (business processes reengineering, simulation modeling, decision support systems, etc.) in its solution is shown. The importance of training personnel of a new formation, capable of using the achievements of NBIC-technologies in the interests of modern production, is noted.

Three Decades of Environmental Values: Some Personal Reflections

2022 ◽  
Vol 31 (1) ◽  
pp. 1-14
Author(s):  
Clive L. Spash
Keyword(s):  
Environmental Economics ◽  
Intrinsic Value ◽  
Environmental Values ◽  
Economic Systems ◽  
Human Relations ◽  
Social Ecological ◽  
Strategic Role ◽  
The Uk ◽  
Personal Reflections

The journal Environmental Values is thirty years old. In this retrospective, as the retiring Editor-in-Chief, I provide a set of personal reflections on the changing landscape of scholarship in the field. This historical overview traces developments from the journal's origins in debates between philosophers, sociologists, and economists in the UK to the conflicts over policy on climate change, biodiversity/non-humans and sustainability. Along the way various negative influences are mentioned, relating to how the values of Nature are considered in policy, including mainstream environmental economics, naïve environmental pragmatism, the strategic role of corporations, neoliberalism and eco-modernism/techno-optimism. At the same time core value debates around intrinsic value in Nature and instrumentalism remain relevant, along with how plural environmental values can be articulated and acted upon. Naturalness, human relations to non-humans, and Nature as other, remain central considerations. The broadening of issues covered by the journal (e.g. covering social psychology, sociology and political science), reflect the need to address both human behaviour and the structure of social and economic systems to confront ongoing social-ecological crises.

Information Technologies Socialise Geographies

2010 ◽  
Vol 12 (3) ◽  
pp. 1-27 ◽  
Author(s):  
Gilbert Ahamer ◽  
Josef Strobl
Keyword(s):  
Information Technologies ◽  
Communicative Action ◽  
Structural Evolution ◽  
World Views ◽  
Strategic Role ◽  
Geographic Information Sciences ◽  
Insight Into ◽  
Common World

One of the ethical tasks and practical effects of IT is bridging and spanning different locations, thereby “socialising” across diverse “geographies of understanding”. A dozen documented case studies use IT (especially Geographic Information Sciences) in distance learning. The underlying conceptual model of a network society combined with empirical research on long-term civilisational and economic evolution leads to a general understanding of Information Technologies as facilitators of a multi-perspectivist and multi-disciplinary construction of world views (m:n type of science). Such a synopsis of education, structural evolution, social spaces and institutional change provides insight into IT’s strategic role of facilitating consensus building and constructing common world views that can socially converge (“socialise”) isolated cultures of understanding. “Geography” is here seen as a provider of world views that emerge from communicative action. The presented cases in this paper span both geographic locations as well as constructed cultures of understanding.

scholarly journals Troubled waters: the transformation of marketing in a digital world

2016 ◽  
Vol 50 (12) ◽  
pp. 2103-2133 ◽  
Author(s):  
Lee Quinn ◽  
Sally Dibb ◽  
Lyndon Simkin ◽  
Ana Canhoto ◽  
Mathew Analogbei
Keyword(s):  
Strategic Marketing ◽  
Target Market ◽  
Marketing Practice ◽  
Content Type ◽  
Digital World ◽  
Selection Decisions ◽  
Strategic Role ◽  
Organizational Function ◽  
Client Side

Purpose This paper aims to establish how strategic target-market selection decisions are shaped, challenged and driven in response to the rapidly evolving technological landscape. The authors critically evaluate the implications of these changes for the role of marketers and the organizational function of marketing. Design/methodology/approach The research uses qualitative methods. Key-informant interviews are conducted among senior organizational practitioners within client-side organizations, digital agencies and strategic marketing consultancies, seeking to contrast their views. Findings The findings reveal an erosion of responsibility for the integrated strategic role of marketing decision-making. In particular, the authors reveal that the evolving digital landscape has precipitated a sense of crisis for marketers and the role of marketing within the firm. This extends beyond simply remedying a skills-gap and is triggering a transformation that has repercussions for the future of marketing and its practice, thus diminishing functional accountability. Research limitations/implications The findings have long-term implications for marketing as a strategic organizational function of the firm and for marketing as a practice. Originality/value The study considers an increasingly digitalized marketplace and the associated impact of big data for the function of marketing. It reveals the changing scope of strategic marketing practice and functional accountability.

Strategic Information Systems

2011 ◽  
pp. 50-75 ◽  
Author(s):  
Theodorou Petros
Keyword(s):  
Information Technology ◽  
Business Strategy ◽  
Business Environment ◽  
Strategic Information ◽  
It Alignment ◽  
Technology Applications ◽  
Strategic Role ◽  
Strategy And Structure ◽  
Normative Models

Certain contingencies of business environment raise the importance of alignment in the explanation of tactics with strategic implications. Alignment is an important aspect that has to be examined in all multivariate and normative models. In this paper, the Information Technology (IT) alignment is examined along with business strategy and structure, while taking into account environmental contingencies. The concept of alignment raises the strategic role of information technology through the integration of business and IT strategy. Most of the firms nowadays cannot capture the strategic role of IT and underestimating its value as persisting only on financial valuation. In this work, an attempt has been made to fill out this lack of strategic estimation by the use of the alignment model. A taxonomy of strategic information technology applications is presented and an integration of IT with business strategy and structure is attempted in order to create competitive advantage.

