Capacity Building in SME Tourism Networks

Author(s):  
Patrice Braun ◽  
Mary Hollick

This article discusses capacity building of small and medium size enterprises (SME) in tourism networks in the context of the introduction of information and communication technologies (ICT) and an increasingly networked economy. The success of the tourism industry is dependent on the quality of business operations and how well they are able to sustain themselves in the networked economy. To run tourism businesses well, operators need to be skilled, flexible and innovative in order to maintain and enhance competitiveness. The aim of this paper is to share some insights into an Australian tourism industry capacity building project via flexibly delivered online skills. Aiming to raise industry standards and move away from ineffective silo approaches to industry training and capacity building, this article reflects the importance of developing effective industry networks.

2020 ◽  
Vol 9 (6) ◽  
pp. 252
Author(s):  
Ira Gjika ◽  
Nikollaq Pano

The digitalisation in the manufacturing and industrial sectors has been fast ‘exported’ in tourism industry as well. The technological revolution has highly affected both the supplier and the consumer of tourism products and services. There is recently an increasing attention from the industry and academia in order to highlight the challenges of ICT use in tourism and the drivers of “smart tourism” in world level. Our study joins these efforts with the goal to observe the use of information and communication technologies in Albanian tourism and detect the elements of smart tourism in it. The survey and interviews with a sample of experienced medium size tourism companies were used to assess the expansion of ICT in their overall activity. The data collected and processed did enable to point out the penetration of digital technologies in Albanian tourism. Further on, some features of smart tourism are highlighted and some drivers of digitalization in Albanian tourism are brought to the attention of stakeholder groups.


Author(s):  
Sunil Pratap Singh ◽  
Jitendra Sharma ◽  
Preetvanti Singh

In the last decade the use of Information and Communication Technologies (ICT) have boomed in many sectors, such as business, education, commerce and have profound implications for the tourism industry. They are being used extensively in a great variety of functions and count innumerable applications. Among these, Decision Support System (DSS) plays a fundamental role for their capacity to give tourist managing their tours and to base all the decisions concerning to queries on the climate, road conditions, cultural aspects, lodging, health facilities, banking, etc. of the location to be visited on sound and rational bases. In the present paper, a Web-Based Tourist Decision Support System (WTDSS) for Agra City has been developed that allows the traveling community to find their route in city and ask for information about sights, accommodations and other places of interest which are near by to him to improve the convenience, safety and efficiency of travel.


Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.


Author(s):  
Володимир Станіславович Білозубенко ◽  
Міла Юріївна Разінькова ◽  
Наталія Олександрівна Небаба ◽  
Ольга Михайлівна Ятчук

The article provides insights into information and communication technology (ICT) issues used in the tourism industry. It is argued that information and communication technologies is a driving force behind the tourism industry which contributes to boosting positive effects to a number of internal travel company activities and organizational factors like net cost, market and competition. ICT has become a key impetus to enhance competitiveness of travel companies as well as of tourist destinations, since a wide range of technological advancements has triggered this evolution. Actually, the overall rapid development of information and communication technologies and the Internet, in particular, has dramatically changed the tourism industry making the Internet an effective marketing tool for the entire travel services sector. This tool is of critical significance to both suppliers and consumers in disseminating information, communication and purchasing goods and services online. It has been verified that the major technologies and ICT applications used in tourism are websites; digital marketing; social networks; multimedia; mobile technologies and intelligent environments (IE). A well-designed website proved its effectiveness in promoting customer loyalty to the website and its products. ICTs are changing the way tourism products are sold and apart from that are a powerful tool for marketing research. In tourism, customer reviews and recommendations are of great importance to enhance the travel company attractiveness and promote travel destinations. Apparently, tourist information involves a wide range of graphics and image data representation to ensure positive customer perception to travellers who plan their trip. The evolution of mobile technology and infrastructure is becoming a common attribute of everyday life. In modern market segmentation realia, travel companies need to know how to adapt their market offer at a time of booking and adjust travel services to a great number of customers and market segments. The research results specify that building strong relationships with the external environment will promote better coordination between all the tourism industry stakeholders. The future of tourism is to be focused on customer-centric technologies that will facilitate a more dynamic process of communication between travel companies and their customers.


