E-Business in the Global Automotive Industry

2011 ◽  
pp. 240-264 ◽  
Author(s):  
Mahesh S. Raisinghani ◽  
Lisa Herwick ◽  
Ramesh Pullamsetti ◽  
Thomas Gunther ◽  
Vanessa Caisan ◽  
...  
Keyword(s):  
Automotive Industry ◽  
Business Strategy ◽  
Business Practices ◽  
Value Proposition ◽  
Business Systems ◽  
Order Processing ◽  
True Value ◽  
Value Propositions ◽  
Insight Into

This chapter reviews the components of e-business from a procurement perspective in order to explore the key value propositions of e-business practices in the global automotive industry. It is easy to simply state that a product or service “adds value” to a firm’s operations. It is critical that the value proposition of e-business be analyzed from a rational perspective by any organization competing in the “post-irrational exuberance” era of the digital economy. Using an exploratory case study of the automotive industry, the key questions for identifying a true value proposition of e-business are identified, including their e-procurement, e-catalog order processing, e-auction and e-capacity systems. We intend this chapter to be helpful to practitioners, researchers, and students who either are contemplating updating their legacy e-business systems and/or trying to gain insight into the value proposition of these systems. It is undisputed that e-business will bring at least some level of benefit to a vast majority of organizations, regardless of size or industry. We intend this chapter to be valuable for evaluating and implementing a successful e-business strategy, structure, and solution.

E-Business in the Global Automotive Industry

2008 ◽  
pp. 1480-1498
Author(s):  
Mahesh S. Raisinghani ◽  
Lisa Bari Herwick ◽  
Ramesh Pullamsetti ◽  
Thomas Hegel Gunther ◽  
Vanessa Caisan ◽  
...  
Keyword(s):  
Automotive Industry ◽  
Business Strategy ◽  
Business Practices ◽  
Value Proposition ◽  
Business Systems ◽  
Order Processing ◽  
True Value ◽  
Value Propositions ◽  
Insight Into

This chapter reviews the components of e-business from a procurement perspective in order to explore the key value propositions of e-business practices in the global automotive industry. It is easy to simply state that a product or service “adds value” to a firm’s operations. It is critical that the value proposition of e-business be analyzed from a rational perspective by any organization competing in the “post-irrational exuberance” era of the digital economy. Using an exploratory case study of the automotive industry, the key questions for identifying a true value proposition of e-business are identified, including their e-procurement, e-catalog order processing, e-auction and e-capacity systems. We intend this chapter to be helpful to practitioners, researchers, and students who either are contemplating updating their legacy e-business systems and/or trying to gain insight into the value proposition of these systems. It is undisputed that e-business will bring at least some level of benefit to a vast majority of organizations, regardless of size or industry. We intend this chapter to be valuable for evaluating and implementing a successful e-business strategy, structure, and solution.

scholarly journals The Adoption of e-business Technologies and Processes in Nigerian Small Business Enterprises.

2020 ◽  
Author(s):  
◽  
Olakunle Olayinka
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Business Strategy ◽  
Small Business Owners ◽  
Business Sector ◽  
Business Systems ◽  
Framework Analysis ◽  
Key Issues ◽  
Global Increase

Small businesses are often considered important to a nation’s economy. In Nigeria, the small business sector contributes about 48% to the GDP, and there is an increasing effort to support the small business sector as a way of combatting societal ills. Within the last decade, there has been a global increase in the use of e-business by both large and small companies. Today, it is generally acknowledged that e-business provides a range of opportunities for small businesses to operate and compete effectively; however, in developing countries such as Nigeria, there is very limited research on e-business adoption in the small business sector. This thesis examines the adoption of e-business technologies and processes in Nigerian small businesses. Using an inductive approach, informed by a case study strategy, a longitudinal study of six small businesses in Lagos, Nigeria was conducted. Data was collected using interviews and questionnaires, and both thematic analysis and framework analysis were utilised to analyse the cases. Research results indicate that small businesses in Nigeria are utilising e-business systems. Key issues impacting upon e-business adoption and eight critical influencing factors that affect adoption were identified. Based on the case study findings, a framework for the development and implementation of e-business strategy in the Nigerian small business sector was developed and validated. This framework will be of value to small business owners involved in e-business operations, and also provides a basis for follow-up research in developing world countries.

