Global Culture and Computer Mediated Communication

Author(s):  
Susan R. Fussell ◽  
Qiping Zhang ◽  
Leslie D. Setlock

In this chapter, we discuss how culture influences computer mediated communication (CMC). We use an Input-Process-Output (I-P-O) model as a theoretical framework to analyze relationships between culture and CMC. We describe three dimensions of cultural variability—individualism/collectivism, low vs. high context of communication, and task- vs. relationship-orientation—and describe how these dimensions influence people’s reliance on features of CMC. A review of the literature to date suggests that cultural factors do indeed shape how people use CMC. More specifically, auditory and visual cues appear to have more importance for members of collectivistic, high-context, relationship-oriented cultures than they do for members of individualistic, low-context, task-oriented cultures. However, further research is needed to clarify relationships between cultural dimensions and CMC, to understand the role of moderating variables such as gender of participants, task, and group composition, and to provide design guidelines for new tools to support intercultural communication and CMC in developing regions.

2009 ◽  
pp. 1801-1816
Author(s):  
Susan R. Fussell ◽  
Qiping Zhang ◽  
Leslie D. Setlock

In this chapter, we discuss how culture influences computer mediated communication (CMC). We use an Input-Process-Output (I-P-O) model as a theoretical framework to analyze relationships between culture and CMC. We describe three dimensions of cultural variability—individualism/ collectivism, low vs. high context of communication, and task- vs. relationship-orientation—and describe how these dimensions influence people’s reliance on features of CMC. A review of the literature to date suggests that cultural factors do indeed shape how people use CMC. More specifically, auditory and visual cues appear to have more importance for members of collectivistic, high-context, relationship-oriented cultures than they do for members of individualistic, lowcontext, task-oriented cultures. However, further research is needed to clarify relationships between cultural dimensions and CMC, to understand the role of moderating variables such as gender of participants, task, and group composition, and to provide design guidelines for new tools to support intercultural communication and CMC in developing regions.


2020 ◽  
Vol 8 ◽  
pp. 51-77
Author(s):  
Jessica Kahlow ◽  
Hanna Klecka ◽  
Erin Ruppel

Conflict has been a topic widely studied in communication and management studies literature. How groups handle conflict can affect group performance, satisfaction, and commitment (Martínez-Moreno, González-Navarro, Zornoza, & Ripoll, 2009; Pazos, 2012; Staples & Webster, 2007; Workman, 2007). Much of this literature focuses on online, task-oriented work groups, and how these groups differ from face-to-face (F2F) groups. However, hybrid groups (i.e., those that work both F2F and online) are increasingly common. To better understand conflict in hybrid groups, we review 68 articles regarding online, hybrid, and F2F groups that highlight the differences between F2F and online groups and consider what these differences mean for hybrid groups. In doing so, we identify several emergent themes related to how conflict is managed in online and hybrid groups. The literature suggests that there are many benefits to online and hybrid groups, such as the ability to assemble more diverse teams and work asynchronously, but that conflict is also more common in online than F2F groups. Strong norms and leadership behaviors that encourage trust and cohesion appear to reduce conflict and its effects on group performance and decision making, especially in online groups. These findings suggest that in hybrid groups, F2F meetings might be used to quickly establish group norms, trust, and cohesion, which can then improve online group interactions. However, more research is needed to understand how conflict occurs and is managed in hybrid groups. Future communication research should focus on examining conflict management in hybrid groups using computer-mediated communication perspectives.


Author(s):  
Šárka Hastrdlová

There has been a recent increase of interest in the phenomenon of power amongst linguists and also philosophers. The presented article attempts to consider power and ways in which it is exercised through language of computer-mediated communication (further CMC). This unique environment is determined by the specific conditions of an Internet chat room, such as anonymity and no audio-visual cues. In the theoretical part, Watts’s and Diamond’s investigations of power in various open and closed groups in oral communication are discussed and the notion of status is presented. The author divides the chat group corpus into individual sub-groups and tries to draw a graphical presentation, a sociogram, to show their complexity and distribution of power. However, the question remains how tight the sub-groups in CMC are or how interrelated they are with one another. In this respect, it is noteworthy to observe how a selected chat participant develops her status in various sub-groups and to analyze the means by which this possible status is achieved. The corpus was collected by the author herself. The main hypothesis is that the status of power changes quickly throughout chatting and it depends to a great extent on other cues such as address, non-verbal action displays, punctuation marks and so on. In other words, there are very few means by which to exercise power and hold it in this continuously changing and anonymous environment.