Author(s):  
Patrice Braun

Today’s networked economy is a strategic combination of many factors, with electronic platforms and relationships underpinning competitive advantage. Enabled and driven by information and communication technologies (ICT) and connectivity, the networked economy is challenging the fundamental bases of established government frameworks, conventional business practices, and traditional marketing disciplines. To achieve business success in this techno-economic paradigm requires new ways of thinking for all.


Author(s):  
C. DePablos Heredero

The information society must be considered, above all, a society composed by people. For that reason, a social priority for the information society development should be centered in the acquisition of knowledge. To be included in the digital literacy means to have the technological capabilities that allow a person surviving in the information society. We try to offer real examples for the development of digital literacy in a variety of areas of application: education, social inclusion and firms. For that reason we describe and analyze the contribution of digital literacy to the following Spanish projects: Educared, which promotes the spread of Internet for innovation and pedagogical training amongst teachers, parents and students in primary and secondary schools; the Dana Project, which identifies good practices to reduce the digital gap based in gender; and Competic, a program offers good practices for the promotion of information and communication technologies in small and medium size firms.


Author(s):  
Dean Steer ◽  
Paul Turner

Despite continued rhetoric that information and communication technologies (ICTs) make ‘place’ irrelevant in a global networked economy, insights from regional areas suggest a different and more complex experience. This chapter examines the issues surrounding the concepts of place in regional areas and ICT-based regional development, as a vehicle to dispel some prevalent ICT-related themes that permeate discussions in this sphere. These issues open up a broader debate on what is meant by ICT-supported development in a regional context, how it can best be achieved and what insights have been developed from past experiences in Tasmania, Australia.


Author(s):  
Giacomo Buonanno ◽  
Stefano Gramignoli ◽  
Aurelio Ravarini ◽  
Marco Tagliavini ◽  
Donatella Sciuto

Information System literature is rich in studies concerning the impact of Information and Communication Technologies (ICT) on organizations. This chapter, however, focuses on a specific context: small and medium size enterprises (SMEs). It presents an up-to-date picture of the ICT employed and of the activities ICT support within Italian SMEs. Moreover, it provides results regarding the relationship between ICT and SME strategy. Data were collected through a survey on IT managers of 143 SMEs placed in Northern Italy. Research results highlighted relevant differences on how small and medium size organizations employ ICT in order to influence or support their strategy.


2002 ◽  
Vol 2 (1) ◽  
Author(s):  
R. V. Weeks

A central tenet of network based technologies is their ability to eliminate geographical, distance and time constraints that have traditionally manifest themselves as boundaries encapsulating and protecting local business institutions from the more harsh realities of global competitive forces. The convergence of information and communication technologies in the Internet is not only of technological relevance, but also holds substantial implications for business in removing traditional boundaries and barriers to business operations.


2020 ◽  
Vol 15 (4) ◽  
pp. 330-335
Author(s):  
S. Helen ◽  
N. Mridula

A study was conducted among 150 agricultural extension personnel from five districts of Kerala to identify the constraints faced by the agricultural extension personnel in using information and communication technologies (ICTs) in transfer of technology and suggested strategies for their capacity building. Lack of proper training facility was recorded as the most experienced constraint with a mean score value of 9.48, followed by inadequate computer facility (8.82) available to them. The other major constraints experienced by the extension personnel were poor technical know how and conducting trainings at inappropriate times with a mean score of 8.32 each and lack of financial resources formain taining the ICT tools with the mean score of 8.03. It is suggested to categorise the extension personnel into two groups viz., those extension personnel who need the basics of ICTs and those extension personnel who require the knowledge on advanced ICTs. Target specific training modules, hands on experience, well established infrastructure, adequate funds and personnel for repair and maintenance, computer based trainings and advanced circulation of annual training calendars among extension personnel by the training organizations are the suggested strategies for the capacity building of extension personnel of Kerala in using ICTs.


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