scholarly journals Penentuan Value Proposition pada Eko Nugroho Art Class

2018 ◽  
Author(s):  
Ali Wardhana
Keyword(s):  
Business Strategy ◽  
Creative Thinking ◽  
Freedom Of Expression ◽  
Value Proposition ◽  
Significant Contributor ◽  
Depth Interview ◽  
Value Propositions ◽  
And Performance ◽  
The Right

<h5><em>Only by deliver right value on the right target consumen, strategy will be achievie. Therefore, value proposition play role as media to describe business strategy and as significant contributor to business strategy and performance. Accroding that explanation, this research aims to compose value propositions at Eko Nugroho Art Class (ENAC). Methodology: use individual depth interview with owner, director and psikolog. Reseatch strart with observation at ENAC, interview abouttarget consumers and value propositions.</em></h5><h5><em>Findings : value proposition from Eko Nugroho Art Class is give a play room  through art without limitation, promote freedom of expression. </em></h5><h5><em>Implication : each individu have a same value and at the same time they also creative thinking for run the value.</em><em></em></h5><h5><em> </em></h5><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>Eko Nugroho Art Class, Value Proposition</em></p>

Value proposition test-driving for service innovation: how frontline employees innovate value propositions

2016 ◽  
Vol 26 (3) ◽  
Author(s):  
Maria Åkesson ◽  
Per Skålén ◽  
Bo Edvardsson ◽  
Anna Stålhammar
Keyword(s):  
Design Methodology ◽  
Service Innovation ◽  
Innovation Process ◽  
Frontline Employees ◽  
Value Proposition ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Study Approach ◽  
Value Propositions

Purpose This article investigates the role of frontline employees in service innovation from a service-dominant logic perspective. Frontline employees lack a formal innovation obligation. Service innovation is a resource integration process resulting in the creation of new value propositions. Design/methodology/approach A case study of service innovation projects that includes three different businesses in the IT sector and personal interviews with 25 frontline employees. Findings The findings suggest that frontline employees contribute to service innovation by test-driving potential value propositions. Three types of value proposition test-driving have been identified: cognitive, practical, and discursive. The findings suggest interdependencies between the different modes of value proposition test-driving, as well as specific phases of the service innovation process dominated by one form or another. Research limitations/implications Value proposition test-driving offers a fruitful context for managers to involve frontline employees and use their creativity and expertise. The case study approach, however, limits the statistical generalizability of the findings. Originality/value The study is novel in that it (a) introduces the notion of value proposition test-driving for service innovation; (b) provides a systematic empirical analysis of how frontline employees contribute to service innovation by test-driving value propositions; (c) offers a service innovation model informed by the service-dominant logic; and (d) contributes to the service-dominant logic by detailing how service innovation occurs in practice.

scholarly journals Business Strategy Formulation for Art Merchandise Brand (Case Study: Gutsy Prune)

2020 ◽  
Vol 3 (1) ◽  
pp. 41-47
Author(s):  
Natalie Amadea ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Organizational Structure ◽  
Business Strategy ◽  
Marketing Mix ◽  
Structure Design ◽  
Primary Data ◽  
Value Proposition ◽  
Visual Artists ◽  
Literature Research ◽  
Competitor Analysis