IT-Enabled Corporate Governance

2010 ◽  
Vol 23 (4) ◽  
pp. 1-20 ◽  
Author(s):  
Yabing Jiang ◽  
Wullianallur Raghupathi
Keyword(s):  
Corporate Governance ◽  
Information Disclosure ◽  
Information Technologies ◽  
Low Cost ◽  
Web Based ◽  
Disclosure Decisions ◽  
Strategic Role ◽  
Firm Attributes ◽  
The Web

Sophisticated information technologies allow companies to provide stakeholders with more transparency. Web-based disclosures have the advantages of low cost, mass reach, frequency and speed, and yet the extent of Internet disclosure varies across companies and industries. Drawing on interdisciplinary work in information technology and corporate governance, in this paper, the authors examine the S&P 100 companies’ use of the Web for corporate governance information disclosure and analyze the association between the Web disclosing practice and firm attributes. Their findings support the proposition that Web-based disclosure decisions were associated with various firm specific attributes. This study has implications for the strategic role of the Internet and Web in disclosure and transparency.

scholarly journals Survey on Blockchain Based Accounting and Finance Algorithms Using Bibliometric Approach

2021 ◽  
Author(s):  
Sezer Bozkus Kahyaoglu ◽  
Tamer Aksoy
Keyword(s):  
Network Analysis ◽  
Implementation Strategy ◽  
The Future ◽  
Strategic Role ◽  
Restructuring Process ◽  
The Uk ◽  
The Impact ◽  
Bibliometric Approach ◽  
Innovation Policies

The aim of this study is to evaluate the impact of blockchain especially on accounting and finance functions, the strategic role of CFOs, and to the restructuring process of accounting and finance functions in the future. In this respect, a business model is recommended that finance, accounting, and audit professionals can benefit from. It is aimed to contribute to the literature by providing blockchain adaptation and implementation strategy via providing information about accounting, finance, and auditing algorithm samples for revolutionizing these functions. To the best of our knowledge, this will be a pioneering work that makes a survey by examining blockchain algorithm samples in the field of accounting, auditing, and finance by using Bibliometric Network Analysis. In this analysis, six major clusters are estimated for defining the impacts of blockchain in the literature based on “Co-citation” aspects for the period 2005–2021 considering the SSCI indexed articles. In addition, the ranking of the top three contributing countries is found to be China, USA, and the UK respectively. This indicates the power of these countries to shape the future of accounting, finance, and auditing standards by means of producing blockchain algorithms and determining innovation policies of these professions in the future.

scholarly journals THE ULAMA IN INDONESIA: Between Religious Authority and Symbolic Power

2013 ◽  
Vol 37 (1) ◽  
Author(s):  
Zulkifli Zulkifli
Keyword(s):  
Information Technologies ◽  
Theoretical Framework ◽  
Symbolic Power ◽  
Religious Authority ◽  
Global Media ◽  
Economic Changes ◽  
Theory Of Practice ◽  
Strategic Role ◽  
The Relationship

<p>Abstrak: Ulama di Indonesia: Antara Otoritas Keagamaan dan Kekuatan Simbolik. Artikel ini berupaya menguji hubungan antara peranan ulama, otoritas keagamaan, dan kekuatan simbolik dalam masyarakat Muslim Indonesia dengan meneliti sejumlah literatur penting. Dalam studi ini penulis menggunakan kerangka teoretis ahli sosiologi Prancis Pierre Bourdieu, yakni teori praksis yang hampir tidak pernah digunakan dalam kajian agama di Indonesia. Studi ini mengungkapkan bahwa ulama memegang peranan yang strategis dalam masyarakat Indonesia dan peranannya tetap penting dalam konteks perubahan sosial, politik, dan ekonomi yang cepat. Tetapi otoritas keagamaan ulama telah terfragmentasi sejak lama dan media global dan teknologi informasi telah membuat otoritas tersebut semakin plural. Dalam konteks ini otoritas keagamaan merupakan arena yang kompetitif di mana kelompok tradisionalis, reformis, radikalis, dan pendatang baru berkompetisi untuk mencapai pengakuan. Studi ini juga menegaskan bahwa otoritas keagamaan dan pengakuan berjalan hanya dengan adanya kekuatan simbolik.</p><p><br />Abstract: This article attempts to examine the relationship between the role of ulama, religious authority, and symbolic power in Indonesian Muslim society by scrutinizing famous literature of ulama in Indonesia. In the study I utilize French sociologist Pierre Bourdieu’s theoretical framework known as theory of practice, hardly ever used in the study of religion (Islam) in Indonesia. The study reveals that the ulama have played a strategic role in the Indonesian society and their role continues to be important in the context of rapid social, political, and economic changes. However, the religious authority of ulama has been fragmented and the global media and information technologies have made the authority more pluralized. The religious authority is a competitive field in which traditionalist, reformist, radicalist, and new entrants compete for gaining recognition. The study also affirms that the religious authority and recognition are exercised only by the symbolic power.</p><p><br />Keywords: religious authority, ulama, symbolic power, Indonesia</p>

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