ReCALL ◽  
2017 ◽  
Vol 29 (3) ◽  
pp. 239-256 ◽  
Author(s):  
Carolin Fuchs ◽  
Bill Snyder ◽  
Bruce Tung ◽  
Yu Jung Han

AbstractThis case study explores how a Chinese-American novice teacher acted as mediator in a telecollaboration with student teacher (ST) peers in the USA who designed tasks for his English as a foreign language (EFL) learners in China. The novice teacher was instrumental in mediating the student teachers’ task design process by providing feedback regarding technological and institutional constraints, and the nuances of his target student population. He appropriated and adapted the tasks to make them relevant for his EFL learners. Against the backdrop of the three dimensions of professional capital – human, social, and decisional – the research questions explored how the novice teacher used the different types of knowledge of context (pedagogical, institutional, technical) in relation to task design, and his perception of his role as mediator. Within a sociocultural framework for telecollaboration studies, this exploratory case study shares characteristics of ethnography, action research, and narrative inquiry. Data triangulation included text-based computer-mediated communication (CMC) data (Google Groups, emails), a narrative written by the novice teacher, and a semi-structured, reflective Skype interview with him. The findings indicate that he demonstrated high commitment, thorough preparation, continuous reflection, and development while navigating between his different roles of mediator, assessor, implementer, and field observer.


Author(s):  
Anupam Das

This study investigates what interlocutors do when they exchange messages on the social network site (SNS) Orkut® and how they do it. In so doing, the study examines the interplay of Computer-Mediated Communication (CMC) acts, interaction processes, and frequency of message exchange in text-based dyadic interactions of diasporic Bengalis on Orkut®. A total of 48 dyadic interactions were analyzed. The subjects were observed to have produced mostly bona-fide positive socioemotional content, primarily through ‘greet’ and ‘claim’. It was also noticed that dyads who exchange utterances more than global average, produce more task-oriented content than those who exchange utterances less than global average. Task communication is achieved primarily through ‘inquire’ and ‘inform’. ‘Bona-fide positive socioemotional’ content is argued to be providing users’ socio-emotional needs, while ‘task’ communication helps them accumulate social capital. The findings contribute to CMC, pragmatics, and social psychology. It further helps common people understand the benefits of interaction on SNSs.


Author(s):  
Kristie Edwards ◽  
Simeon Yates ◽  
Anne-Florence Dujardin ◽  
Geff Green

A healthy balance between social and task-oriented activities helps teamwork. In virtual teams, e-mail texts must often carry both task-oriented and socio-emotional communication between individuals. While some theories of computer-mediated communication suggest socio-emotional exchange may not be well supported in e-mail communications, research demonstrates that individuals, nevertheless, achieve this. However, the lack of unplanned informal exchanges in virtual teams communicating by e-mail may still hinder team performance. We compared adaptations in socio-emotional content of e-mail communications in academic and commercial team writing contexts. Results suggested a task-oriented focus in the commercial team culture and an even social-task balance in the academic team culture. Our research leads us to recommend a more conversational style in professional e-mail writing. Additionally in virtual team working, we recommend encouraging face-to-face contact, allocating time specifically for social exchanges and making information about colleagues available to each other.


2016 ◽  
Vol 45 (8) ◽  
pp. 1122-1145 ◽  
Author(s):  
Wang Liao ◽  
Natalya N. Bazarova ◽  
Y. Connie Yuan

Taking a communication approach to expertise, this study examined emergence of expertise through communication accommodation (CA) in 46 four-person face-to-face (FtF) and text-based computer-mediated communication (CMC) groups. We found that FtF members with a lower pre-discussion task confidence accommodated to the linguistic styles of those with a higher pre-discussion task confidence. Meanwhile, CA influenced post-discussion expertise judgment in CMC groups such that members who accommodated to others were judged as having less expertise. CA also influenced post-discussion expertise judgment in FtF groups after taking into account perceived task-oriented communication and perceived influence. The findings emphasize the important roles of CA and of communication channel in expertise emergence.


Sign in / Sign up

Export Citation Format

Share Document