A part of Indonesia's creative industries is the art merchandise industry which is dominated by independent visual artists who establish their art merchandise brands to market original art merchandise. Visual artists try to apply the principles of entrepreneurship in their practice since entrepreneurship has a fundamental role in their artistic careers. A business strategy is needed for any art merchandise brand. To develop a business strategy that is based on the empirical case, an Indonesian art merchandise brand called Gutsy Prune is analyzed as a case study. Gutsy Prune needs to develop a business strategy to boost the sales stagnation and to ensure the business continuity within the art merchandise market. The methodology for the research is a qualitative method and it is executed by conducting in-depth interviews with Gutsy Prune's potential and current customers. The results from the interview will be treated as the primary data along with observation and competitor analysis, while information from literature research will be used as secondary data to support the primary data. The focus of the research is the formulation of a business strategy for the art merchandise brand and the data collection was conducted by using interviews, observation, competitor analysis, and literature research. Gutsy prune needs to have a business strategy to tackle the sales stagnation that is caused by the low rate of inventory turnover. Before formulating a business strategy to boost sales stagnation, a series of analysis that includes environmental scanning and customer analysis is performed. The result from the aforementioned analysis is further examined by using SWOT Analysis to discover the root causes of the sales stagnation. It has been concluded that Gutsy Prune possesses some weaknesses in its segmentation, targeting, positioning, value proposition, marketing mix, and organizational structure. To resolve the root causes, Gutsy Prune develops a business strategy that contains STP Strategy, Value Proposition Canvas, Marketing Mix Strategy, organizational structure design, and a generic competitive strategy to sums up the business strategy's direction. From the research, Gutsy Prune can establish a one-year implementation plan to execute the business strategy.

Developing superior value propositions: a strategic marketing imperative

2014 ◽  
Vol 25 (2) ◽  
pp. 213-227 ◽  
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Financial Services ◽  
Case Study Research ◽  
Value Proposition ◽  
Content Type ◽  
Study Research ◽  
First Case ◽  
Value Propositions ◽  
Business To Consumer ◽  
Industry Sectors

Purpose – Scholars identify the value proposition as representing the essence of strategy and the firm's single most important organizing principle. However, research suggests less than 10 per cent of companies formally develop value propositions. The purpose of this paper is to undertake case study research investigating the process by which leading companies develop their value propositions. Design/methodology/approach – The research identifies that the financial services and telecommunications vertical markets are viewed as the highly sophisticated industry sectors in terms of customer management. These industry sectors are selected for investigation. The paper develops case studies of two companies’ approaches to developing value propositions in the business-to-business (B2B) and business-to-consumer (B2C) sectors within these vertical markets. Findings – This paper contributes to the marketing literature by examining how two large and complex service enterprises have adopted structured processes for developing innovative value proposition within the B2B and B2C sectors. The authors argue that innovation in value proposition development represents a substantive opportunity for marketing to reassert its influence in the boardroom. Practical implications – This case study research provides guidelines of the processes by which enterprises can successfully develop innovative value propositions. Originality/value – This research is considered to be the first case-based academic exploration of the formal processes by which large organizations develop value propositions.

The development approaches to tourist value propositions of small cities

2018 ◽  
Vol 10 (4) ◽  
pp. 498-509 ◽  
Author(s):  
Svetlana Berezka ◽  
Mikhail Y. Kolkov ◽  
Elena V. Pereskokova
Keyword(s):  
Value Proposition ◽  
Small Cities ◽  
Content Type ◽  
The Sustainable Development ◽  
Study Approach ◽  
Event Marketing ◽  
Vladimir Region ◽  
Value Propositions ◽  
Practical Implications

Purpose This paper aims to analyze the modern approaches to the development of tourist value proposition and to discuss relevant cases of small cities in Russia. Design/methodology/approach The paper uses a case study approach based on the experience in Vladimir Region with respect to government and its support for tourism development. Findings Based on the analysis of the main approaches to the development of tourist value propositions of small cities, the experience of the Vladimir Region is used to discuss composite tourist products that combines different values for tourists. Practical implications Several recommendations are offered for developing and improving the tourist value propositions of small cities, including clear positioning of a destination from competitors, communicating values that are of high interest to target segments, event marketing, extension of tourist experiences and networking of small cities that can contribute to the composite tourist value proposition. Originality/value The main output of this paper is to provide understanding of approaches to developing tourist value propositions for small cities that can be used in transitional economies to contribute to the sustainable development of the territory, based on the experience of the Vladimir Region, Russia.

The role of salesperson emotional behavior in value proposition co-creation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Catherine Johnson ◽  
Timo Kaski ◽  
Yvonne Karsten ◽  
Ari Alamäki ◽  
Suvi Stack
Keyword(s):  
Emotional Behavior ◽  
Value Proposition ◽  
Content Type ◽  
Sales Team ◽  
Video Recordings ◽  
Value Propositions ◽  
Micro Level ◽  
Practical Implications ◽  
Insight Into

Purpose This paper aims to focus on how salespeople use emotions to build connections and facilitate value proposition co-creation (VPCC) in B2B complex services sales. Design/methodology/approach This paper uses video recordings of authentic B2B sales meetings in a two-part qualitative study. Findings This paper proposes a set of salesperson emotional behaviors that influence the co-creation of value propositions with customers. This paper uncovers five salesperson emotional behavior archetypes influencing VPCC. Research limitations/implications This study advances the value proposition literature by linking salespeople’s emotional behaviors with micro-level activities in the collaborative crafting of value propositions. The unique methodology may encourage researchers to apply video recordings in future studies. Practical implications The study provides managerial guidelines for improved selling competence and sales team organization. Originality/value This study’s findings represent a new insight into the actual manifestations of salesperson emotional behaviors that are commonly discussed but rarely observed directly.

Margins and Modernity: A Geocritical Approach to Anna Seward's Llangollen Vale

Romanticism ◽  
2019 ◽  
Vol 25 (1) ◽  
pp. 69-80
Author(s):  
Ruth Knezevich
Keyword(s):  
Analytic Approach ◽  
Romantic Era ◽  
Insight Into

The genre of annotated verse represents an under-explored form of transporting romanticism. In annotated, locodescriptive poems like those in Anna Seward's Llangollen Vale, readers are invited to read not only the spatiality of the landscapes depicted in the verse but also the landscape of the page itself. Seward's poems, with their focus on understanding geographical, political, and historical spaces both real and imaginary, provide geocritical insight into poetic productions of the early Romantic era. Likewise, geocriticism offers a fresh and useful – even necessary – analytic approach to such poems. I adopt Anna Seward as a case study in annotated verse and argue that attending to the materiality and paratextuality of her work allows us to access the complexities of her poetry and prose as well as her position within the wider framework of transporting Romanticism.

Transformative Encounters and Uncanny Intimacies: Biotechnology and Contemporary Art – A Practitioner's Approach and Perspective

Somatechnics ◽  
2012 ◽  
Vol 2 (2) ◽  
pp. 263-283 ◽  
Author(s):  
Svenja J. Kratz
Keyword(s):  
Tissue Culture ◽  
Human Skin ◽  
Contemporary Art ◽  
Skin Equivalent ◽  
Biomedical Innovation ◽  
Equivalent Models ◽  
Science Projects ◽  
Insight Into ◽  
Human Skin Equivalent

Abstract: Presented from an ArtScience practitioner's perspective, this paper provides an overview of Svenja Kratz's experience working as an artist within the area of cell and tissue culture at QUT's Institute of Health and Biomedical Innovation (IHBI). Using The Absence of Alice, a multi-medium exhibition based on the experience of culturing cells, as a case study, the paper gives insight into the artist's approach to working across art and science and how ideas, processes, and languages from each discipline can intermesh and extend the possibilities of each system. The paper also provides an overview of her most recent artwork, The Human Skin Equivalent/Experience Project, which involves the creation of personal jewellery items incorporating human skin equivalent models grown from the artist's skin and participant cells. Referencing this project, and other contemporary bioart works, the value of ArtScience is discussed, focusing in particular on the way in which cross-art-science projects enable an alternative voice to enter into scientific dialogues and have the potential to yield outcomes valuable to both disciplines.

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